MKTG 409

Which of the following services would a wholesaler least likely provide to a manufacturer?

Look for and coordinate supply sources

The selling of merchandise outside the confines of actual facilities is generally called

nonstore retailing.

The U.S. economy is now referred to as a(n)____________.​

service economy

Refer to Scenario 15.2. In comparison to Lands' End, Sears has a product mix that is most likely

wider and deeper

Client-based relationships are least likely to be developed by

appliance repairmen

Exterior and interior characteristics such as layout, displays, color, and lighting are all elements of a store's

atmospherics

Chandra has extensive contacts in the real estate business and brings together buyers and sellers. Although she assumes no risks, she can offer specialized knowledge about real estate. Chandra is a

broker

Which of following retailing strategy are you going to recommend they use?

catalog marketing

The main characteristic of a ____ is that customers are satisfied to the point that they use a service repeatedly over a period of time.

client-based relationship

An agent that receives goods on consignment from local sellers and negotiates sales in large, central markets is called a

commission merchant.

Self-service, general merchandise stores such as Kmart are known as

discount stores

Services ____________ factors for the customer to evaluate as compared to goods.​

have fewer

Production and consumption of services must simultaneously occur due to the ____ characteristic of services.

inseparability

Independent intermediaries that represent two or more sellers and usually offer customers complete product lines in a restricted territory are called

manufacture's agent

The fact the services cannot be inventoried and then sold at a later date is called

perashibility

Antonio is planning a trip to Cancun for spring break. He will likely be able to evaluate the hotel's size, amenities offered, and prices by looking at information on its website. However, he won't be able to evaluate the comfort level of the bed or the friendliness of the employees until he actually spends time at the hotel. The type of evaluation attributes Antonio is using before his trip are called _______ and those he uses during the trip are called _____.

search; experience

Tutors, attorneys, and consultants are most likely to price their services based on ____, while auto repair, hair stylists, and house painters are likely to price their services based on ___.

time; functions performed

Consumers are ________________likely to tell other people about a bad customer service experience compared to a good one.​

two times more

You are a highly-respected, retail executive with a Fortune 500 company, and you have been asked to speak at the upcoming annual meeting of the Professionals in Retail Association. You have been asked to talk about changes taking place in retail and the keys to success in this new retailing environment. Which of the following statements about retail would you want to incorporate into your speech?

​The key to success is to have a strong customer focus, and provide good service, product quality and innovation for your customers.

Distribution for nonprofit organizations is

typically characterized by short channels.