MKT - 3350 Chapter 6 Quiz (Harper)

Which of the following terms refers to the process individuals or groups go through to​ select, purchase,​ use, and dispose of​ goods, services,​ ideas, or experiences to satisfy their needs and​ desires? A. Consumer behavior B. Search engine marketing​ (SEM) C. Involvement D. Perceived risk E. Search marketing

A. Consumer behavior

Which of the following terms refers to the extent to which a​ person's sensory receptors are capable of registering a​ stimulus? A. Exposure B. Perception C. Attention D. Interpretation E. Motivation

A. Exposure

Which of the following terms refers to creating a written description of the​ quality, size,​ weight, color,​ features, quantity,​ training, warranty, service​ terms, and delivery requirements for the​ purchase? A. Product specifications B. Single sourcing C. Multiple sourcing D. Reciprocity E. Customer reference program

A. Product specifications

Which of the following describes a​ business-to-business, or​ organizational, market? A. Purchases involving competitive​ bidding, price​ negotiations, and complex financial arrangements B. Purchases for individual or household consumption C. Many individual or household customers D. Purchases frequently made on impulse E. Demand based on consumer needs and preferences that is generally​ price-elastic, steady over​ time, and independent of demand for other products

A. Purchases involving competitive​ bidding, price​ negotiations, and complex financial arrangements

If an advertiser places a TV commercial using a​ lonely, lost puppy to sell its​ products, then that advertiser is said to be utilizing​ _____. A. sadvertising B. emotional advertising C. heartvertising D. animal advertising E. lostvertising

A. sadvertising

In which step in the​ consumer-decision making process will a consumer narrow down choices deciding on​ feasibility, and comparing the pros and cons of each remaining​ option? A. Product choice B. Evaluation of alternatives C. Information search D. Problem recognition E. ​Post-purchase evaluation

B. Evaluation of alternatives

At what step in the consumer​ decision-making process is a marketer likely to utilize search marketing techniques such as search engine optimization​ (SEO), sponsored search​ ads, and shopbots to help consumers find and learn more about their​ products? A. Problem recognition B. Information search C. ​Post-purchase evaluation D. Product choice E. Evaluation of alternatives

B. Information search

Which of the following terms is an actual or imaginary individual or group that has a significant effect on an​ individual's evaluations,​ aspirations, or​ behavior? A. Social class B. Reference group C. Opinion leader D. ​Mass-class E. Status symbol

B. Reference group

Which of the following refers to the​ values, beliefs,​ customs, and tastes a group of people​ values? A. Microcultures B. Sensory marketing C. Culture D. Subculture E. Time poverty

C. Culture

Which of the following terms refers to the process by which people​ select, organize, and interpret information from the outside​ world? A. Motivation B. Exposure C. Perception D. Interpretation E. Attention

C. Perception

Which of the following​ business-to-business terms refers to the routine purchase of items that a B2B customer regularly​ needs? A. New-task buy B. Buyclass C. Straight rebuy D. Modified rebuy E. Buying center

C. Straight rebuy

If a consumer is experiencing cognitive dissonance regarding his or her​ purchase, the consumer is on what step of the consumer​ decision-making process? A. Evaluation of alternatives B. Information search C. ​Post-purchase evaluation D. Problem recognition E. Product choice

C. ​Post-purchase evaluation

If an advertiser uses hidden messages in its product​ commercial, or hides messages in the product itself​ (such as baking words into the tops of​ crackers), the advertiser is using​ _____ advertising. A.conditioning B.cognitive C.subliminal D.observational E.behavioral

C.subliminal

Which of the following refers to a combination of hardware and software that ensures that only authorized individuals gain entry into a computer​ system? A. Encryption B. Outsourcing C. Reverse marketing D. Firewall E. Malware

D. Firewall

Which of the following refers to a person who influences​ others' attitudes or behaviors because they believe that he possesses expertise about the​ product? A. Reference group B. Status symbol C. ​Mass-class D. Opinion leader E. Social class

D. Opinion leader

If a consumer sees a significant difference between his or her current state of affairs and some desired or ideal​ state, which step of the consumer​ decision-making process is the consumer​ in? A. Evaluation of alternatives B. Product choice C. ​Post-purchase evaluation D. Problem recognition E. Information search

D. Problem recognition

What step of the consumer​ decision-making process is a consumer likely to be in if heuristics such as brand loyalty and​ country-of-origin are factoring into the​ decision? A. ​Post-purchase evaluation B. Evaluation of alternatives C. Information search D. Product choice E. Problem recognition

D. Product choice

When people learn that their actions result in rewards or​ punishments, the type of behavioral learning that occurs is​ _____ conditioning. A. basic B. cognitive C. classical D. operant E. modern

D. operant

In the buying​ center, which role has responsibility to execute the​ purchase? A. Initiator B. Influencer C. Decider D. Gatekeeper E. Buyer

E. Buyer

Which of the following refers to demand in which changes in price have little or no effect on the amount​ demanded? A. Organizational markets B. Derived demand C. Joint demand D. Fluctuating demand E. Inelastic demand

E. Inelastic demand

Which of the following refers to a group that purchases finished goods for the purpose of selling those finished goods for a​ profit, renting, or leasing to consumers and other​ businesses? A. Producers B. Government markets C. ​Not-for-profit markets D. Organizational markets E. Resellers

E. Resellers

Which of the following refers to the marketing techniques that link distinct experiences such as a unique fragrance with a product or​ service? A. Time poverty B. Microcultures C. Culture D. Subculture E. Sensory marketing

E. Sensory marketing

Which of the following roles in the buying center is the member of the buying center who actually needs the​ product? A. Influencer B. Initiator C. Decider D. Gatekeeper E. User

E. User

Your local city council or your county commissioners are examples of​ a(n) _____ market. A. ​business-to-business B. producer C. organizational D. reseller E. government

E. government

A Rolex​ watch, a Lexus​ car, and even the latest Apple iPhone are all examples of a​ _____ symbol. A. subcultural B. style C. cultural D. consumer E. status

E. status