MKTG 409- Chapter 19
Which of the following prohibits price discrimination that lessens competition among wholesalers and retailers?
Robinson-Patman Act
Which of the following acts does not directly affect pricing decisions?
Simpson-Marshall Act
In conducting an assessment of her accounting firm, Paige discovers the following annual results: average charge per customer = $250; rent = $12,000; total billings = $150,000; employee compensation and benefits = $60,000; and other costs = $110,000. Given these results, Paige's profits would equal
a loss of $32,000
Refer to Scenario 19.2. BASF is considering the problem of actual distance in delivering its product from the plant in Germany to some of its customers in China. Which pricing strategy would help overcome this problem?
geographic
Marketers have no flexibility in setting prices under conditions of
perfect competition
Laura Spangler, of North Central Novelties, reduces the price of games sold to Robertson's Entertainment by 10 percent to allow for expenses associated with Robertson's promoting the games to consumers. This is an example of a ____ discount.
trade
A company trying to position itself as value oriented should not
use premium pricing for its products
Which of the following statements is true about the factors that affect pricing decisions?
Marketers should set prices that are consistent with the organization's goals and mission.
Which of the following statements is true about marginal analysis?
Total cost is the sum of average fixed costs and average variable costs times the quantity produced.
Refer to Scenario 19.1. What is the breakeven point in dollar sales volume?
$1,920
