mkt 311 chapter 6

location aware services

Customized services or advertising that are based on the location information transmitted by a user's mobile device.

yankee auctions

English auctions that offer multiple units of an item for sale and allow bidders to specify the quantity they want to buy

virtual community

a gathering place for people and businesses that does not have a physical existance. also called the web community or an online community

reserve

a minimum acceptable price established by sellers

reserve price

a minimum acceptable price established by sellers

Wireless Application Protocol (WAP)

allows web pages formatted in html to be displayed on devices with small screens, such as mobile phones

private valuations

amounts that bidders are willing to pay for an item that is up for auction

open auction

an auction where bidders publicly announce their successive higher bids until no higher bid is forthcoming. Also called an English auction, ascending-price auction or open-outcry auction.

open-outcry auction

an auction where bidders publicly announce their successive higher bids until no higher bid is forthcoming. Also called an English auction, ascending-price auction or open-outcry auction.

ascending-price auction

an auction where bidders publicly announce their successive higher bids until no higher bid is forthcoming. Also called an English auction, open auction or open-outcry auction.

english auctions

an auction where bidders publicly announce their successive higher bids until no higher bid is fourthcoming. also called an ascending-price auction, open auction, or open-outcry auction

escrow service

an independant party that holds a buyers payment until the buyer receives the purchased item and is satisfied that the item is what the seller represented it to be

apps

application software that can run on mobile phones

open-outcry double auctions

auction conducted by the Chicago Board Options Exchange where buy and sell offers are shouted by traders standing in a small area on the exchange floor called a trading pit.

first-price sealed-bid auction

auction where bidders submit their bids independently and are usually prohibited from sharing information with each other. The highest bidder wins. If multiple items are auctioned, successive lower (next highest) bidders are awarded the remaining items at the prices they bid.

sealed-bid auctions

bidders submit their bids independently and are usually prohibited from sharing information with each other.

bulletin board system (BBSs)

computers that allowed users to connect using dial-up connections through telephone lines to read and post messages in a common discussion forum that resembled an electronic version of a physical bulletin board

mobile commerce (m-commerce)

confluence of technologies made doing business online using mobile devices.

virtual learning network

distance learning platforms such as blackboard for student-instructor interaction

consumer-to-business

electronic commerce that occurs in general consumer auctions

liquidation brokers

firms that finds buyers for unusable and excess inventiry

reward-based crowdfunding

investors pay in advance for products (or services) to be delivered when the company makes them using the invested funds.

auctioneer

manages the whole auction process

mobile wallets

mobile phones that function credit cards

rooting

modifying an android operating system

reverse auction

multiple sellers submit price bids to an auctioneer who represents a single buyer

seller-bid auction

multiple sellers submit price bids to an auctioneer who represents a single buyer

lock-in effect

name used by economists to describe the basic economic fact where existing auction sites, such as ebay, are inherently more valuable to customers than new auction sites

sniping software

observes auction progress until the last second or two of the auction clock. Just as the auction is about to expire, the sniping software places a bid high enough to win the auction (unless that bid exceeds a limit set by the sniping software's owner).

massive open online course (MOOC)

online course that is offered at no cost and can attract hundreds of thousands of students

shill bidders

people employeed by the seller or the auctioneer who can make bids on behalf of the seller

idea-based social networking

people participating in idea-based social media

bidders

potential buyers

bids

prices a bidder is willing to pay for the item

tweets

short messages sent from one twitter user to another

reverse bid

site routes the visitor's request to a group of participating merchants who reply to the visitor by email with offers to supply the item at a particular price

meetups

sites that allow people to discuss issues, plan strategies, and arrange in-person meetings

crowdfunding

social networking sites that provide funds for a business idea or entrepreneurs who can sell partial ownership in their ventures to investors

open-source software

software developed by a community of programmers who make the software available for download at no cost.

Vickrey auctions

synonymous with second-price sealed-bid auctions. Named for William Vickrey, who won the 1996 Nobel Prize in Economics for his studies of the properties of this auction type.

auction consignment services

take an item and create an online auction for that item, handle the transaction, and remit the balance of the proceeds after deducting a fee that ranges from 25 to 50 percent of the selling price obtained.

snipe

the act of placing a winning bid at the last second

minimum bid increment

the amount by which one bid must exceed the previous bid

monetizing

the conversion of existing regular site visitors seeking free information or services into fee-paying subscribers or purchasers of services.

social networking

the intra-community interaction among members of a virtual community

social shopping

the practice of bringing buyers and sellers together in a social network to facilitate retail sales

microlending

the practice of lending very small amounts of money to people who are starting or operating small businesses, especially in developing countries

minimum bid

the price at which an auction begins

winner's curse

the psychological phenomenon where bidders risk becoming caught up in the excitement of competitive bidding and then bidding more than their private valuations.

second-price sealed-bid auction

the same as the first-price sealed-bid auction except that the highest bidder is awarded the item at the price bid by the second-highest bidder

participatory journalism

trend toward having readers help write their own news.

texting

using sms

microblogs

websites such as twitter that function as a very informal blog site with entries that are limited in length

social networking site

websites that facilitate interactions amoung members of a virual comunity

usenet newsgroups

: message posting areas on Usenet computers in which interested persons (primarily from the education and research communities) can discuss specific topic areas.

double auction

Buyers and sellers each submit combined price-quantity bids to an auctioneer. the auctioneer matches the sellers' offers to the buyers offers until all the quantities offered for sale are sold to buyers

jailbreaking

Modifying an Apple iPhone's operating system

proxy bid

a bid that automatically increases to the next highest increment needed to exceed any bid, up to a bidder-specified maximum bid.

phablet

a combination of phone and tablet

tablet devices

a device that is smaller than a laptop but bigger than a smartphone

descending-price auctions

a form of open auction in which bidding starts at a high price and drops until a bidder accepts the price. Synonymous with dutch auctions

dutch auction

a form of open auction in which bidding starts at a high price and drops until a bidder accepts the price. synonymous with descending-price auctions

group purchasing site

a site where the seller posts an item with a tentative price. As individual buyers enter bids on the item, the site operators negotiate with the seller to obtain a lower price. The posted price will decrease as the number of bids increases, but only if the number of bids increases. Synonymous with group shopping site.

group shopping site

a site where the seller posts an item with a tentative price. As individual buyers enter bids on the item, the site operators negotiate with the seller to obtain a lower price. The posted price will decrease as the number of bids increases, but only if the number of bids increases. Thus, a group shopping site builds up the number of buyers sufficiently to encourage the seller to offer a quantity discount. Synonymous with group purchasing site

idea-based social media

abstract communities based on the connections between ideas

short messaging service (sms)

allows mobile phone users to send short text messages to each other