mktg ch 3

________ help companies stock and move goods from their points of origin to their destinations. A) Retailers B) Physical distribution firms C) Marketing services agencies D) Resellers E) Suppliers

B

Government markets consist of government agencies that buy goods and services ________. A) to produce public services B) to resell at a profit C) for further processing D) for personal consumption E) that are generally of poor quality

A

Among the generational groups in U.S population, the ________ are still the wealthiest generation in U.S. history. A) baby boomers B) Generation Xers C) Millennials D) echo boomers E) Silent Generation

A

Sparks Inc. has a growing ________ market in the U.S. consisting of individuals and households that buy Sparks' products for personal use. A) consumer B) government C) business D) international E) financial

A

Workers, managers, and members of the board are examples of ________ publics. A) general B) internal C) local D) citizen-action E) media

B

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization. A) macroenvironment B) microenvironment C) internal environment D) marketing mix E) marketing intermediaries

A

The marketing team of 7 Star Inc., a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario? A) demographic environment B) political environment C) economic environment D) technological environment E) cultural environment

A

Which group includes neighborhood residents and community organizations? A) local publics B) government publics C) internal publics D) citizen-action publics E) media publics

A

Which of the following groups influences the company's ability to obtain funds? A) financial publics B) local publics C) general publics D) citizen-action publics E) internal publics

A

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? A) marketing environment B) marketing orientation C) strategic planning D) target markets E) marketing mix

A

________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods. A) Financial intermediaries B) Physical distribution firms C) Resellers D) Marketing services agencies E) Wholesalers

A

________ markets buy goods and services for further processing. A) Business B) Reseller C) Wholesale D) Consumer E) Retail

A

Dan has been directed to study the actors close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company. A) macroenvironment B) microenvironment C) technological environment D) demographic environment E) political environment

B

Rachel works for a furniture company in Ireland. She is responsible for buying and selling goods at a profit to small retailers. Rachel most likely operates in a ________ market. A) business B) reseller C) wholesale D) consumer E) retail

B

Sparex Inc., is a manufacturer of metal bolts that are used by Boilex Inc., to manufacture heavy machineries. In this instance, Sparex acts as a ________. A) financial intermediary B) supplier C) retailer D) customer E) local public

B

The 83 million children born between 1977 and 2000 are known as the ________. A) Generation X B) Millennials C) baby boomers D) Silent Generation E) Lost Generation

B

The single most important demographic trend in the United States is the ________. A) changing age structure of the population B) mobility of families C) changing family structure of the population D) increasing number of professional jobs E) increasing birth rate

A

Which of the following is true with regard to media publics? A) The primary function of this group is to protect the interests of minority groups. B) This group carries news, features, and editorial opinion. C) The primary function of this group is to critique the marketing decisions of companies. D) This group includes neighborhood residents and community organizations. E) This group directly influences the company's ability to obtain funds.

B

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________. A) licensor B) supplier C) marketing intermediary D) local public E) general public

C

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________. A) financial intermediary B) physical distribution firm C) marketing services agency D) reseller E) wholesaler

C

The interrelated departments within a company that influence marketing decisions form the ________ environment. A) cultural B) economic C) internal D) political E) technological

C

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________. A) media publics B) marketing intermediaries C) customers D) citizen-action publics E) internal publics

D

A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a ________ public. A) internal B) general C) government D) citizen-action E) media

D

Cape Sky Inc., an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide. The Cape Sky logo and name are displayed throughout the race course. Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics? A) financial publics B) citizen-action publics C) government publics D) general publics E) internal publics

D

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing units to their destinations. These two businesses are examples of ________. A) resellers B) marketing services agencies C) financial intermediaries D) physical distribution firms E) wholesalers

D

Price & Malone Corp., a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price & Malone caters to a ________ market. A) business B) reseller C) government D) consumer E) wholesale

D

Which of the following is a component of a firm's microenvironment? A) customer demographics B) economic recessions C) population shifts D) marketing intermediaries E) technological changes

D

Which of the following is true of the baby boomers? A) They tend to see themselves as far older than they actually are. B) They represent a rapidly shrinking market for new housing and home remodeling. C) They are long past their peak earning and spending years. D) They control an estimated 80 percent of the United States' personal wealth. E) They have utter fluency and comfort with digital technology

D

________ provide the resources needed by a company to produce its goods and services. A) Retailers B) Marketing services agencies C) Resellers D) Suppliers E) Financial intermediaries

D