MKTG Ch. 4

In the implementation phase of the marketing plan, ethical issues can happen in which of the following actions?

- Targeting - Segmentation

Firms need to have which of the following in order to align personal and corporate goals?

- a system for rewarding and punishing behavior - a code of ethics - a strong ethical climate

Consumers and investors increasingly want to purchase from and invest in companies that _____.

- act in socially responsible ways

Firms should introduce ethics _____.

- at the beginning of the planning process

When a company decides to take voluntary action and address ethical, social, and environmental impacts of its business appealing to all its key stakeholders, it is choosing to engage in ______ marketing.

- conscious

Which of the following statements are true about CSR and conscious marketing?

- conscious marketing is much more complex than specific activities related to CSR. - CSR is an important element of conscious marketing - a company can engage in CSR even though the central activity of the firm goes against conscious marketing.

In brainstorming alternatives, a firm _______.

- considers alternative courses of action

Firms that are socially responsible but unethical ______.

- contribute to charities but have questionable ethical sales employees

Ensuring that all company employees have behaved ethically occurs during the _____ phase of the marketing plan.

- control

Which of the following refers to voluntary actions a company takes to address the expectations of stakeholders?

- corporate social responsibility (CSR)

If one firm in an industry decides to develop a CSR program, its competitors are often forced to ______.

- develop their own CSR programs

Companies can undertake a wide range of corporate social responsibilities, such as _____, that address only a part of what social marketing entails.

- establishing charitable foundations - adopting responsible marketing practices

By using the ethical decision-making framework, decision makers are more likely to do which of the following?

- evaluate the alternatives - include the relevant ethical issues

The second step in ethical decision making is ____.

- gathering information and identifying stakeholders

Which of the following is a defining element of conscious marketing?

- having the higher sense of purpose than the profit motive

Which of the following are among the most common ethical lapses observed by marketing managers?

- high pressure sales tactics - misleading advertising - withholding or destroying potentially damaging information

What is an example of a decision that would NOT be made by an ethical marketer who is sensitive to social issues?

- hiring child labor

The balancing act that firms have to maintain is essentially which of the following?

- how to put the company on firm footing and retain employees - how to protect consumers and make a profit

During the ____ phase of the marketing plan, marketers are identifying potential markets and must consider several pertinent issues related to the product or service being delivered.

- implementation

Firms can introduce ethics at the beginning of the planning process by ______.

- including ethical statements in the firm's vision statement

In choosing a course of action, firms should do which of the following?

- investigate any potential legal issues with each option - rank options in order of preference - choose an option that uses ethical business practices

Business ethics refers to _____.

- moral dilemmas that might arise in a business setting

Which of the following represent ethical problems in the marketing domain?

- promoting a shoddy product - marketing batteries that occasionally explode

CSR programs must be designed considering trends in the issues of importance to customers. Trends receiving the most current attention include _____.

- protecting privacy and ensuring healthiness of products

Firms know that many ethical consumers give their business to firms the perceive as socially _____.

- responsible

Which of the following is an example of unethical marketing practices?

- selling dangerous products - promoting shoddy products

Marketers face the difficult decision between ____ benefits for themselves and possibly the firm, and doing what is right in the _____ for the firm and society

- short-term; long-term

According to a recent survey, the vast majority of CEOs believe that _____.

- society expects companies to engage in CSR programs

Social responsibility deals with the firm's impact on ____, whereas corporate ethical behavior is related to ____ decisions.

- society; internal

Conscious marketing that benefits all stakeholders, from employees to society at large, is considered _____ and allows humans and the environment to exist in productive harmony.

- sustainable

Which of the following is NOT a principle of conscious marketing?

- the understanding that business decisions must be profit motivated

Customers stop supporting a company when they feel the the following are true?

- they can no longer trust the company - the company is not acting responsibly

The most basic form of CSR to employees is ______.

- to provide a safe working environment

Johnston Marine sells and customizes boats. The firm donates generously to the community, supporting veteran's organizations, schools, and local hospitals. But its sales reps routinely mislead prospective buyers regarding the power and reliability of the firm's boats, hoping to increase sales. Johnston Marine is ______.

- unethical but socially responsible

Issues that might arise in the process of the ethical decision making about consumer research include ______.

- whether participants in a study are informed of the real purpose - the data collection method used - whether the collected data will be used to mislead or harm the public

Marketing ethics refers to _____.

moral issues, specifically in the marketing domain.