MKT 3356 Chapter 11 True or False

A heat map question is used in geographical positioning studies.

False

A knock-out means the respondent stops answering questions resulting in an incomplete survey.

False

A loaded question is one that is very long and taxing on respondents.

False

A questionnaire is accurate to the extent that no unnecessary information is collected in order to solve the marketing problem under study.

False

Asking general questions before specific questions in order to obtain unbiased responses is called telescoping.

False

Funneling software allows question answers from previous questions to be inserted into later questions in an Internet survey.

False

It is best to use open-ended questions when the sampling frame consists of respondents with varying levels of education.

False

One advantage of open-ended response questions is the possibility that interviewer bias will affect the results.

False

Open-ended response questions are frequently used in causal research.

False

Open-ended response questions give respondents a large number of specific alternative responses.

False

Order bias in questionnaire design frequently occurs when broader questions are asked before specific issues are explored.

False

Pretests require statistical samples for them to provide meaningful information to researchers.

False

The question, "Did you watch the Super Bowl?" on a survey about Super Bowl advertising effects is an example of a funneling question.

False

A counterbiasing technique is used with the expectation that two alternative phrasings of the same question will yield a more accurate total response than will a single phrasing.

False

A frequency-determination question allows the respondent to provide multiple answers to a single question.

False

A fixed-alternative question is better than an open-ended question because it reduces the possibility of respondents giving socially-desirable answers.

True

Open-ended response questions are valuable at the beginning of personal interview sessions.

True

Preliminary tabulations from pretests can provide meaningful information to researchers.

True

Question wording and sequence can substantially influence accuracy.

True

There is no step-by-step procedure for ensuring accuracy in question writing that can be generalized across projects.

True

Two consequences of respondents' forgetting the exact details of their behavior are called telescoping and squishing.

True