MKT 310 Ch 14

which of the following is the most successful, organic social media campaign in history?

ALS ice bucket challenge

the limit on the number of characters allowed for Tweets on Twitter is ___ characters

140

users spend an avg of ___ hours on Facebook each month

25

what percentage of facebook users check the site daily?

50%

china has its own version of facebook called?

Renren

which of the following successful media campaigns relied on a consumer-generated story about the brand?

UPS's driver for a day

which of the following is classified as a sharing tool?

YouTube

facebook earns its revenues primarily from ___

advertising

all of the following are advantages of social media except

babble

all of the following are advantages of social media except ___

babble

which of the following is perhaps most important when it comes to social media campaigns and success

brand storytelling

which of the following is perhaps most important when it comes to social media campaigns and success?

brand storytelling

the most popular people followed on Twitter fall into the classification of ___

celebrity

linkedin is classified in the ___ category of social media

collaborating

twitter has helped consumers to ___ more so than anything else

complain

how often does facebook develop new ad formats and targeting options

daily

all of the following are possible objectives of social media campaigns except

explore social media

all of the following are possible objectives of social media campaigns except ___

explore social media

why was snapchat initially attractive to advertisers?

it had a younger demographic

which of the following has become a serious problem for Twitter?

low number of DAUs

a major negative of social media is that consumers can

make negative comments

the person who started Facebook is

mark zuckerburg

social media sites can provide all the following types of marketing information except ___

market share

which type of ads has been created recently to increase revenue for Facebook?

mid-roll videos

which of the following is NOT a point of comparison between social media and traditional media choices explained in the text?

mobility

all of the following except ___ can be thought of as a social networking site

netflix

a large percentage of tweets prior to 2009 were categorized by Twitter as ___

pointless babble

a major concern for users of facebook is the issue of ___

privacy

which point of comparison between social media and traditional media considers the size of the audience?

reach

which of the following questions is most important when choosing metrics to evaluate a social media campaign?

what are your objectives?

the idea for Facebook originated with online photo books of

harvard dorms

which of the following is a common objective or theme for successful social media themes?

fun with interactive games