MKT 300 Exam 1 Chpt. 4

opportunity

conditions that limit barriers or provide rewards

ethics officer

usually responsible for creating and distributing the code of conduct, enforcing the code, and meeting with organizational members to discuss or provide advice about ethical issues

community relations

-marketers play a role as community members -corporate philanthropy is on the rise -firms can positively influence their communities (employment opportunities, economic development, financial contributions to educational, health, cultural, and other causes

protecting natural environment:

1. eliminate the concept of waste 2. reinvent the concept of a product 3. make prices reflect the true cost 4. make environmentalism profitable

green marketing

a strategic process involving stakeholder assessment to creating meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment

___ relates to individual and group decisions -judgments about what is right and wrong in a particular decision making situation and ___ deals with the total effect of marketing decisions on society. a. ethics and social responsibility b. ethics and code of conduct c. social responsibility and ethics

a. ethics and social responsibility

An ethical issue in the area of promotion is _______, which occurs when products are promoted as being more environmentally friendly than they really are. a. greenwashing b. sustainability c. cause-related marketing d. green marketing e. product recall

a. greenwashing

ethical issues

an identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong

ethical issues

an identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical

social responsibility

an organization's obligation to maximize its positive impact and minimize its negative impact on society

According to your text, a well-implemented _______ and a strong _______ result in the greatest decrease in ethical risks for an organization. a. corporate culture; opportunity b. ethics program; corporate culture c. ethics program; regulatory system d. ethics program; opportunity e. regulatory system; corporate culture

b. ethics program; corporate culture

Which of the following types of marketing is closely related to protection of environment? a. marketing citizenship b. green marketing c. social marketing d. relationship marketing

b. green marketing

Ethical choices in marketing are most often made _______. a. at home b. jointly c. at church d. in a vacuum e. individually

b. jointly

Determine which dimension of social responsibility applies to this situation: Credit Suisse paid $2.6 million in fines and pleaded guility to helping American customers evade their taxes a.Economic b. legal c. ethical d.philanthropic

b. legal

When an ethical issue arises in the supply chain, which of the following is most likely to be held accountable for misconduct? a. The channel member shipping the product b. The channel member wholesaling the product c. The channel member managing the product d. The channel member making the product e. The channel member selling the product

c. channel member managing the product

When Shawna attempts to resolve ethical conflicts in her daily life, she bases her decisions on her own values. This influence on the ethical decision-making process is called ___. a. organizational factors b. corporate culture c. individual factors d. opportunity

c. individual factors

ACME Corp. is adopting a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities that its stakeholders expect of it. This best describes _______. a. ethics b. cause-related marketing c. marketing citizenship d. social responsibility e. stakeholder orientation

c. marketing citizenship

ACME Corp. is striving to foster a set of ethical values, beliefs, goals, norms, and rituals that members of an organization share. This is best described as _______. a. marketing citizenship b. opportunity c. organizational culture d. social responsibility e. code of conduct

c. organizational culture

Which of the following promises consumers fair treatment when they complain to marketers about products? a. The right to safety b. The right to lower prices c. The right to be heard d. The right to choose e. The right to be informed

c. the right to be heard

Determine which dimension of social responsibility applies to this situation: Yoplait periodically holds Save Lids to Save Lives campaigns to encourage donations to the Susan G. Komen Foundation dedicated toward breast cancer research a. economic b. legal c. ethical d. philanthropic

d. philanthropic

Which of the following is the potential for the long-term well-being of the natural environment, including all biological, as well as the interaction among nature and individuals, organizations, and business strategies? a. Consumerism b. Marketing citizenship c. Cause-related marketing d. Sustainability e. Ethics

d. sustainability

Which of the following do codes of ethics NOT do? a. They let employees know both what is expected of them and what kind of punishment they face if they violate the rules. b. They help marketers deal with ethical issues or dilemmas that develop in daily operations by prescribing or limiting specific activities. c. They promote ethical behavior by reducing opportunities for unethical behavior. d. They take every situation into account. e. They specify formalized rules and standards that describe what the company expects of its employees.

d. take every situation into account

If other organizational members approve of the activity and it is legal and customary within the industry, chances are that the activity is _______ from both an ethical and a social responsibility perspective. a. inappropriate b. moral c. unacceptable d. improper e. acceptable

e. acceptable

Ethics relates to individual and group decisions whereas social responsibility _______. a. deals with the total effect of marketing decisions on the environment b. links products to a particular social cause on an ongoing or short-term basis c. is the synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits d. considers the diverse perspectives of stakeholders in their daily operations and strategic planning e. deals with the total effect of marketing decisions on society

e. deals with the total effect of marketing decisions on society

Research into marketing ethics suggests that the _______ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision. a. greater the price b. greater the value c. lesser the consequences d. greater the publicity e. greater the consequence

e. greater the consequence

In the absence of ethics and compliance programs, employees will generally make decisions based primarily on their _______. a. assessment of the law b. observations of how society behaves c. financial situation d. personal values e. observations of how coworkers and superiors behave

e. observations of how coworkers and superiors behave

Which of the following is often a better predictor of unethical activities than are personal values? a. Organizational pressure b. Organizational relationships c. The CEO d. Individual factors e. Opportunity

e. opportunity

codes of conduct

formalized rules and standards that describe the organization's employee expectations

ethical decisions

foster mutual trust in marketing relationships

organizational relationships

in an organizational setting, people rely on organizational values for ethical decision making

individual factors

in daily life, people base ethical decisions on personal principles and values

marketing ethics

principles and standards that define acceptable conduct in marketing as determined by various stakeholders

marketing citizenship

the adoption of a strategic focus for fulfilling the economic, legal ethical, and philanthropic social responsibilities expected by stakeholders

consumerism

the efforts of independent individuals, groups, and organizations to protect the rights of consumers by lobbying and boycotting etc

sustainability

the potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies

cause-related marketing

the practice of linking products to a particular social cause on an ongoing or short-term basis

strategic philanthropy

the synergistic use of organizational core competencies and resources to address key stakeholder's interests and achieve both organizational and social benefits