MIS Exam 2
Long Tail Benefits
Niche No space limitation Sell wide variety Can sell to everyone with a computer $
When we consider entities as tables, each column is a(n)
Record
A(n) ________ is a compilation of data from a database that is organized and produced in printed format.
Report
Companies use ________ in an attempt to move up their Web sites in the organic search engine results.
SEO
Recall the class-video where Sammi convinced people to give up their personal information. From what we learned, which of the following best describes why people gave up their personal information?
Sammi asked questions confidently and looked like he was officially representing an organization
AZT owns a small Fleet of trucks and books jobs through an online freight brokerage. Which e-commerce business model does AZT fall under?
B2B
In the example COURSES table that follows, how do you know it is not normalized? [Note: primary key is underlined]
Course name is duplicated
Once the data model is created, the format of the data is documented in a data
dictionary
Which of the following is an example of asynchronous communication?
recommender systems and search capability of a website fall under which of the following categories?
functional convenience
Which of the following is a risk associated with a database approach?
organizational conflict
Visual appeal of a website falls under which of the following categories?
representational delight
Security and performance of a website fall under which of the following categories?
structural firmness
What are some of the problems with using a Spreadsheet for managing large datasets such as company transaction (e.g., order history) data?
Difficulty in sharing the data across departments and users
Facebook is a good example of click-and-mortar company.
False
The primary use of online transaction processing (OLTP) systems is to define a set of reachable and exploitable vulnerabilities present in a database.
False
Which of the following is NOT an example of Crowdsourcing?
Google docs
The term ________ refers to a class of software that enables people to work together more effectively.
Groupware
The Network Effect refers to the notion that the value of a network
Increases with the number of users in the network
Which of the following best describe "Big Data"?
Large volumes of data from a variety of sources
Virtual Teams can benefit from
All
As discussed in our class, how does Amazon use databases on their website?
All of the other options are correct
What are some of the advantages of modern data mining / analytics techniques
All of the other options are correct
In context of databases, which of the following is/are true?
The following terms are synonymous, i.e., Relation = Table
In context of databases, which of the following is/are true?
The following terms are synonymous, i.e., Tuple = Row
Why Is Blendtec Successful in their Marketing Videos?
The videos contain the unexpected / have shock value
Many companies have not been able to realize the full potential of a virtual world environment beyond just providing virtual showcases for their products.
True
Social media is a classification of Web 2.0 applications.
True
Walmart is an example of a "Click and Mortar" business
True
Long Tail Cons
Trust No sensory Hastle delivery and returns
________ are comprised of members from different geographic areas assembled as needed to collaborate on a certain project
Virtual teams