MIS CH. 7 Quiz
Smartphones are the fastest growing and largest source of mobile commerce revenues.
False
Which of the following earns the most location-based marketing revenue?
Your Facebook News Feed includes all of the following except:
Tweets
The number of people exposed to pins is a measure of which of the following?
fan acquisition
Which of the following accounts for the most mobile ad spending?
search engine advertising
The ratio of impressions to fans is a measure of:
fan acquisition.
Which of the following accounts for the most time people spend using a mobile device?
Listening to music
Ads that appear in a Facebook user's News Feed are called:
Page Post Ads
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
Which of the following is the first step in the social marketing process?
fan acquisition
