MKT 230 - Chap. 10

Though some intangible attributes like delivery or a warranty may also be important for a product like a washing machine, because it has tangible attributes that a customer's senses can perceive, the washing machine is defined as ______.

a good

What are the two broad product categories, related to the type of user, that are widely used in marketing?

consumer products business products

Match each of the four types of consumer products with its definition.

Convenience products: Items that consumers purchase frequently with a minimum of effort Shopping products: Items for which the consumer compares several alternatives on several criteria Specialty products: Unique items that the consumer makes significant effort to search out and buy Unsought products: Items that the consumer does not know about or knows about but does not initially want

What three items are classified as consumer products.

convenience products shopping products specialty products

Richard likes to smoke tobacco from a pipe. However, he is very particular about which pipes he uses. He will only buy pipes made of mahogany and that have an amber or ivory stem, even though these pipes are the most expensive. What type of consumer product does this represent?

specialty product