[MKT 201] Chapter 5 - Quiz

Which of the five characteristics identified in the text has an inverse relationship with an innovation's rate of adoption? As this characteristic increases, the rate of adoption is slower. a) Divisibility b) Communicability c) Relative advantage d) Compatibility e) Complexity

e) Complexity

Which of the following statements regarding habitual buying behavior is correct? a) In these types of purchases marketers often use price and sales promotion as incentives for purchase. b) In these types of purchases buyers are highly committed to one brand. c) In these types of purchases buyers carefully weigh their choices. d) In these types of purchases buyers see significant differences between brands. e) In these types of purchases buyers search extensively for information.

a) In these types of purchases marketers often use price and sales promotion as incentives for purchase.

Which of the following statements is correct regarding the influence of personal factors on buyer behavior? a) Marketers have found that it is not useful to define target markets in terms of life-cycle stage. b) Consumers tend to buy brands whose personality matches their own. c) The PRIZM segmentation system primarily classifies households based on their interest in social networks. d) A person's occupation does not affect the goods they purchase. e) The concept of lifestyle is too complex to be of use to marketers.

b) Consumers tend to buy brands whose personality matches their own.

__________ is the first stage in the new product adoption process. a) Evaluation b) Interest c) Awareness d) Trial e) Adoption

c) Awareness

What are the three cultural factors that influence consumer buyer behavior? a) Culture, social class, and lifestyle b) Culture, subculture, and lifestyle c) Culture, subculture, and social class d) Culture, subculture, and family e) Culture, family, and lifestyle

c) Culture, subculture, and social class

Which of the following correctly defines the consumer market? a) Manufacturers, resellers, and consumers b) Consumers and the resellers who consumers buy their products from c) Individuals and households that buy goods and services for personal consumption d) Consumers who spend more than $5,000 yearly on goods and services e) Consumers and the businesses who sell to them

c) Individuals and households that buy goods and services for personal consumption

What determines if a buyer is satisfied or dissatisfied with a purchase? a) Whether or not they experience cognitive dissonance b) The amount of information gathered in the decision process c) The relationship between consumer expectations and perceived product performance d) How others feel about the purchase e) The number of alternatives considered in the purchase decision

c) The relationship between consumer expectations and perceived product performance.

When consumers engage in __________ buying behavior they go through a learning process, so it is most important that marketers understand information gathering and evaluation behavior. a) low involvement b) dissonance-reducing c) complex d) variety-seeking e) habitual

c) complex

According to the simple model of buyer behavior, what is in a buyer's black box? a) Cultural forces b) The four Ps c) The buyer's response d) The buyer's characteristics and the buyer's decision process e) Postpurchase behavior

d) The buyer's characteristics and the buyer's decision process.

Which of the following statements regarding American subcultural groups is correct? a) African American consumers are price conscious, so they are less motivated by quality and selection. b) Brands are of little importance to African American consumers. c) Hispanics are generally not family oriented. d) Hispanic culture is homogenous and does not have subcultures within it. e) Asian Americans are the most affluent U.S. demographic segment.

e) Asian Americans are the most affluent U.S. demographic segment.