MIS 301 Final Exam

Industry experts estimate that ________ percent of data in an organization is unstructured.

80-90

Which of the following is NOT a characteristic of Big Data?

Viscous

________ is a short-range wireless network.

bluetooth

_________ commerce refers to the intersection of messaging apps and shopping; that is, the trend toward interacting with businesses through messaging and chat apps.

conversational

As Senior V P of Marketing at AgSync Inc, your decisions rely on data from a. External data sources b. Internal, corporate data bases c. Personal data sources d. All of the above e. None of the above

d.) all of the above

With ________, transactions are conducted efficiently because buyers and sellers all meet in one place.

electronic exchanges

True or False: AccessPlus is an example of intranet e-business. (True. Or False)

false

True or False: Data redundancy is a desired feature because it improves consistency and integrity of the data in corporate databases.

false

True or False: Edge computing is when data collected on site are transmitted to the cloud for processing.

false

True or False: Electronic commerce includes not only transactions that are executed over a wired internet connection but also deals with customer service, supplier-vendor management, and other business process management areas.

false

The ________ creates links between two tables.

foreign

Big Data is often characterized by

high volume, high velocity, and high variety

LinkedIn's main market segment is _________.

high-skill jobs

Social ________ is the monitoring, collection, and analysis of socially generated data to make strategic decisions.

intelligence

Suppose you are failing to generate enough sales volume to sustain your operation. If you don't know what the problem is, you need to enter the _______ phase of decision making.

intelligence

Packing, assembly, or manufacturing are ________ activities.

internal

________ is the customer's potential revenue stream over a number of years.

lifetime value

You use your smartphone to look up how much money you have in your bank account. This is an example of _________ commerce.

mobile

Data marts and data warehouses are ________; this means they ________ be updated by users.

non-volatile; cannot

As a purchasing manager, you have to purchase widgets every week to replenish your inventory. This is a(n) ________ decision.

structured

True or False: E-business is a broader concept than e-commerce.

true

As a board member, you recommend hiring a new CEO to address the scandals that have been reported in the Wall Street Journal. This is a(n) ________ decision.

unstructured

________ marketing is word-of-mouth advertising.

viral

You are a musician. You only sell your songs on iTunes. This is an example of a _________ business.

virtual

A data ________ is a repository of historical data that are organized by subject to support decision makers in the organization.

warehouse

Verification/testing of the proposed solution and picking an option occur in the _____ phase of decision making.

choice

_________ analytics is the first step in data reduction.

descriptive

Suppose you are failing to generate enough sales volume to sustain your operation. You know you need to pay attention to customer feedback, monitor sales by product category, determine customer needs, and observe traffic patterns, and developed some alternatives. You developed this list in the _________ phase of decision making.

design

________ analytics examines recent and historical data to detect patterns and predict future outcomes and trends.

predictive

You would use optimization or simulation for ______ analytics.

prescriptive

The ________ key is an identifier field that uniquely identifies a record.

primary

________ is a customer-facing CRM application.

sales force automation

A _________ system lists potential customers or customers who have purchased related products; that is, products similar to those that the salesperson is trying to sell to the customer.

sales lead tracking

Mobile commerce can be conducted over

sneaker net

_________ is a communication standard that enables business partners to exchange routine documents electronically.

EDI

Data produced by an organization may be classified into

10 percent structured and 90 percent unstructured

You want to make sure your entire organization is using a single data warehouse instead of using a data mart for every department. This is an example of

the development of infrastructure to support enterprise-wide analytics