MKTG 3150 Final Exam Review Questions
The top categories of online spending include A. travel. B. apparel. C. computers and peripherals. D. A and C. E. all of the above.
E. All of the above
Which of the following is NOT a possible outcome once a consumer is satisfied? A. committed customer B. discontinued use C. repeat purchases D. increased use E. All of the above are possible outcomes.
E. All of the above are possible outcomes
A consumer decision requires information on which of the following? A) the performance level or characteristic of each alternative solution on each evaluative criterion B) the appropriate evaluative criteria for the solution of a problem C) the existence of various alternative solutions D) A and B E) A, B, and C
A. the performance level or characteristic of each alternative solution on each criterion
Once a problem is recognized, relevant information from long-term memory is used to determine if a satisfactory solution is known, what the characteristics of potential solutions are, what the appropriate ways to compare solutions are, and so forth. This is referred to as A) primary search B) internal search C) ongoing search D) evoked search E) external search
B. internal search
The increase in product valuation based on "mere" ownership is called A. loyalty. B. mere touch. C. the endowment effect. D. the IKEA effect. E. the compromise effect.
C. the endowment effect
Which of the following is TRUE regarding Internet shopping? A. Most future growth will come from new users. B. Most future growth will come from existing buyers. C. Annual growth in the number of Internet users is low. D. B and C E. A and C
D. B and C
Which of the following is NOT a type of consumer decision making discussed in your text? A) limited decision making B) nominal decision making C) extended decision making D) complex decision making E) All of the above are types of decision making.
D. Complex decision making
Which of the following statements is FALSE regarding consumer decisions and the consumer decision process? A) Some consumer decisions result from the convergence of several problems. B) Once the decision process begins, it may evolve and become more complex with multiple goals. C) The decision process model provides useful insight into all types of consumer purchases. D) Consumer decisions are rational and functional; otherwise they do not involve decisions per se. Consumer decisions are frequently the result of a single problem.
D. Consumer decisions are rational and functional; otherwise, they do not involve decision per se
Brick-and-mortar stores with the goal to design environments that are emotionally engaging, entertaining, and memorable are using a strategy known as A. visual inventory. B. social media engagement. C. push and pull technology. D. shoppertainment. E. all of the above.
D. shoppertainment
True or False: Communication Characteristics that Influence Attitude Formation and Change are Source, Affective and Message Structure Characteristics.
False
True or False: The Central Route and Peripheral Route have equal influence on attitude Change.
False
True or False: The Dimensions of a Consumer's Self-Concept include Private Self and Special Self.
False
True or False: The three general lifestyle schemes are the VALS System, the PRIZM System and the Roger Staubach Global Lifestyles.
False
True or False: An attitude is a temporary organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of our environment.
False (enduring)
True or False: An individual's Self-Concept is either Independent or Interdependent.
True
True or False: Lifestyle is basically how a person lives
True
True or False: The Cognitive and Affective Components form the overall attitude of the Behavioral Component.
True
True or False: The extended self consists of the self plus possessions.
True
True or False: Communication Characteristics that Influence Attitude Formation and Change are Source Credibility, Celebrity Sources and Sponsorships.
True
Any source of products or services for consumers is referred to as a _____. A. retail outlet B. contact point C. transaction point D. distribution outlet E. channel outlet
A. retail outlet
Which of the following is true regarding postpurchase dissonance? A. All consumer purchase decisions are followed by postpurchase dissonance of some sort. B. The importance of the decision to the consumer is one factor that influences the probability and magnitude of postpurchase dissonance. C. The individual's tendency to experience anxiety is not related to postpurchase dissonance. D. The easier it is to alter the decision, the more likely postpurchase dissonance will be. E. Nominal decision making usually results in the greatest magnitude of postpurchase dissonance.
B. The importance of the decision to the consumer is one factor that influences the probability and magnitude of postpurchase dissonance
Doubt or anxiety regarding a purchase a consumer has made is known as _____. A. postpurchase worry B. postpurchase guilt C. postpurchase dissonance D. postpurchase shame E. postpurchase fear
C. postpurchase dissonance
The process of consumers acquiring product through mail, telephone, or computer orders is referred to as _____. A. outsourcing B. outlet shopping C. nontraditional shopping D. in-home shopping E. all of the above
D. in-home shopping
Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars because he is about to buy a new car. In terms of involvement, Blake is A) high in value-expressive involvement; low in product involvement B) high in product involvement; low in purchase involvement C) low in product involvement; low in purchase involvement D) low in product involvement; high in purchase involvement E) high in product involvement; high in purchase involvement
D. low in product involvement; high in purchase involvement
What is the first stage of the consumer decision process? A) information search B) purchase C) postpurchase behavior D) problem recognition alternative evaluation
D. problem recognition
The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as ______. A) personal involvement B) enduring involvement C) activated involvement D) purchase involvement E) product involvement
D. purchase involvement
The probability of a consumer experiencing postpurchase dissonance, as well as the magnitude of such dissonance, is a function of which of the following? A. the degree of commitment or irrevocability of the decision B. the importance of the decision to the consumer C. the difficulty of choosing among the alternatives D. the individual's tendency to experience anxiety E. all of the above
E. all of the above
Which of the following statements is FALSE regarding information search? A) Information search involves mental as well as physical activities that consumers must perform. B) The amount of search depends on purchase involvement. C) Search has benefits such as finding a lower price or getter higher quality. D) Searching for information is free. E) The initial search generally produces a set of guides or decision restraints.
A. Information search involves mental as well as physical activities that consumers must perform
Nathan is purchasing a new computer, so he asks his friends and family for help in selecting one. He also has searched the Internet and visited the Dell, Gateway, and Apple websites and has consulted Consumer Reports. Nathan is conducting which type of information search? A) external search B) evoked search C) internal search D) secondary search primary search
A. external search
9) Every winter, Laurie's skin becomes very dry and results in painful cracks in the skin on 9) her fingers. Once this happens, Laurie remembers that Zim's Crack Cream works really well for this problem, so she stops at the store to pick some up. Which type of decision making has occurred? A) nominal decision making B) extended decision making C) truncated decision making D) automatic decision making E) limited decision making
A. nominal decision making
