MIS 301 exam one study guild

A firm can benefit from high switching costs, even when rivals offer free products. Correct answer: True False

True

Amazon's Kindle is described as an e-reader, but these devices are also effectively storefronts, directly linking consumers to purchase opportunities for Amazon products. True False

True

Amazon's revenues are smaller than Walmart's. True False

True

If there is the availability of a wide variety of undifferentiated commodity goods in a given market, and these products are available online, then bargaining power typically shifts to the buyer. True False

True

Moore's Law has impacted the camera industry such that the firms that sell the most cameras aren't camera companies, but phone manufacturers. True False

True

Multicore processors can run older software written for single-brain chips. True False

True

The US Justice Department has included Amazon in a problem of big tech firms, stating it will investigate: "the pricing structure of Amazon's logistics service, whether Amazon competes against its own sellers, and how Amazon Prime bundles services." True False

True

The rise of open source software has lowered computing costs for startup and blue chip companies worldwide. False True

True

While it may be possible for rivals to match technology, the true exploitable resource created and leveraged through collaborative filtering technology is the data asset. Correct answer: True False

True

Amazon's goal is to eventually use copter-style drones to deliver small packages to consumers in thirty minutes or less. True False

Ture

While so many managers focus on what's changing in tech-fueled industries, Jeff Bezos feels that building strategy based on factors that are NOT going to change is critically important. True False

Ture

What problem is faced by multicore processors running older software written for single-brain chips? A. Multicore processors usually run older software by using only one core at a time. B. Individual cores in multicore processors have smaller memories than single-brain chips and are consequently slower. C. Multicore processors require greater cooling to run the same software as single-brain processors. D. Multicore processors still have some fair distance to go before going mainstream. E. Multicore processors draw more power than single-brain processors to solve the same problem.

A. Multicore processors usually run older software by using only one core at a time.

Customers who owned Nintendo's 8-bit video game console were unable to play the same games on the firm's new 16-bit Super Nintendo system. There was little incentive for existing Nintendo fans to stick with the firm. In this case, Nintendo's new offering suffered from a lack of: A. backward compatibility. B. switching costs. C. network effects. D. effective pricing. E. staying power.

A. backward compatibility.

Many disruptive firms were started A. by former employees of the giants they disrupted. B. as a result of accidental discoveries made during R&D activity. C. by employees of a firm as a special project within their firm. D. as a result of corporate takeovers. E. by investors looking for a quick return on their investments.

A. by former employees of the giants they disrupted.

Amazon and Netflix are both in the digital distribution market. In addition, Netflix uses Amazon's cloud computing services to deliver streaming video. This phenomenon is known as A. coopetition. B. codependence. C. cooperation. D. contesting. E. competition.

A. coopetition.

Brands are built through _____. A. customer experience B. data assets C. customer awareness D. customer profiling E. excessive advertising

A. customer experience

Even if Netflix gave Cinematch away to its rivals, they would still not be able to make the same kind of accurate recommendations as Netflix. This is because of Netflix's _____. A. data advantage B. large inventory C. subject matter expertise D. software superiority E. customer loyalty

A. data advantage

Costs that effectively remain constant according to production volume are called ________. A. fixed costs B. switching costs C. recurring costs D. intrinsic costs E. inherent costs

A. fixed costs

Big firms fail to see disruptive innovations as a threat because A. they tend to focus on their bottom line. B. they tend to overestimate the impact of these innovations. C. they fail to listen to their customer's needs. D. they don't indulge in playing catch-up. E. they tend to focus only on future financial performance.

A. they tend to focus on their bottom line.

Leveraging consumers to promote a product or service is known as _____. A. viral marketing B. long-tailing C. affiliating D. review solicitation E. crowdsourcing

A. viral marketing

As a small business owner, you might use an affiliate to promote your products and services online. What is a potential challenge of working with a single affiliate? A. The affiliate may limit your ability to work with others. B. The affiliate may discontinue use of your product or service. C. The affiliate might have a targeted audience for your brand. D. The affiliate may increase traffic to your website. E. All of the above are true.

B. The affiliate may discontinue use of your product or service.

Many pundits assumed Amazon would fail. Why? A. The firm was only selling books from the outset, a market in which profit margins was too small to sustain a big business. B. The firm was losing money and competing against established, well known, offline brands who were going online. C. Amazon sales were not increasing. D. Amazon was too short-term focused. E. All of the above are true.

B. The firm was losing money and competing against established, well known, offline brands who were going online.

Which of the following is true of Amazon's warehousing process? A. Amazon's items that produce the most sales volume are stocked on shelves, alphabetically, to speed selection and packing. B. When stacking shelves in its warehouses, Amazon ensures that no two similar products sit next to each other. C. Autonomous robots are in charge of building an order from a warehouse's inventory without any human intervention. D. Amazon's items that are heavily discounted and about to be written off as "unsellable inventory" are dropped in an area called "mass land" in one last-ditch effort to move under-performing warehouse stock. E. Amazon's systems stamp names and addresses on boxes so they can be filled by pickers directly from shelves.

B. When stacking shelves in its warehouses, Amazon ensures that no two similar products sit next to each other.

one contribution to the ease with which entrepreneur can have success is low-cost distribution to massive markets worldwide. This is enabled by: A.legacy systems B.app stores C.online auctions D.business analytics E. globalization

B. app stores

RFID tags and remote home pet monitoring systems are examples of devices that . A. follow Moore's Law B. are found on the IoT C. violate Moore's Law D. are found on the DoA E. violate Porter's Five Forces model

B. are found on the IoT

Two distinctly separate markets are said to undergo convergence when they: A. offer products and services designed to target a specific industry. B. begin to offer similar features and capabilities. C. are dominated by a small group of powerful sellers. D. derive most of their value from two distinct categories of participants. E. are characterized by many buyers, but a single, dominant seller.

B. begin to offer similar features and capabilities.

A public ledger that records cryptocurrency transactions is called a A. bitcoin chain. B. blockchain. C. nerd wallet. D. bitcoin wallet. E. crypto wallet.

B. blockchain.

Adobe gives away the Acrobat Reader to build a market for the sale of software that creates Acrobat files. This is an example of: A. markets, once considered distinctly separate, beginning to offer similar features and capabilities. B. firms giving away products for half of a two-sided market to seed the market. C. firms spreading costs across increasing units of production or in serving multiple customers. D. one market attempting to conquer a new market by making it a subset, component, or feature of its primary offering. E. firms taking advantage of complementary products developed for a prior generation of technology.

B. firms giving away products for half of a two-sided market to seed the market.

Researchers at Deloitte University suggested that blockchain could A. completely replace money as a means of payment. B. improve financial transactions. C. All of the above are true. D. increase the number of intermediaries in most legal transactions. E. increase the need for more security when using cash alternatives

B. improve financial transactions.

Intuit has avoided disruption in the shift away from packaged software by developing products that A. can be purchased but not licensed. B. leverage cloud computing. C. are available only through Amazon. D. can be licensed but not purchased. E. are all provided for free.

B. leverage cloud computing.

Incentives for U.S. consumer adoption of bitcoin are A. unnecessary given the current market for bitcoin. B. little to non-existent. C. driven primarily by banking institutions. D. offered at the sole discretion of bitcoin. E. driven primarily by payment processors such as PayPal.

B. little to non-existent.

Operational effectiveness refers to: A. the implementation of appropriate technology for a business. B. performing the same tasks better than rivals perform them. C. the ability to perform different tasks in the same way. D. maximizing the number of goods and services sold. E. minimizing the amount of wasted resources to do business.

B. performing the same tasks better than rivals perform them

The resource-based view of competitive advantage states that for a firm to maintain sustainable competitive advantage it must control a set of exploitable resources that have four critical characteristics. What are these characteristics? A. high demand, easy reproducibility, multiple distribution channels, low cost B. rareness, value, imperfect imitability, non substitutability C. high margins, low depreciation, brand recognition, consistency D. naturally occurring, locally sourced, replenishable, high quality E. low margins, high depreciation, scale advantages, environmental friendliness

B. rareness, value, imperfect imitability, non substitutability

Price elasticity refers to the: A. numerical measure of the responsiveness of the supply of a product to a change in its production cost. B. rate at which demand for a product or service fluctuates with price change. C. rate at which product prices vary in response to changes in customer demand. D. change in the demand for a good in response to a change in income. E. range of production costs that change as a direct function of the availability of raw materials.

B. rate at which demand for a product or service fluctuates with price change.

If a new entrant hopes to attract customers from an established incumbent, the new entrant must ensure that the value they offer exceeds the incumbents' value in addition to any perceived _____. A. scale advantages B. switching costs C. brand benefits D. market depreciation E. advertising expenses

B. switching costs

User ratings act as _____ for Netflix's customers. A. marginal costs B. switching costs C. fixed costs D. barriers to entry E. variable costs

B. switching costs

A recent report in Forbes suggests that what percent of firms are failing at digital transformation? A. about 40% B. about 5% C. about 20% D about 70% E. about 95%

D about 70%

As of 2018, bitcoin's highest daily transaction volume was approximately _____________. A. 446 B. 46,000 C. 4.6 million D. 440,000 E. None of the above are true.

D. 440,000

Which of the following is an example of a measure taken by a firm to encourage the development of complementary goods? A. Microsoft bundling new products into Windows, Internet Explorer browser, and other offerings B. Adobe giving away the Acrobat Reader for free C. The Twitter Fail Whale D. Apple offering a regular conference and online materials for its software developers, and an online app store where they can sell their products. E. Nintendo's Wii games targeted at families, women, and older age groups

D. Apple offering a regular conference and online materials for its software developers, and an online app store where they can sell their products.

Which of the following is a way to recognize potentially disruptive innovations? A. Listen to your focus groups' suggestions for adding new features to your existing products. B. Put effort into becoming more consumer-focused. C. Pare down R&D expeditures to focus on improving your existing products. D. Seek the opinions of venture capitalists, research academics, and passionate internal engineering staff. E. Pay attention to slow and expensive advancements in technology that others are not likely watching.

D. Seek the opinions of venture capitalists, research academics, and passionate internal engineering staff.

_____ refers to performing different tasks than rivals or the same tasks in a different way. A. Wholesale advantage B. Variable execution C. Vertical integration D. Strategic positioning E. Industry incongruence

D. Strategic positioning

_____ are the super tiny on-off switches in a chip that work collectively to calculate or store things in memory. A. Conductors B. Single-core processors C. Inductors D. Transistors E. Multicore processors

D. Transistors

The BitMouse project would A. generate NFTs of genetically-modified mice to auctioned off at a significant profit. B. make it easy for Disney to accept cryptocurrency like bitcoin using its MagicBands. C. embed a crypto wallet in a computer mouse to speed up cryptocurrency transactions. D. alter the DNA of a mouse to carry the private key for some bitcoin inside a living creature. E. prove that a mouse could physically gnaw through a blockchain to steal bitcoin.

D. alter the DNA of a mouse to carry the private key for some bitcoin inside a living creature.

Individuals who participate in verifying and maintaining bitcoin transactions and who occasionally receive bitcoin as a reward for their efforts are called A. chain gangs. B. crypto keepers. C. chain smokers. D. bitcoin miners. E. money launderers.

D. bitcoin miners.

Moving first pays off when the time lead is used to create: A. market entry to ensure sustainable competitive advantage. B. operational effectiveness to harness maximum profitability. C. the latest technology at a firm's production plant. D. critical resources for competitive advantage. E. high stock value to generate funds for expansion.

D. critical resources for competitive advantage.

Nokia is a cell phone brand that offers digital cameras as part of its cell phone products. It is now in direct competition with camera brands such as Canon and Sony, and has become the world's largest seller of cameras. This is an example of: A. market innovation. B. market diversity. C. product development. D. envelopment. E. product customization.

D. envelopment.

The video game console market offers important lessons for the strategist. The video game console market is a network market in which Sony's PlayStation 2 (PS2) dominated over Microsoft's Xbox offering. This has been possible due to: A. the presence of several cheap, rival imitations which ate into Xbox's market share. B. PS2's technical superiority over the Xbox. C. the straddling strategy adopted by Microsoft to expand in both video game and DVD player markets. D. game developers favoring PS2 for its larger user base obtained because the PS2 was launched months before the Xbox. E. the low pricing of Xbox which eroded users' confidence in the product.

D. game developers favoring PS2 for its larger user base obtained because the PS2 was launched months before the Xbox.

Video gamers desire latency in order to have a more realistic player experience. A.medium B.high C. extra D. low E. quixotic

D. low

The _____ is the part of a computer that executes the instructions of a computer program. A. flash memory B. read-only memory or ROM C. software D. microprocessor E. random-access memory or RAM

D. microprocessor

Amazon decided to enter the cloud computing market to A. make money from the firm's excess computing capacity. B. control the standard in the eBook market. C. oversee the computing infrastructure of rival firms. D. monetize the firm's expertise in scalability and reliability. E. join the cloud platform market against rivals Google and Microsoft.

D. monetize the firm's expertise in scalability and reliability

Some 75 to 80 percent of what people watch on the service comes from Netflix _________. A. Google searches B. original content C. account sharing D. recommendations E. all of the above

D. recommendations

The acronym VoIP represents what many consider to be a disruptive innovation. It refers to A. the technology that allows a mobile device to connect to a network wirelessly. B. the technology that allows computer memory to retain its contents when power is removed. C. the technology that enables audio devices like headphones and earbuds to cancel unwanted noise. D. the technology that allows voice traffic to run over a computer network along with regular data. E. the technology that enables light to travel over existing copper wires.

D. the technology that allows voice traffic to run over a computer network along with regular data.

NFT images sold through the Bored Ape Yacht Club A. were largely purchased by bond brokers as a hedge against investments in the stock market. B. were largely purchased by individuals as digital gifts and gift cards that could be retained or given away. C. were largely purchased by corporations as a hedge against investments in the bond market. D. were purchased largely by high-profile individuals as a status symbol, not for any actual inherent value. E. were purchased largely by boat owners to identify their watercraft in open waters.

D. were purchased largely by high-profile individuals as a status symbol, not for any actual inherent value.

The global pandemic caused the demand for online grocery delivery in the United States to increase by ____ percent in just a few months. A. 200 B. 50 C. 300 D. 500 E. 100

E. 100

What advantage does Amazon get by creating its own branded products? A. Allows the firm to cut out some of the costs that would otherwise go to a branded supplier. B. Gives Amazon even more negotiating leverage with suppliers. C. Allows Amazon products revealed on site and in the firm's product search results to eliminate costly advertising and other awareness-building spending that many rival products invest in. D. Reduces reliance on well-known suppliers that otherwise sell commodity products. E. All of the above are true.

E. All of the above are true.

The number of "Smart" devices connected to the internet______. A. Cause noticeable slowdowns in Internet response times when in use simultaneously B. Is restricted by an advisory body called the International Directorate: Internet of Things C. Already outnumbers the number of atoms on the planet D. Cause noticeable slowdowns in Internet response times even when powered off E. Already outnumbers the number of people on the planet

E. Already outnumbers the number of people on the planet

Firms like Blockbuster, Sotheby's, and Barnes & Noble were put at risk by operating under the following platitude: A. Better late than never. B. Work smarter, not harder. C. What's done is done. D. There is no "I" in team. E. Follow, don't lead.

E. Follow, don't lead.

Founders should be careful when planning to use crowdfunterm-5ding sites like Kickstarter, because ________. A. Crowdfunding sites charge successful fundraising campaigns a percent-based fee every month for five years upon completion B. Successful deals are often predicated on the founders spreading a majority ownership of the firm among the contributors C. Interest accrued on crowdfunded capital is often higher than traditional financing sources, given the speed of fund receipt D. Crowdfunding sites usually require firms using their services to offer the crowdfunding site an ownership stake in the firm E. Funding efforts may fail to reach their goals, causing delays in a firm's planned product development and delivery cycle

E. Funding efforts may fail to reach their goals, causing delays in a firm's planned product development and delivery cycle

Tech impact is reaching even beyond the confines of Earth itself. According to an example in your chapter, how was a tool on the International Space Station recently acquired? A. It was fashioned on the ISS out of raw materials salvaged from nearby space junk collected by the astronauts. B. It was an out-of-print product that an Etsy producer was able to craft and deliver for the next resupply flight. C. It was delivered to the launch site when summoned from Space using the FedEx app. D. It was purchased via China's Alibaba - showing global sourcing extends to the extraterrestrial. E. It was printed on-demand using 3D printing technology.

E. It was printed on-demand using 3D printing technology.

Netflix competitors in streaming are generally small and unprofitable. True False

False

Like most open-source efforts, bitcoin was created by a consortium of for-profit corporations hoping to fuel adoption of a beneficial new standard. True False

Flase

Data analytics and business intelligence are driving discovery and innovation. true false

true

Moore's Law applies to all types of technology components including hard drives and fiber optic cable transmission speeds. True False

False

Amazon has largely outpaced its competitors in delivering packages by drone. True False

False

Because of its dominant position in the market, if fast-lane access or bandwidth caps become commonplace, Netflix will not likely be affected. True False

False

Because of the dark side of human nature and the extremely large number of users, social media is lowering expectations for corporate ethics and customer service. False True

False

allowed Amazon to radically drop the price of Kindle offerings. A. Moore's Law B. The introduction of Prime Student C. Amazon's strategic plan D. Increasing physical book sales E. Campus bookstore partnerships

A. Moore's Law

Even though Netflix is now mainly focused on digital distribution, it will continue to offer DVDs by mail as a service to its customers. True False

False

Which of the following is an example of agency pricing? A. A department store gets a cut on the selling price of a product, which is set by the product's manufacturer. B. A manufacturer and a retailer work in a collaborative manner to decide the price of the final product. C. A retail store purchases merchandise from a manufacturer and sells the merchandise at whatever prices it wishes to charge. D. The government of a country sets the minimum price for certain agricultural products to cover the costs incurred by the farmers. E. The government of a country sets the maximum price for a certain product that retailers cannot exceed.

A. A department store gets a cut on the selling price of a product, which is set by the product's manufacturer.

Tech firms are among the best performing firms in the world. According to the chapter, which firm is the most valuable firm in the United States, and has also posted some of the most profitable quarters of any business in any industry? A. Apple B. Google C. IBM D. Microsoft E. Amazon

A. Apple

Which of the following statements regarding the current electronic waste scenario is true? A. Electronic waste increases with the rise of living standards worldwide. B. The process of separating densely packed materials inside tech products to effectively harvest the value in e-waste is skill intensive. C. The content of gold in a pound of electronic waste is lesser than that in a pound of mined ore. D. Sending e-waste abroad can be much more expensive than dealing with it at home. E. E-waste trade is mostly transparent, and stringent guidelines ensure that all e-waste is accounted for.

A. Electronic waste increases with the rise of living standards worldwide.

The patent system is often considered to be unfairly stacked against startups because: A. high litigation costs coupled with a few months of litigation can sink an early stage firm. B. the intellectual property laws are not adequate to protect the interests of smaller firms from infringements. C. patents are granted by the patent system on an ad hoc basis wherein firms that have been in business longer get patent protection for longer periods of time. D. bigger multinational firms enjoy patent protection in all countries as opposed to startups, which are domestic firms that do not get such protection for the most part. E. the patent system grants patents for innovations on a differential basis, with bigger firms getting precedence over start-ups.

A. high litigation costs coupled with a few months of litigation can sink an early stage firm.

Internet retailers serve a larger geographic area with comparably smaller infrastructure and staff. This fact suggests that Internet businesses are ________. A. highly scalable B. vertically integrated C. well-capitalized D. mostly asymptotic E. horizontally integrated

A. highly scalable

Uber and PayPal used similar strategies when trying to jumpstart network effects that were vital in creating their dominance. What did each do? A. leveraged viral customer promotions by giving incentives to consumers who helped recruit friends to the service B. reduced switching costs for anyone interested in leaving incumbents for their services C. created services that were backward-compatible with rivals D. operated in "Blue Ocean" that, to this day, remains free of competitors E. preannounced their products, discouraging rivals from entering with competing offerings

A. leveraged viral customer promotions by giving incentives to consumers who helped recruit friends to the service

Firms that can't generate cash quickly enough are referred to as having _____. A. liquidity problems B. vertical integration problems C. sagging problems D. stock-outs E. high inventory turns

A. liquidity problems

Grid computing is a type of computing in which: A. special software is installed on several computers enabling them to work together on a common problem. B. computer software seeks to reproduce or mimic human thought, decision making, or brain functions. C. computers are designed with many microprocessors that work together, simultaneously, to solve problems. D. quantum properties, such as superposition and entanglement, are used to represent data and perform operations on these data. E. microprocessors with two or more (typically lower power) calculating processor cores are fabricated on the same piece of silicon to solve multiple problems.

A. special software is installed on several computers enabling them to work together on a common problem.

A firm's financial performance that consistently outperforms its industry's peers is known as _____. A. sustainable competitive advantage B. market fiduciary advantage C. operational efficiency advantage D. first mover advantage E. recurring performance advantage

A. sustainable competitive advantage

Some of the radical changes brought about by new technologies include: A. A decrease in the standards of corporate ethics. B. An increase in computing costs owing to the growth of licensed software. C. The creation of an unprecedented set of security and espionage threats. D. The proliferation of telecommunications into the hands of a few. E. The stagnation of advertising.

C. The creation of an unprecedented set of security and espionage threats.

Why would a customer choose the Amazon Workspaces product? A. They are helpful in bringing the efficiency Amazon developed in the layout of offices at its headquarters to other office environments. B. They are good for firms seeking an alternative to expensive end-user software such as Microsoft Word and Adobe Photoshop. C. They are good choices for clients that want securely locked down PCs. D. They allow third-party sellers to use Amazon's expertise for warehousing and shipping products. E. They are effective as a collaborative, team platform for co-creating professional documents.

C. They are good choices for clients that want securely locked down PCs.

Technology that that super-imposes content, such as images and animation on top of real world images is called: A. Reality distortion B. Integrated imaging C. Augmented reality D. Projected design E. Product insertion

C. Augmented reality

Which of the following sets of interrelated forces threatens to slow down the progression of Moore's Law? A. Memory, cache size, and speed B. Density, clock speed, and wafer thickness C. Size, heat, and power D. Weight, speed, and capacity E. Silicon availability, efficiency, and energy

C. Size, heat, and power

Of the countries listed, which country ranks the lowest in terms of Internet access speeds? A. Hungary B. Romania C. The United States D. Croatia E. Thailand

C. The United States

Netscape, which once controlled more than 80 percent of the market share in Web browsers, lost its dominant position when customers migrated to Internet Explorer, Microsoft's Web browser. Internet Explorer was easy to install and had no significant differences in terms of usability. This example serves to illustrate that: A. the open source nature of technology ensures that no firm can expect to monopolize a market. B. fast-following smaller firms are always ready with newer and possibly superior products. C. firms with low switching costs can sometimes be rapidly overtaken by strong rivals with additional competitive advantages. D. customers of technology companies are becoming increasingly savvy and more demanding. E. firms need to employ increasingly stringent intellectual property norms to guard against infringements from smaller, competitive rivals.

C. firms with low switching costs can sometimes be rapidly overtaken by strong rivals with additional competitive advantages.

Viral promotion involves: A. offering rebates and incentives to customers for adopting a product or service. B. paying celebrities to use a product visibly to lure customers into unwittingly buying the product. C. leveraging a firm's customers to promote a product or service. D. emphasizing customer retention and satisfaction, rather than a dominant focus on sales transactions. E. sending a pre-written set of messages to customers or prospects over time.

C. leveraging a firm's customers to promote a product or service.

Staying power refers to the: A. energy demands required to run a product or service. B. ability to take advantage of complementary products developed for a prior generation of technology. C. long-term viability of a product or service. D. relative abilities of parties in a situation to exert influence over each other. E. ability of a firm to produce a good or service at a lower opportunity cost than a rival.

C. long-term viability of a product or service.

By heavily focusing on its software and operating systems, Microsoft missed the opportunity to dominate the disruptive A. online shopping market. B. office productivity applications market. C. mobile device market. D. social media market. E. gaming console market.

C. mobile device market.

A firm is said to be _____ when it attempts to match the benefits of a successful position while maintaining its existing position. A. waffling B. multitasking C. straddling D. dovetailing E. streamlining

C. straddling

E-waste is particularly difficult to address because of: A. morals and ethics that dictate firms to put principles above profits. B. the increased longevity of electronic products. C. the complexity of the modern value chain. D. environmental advocates being appointed to influential positions on company boards. E. multiple international agencies like the Fair Factories Clearinghouse.

C. the complexity of the modern value chain.

If electronics now travel half the distance to make a calculation, that means the chip is ____. A. half as big B. easier to keep cool C. twice as fast D. very expensive E. All of the above are true.

C. twice as fast

Researchers in China and the US have shown an AI approach that A. Wins over 85% of the time on the most popular Las Vegas slot machines when played for at least an hour at a time. B. Accurately predicts the amount of time a tornado will be on the ground and the path it will take after touchdown. C. Teaches English and Chinese to new, non-native speakers more quickly and effectively than personal instruction. D. Uses Pavlovian intuition to analyze human behavior and determine which new products will be the most successful. E. Performs better than major financial trading indices and traditional investment portfolio allocation strategies.

E. Performs better than major financial trading indices and traditional investment portfolio allocation strategies.

Which of the following is an example of a two-sided market? A. Instagram B. GoodRx C. WhatsApp D. Twitter E. Square

E. Square

A manager's decision making is often shaped by its perception of the competition. Which of the following would a Netflix manager see as being in competition with the firm? A. Amazon Prime B. magazines C. online gambling D. video games E. all of the above

E. all of the above

A is a line of identifying text assigned and retrieved by a given web server and stored by your browser. A. website impression B. user preference C. shopping cart D. web token E. browser cookie

E. browser cookie

The practice of windowing involves: A. relaying advertisements for limited time periods during online movie steaming, as opposed to frequent ad breaks. B. displaying content in apps and browser windows. C. streaming movies to customers' computers beforehand and then relaying them on television. D. scheduling movies to be streamed online at primetime periods to pull in more revenue from advertising. E. making content available to a distribution channel for a specified time period under a different revenue model.

E. making content available to a distribution channel for a specified time period under a different revenue model.

An internal team at Netflix developed a prototype set-top box to enable the direct streaming of content to customers' television sets. However, the idea of offering it to Netflix customers was dropped because________ . A. the market for online streaming was nascent and unprofitable B. the Blu-ray digital standard requires streaming features as well C. most of the software team was recruited by TiVo after LinkedIn made it easy to target and poach rival talent D. all major US cable firms built Netflix streaming into their set-top boxes E. of the brutally competitive nature of the consumer electronics business

E. of the brutally competitive nature of the consumer electronics busines

A company uses radio frequency identification (RFID) tags to keep track of its inventory. This is an example of the impact of technology in the area of _____. A. finance B. human resources C. advertising D. accounting E. operations

E. operations

Multicore processors are formed by: A.connecting identical processors in a parallel combination and drawing power from the same source. B. connecting a combination of parallel and series-connected processors to a single larger processor to supplement its functioning. C. slicing a flat chip into pieces and reconnecting the pieces vertically. D. connecting a series of high powered processors through a single power source. E. putting two or more lower power processor cores on a single chip.

E. putting two or more lower power processor cores on a single chip.

Which of the following is not currently likely to become a disruptive technology in the near future? A. 3-D printing B. gene editing C. quantum computing D. self-driving vehicles E. smartphones

E. smartphones

Experts working in the area of _____ work to make sure systems are easy to use, while people working in the area of _____ work to leverage technology to make firms more efficient. A. strategy; process design B. strategy; user-interface design C. process design; user-interface design D. user-interface design; strategy E. user-interface design; process design

E. user-interface design; process design