MKTG 409 exam 4-quiz questions

NYK Logistics uses _____ technology to track containers through its distribution center in Long Beach, California. Each container has a special tag on it that allows hundreds of containers to be scanned simultaneously, improving the throughput of containers through the center.

RFID

You are part of an investment group that is planning to open a warehouse club in your hometown. There are a number of considerations that you will have to address in order for this venture to be successful. Which of the following statements is true regarding warehouse clubs?

They are members-only selling operations.

In the distribution channel for Domino's Pizza, channel members are linked by legal agreements that spell out the obligations and rights of each member. This is an example of a(n) ____ vertical marketing system.

contractual

Wholesalers frequently help retailers with developing a marketing strategy, especially as it relates to the ____ component of the marketing mix.

distribution

Uber uses a pricing strategy based on real-time market conditions. It charges less in periods of low demand and more during periods of high demand. Sometimes these prices double or triple during periods of high demand. Uber argues that these higher prices motivate more drivers to pick up passengers, thus increasing the supply of drivers needed to handle the additional demand. This demand-based pricing strategy is an example of

dynamic pricing

Janet works at ITZ, a new makeup brand. Her company has decided that they want to lead the makeup industry in product quality. They have assessed the market and determined that women will associate higher-priced makeup with being higher in quality. What is the next step that Janet's company must do?

evaluate competitors' prices

Which of the following characteristics is unique to pricing more so than other variables of the marketing mix? ​

flexibility

At the annual managers' planning conference, Jackie Conrad asks the other managers to consider her proposal to increase the quantity of inventory to a five-week supply in order to increase the percentage of completely filled customer orders from 85% to 90%. She states that she is willing to trade off the ____ incurred for the positive effect of better customer service.

higher warehousing costs

The use of multiple distribution channels that complement organizations' brick-and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers' reviews, and make actual purchases is known as

multichannel retailing

The "White Sale" that many department stores have every year a few weeks after Christmas is an example of

periodic discounting

Eric is concerned about not having enough air conditioning units in inventory during June, July, and August so he keeps extra inventory to guard against stockouts during this critical period. Eric is keeping

safety stock

Honeybees are disappearing at an alarming rate, and since they pollinate about a third of all foods we eat, it is an important concern. That's why Haagen-Dazs launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in two days. This example illustrates the positive consequences of

social responsibility

A store that offers a wide variety of shoes for men, women, and children would most likely be considered a(n)

specialty retailer

Which of the following is not a dimension of social responsibility and marketing citizenship?

technological

In an administered VMS, informal coordination brings about a high level of inter-organizational management. Nonetheless,

the channel members remain autonomous.

L'Oreal, a manufacturer of personal care and beauty products, has a focus on sustainability. It has developed eco-packaging, eliminated many potentially harmful chemicals from its products, and has improved its production systems to reduce waste. What major social responsibility issue is L'Oreal addressing?

the natural environment

Which of the following is true about the evaluation of competitors' prices?

this is done in stage three of the price-setting process

In response to organizational pressure to perform, Barry used a deceptive sales tactic to obtain a major sales contract. He was surprised that he wasn't punished for his behavior and even received a substantial bonus for securing the contract. Given the same opportunity in the future, Barry will most likely

use the similar sales tactic again.

During the 1990s, Nike was sharply criticized after it was discovered that some of its global suppliers and contractors were using child labor in their factories. Nike itself did not use child labor and had ethical policies that forbade the use of child labor. Why did consumers still hold Nike accountable? ​

​It is the most visible and powerful member of the supply chain.

Extreme-value stores tend to sell​

​non-brand, nonperishable items