MKT 305-marketing discrepancies and separations

separation of information

Producers do not know who needs what, where, when, and at what price. Consumers do not know what is available from whom, where, when, and at what price.

separation of ownership

Producers hold title to goods and services that they themselves do not want to consume. Consumers want goods and services that they do not own.

discrepancies of quantity

Producers prefer to produce and sell in large quantities. Consumers prefer to buy and consume in small quantities.

discrepancy of assortment

Producers specialize in producing a narrow assortment of goods and services. Consumers need a broad assortment.

separation in values

Producers value goods and services in terms of costs and competitive prices. Consumers value them in terms of satisfying needs and their ability to pay.

Separation in Time

consumers may not want to consume goods and services at the time producers would prefer to produce them, and time may be required to transport goods from producer to consumer

spatial separation

producers tend to locate where it is economical to produce, while consumers are located in many scattered places