MIS (2ND HALF)

Which of the following is not a business intelligence feature of SAP's next generation business intelligence applications? -What-if scenario analysis -Ad hoc analysis -Employee relationship management -AI machine learning -Interactive dashboards

Employee relationship management

T/F: A PRM module in CRM software helps organizations identify high-value customers for preferential treatments.

FALSE

Which of the following enables a business to connect customer conversations and relationships from social networking sites to CRM processes? -Social CRM -PRM module -Analytical CRM -Operational CRM -ERM module

Social CRM

T/F: Analytical CRM uses tools to analyze customer data collected from the firm's customer touch points and from other sources.

TRUE

T/F: CRM software incorporates hundreds of business processes.

TRUE

Which of the following statements about enterprise applications is not true? -Companies adopting enterprise applications can also save time and money by extensively customizing their applications to fit their business processes. -Enterprise applications require organizational learning. -Enterprise applications involve complex software. -Some enterprise applications, such as CRM systems, typically require some data cleansing work. -Some enterprise applications, such as SCM systems, require multiple organizations to share information and business processes.

Companies adopting enterprise applications can also save time and money by extensively customizing their applications to fit their business processes.

According to a 2020 survey of 181 ERP users conducted by Panorama Consulting Group, 38 percent of ERP projects experienced cost overruns, and these overruns averaged ________ percent over budget.

66

T/F: All CRM packages contain modules for PRM and ERM.

FALSE

T/F: Cross-selling is the marketing of products to different customers.

FALSE

T/F: Enterprise applications reduce switching costs.

FALSE

T/F: Enterprise systems do not require fundamental changes in the way the business operates.

FALSE

Which of the following is not an example of a next-generation enterprise application? -SAP S/4HANA Cloud -Microsoft Dynamics 365 -Social CRM -Salesforce.com's Einstein AI -SAP R/3

SAP R/3

T/F: Churn rate is an important indicator of the growth or decline of a company's customer base.

TRUE

T/F: Enterprise applications are based on organization-wide definitions of data.

TRUE

T/F: Stand-alone enterprise systems are becoming a thing of the past.

TRUE