MKTG 375: Chapter 3

C

_____ refers to the traits of femininity and masculinity. A) Gender B) Sex C) Gender identity D) Gender roles E) Gender continuum

embrace diversity, like foreign and exotic things, and value self-expression

According to researchers, cultural creatives are Americans who _____. Multiple choice question. own businesses and generate new ideas and technologies for a living embrace diversity, like foreign and exotic things, and value self-expression make efforts to reduce their reliance on consumption and possessions work in the fields of architecture, science, engineering, and health care

problem-solving

Americans are known to take great pride in their _____ cultural orientation, which has traditionally been valued and continues to be valued. Multiple choice question. problem-solving feminine cooperative risk-taking

cleanliness.

Americans have for a long time valued and still continue to value Multiple choice question. collectivism. tradition. cleanliness. fatalism.

career working woman

Among the important female market segments in the United States, the _____ segment has grown significantly in the past thirty years. Multiple choice question. trapped housewife traditional housewife trapped working woman career working woman

values

Beliefs that are widely held in a society and that are associated with desirable behavior are called cultural:

C) Attribution-oriented

Carl likes to support marketers that support causes or charities that are important to him. However, he is concerned about a marketer's motive behind cause-related marketing programs and uses good judgment on which ones to support. Carl is best described as belonging to which group of consumers? A) Skeptic B) Balancer C) Attribution-oriented D) Socially concerned E) Apathetic

T

Cause-related marketing (CRM) is marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause. (T/F)

sensual gratification

Current American society's increasing secularism has led to the growing acceptance of the self-oriented cultural value of _____ despite the efforts of consumer and government agencies to curb it. Multiple choice question. extended family diversity sensual gratification morality

problem solving.

During the past economic recession, a majority of Americans were shown to highly value Multiple choice question. fatalism. problem solving. masculinity. status.

ascribed

Gender roles are ______ roles. Multiple choice question. occupational controllable achievement ascribed

F

Green marketing, like food supplement marketing, is unregulated and marketers can make unsubstantiated claims without penalty. (T/F)

A

John doubts the sincerity of marketers who claim that they will donate to a cause if he purchases their product. He doesn't believe that they will make a difference because he thinks that marketers are only concerned with profits and probably only donate a small portion of their profits to the stated cause. John is best described as belonging to which group of consumers? A) Skeptic B) Balancer C) Attribution-oriented D) Socially concerned E) Apathetic

B

Karen believes in cause-related programs, but she doesn't always act accordingly. That is, she likes to patronize retailers that claim to donate a portion of her purchases to charity, but she only shops there when it is convenient for her to do so. Which consumer group would Karen belong? A) Skeptic B) Balancer C) Attribution-oriented D) Socially concerned E) Apathetic

green marketing

Natural Lawn Care is a company that produces environmentally-friendly lawn care products such as weed killers, and pest control products. It gives a percentage of its sales back to environmental causes and educates the public on environmental topics. Natural Lawn Care is practicing Multiple choice question. social marketing. entrepreneurial marketing. green marketing guerrilla marketing.

abstinence.

Religious orientation is closely tied to America's traditional belief in the virtue of Multiple choice question. masculinity. fatalism. passivity. abstinence.

Green products are of a lower quality. Green products are too expensive. Green claims cannot be trusted.

Select from the following the concerns that consumers have that prevent them from purchasing green products. (Select all that apply) Multiple select question. The FTC does not get involved in monitoring green products Green products are of a lower quality. Green products are too expensive. Green claims cannot be trusted.

E) all of the above

Since women are quite diverse as a group, what other factors must marketers also consider when designing marketing communications? A) ethnicity B) age C) life stage D) employment status E) all of the above

modern

The husband and wife share financial, parental, and domestic responsibilities.

value system of its target market.

The success of a firm's marketing strategy depends on its marketing mix being consistent with the Multiple choice question. collectivist nature of society. goals of competing brands. size of the target market. value system of its target market.

voluntary simplicity

The term "_______________" refers to the efforts of consumers to reduce their dependence on consumption and material possessions, particularly American consumers, in light of the recent recession. (Enter one word in each blank.)

False

True or false: In terms of shifting gender roles in the United States today, the only role shift that has occurred has been of women taking on traditionally male-oriented tasks. True false question. True False

True

True or false: More Americans are becoming accepting of the gay and lesbian communities, especially in terms of individual rights. True false question. True False

False

True or false: The risk-taking orientation in Americans is losing its value and is going to be lost forever. True false question. True False

youth.

Unlike most other traditional societies, American culture has always valued Multiple choice question. youth. femininity. leisure. uniformity.

The time they spend in scheduled activities has increased.

Which statement is accurate concerning how active American children are? Multiple choice question. They take up full-time jobs at an early age. They are not interested in activities such as sports, gardening, and so on. They spend more time in watching television. The time they spend in scheduled activities has increased.

***D) a and b

Which term is used to refer to whether a person is biologically a male or female? A) gender B) sex C) gender identity D) a and b E) a, b, and c

Promoting self-help

Which type of charity appeal has research suggested might be more persuasive to male consumers than female consumers? Multiple choice question. Promoting giving locally Advertising programs for men only Promoting self-help Advocating helping others

women

focus on the process involved in problem resolution

men

focus on the resolution of the problem

women

help-others appeals

social marketing

is done to enhance the welfare of individuals or society, but does not directly benefit a firm

men

self-help appeals

traditional housewife

stays at home and obtains satisfaction and meaning from household and family maintenance

career working woman

works and obtains satisfaction and meaning from it but doesn't enjoy household maintenance

trapped working woman

would rather stay at home but works due to financial necessity and family pressure and doesn't get satisfaction from work

trapped housewife

would rather work but stays at home because of children and family pressure and is concerned about lost opportunities

C

A woman that is married with the husband assuming the responsibility for providing for the family and the wife running the house and taking care of the children would be classified as _____. A) gender appropriate B) gender consistent C) traditional D) modern E) old-fashioned

c) Ascribed role

A(n) _____ is based on an attribute over which the individual has little or no control. a) Traditional role b) Achievement role c) Ascribed role d) Gender identity e) Gender orientation

performance.

Americans are currently shifting to a focus on the environment-oriented value of Multiple choice question. performance. hard work. fatalism. overcoming nature.

hard work

Americans are known for their strong tradition of _____, which continues to be an important self-oriented cultural value. Multiple choice question. nonmaterialism leisure abstinence hard work

problem-solving

Americans are known to take great pride in their _____ cultural orientation, which has traditionally been valued and continues to be valued. Multiple choice question. problem-solving feminine risk-taking cooperative

delay pleasures

Americans place a high value on sensual gratification, and this reflects in their lack of willingness to _____ despite debt or discomfort over spending levels. Multiple choice question. delay pleasures immediately gratify themselves become materialists satisfy their sensual desires

C

Catherine is married and a mother of two children. She has decided to forego her own career to stay home with her children until they are grown and on their own. Both she and her husband have decided that it is best for their family for him to assume the responsibility for providing financial security for them while she takes care of the home and family. Catherine would be classified as which type of woman? A) gender appropriate B) gender consistent C) traditional D) modern E) old-fashioned

T

Consumers higher in individualism are more likely to complain, switch, or engage in negative word-of-mouth. (T/F)

femininity.

Evolving gender roles in American society has reflected a shift in other-oriented cultural values toward Multiple choice question. femininity. masculinity. passivity. activity.

is responding to evolving American values.

Green marketing and marketing to gay and lesbian customers are examples of marketing that Multiple choice question. is responding to evolving American values. is declining as the issues cease being relevant. is shunned by multinational companies. is restricted by federal legislation.

around 80 percent

Historically in the United States, automobile purchase decisions were made by males alone. What percentage of women today influence vehicle purchase decisions? Multiple choice question. less than 10 percent around 30 percent almost 50 percent around 80 percent

Many once masculine products are being designed for women.

How have the increasing wealth, independence, and buying power of women impacted products in the United States? Multiple choice question. Potentially harmful products have stopped being produced. Many once masculine products are being designed for women. Weapons, like guns, have been feminized to have colored handles. The traditional gender typing of products has been strengthened.

react negatively to unsatisfactory purchases.

In contrast to collectivistic consumers, highly individualistic consumers are more likely to Multiple choice question. conform to their peer group. reject customized products and services. react negatively to unsatisfactory purchases. stay loyal to low-performance brands.

security

In the United States there is a strong emphasis on the environment-oriented cultural value of ______ because of the most recent economic recession. Multiple choice question. security problem solving hard work activity

masculinity

In the context of other-oriented cultural values in the United States, Americans have emphasized _____ for a long time. Multiple choice question. masculinity security collectivism pessimism

material orientation.

In the context of self-oriented values, one of the major reasons that Americans work hard is their Multiple choice question. view of work as means to leisure. material orientation. desire to avoid role conflict. frugality.

C

Lisa is a single mother of two and works two jobs to provide for her family and derives little or no satisfaction from employment. To which market segment would Lisa belong? A) Traditional housewife B) Trapped housewife C) Trapped working woman D) Career working woman E) Modern-day woman

D

Maria will go out of her way to purchase a brand or patronage a store that claims to support a charity if she purchases their brand or shops in their store. Even though she knows that marketers develop these programs to help themselves as well as the cause, she doesn't really care about that. She's just driven by the desire to help. To which group of consumers does Maria belong? A) Skeptic B) Balancer C) Attribution-oriented D) Socially concerned E) Apathetic

T

Observable shifts in consumer behavior are often due to underlying shifts in cultural values. (T/F)

creative class

People who work in fields like science, health care, architecture, and engineering are referred to by one expert as the _______ and they are the driving force for change in the United States. Multiple choice question. mavens creative class green marketers strivers

c) modern

Rayna is married and a mother of four children. Both she and her husband share homemaking and child-rearing responsibilities. Rayna would be classified as a _____________ gender orientation. a) cutting-edge b) transgender c) modern d) traditional e) gender inconsistent

Unlike other juice companies, the containers used by Jazzy Juice will break down naturally in a compost pile.

Select the company that is engaged in green marketing. Multiple choice question. Even though Designer Denim uses both water and electricity to produce its jeans, it strives to find the least expensive supplier of these items. Unlike other juice companies, the containers used by Jazzy Juice will break down naturally in a compost pile. Pete's Pet Food recently reduced the price of its most popular pet food brand.

the desire of older customers for a younger appearance the increasing disposable income of older customers the growing numbers of older citizens

Select the reasons for the marketing of cosmetics, medicines, and hair care products to older customers. (Select all that apply) Multiple select question. the desire of older customers for a younger appearance the increasing disposable income of older customers the growing numbers of older citizens federal regulations concerning the rights of older citizens

c) 7-10 percent

The LGBT or gay market has been estimated to comprise ____________ of the adult U.S. population. a) 17-20 percent b) 25 percent c) 7-10 percent d) 12-15 percent e) 2-5 percent

T

T/F: A "trapped housewife" is generally married and stays at home, but she prefers to work and does not enjoy household chores.

T

T/F: America is basically a secular society

T

T/F: Americans continue to value an active approach to life

F

T/F: Compared to the general population, gay consumers tend to be less tech savvy.

F

T/F: Consumers efforts to reduce their reliance on consumption and material possessions have been termed dematerialization.

F

T/F: Consumers labeled as "Eco-Chic" are highly committed to and concerned about the environment.

T

T/F: Current estimated vary, but common benchmarks put the size of the gay market at 10 to 15 percent of the adult U.S. population.

*****F

T/F: Gender roles refer to the traits of femininity and masculinity

F

T/F: Skeptics are most likely to value the Toms Shoe approach.

b) cause-related marketing

Target stores give one percent of a customer's purchase to a school of their choice if they use a Target Visa credit card to pay for their purchases. Target will also donate one-half percent of all other purchases made on that card. This is an example of: a) green marketing b) cause-related marketing c) image marketing d) nonprofit marketing e) corporate marketing

to focus on qualifying claims for products that are beneficial to the environment to prevent the practice called greenwashing

The FTC guidelines called the "Green Guides" seek to do which of the following? Multiple select question. to focus on qualifying claims for products that are beneficial to the environment to prevent the practice called greenwashing to promote the term "eco-friendly" to designate products that are beneficial to the environment to encourage the use of third-party certifications and seals for identifying green products

enviropreneurial marketing.

The approach firms take to convince environmentally concerned consumers that their products are environmentally sound and thus reap huge rewards is referred to as Multiple choice question. cultural marketing. social marketing. guerrilla marketing. enviropreneurial marketing.

e) gender roles

The behaviors considered appropriate for males and females in a given society are known as: a) sex b) gender identity c) gender d) gender continuum e) gender roles

they produce style and functionality as well as reputation.

The contemporary American consumer is most likely to purchase brands with a high status if Multiple choice question. there are similar products that function better. they produce style and functionality as well as reputation. there are better products from unknown brands. they are luxury brands, regardless of their performance.

potentially harmful products socially admissible for women.

The expansion of women's roles in America has made the purchase of Multiple choice question. cars and motorcycles a taboo for career women and housewives. men's brands by women a cultural phenomenon. masculine products impossible for women, as they can only purchase gender-typed goods. potentially harmful products socially admissible for women.

diversity.

The gay and lesbian communities are increasingly being accepted by the Americans. They are also being recognized as an important target group for marketers because of the increasing value that Americans are placing on Multiple choice question. diversity. extended family. collectivism. religiosity.

traditional

The husband handles financial responsibilities, whereas the wife handles domestic and parental responsibilities.

increased time demands caused by work.

The most likely reason that messy homes are becoming more acceptable in America is Multiple choice question. a decreasing emphasis on the self-oriented value of hard work. frugality caused by the recent recession. increased time demands caused by work. the inability of families to afford cleaning supplies.

competitiveness

The other-oriented value of _____ in American society is so firmly entrenched that it is reflected in the country's social, political, and economic systems. Multiple choice question. risk taking materialism competitiveness problem solving

formation of a consumption-driven society.

The result of Americans favoring materialism is the Multiple choice question. formation of a consumption-driven society. creation of a society that supports communism. creation of a religion-based society. formation of a work culture that favors minimal work effort.

sex

The term that denotes whether a person is biologically a male or a female is Multiple choice question. sex. identity. transgender. status.

the desire to customize cars, trucks and motorcycles

The value of individualism is illustrated in which purchase behavior? Multiple choice question. the increase in families shopping together as an activity the desire to buys products in bulk from warehouse clubs the desire to customize cars, trucks and motorcycles the desire to buy more generic products

men

They are less likely to want to have a say in the resolution process.

women

They are more likely to want to have a say in the resolution process.

D

While women are vital members of the workforce in the U.S., they are still considered the primary care givers of the children in a family. This represents women's _____ in American society. A) gender B) sex C) gender identity D) gender role E) gender continuum

T

Though Americans are increasingly focusing on cooperation and teamwork, it is done so that the team or group can outperform some other team or group. (T/F)

culture facilitates high geographic and social mobility.f

Today, Americans largely have a limited family-oriented values because their Multiple choice question. society is a highly collectivistic and uniform society. environment allows them to grow up in close interaction with their relatives. strong bonds with their relatives creates family obligations. culture facilitates high geographic and social mobility.

it was settled by immigrants who moved around a lot as the nation grew.

Traditionally, American culture had a limited family-oriented values primarily because Multiple choice question. its environment allowed children to grow up in close interaction with their relatives. its ambiance lacked the mobility necessary for connections with one's family to develop. it necessitated relatives to stay together in order to protect themselves. it was settled by immigrants who moved around a lot as the nation grew.

uniformity; diversity

Traditionally, Americans have placed a high value on the other-oriented value of _____, but recent trends show that a majority of Americans currently place a higher value on _____. Multiple choice question. uniformity; diversity competition; cooperation collectivism; individualism religiosity; ethnicity

working hard religion abstinence

Traditionally, Americans have placed emphasis on which of the following? (Select all that apply.) Multiple select question. working hard religion immediate gratification leisure abstinence

F

True or false: For consumers that identify as being religious, the inclusion of a religious symbol on a product automatically makes them more inclined to buy that product. True false question. True False

directly benefits a company.

Unlike social marketing, cause-related marketing Multiple choice question. is intended to enhance the welfare of a society. does not benefit individuals. directly benefits a company. does not enhance a firm's image.

Americans have always been receptive to change.

What are the traditional and current attitudes of Americans about change? Multiple choice question. Americans have always been receptive to change. Americans have now become receptive to change. America has always been rooted in tradition. America has always been a very conservative society.

B

What has been found to improve the results of cause-related marketing programs? A) the amount of money donated B) the fit between the company and the cause C) supporting causes that help children D) supporting causes that help the environment E) longer commitments to supporting a cause

voluntary simplicity

What is the term used for consumers' efforts to reduce their reliance on consumption and material possessions? Multiple choice question. frugality fatigue materialism voluntary simplicity greenwashing

D

Which consumer group is driven by a desire to help with respect to cause-related marketing programs? A) Skeptic B) Balancer C) Attribution-oriented D) Socially concerned E) Apathetic

It was a quality vital to the transformation of a wilderness into an industrial nation.

Why did traditional American society place a high value on youth? Multiple choice question. It was a result of the high value placed on collectivism, leisure, and extended family by the society of that time. It was a quality vital to the transformation of a wilderness into an industrial nation. It was a quality that nearly all cultures in history have viewed as being embodied by model individuals. It was considered to entail wisdom, maturity, and leadership skills.

to equip the group to successfully compete with other groups

Why has the emphasis on teamwork and cooperation in American educational institutions and corporations increased? Multiple choice question. to encourage cooperation across groups in society to combat the cutthroat nature of competition among schools or businesses to reflect the increasing value that Americans are placing on collectivism to equip the group to successfully compete with other groups

ascribed role

based on a characteristic over which a person has minimal control

achievement role

based on performance criteria over which a person has a level of control

cause marketing

marketing an issue with the goal of improving sales or corporate image while providing benefits to the cause

when firms promote environmental benefits that are unsubstantiated and on which they don't deliver

What is greenwashing? Multiple choice question. when firms develop products that have a positive impact on the environment when firms tie the purchase of a product to an environmental event when firms promote environmental benefits that are unsubstantiated and on which they don't deliver when firms use environmentally friendly marketing practices and strategies to achieve competitive differentiation

d) Must have internal policies that do not discriminate against gay employees

What is typically absolutely necessary of any firm that desires to capture the loyalty of the gay community? a) Must have separate promotion efforts in gay and mainstream media b) Must have gay themes in ads placed in mainstream media c) Must offer discounts to gay consumers d) Must have internal policies that do not discriminate against gay employees e) Must use cause-related marketing programs that support causes relevant to gay consumers

the Cold War the Great Depression World War II

What three events led to an increased emphasis on security during the period from 1930 through the mid-1980s? Multiple select question. the Cold War the Great Depression World War II the Civil Rights Movement Terror attacks of 9/11

Social media Television

What two factors have been found to influence American's strong material orientation? Multiple select question. Social media Television Strong religious influence Decreased work ethic Economic recessions

modern

What type of gender orientation do Americans prefer in their marriages? Multiple choice question. achievement ascribed traditional modern

It temporarily encouraged Americans to save more and pay down debt.

What was the effect of the "Great Recession" on American consumers? Multiple choice question. It encouraged Americans to spend more to boost the economy. It caused a majority of Americans to permanently delay and eliminate purchases. It temporarily encouraged Americans to save more and pay down debt. It had no effect on the spending levels of Americans.

when it comes to areas such as television, marriage, and financial services

When are product modifications for lesbian, gay, bisexual, transgender, and queer (LGBTQ) consumers beneficial, or even necessary? Multiple choice question. when it comes to choosing a hotel on the basis of convenience and customer service when they are married to partners of the same sex and their marriage is recognized by law when their lifestyles have sufficient similarities to those of other consumers when it comes to areas such as television, marriage, and financial services

following World War II

When did American values notably begin to shift toward an emphasis on leisure and immediate gratification? Multiple choice question. following the American Civil War at the start of the 21st century at the start of the 20th century following World War II

to gather information

When it comes to social media use, what is the prominent goal for men? Multiple choice question. to comparison shop to gather information to post family photos to find coupons and promotions

to find coupons and promotions

When it comes to social media use, what is the prominent goal for women? Multiple choice question. to find coupons and promotions to do research to engage in online discussions to gather information

A

Which group of consumers doubts the sincerity or effectiveness of cause-related marketing programs? A) Skeptic B) Balancer C) Attribution-oriented D) Socially concerned E) Apathetic

B

_____ are based on performance criteria over which the individual has some degree of control. A) Traditional roles B) Achievement roles C) Ascribed roles D) Gender roles E) Selective roles

A

Which index is published by the Human Rights Campaign Foundation and measures how equitably a company treats its GLBT (Gay, Lesbian, Bisexual, and Transgender) employees, customers, and investors? A) corporate equality index (CEI) B) corporate GLBT index C) corporate identity index (CII) D) gay rights index (GRI) E) green index

a) Financial services

Which is a product or service that often needs modification when targeting gay consumers? a) Financial services b) Automobiles c) Furniture d) Interior decorating e) All of the above

Most LGBTQ consumers are similar enough to other consumers to eliminate the need for product modifications.

Which is an accurate statement about product modifications in the context of the lesbian, gay, bisexual, transgender, and queer (LGBTQ) consumers? Multiple choice question. LGBTQ consumers require extensive product modifications as their lifestyles are very different from other consumers. LGBTQ consumers require no product or service modifications whatsoever, in any context. Most LGBTQ consumers are similar enough to other consumers to eliminate the need for product modifications. Most LGBTQ consumers only purchase gender neutral products, and avoid all products that are gender specific.

A number of corporations are adding content to appeal to LGBTQ people.

Which is true of online advertising targeting LGBTQ communities? Multiple choice question. Companies are establishing separate websites for LGBTQ consumers. A number of corporations are adding content to appeal to LGBTQ people. Since gay people only read gay-oriented magazines, companies should only place relevant ads in that medium. Most corporations steer clear of advertising to LGBTQ customers.

They are widely held beliefs. They affirm what is desirable.

Which of the following are characteristics of cultural values? Multiple select question. They are laws passed by a country's government. They never change within a given society. They are widely held beliefs. They affirm what is desirable.

They might avoid products that go against their beliefs.fhar They might attempt to regulate the purchase of "sin" products such as liquor or pornography. They tend to purchase religious objects and books.

Which of the following are most likely to be true of many Americans for whom religion is especially important? (Select all that apply.) Multiple select question. They might avoid products that go against their beliefs. They tend to buy any product that has a religious symbol on it. They are not secular. They might attempt to regulate the purchase of "sin" products such as liquor or pornography. They tend to purchase religious objects and books.

No religious group controls the political process. Most people's daily behaviors are not guided by strict religious guidelines.

Which of the following are reasons that the United States is considered a secular society? (Select all that apply.) Multiple select question. Few Americans state that religion is important in their lives. No religious group controls the political process. Most people's daily behaviors are not guided by strict religious guidelines. Less than half Americans claim a religious affiliation.

D

Which of the following is a challenge facing marketers who implement cause-related marketing programs? A) It does not increase consumers' trust in the company. B) A company's commitment to a cause is not important to most consumers. C) Only a small percentage of consumers are likely to switch brands based on CRM when price and quality are equal. D) Consumer skepticism and apathy. E) all of the above

C) More women work more hours outside the home today than at any time in our history.

Which of the following is a reason why women are an important target market? A) Women-headed households are expected to represent almost 50 percent of all households in 2010. B) Women are homogeneous as a group, which makes marketing to them easier. C) More women work more hours outside the home today than at any time in our history. D) Women's purchasing power now equals men's purchasing power. E) all of the above

E

Which of the following is a segment of female consumers? A) Traditional housewife B) Trapped housewife C) Trapped working woman D) Career working woman E) all of the above

advertisements that have gay symbolic icons

Which of the following would be best suited for an ad in standard mass media to appeal to gay, lesbian, and heterosexual consumers? Multiple choice question. explicit gay and lesbian advertisements mainstream advertisements advertisements that have gay symbolic icons advertisements with heterosexual couples

Because people often feel younger than their actual age. advertisers prefer to use younger models in their ads.

Which statement about age portrayal in advertising is correct? Multiple choice question. Younger models are underrepresented in ads. Advertisers are not concerned with alienating consumers of youth-oriented products by using older models. Because people often feel younger than their actual age. advertisers prefer to use younger models in their ads. Young consumers react positively to older models for conspicuously consumed products.

A majority of Americans claim a religious affiliation.

Which statement about religion in American society is correct? Multiple choice question. Virtually no Americans are devoutly religious. Less than 5% of Americans attend a religious service once a week. Most of the Americans are atheists. A majority of Americans claim a religious affiliation.

Most Americans take an active approach to both leisure and problem-solving activities.

Which statement best describes the American approach to either an active or passive life? Multiple choice question. Most Americans take an active approach to both leisure and problem-solving activities. Because they are highly active, more than 3 out of 4 American exercise regularly. Sports, cooking, and other alternative activities have largely lost their popularity. Young Americans increasingly engage in watching television as a passive activity.

Enviropreneurial marketing

_____ refers to environmentally friendly marketing practices, strategies, and tactics that a firm employs to obtain an ambitious distinction. Multiple choice question. Online marketing Green marketing Guerrilla marketing Enviropreneurial marketing

Gender roles

_____ refers to the behaviors considered appropriate for males and females in a given society. Multiple choice question. Gender roles Sex Gender identity Gender

Greenwashing

_____ refers to the practice of marketing products or services with purported environmental benefits, but not delivering the promised benefits in reality. Multiple choice question. Greenwashing Online marketing Social marketing Enviropreneurial marketing