MKTG 4410 CH. 2

Norms are derived from _____.

cultural values

Which of the following is an example of an other-oriented value?

individual/collective

The nearness that others can come to you in various situations without your feeling uncomfortable is known as _____.

personal space

A culture's overall orientation toward time is known as its _____.

time perspective

_____ refers to the physical location of individuals in terms of geographic region and rural, suburban, and urban location.

Distribution

_____ values prescribe a society's relationship to its economic and technological as well as its physical environment.

Environment-oriented

Which of the following countries tends to value individualism over collectivism?

United States

The fact that Americans are prone to engage in physical activities and to take an action-oriented approach to problems can be explained through which self-oriented value dichotomy?

active/passive

Which of the following is a cultural factor that affects consumer behavior and marketing strategy?

all of the above

Which of the following is a factor influencing nonverbal communications?

all of the above

What is the basis for virtually all societies?

family unit

Which of the following is most closely related to verbal communications?

language

Which time perspective views time almost as a physical object believing that a person does one thing at a time?

monochronic time perspective

Nicholas is examining how people in India perceive time, space, symbols, relationships, agreements, things, and etiquette. He is interested in these factors because they influence _____.

nonverbal communications

The boundaries that culture sets on behavior are called _____.

norms

What are the two major ways time varies between cultures?

perspective and interpretation

A culture that tends to view time as being less discrete and less subject to scheduling, views simultaneous involvement in many activities as natural, allows activities to occur at their own pace rather than according to a predetermined timetable is adhering to a _____ time perspective.

polychronic

Violation of cultural norms results in _____, or penalties ranging from mild social disapproval to banishment from the group.

sanctions

The population of the United States is more than 300 million people. With respect to demographics, this number represents _____.

size

Using one marketing strategy across various cultures is referred to as _____.

standardization

Which of the following is an example of an environment-oriented value?

tradition/change

_____ are widely held beliefs that affirm what is desirable.

Cultural values

_____ are rules that specify or prohibit certain behaviors in specific situations.

Norms

_____ refers to the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society.

Power distance

Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality?

global citizens