MIS Chapter 9

58. ________ is an employee directory that includes not only the standard name, email, phone, and address but also organizational structure and expertise. A data library A data-linked library A subscriber directory A static directory A rich directory

A rich directory

51. Which of the following is a basic operation used by reporting applications to produce business intelligence? Coalescing Transposing Dispersing Calculating Diffusing

Calculating

50. Which of the following statements is TRUE about data marts? A data mart is like a distributor in a supply chain, while a data warehouse can be compared to a retail store. Data mart users possess the data management expertise that data warehouse employees have. Data marts address the needs of a particular department or functional area of a business. Data marts are larger than data warehouses. Data marts contain only metadata for data warehouses.

Data marts address the needs of a particular department or functional area of a business.

Problematic operational data is termed as ________. Metadata Rough data Dirty data Grandular data Septic data

Dirty data

8. A decision tree analysis is a supervised data mining technique. True False

False

A data mart is larger than a data warehouse. True False

False

49. ________ is the application of social media and related applications for the management and delivery of organizational knowledge resources. Business intelligence server management Hyper-social knowledge management Knowledge management protocol Online analytical processing Proto-social information management

Hyper-social knowledge management

57. Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax is most likely to have an RFM score of ________. 155 511 555 151 515

155

28. ________ is a BI application that inputs data from one or more sources and applies reporting operations to that data to produce business intelligence. An OLAP application A reporting application A NoSQL application A trans enterprise application A classful application

A reporting application

2. Which of the following statements is TRUE about unsupervised data mining? Analysts do not create a model or hypothesis before running the analysis Neural networks are a popular unsupervised data mining application Unsupervised data mining requires tools such as regression analysis Data miners develop a model prior to the analysis and apply statistical techniques to data Hypotheses must be made before running the analysis

Analysts do not create a model or hypothesis before running the analysis

5. ________ is defined as information containing patterns, relationships, and trends of various forms of data. Process mining Business process management Business intelligence Spatial intelligence Pattern recognition

Business intelligence

64. Capturing customers' clicking behavior is referred to as ________. Clickstream data Dimensional data Outsourced data Metadata Attributed data

Clickstream data

26. Samuel, a researcher, deduces that single women between the ages of 25 and 30, who usually live in the suburbs and make thrifty purchases, prefer a particular brand of washing machines. In this case, Samuel uses ________ to understand customer behavior. Supervised data mining Cluster analysis Neural networks Market-basket analysis Metadata matching

Cluster analysis

18. ________ are information systems that support the management and delivery of documents including reports, Web pages, and other expressions of employee knowledge. Decision Support Systems (DSS) Online Analytical Processing (OLAP) systems Content Management Systems (CMS) Data Transfer Protocols (DTP) Document Delivery System (DDS)

Content Management Systems (CMS)

68. In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X." Cross-selling Value added selling Break-even Double-sales Quid pro quo

Cross-selling

59. Which of the following phenomena states that the more attributes there are, the easier it is to build a model that fits the sample data? Attribute paradox Curse of dimensionality Uncertainty principle Economies of scale Murphy's law

Curse of dimensionality

55. Judy is analyzing weekly sales transactions at a supermarket. She finds that the support value for bed sheets and pillow covers is 0.9. Given this information, which of the following statements is TRUE? The sale of bedsheets and pillow covers is lower than other items. Customers who buy bedsheets usually also buy pillow covers. The supermarket carries a large stock of bedsheets and pillow covers. Customers who buy bedsheets rarely also buy pillow covers. The sales of bed sheets far exceeds the sales of pillow covers.

Customers who buy bedsheets usually also buy pillow covers.

60. ________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data. Data entry Data acquisition Data mining Data encryption Data scrubbing

Data acquisition

27. Which of the following is a fundamental category of business intelligence (BI) analysis? Automation Encapsulation Data hiding Data mining Cataloging

Data mining

________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction. Data optimization Database normalization Data mining Data warehousing Data clustering

Data mining

42. A particular BI analysis might require data from an ERP system, an e-commerce system, and a social networking application, but such a data collection will likely have relationships that are not represented in primary key/foreign key relationships. This is an example of ________. Missing values Inconsistent data Dirty data Data not integrated Septic data

Data not integrated

A ________ takes data from the data manufacturers, cleans and processes the data, and locates the data on the shelves. Data link layer Data mine Data warehouse Data model Data bus

Data warehouse

44. A ________ is a hierarchical arrangement of criteria that predict a classification or a value. Value chain Cluster analysis Decision tree Neural network Sync path

Decision tree

A sales report that is current at the time the user accessed it on a Web server is an example of a(n) ________. Static report Dynamic report Expert system Hybrid market report Temporal report

Dynamic report

3. In the context of knowledge management systems, ________ are rule-based systems that encode human knowledge in the form of If/Then rules. Expert networks Expert systems Intelligent systems Decision-making systems Waterfall systems

Expert systems

65. In the context of knowledge management systems, ________ are rule-based systems that encode human knowledge in the form of If/Then rules. Expert networks Expert systems Intelligent systems Decision-making systems Waterfall systems

Expert systems

14. A data mart is larger than a data warehouse True False

False

24. Knowledge management was done only after the advent of social media. True False

False

36. Data mart is another term used for a data warehouse. True False

False

It is better to have data with too coarse a granularity than too fine. True False

False

74. Achilles Gear has four major retail customers. Based on the following RFM scores of these customers, the sales team at Achilles' should attempt to up-sell more expensive sporting goods to ________. Five Star Stores with an RFM score of 214 Goalkeeper with an RFM score of 551 Pelican Stores with an RFM score of 113 Cable Sports Inc. with an RFM score of 545 WindyRiver Sports with an RFM score of 225

Goalkeeper with an RFM score of 551

45. ________ includes a query language titled Pig. MapReduce Hadoop RFM Analysis Online analytical processing (OLAP) Korn shell

Hadoop

61. Knowledge management (KM) benefits organizations because it ________. Allows distributors to work within the company premises Allows suppliers to work according to the organizational policies Enables employees to solve problems and rectify mistakes later Improves process quality and increases team strength Improves data integrity, transmission, and value

Improves process quality and increases team strength

When an area code changes the phone number for a given customer before the change will not match the customer's number afterward. This is an example of ________. Missing values Inconsistent data Dirty data Data not integrated Septic data

Inconsistent data

1. Which of the following accurately defines a dimension in an OLAP report? It is a characteristic of a measure It is an item that is processed in the OLAP report It is a data item of interest It is referred to a decision tree It is a branch in a decision tree

It is a characteristic of a measure

11. Which of the following statements is TRUE of source data for a business intelligence (BI) system? It refers to the organization's metadata It refers to data that the organization purchases from data vendors It refers to the detailed level of data It refers to the hierarchical arrangement of criteria that predict a classification or a value It refers to the relative strength of data's predictive capabilities

It refers to data that the organization purchases from data vendors

15. Which of the following terms is used as a synonym for data mining? Regression analysis Data warehousing Knowledge discovery in databases (KDD) Parallel processing in database (PPD) Data spelunking

Knowledge discovery in databases (KDD)

4. ________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it. Intellectual property protection Knowledge management Business process reengineering Repository management Industrial information exchange

Knowledge management

48. In market-basket terminology, the ratio of confidence to the base probability of buying an item is called ________. Confidence Support Granularity Lift Loop

Lift

46. ________ is a technique for harnessing the power of thousands of computers working in parallel. RFM analysis MapReduce Granularity Reposition Big data looping

MapReduce

6. Which of the following techniques determine sales patterns? Regression analysis Market-basket analysis Neural networks Cluster analysis Seasonal grouping

Market-basket analysis

9. A data ________ is a data collection, smaller than the data warehouse that addresses the needs of a particular department or functional area of the business. Mart Mine Cube Model Conduit

Mart

21. ________ refers to the source, format, assumptions and constraints, and other facts about the data. Clickstream data Dimensional data Outsourced data Metadata Attributed data

Metadata

63. BI servers use ________ to determine what results to send to which users and on which schedule. Expert systems Metadata RSS feeds Neural networks IP logs

Metadata

13. A(n) ________ is a complicated set of possibly nonlinear equations. Data warehouse Neural network Expert system Online analytical processing (OLAP) cube Artificial intelligence

Neural network

41. An ________ and an OLAP report are the same thing. OLAP measure OLAP cube OLAP dimension OLAP array OLAP permutation

OLAP cube

25. Which of the following observations about RFM and OLAP reports is TRUE? RFM reports are more generic than OLAP reports OLAP reports are more dynamic than RFM reports RFM reports have measures and dimensions RFM reports can drill down into the data to a greater extent than OLAP reports RFM reports are more easily manipulated than OLAP reports

OLAP reports are more dynamic than RFM reports

17. Report can change its format. Which term implies this capability? Processing Analytical Dimension Online Alteration

Online

69. The viewer of an OLAP report can change its format. Which term implies this capability? Processing Analytical Dimension Online Alteration

Online

53. OLAP stands for ________. Online analytical processing Object-based lead analysis procedure Object-oriented analytical protocol Organizational lead analysis process Optimal linear analytical processing

Online analytical processing

37. ________ requires the user to request business intelligence (BI) results. Push publishing Pull publishing Desktop publishing Accessible publishing Pulse publishing

Pull publishing

66. ________ delivers business intelligence to users without any request from the users. Push publishing Pull publishing Desktop publishing Accessible publishing Pulse publishing

Push publishing

16. ________ analysis is a way of analyzing and ranking customers according to their purchase patterns. Regression CRM Market-basket RFM Cluster analysis

RFM

73. ________ analysis is a way of analyzing and ranking customers according to their purchasing patterns. Regression CRM Market-basket RFM Cluster analysis

RFM

29. Matt, a sales analyst, predicts the sale of luxury cars by formulating an equation that uses variables such as the customer's age and monthly salary. Which of the following methods does Matt use in this case? BigData analysis Regression analysis Market-basket analysis Cluster analysis Analytical hierarchical analysis

Regression analysis

7. Which of the following is an example of a supervised data mining technique? Cluster analysis Market-basket analysis Regression analysis Click streaming Metadata matching

Regression analysis

75. U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score? SAMCROW has ordered recently and orders frequently, but it orders the least expensive goods. SAMCROW has not ordered anything for a while, but when it did order in the past, it ordered frequently, and its orders were of the highest monetary value. SAMCROW has not ordered anything for a while and it did not order frequently, but when it did order, it bought the least expensive items. SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods. SAMCROW has ordered recently, but orders infrequently, and it orders the most expensive goods.

SAMCROW has not ordered anything for a while and it did not order frequently, but when it did order, it bought the least expensive items.

47. An OLAP report has measures and dimensions. Which of the following is an example of a dimension? Total sales Average sales Sales region Average cost Average net sales

Sales region

30. In ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model. Cluster analysis Unsupervised data mining Supervised data mining Click streaming Metadata matching

Supervised data mining

31. ________ is a concept that computer systems will become sophisticated enough that they can adapt and create their own software and hence adapt their behavior without human assistance. Expert system The Singularity Knowledge management Business intelligence systems Moore's Law

The Singularity

67. Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score of 121. With reference to the score, how should the sales team at Opezim respond to JM Toys? The sales team should contact JM Toys immediately. The sales team should let go of JM Toys, for the loss will be minimal. The sales team should attempt to up-sell more expensive goods to JM Toys. The sales team should spend more time with JM Toys. The sales team should attempt to sell directly to the CEO.

The sales team should let go of JM Toys, for the loss will be minimal.

Which of the following observations concerning expert systems is TRUE? These systems are not affected by any changes made to it. These systems have lived up to the high expectations set by their name. These systems are easy to develop and maintain.Correc These systems encode human knowledge in the form of If/Then rules. These systems are typically used by experts.

These systems encode human knowledge in the form of If/Then rules.

10. Data warehouses may include data that is purchased from outside sources. True False

True

12. An advantage of OLAP reports is their ability to let users drill down into the data True False

True

19. Expert systems are rule-based systems that encode human knowledge in the form of If/Then rules. True False

True

20. Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction. True False

True

22. Push publishing can deliver results according to a schedule or as a result of an event or particular data condition. True False

True

23. OLAP provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data. True False

True

40. In an unsupervised data mining technique, analysts do not create a model or hypothesis before running the analysis. True False

True

43. Regression analysis measures the effect of a set of variables on another variable. True False

True

52. Hadoop is an open-source program supported by the Apache Foundation that implements MapReduce on potentially thousands of computers. True False

True

54. Granularity is a term that refers to the level of detail represented by the data. True False

True

56. The three primary activities in the business intelligence (BI) process are to acquire data, perform analysis, and publish results. True False

True

62. An OLAP cube and an OLAP report are the same thing. True False

True

70. A business intelligence (BI) server extends alert/RSS functionality to support user subscriptions. True False

True

71. Dynamic reports are business intelligence (BI) documents that are updated at the time they are requested. True False

True

Business intelligence (BI) systems have five standard components called hardware, software, data, procedures and people. True False

True

Cluster analysis is used to identify groups of entities that have similar characteristics True False

True

In expert systems, the programs that process a set of rules are called expert system shells. True False

True

In expert systems, the programs that process a set of rules are called expert systems shells. True False

True

Operational data is structured for fast and reliable transaction processing. True False

True

78. Which of the following is an example of a measure in an OLAP report? customer type purchase date sales region average cost customer location

average cost

Which of the following is an example of a measure in an OLAP report? customer type purchase date sales region average cost customer location

average cost

77. In ________, statistical techniques can identify groups of entities that have similar characteristics. regression analysis cluster analysis supervised data mining neural networks metadata matching

cluster analysis

76. The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format. accurate informal specific dynamic precise

dynamic

72. In market-basket terminology, ________ describes the probability that two items will be purchased together. support confidence lift dimension connection

support