MKT 340 Quiz 2

What is the most basic corporate social responsibility to employees? - To ensure the highest pay for the work performed - To ensure a safe working environment - To ensure all potential conscious marketing issues are raised - To assess each employee's level of confidence - To ensure the firm primarily serves the community in surrounding neighborhoods

To ensure a safe working environment

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property. Previously, they were expected only to answer buyers' questions. The new regulation addressed the marketing ethics problem of - high-pressure sales techniques - deceptive pricing tactics - misrepresentation of company data - misleading advertising - withholding information

withholding information

All of the following statement regarding corporate social responsibility are true except - firms believe that they have legal and economic duties in addition to responsibilities to society - a firm's responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders - CSR can be defined as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line.

A firm's responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders.

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decison-making situation, ________ should engage in brainstorming and evaluating alternatives - The senior managers most involved - Key customers - Elected officials - All parties relevant to the decision - Any individuals with competing interests

All parties relevant to the decision

When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming - Ethical human beings - Conscious marketers - Profitable - Successfull - Recognized

Conscious marketers

________ entails a sense of purpose for the firm that is higher than simply making profit by selling products and services. - Corporate social responsibility - Conscious marketing - Triple bottom line - Marketing analytics - The four P's

Conscious marketing

The Harvest County School Board is concerned about deteriorating school facilities, combined with a shrinking budget. The board began by studying the issue, and then identified parents, children, teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board has listened to each group's concerns. In the ethical decision-making framework, its next action should be to - Identify issues of concern to lawmakers - Assess impact of its actions beyond the classroom - Engage in brainstorming alternatives - Choose a course of actions - Evaluate the legal ramifications

Engage in brainstorming alternatives

Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for handicapped children. The letter writer is critical of a banner displayed at the event, with the logos of alcoholic beverages and Hisaoki's company name. Hisaoki never considered that this problem might arise. In the Framework for Ethical Decision Making, Hisaoki's company failed to - Identify issues - Promote the firm's corporate social responsibility efforts - Analyze the needs of the industry - Brainstorm and evaluate alternatives - Choose a course of action

Identify issues

The ______ for natural skin care company Burt's Bees is "to create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you." - Mission statement - Market analysis - Company description - Financial plan - Executive Summary

Mission statement

Conscious marketing encompasses all of the following overriding principles except - recognition of marketing's greater purpose. - recognition of the company's bottom line. - consideration of stakeholders and their interdependence. - the presence of corporate leadership, creating a corporate culture. - the understanding that decisions are ethically based.

Recognition of the company's bottom line

All of the following are included in the decision making metric except - The publicity test - the likability test - the moral mentor test - the transparency test - the admired observer test

The likability test

Key corporate social responsibility stakeholders typically include all of the following * the firm's employees and their families * customer groups * members of the community * the environment * the firm's partners and competitors - True - False

True

The Golden Rule test asks the question, "Would I like to be on the receiving end of this action and all its potential consequences?" - True - False

True

All of the following are questions posed in the ethical decision making metric except - Would I want to see this action described on the front page of the local paper? - Will this action help advance my career? - Would the person I admire most engage in this activity? - Can I give a clear explanation for my action? - Will I be able to look at myself in the mirror and respect what I see?

Will this action help advance my career?

In the ethical decision making metric, the question that asks "Would I want the person I admire most to see me doing this?" applies to the - publicity test - admired observer test - moral mentor test - transparency test - person in the mirror test

admired observer test

According to one definition, CSR can be described as context specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line. The triple bottom line includes _______ performance - economic, social, and environmental - economic, social, and political - financial, economic, and social - social, environmental, and political - financial, social, and environmental

economic, social, and environmental

The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of - internal, controllable marketing issues - issues that don't even need to be discussed in ethical firms - marketing issues but not ethical issues - marketing ethical issues - ethical issues but not marketing issues

marketing ethical issues

In the ______ stage, a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders - brainstorming - implementation - planning - control - evaluation

planning

The ethical decision making framework includes all of the following steps except - identify issues - promote the firm's corporate social responsibility efforts - gather information and identify stakeholders - brainstorm alternatives - choose a course of actions

promote the firm's corporate social responsibility efforts

When Walmart issued new standards for livestock products that were raised on food without antibiotics or artificial growth hormones, it considered multiple ______, including the ranchers that supply the food, its customers, and animal welfare groups. - stakeholders - investors - marketing executives - bankers - corporate shareholders

stakeholders