MKTG EXAM 2 MINDTAP
Which of the following is the best example of a functional modification? The manufacturer of the primer and sealer, Kilz, introduces an odorless variety. A smoke alarm is modified to be more sensitive to smoke at farther distances. Motorola uses a battery that allows its cell phones to charge back up more quickly. Campbell's puts more of a higher-grade chicken in its classic chicken noodle soup. Friskies changes the ingredients in its cat food to a taste that is preferred by most cats.
A smoke alarm is modified to be more sensitive to smoke at farther distances.
Which of the following is needed for co-branding to be effective? Two or more brands owned by the same company. Customers with brand insistence toward both brands. Two or more brands owned by different companies. Consumer trust and confidence in the brands involved. An agreement on the licensing fees to be paid.
Consumer trust and confidence in the brands involved.
Which of the following does not apply to shopping products? Marketing channel members expect to receive higher gross margins to compensate for lower turnover. Smartphones, tablets, and laptop computers are examples of shopping products. Shopping products are expected to last a fairly long time and are typically more expensive than convenience products. Consumers are typically unaware of the product until they see it online or in a store. Consumers are willing to expend considerable effort in planning and making the purchase.
Consumers are typically unaware of the product until they see it online or in a store.
Your company is preparing to launch a new product next month. Since you are leading the launch effort, you called a meeting of all stakeholders to discuss how the product should be positioned in the market. You acknowledge that the product will carry a higher price than competing products, but all the independent rating agencies have concluded that the product has superior performance characteristics relative to its competing brands. Which of the following bases for positioning should you use for this product? Head-to-head competition should be the basis for positioning the product. The style of the product should be the basis for positioning the product. The target market for the product should be the basis for positioning the product. Avoiding competition should be the basis for positioning the product. The price of the product should be the basis for positioning the product.
Head-to-head competition should be the basis for positioning the product.
Which of the following is the best example of a functional modification? A book publisher changes the cover art on a book to show that the book is being released as a motion picture. A bicycle manufacturer finds a supplier of tires that charges a lower price. Honda adds rear-view cameras to all of its new vehicles. Chipotle modifies its food to only include non-GMO ingredients. A handbag manufacturer updates its buckles to use shinier, more noticeable buckles.
Honda adds rear-view cameras to all of its new vehicles.
Your company has an outdated technology product that is struggling in the market. The product appears to have some strength left that might be able to be exploited. Which of the following product deletion strategies would be most appropriate for the product? Raise the price and implement a phase-out. Intensify marketing activities on a core market. Eliminate marketing and phase out the product. Immediately drop the product. Increase marketing and implement a run-out strategy.
Intensify marketing activities on a core market.
As head of sales and marketing for your company, one of your key responsibilities is to regularly review the company's product mix to determine if any products should be deleted. You are meeting with your marketing team to decide the fate of Product A. The following comments about Product A are made by different members of the team: "There are no strengths left in the product." "The losses on the product are huge and they keep growing." Which of the following actions should you take with Product A? Aesthetic modifications to the product should be considered. It should be phased-out from the product mix. It should be run-out from the product mix. It should be immediately dropped from the product mix. Functional modifications to the product should be considered.
It should be immediately dropped from the product mix.
An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product? component parts business services MRO supplies raw materials accessory equipment
MRO supplies
_____ is an example of a trade name and _____ is a brand mark owned by that company. Ford Motor Company; Escape Kleenex; tissues Nike, Inc.; "Swoosh" Chevy; Silverado The McDonald's Corporation; Big Mac
Nike, Inc.; "Swoosh"
As Lisa eats her morning bowl of Golden Grahams cereal, she reads about the calories, fats, carbohydrates, and vitamins she is ingesting. This information is required by the ___________. Fair Packaging and Labeling Act Federal Trade Commission Nutritional Content Disclosure Act Food and Drug Administration Nutrition Labeling Act
Nutrition Labeling Act
Many brand names have become so common that they are now generic terms for a particular product category. Which of the following is the best example of this? Pantene American Express Q-tips Samsung Oscar Mayer
Q-tips
Of the following choices, which would be the most difficult brand name to legally protect? Southwest Bakery Wyldchyld Energy Drink Snug-A-Bug Baby Clothes Acuvue Lenses Learn & Yearn Toys
Southwest Bakery
When Ana was visiting her family in Illinois, she found a new type of granola bar she had never seen before. When she returned home to Texas, she could not find the bars in any store. Which of the following reasons most likely explains why she could not find the flavors in Texas? The granola bars were being deleted through a phase-out process. The bars were in the concept testing phase of the new-product development process. The granola bars were being repositioned. The bars were in the early stages of a rollout. The new bars were going through product differentiation.
The bars were in the early stages of a rollout.
Which of the following best defines the evaluation stage of the product adoption process? The buyer considers the product's value versus the competition. The buyer finds out that the product exists. The buyer tests the product to determine if it fits his or her needs. The buyer purchases the product and will use it again when the need for the product arises. The buyer searches for information about the product.
The buyer considers the product's value versus the competition.
Which of the following aspects of a product's packaging is most likely to lead to a reseller refusing to carry a product? The packaging is not environmentally friendly. The colors used on the package are not bright enough to attract customer attention. The product is cumbersome or requires too much shelf space. The package does not have a secondary use. The packaging does not conform to the product line's family packaging.
The product is cumbersome or requires too much shelf space.
Which of the following best describes someone who is a member of the late majority in terms of the major adopter categories? They are skeptical of new products, but eventually adopt them because of economic necessity or social pressure. They are deliberate and cautious in trying new products. They choose new products carefully and are viewed as "in-the-know" by other adopter categories. They are oriented toward the past and are the last to adopt a new product. They enjoy new products and are willing to take a risk.
They are skeptical of new products, but eventually adopt them because of economic necessity or social pressure
Which of the following co-branded products would be most likely to fail? Tide laundry detergent featuring Downy fabric softener Tonka Trucks featuring Hershey's chocolate Lays Potato Chips flavored with KC Masterpiece barbecue sauce Philadelphia Cream Cheese flavored with Cadbury chocolate Mrs. Smith's Apple Pie featuring Cinnabon cinnamon rolls
Tonka Trucks featuring Hershey's chocolate
What is the primary distinction between a line extension and a product modification? In both cases, an existing product is modified, but the physical size of a product is increased in a line extension. With a line extension, the original product remains in the product line, while in a product modification, the original product is replaced by the new product. Line extensions involve changing a product's dependability and durability, while product modifications involve changing a product's safety or convenience. In a line extension, a company develops a new brand name, while the company uses an existing brand name in a product modification. A product modification is a change in an existing product, and a line extension involves developing a product in a product category different from the existing product.
With a line extension, the original product remains in the product line, while in a product modification, the original product is replaced by the new product.
You are the assistant manager for consumer product adoption strategies. Your job requires you to manage the third stage of the five-stage product adoption process. Which one of the following statements is true in regards to your job focus? You should focus on making sure buyers clearly understand your product's benefits. You should focus on encouraging buyers to just try your product. You should focus on providing information about your product. You should focus on encouraging the current buyers of your product to become repeat buyers. You should focus on making sure buyers are aware of your product's existence.
You should focus on making sure buyers clearly understand your product's benefits.
You are a rising star in the purchasing department at your company and you have recently been promoted to manager for business services procurement. As your title suggests, you will be responsible for purchasing business services for your firm. Which of the following statements is true regarding your new role? You will be purchasing raw materials. You will be purchasing MRO supplies. You will be purchasing process materials. You will be purchasing component parts. You will be purchasing janitorial services.
You will be purchasing janitorial services.
When Microsoft, the company that produces the Windows operating system, introduced its Windows Phone smartphones, this was called _____. brand licensing a trademark co-branding individual branding a brand extension
a brand extension
A chair can be all of the following, except a consumer product if it is purchased by a wholesaler to resell to a retailer a business product if it is used by a restaurant for people to sit in while dining a business product if it is used in the waiting room of a doctor's office a business product if it is used by an executive at a desk in the company office a consumer product if it is used by a family at home
a consumer product if it is purchased by a wholesaler to resell to a retailer
If Kraft were to introduce a new version of its Macaroni & Cheese using bow tie pasta and still continue to produce all of its other Macaroni & Cheese products, this would be an example of a quality modification. a line extension. a functional modification. a brand extension. an aesthetic modification.
a line extension
A run-out strategy of product deletion: a. may focus on intensifying marketing efforts in a core market. b. is only used if a phase-out has been unsuccessful. c. lowers the price of the product to eliminate inventory quickly. d. does not make any effort to extend the life of the product. e. lasts until manufacturing capacity can be increased.
a. may focus on intensifying marketing efforts in a core market.
A landscaper buys a trailer so that he can transport tools and a lawnmower to different properties. This trailer is an example of which type of business product? accessory equipment process material component part installations raw materials
accessory equipment
If a local gym changes the music being played over the loudspeakers and replaces the wallpaper in the locker rooms, these modifications are most likely to be viewed as _____ modifications. physical functional audiovisual quality aesthetic
aesthetic
Sony's design of its new large-screen television sets with smoked-glass control panel covers and other visual changes would be classified as a(n) ____ modification; changes to make the TV's remote easier to use would be classified as a(an) ___. aesthetic; line extension aesthetic; functional modification aesthetic; quality modification functional; aesthetic modification quality; functional modification
aesthetic; functional modification
The test-marketing stage of the new-product development process allows marketers to guarantee a successful product launch during the commercialization stage. allows marketers to measure sales performance of a product in a natural marketing environment. can be done in any market without needing to consider the market's characteristics. is the quickest and least expensive stage of the new-product development process. is simply an extension of the product development stage.
allows marketers to measure sales performance of a product in a natural marketing environment.
If the losses of a product are too great to prolong a product's life, the best strategy of deletion is a run-out. an immediate drop. a phase-out. to reduce advertising while updating the product's features. maintain production until manufacturing capacity can be increased.
an immediate drop
If a company is introducing a brand into a market and its characteristics do not differ significantly from the competition, it would likely choose which of the following for positioning the new product? price positioning head-to-head competition quality positioning avoid competition intended use positioning
avoid competition
Each of the following factors should be considered by marketers when selecting a brand name except that a brand name should be distinctive from competing brands be easy to include in a commercial jingle be easy for customers to say, spell, and recall be designed to be used and recognized in all types of media indicate in some way the product's major benefits
be easy to include in a commercial jingle
Functional modifications usually require that the product appeals to a broader customer base. costs less to produce. be improved. be redesigned. be more expensive.
be redesigned
An individual moves into the adoption stage of the product adoption process at the point when he or she ____________. seriously considers whether the product will satisfy his or her needs becomes aware that the product exists experiences the product for the first time begins using that specific product is self-motivated to get information about the product
begins using that specific product
If Ruth were hired by Procter and Gamble and given total marketing responsibility over Tide Free and Gentle Liquid Laundry Detergent, she would hold the position of _____ manager. product brand sales market area
brand
Elmo, Big Bird, and other Sesame Street characters appearing on lunch boxes, blankets, and toys made by other companies is an example of family branding brand licensing cooperative branding brand extensions co-branding
brand licensing
If Taco Bell made an agreement allowing another company to use its brand name on a new line of tortillas, tortilla chips, and salsas, this would be called brand licensing individual branding private branding brand extensions co-branding
brand licensing
The National Basketball Association (NBA) allows various organizations to use its logos and trademarks to market a variety of clothing, toys, and other items. The NBA receives a percentage of the gross revenues. This is co-branding trademark leasing family branding brand exploitation brand licensing
brand licensing
Henry is in the market to purchase a new laptop computer. In the past, he has owned an Apple MacBook and was satisfied with the product. As he starts researching which laptop to buy, he is able to make a quick decision on a new laptop. Because of his previous satisfaction with the MacBook, he decides to buy a new MacBook. For Henry, he is experiencing the benefits of _____. brand loyalty brand recognition brand equity brand mark family branding
brand loyalty
A(n) _____ in a multiproduct firm would be responsible for the performance of a single brand. brand manager area manager market manager product manager sales manager
brand manager
The element of the brand that is not made up of words and often includes a symbol or design is known as the brand name trade name trademark brand mark brand
brand mark
Tide Free and Gentle is a _____ of laundry detergent made by Procter & Gamble. brand name trade name trademark brand identification brand mark
brand name
Scotch Tape is a _____ manufactured by 3M Company, which is a _____. trade name; brand trade name; brand name brand name; trademark brand name; trade name brand mark; trade name
brand name; trade name
A group of managers has been assigned the task of developing a new product. They are now in the process of determining a product idea's potential contribution to the firm's sales and profits. The managers are at what stage of the new-product development process? test marketing screening commercialization business analysis concept testing
business analysis
Darryl has been working on the product development of a new fertilizer that would be sold to landscapers. Darryl is currently analyzing potential costs associated with developing and distributing the fertilizer. Darryl is most likely in the _____ phase of the new-product development process. concept testing screening test marketing business analysis idea generation
business analysis
Ava, a purchasing agent for Trailsend Transport, is currently buying carpet from CarpetOne Inc. for use in an office area at Trailsend. While she is discussing the details of this carpet, the representative from CarpetOne tells her that she can see the actual product in one of their retail stores before finalizing the purchase. While in the retail store at CarpetOne, Ava not only approves the purchase for the office, but also decides she would like to purchase some of the same carpet for her home. The first carpet purchase is considered a ____ and the second carpet purchase is considered to be a ______. consumer product; consumer product consumer product; business product business product; consumer product business product; business product personal purchase; business purchase
business product, consumer product
Don, a purchasing agent for a university, is currently buying laptop computers from ComputerZone for use in a new computer lab at the university. While discussing the purchase with the representative from ComputerZone, Don not only approves the purchase for the computer lab, but also decides he would like to purchase additional laptops so that the university can sell them to students. The first laptop purchase is considered a ______, and the additional laptop purchase is considered to be a _____. business purchase; consumer purchase personal purchase; consumer purchase consumer purchase; consumer purchase business purchase; business purchase consumer purchase; business purchase
business purchase; business purchase
In the United States, toothpaste is sold in tubes and ketchup is sold in plastic bottles. However, in other parts of the world, ketchup and tomato paste are also sold in tubes. If Heinz were to introduce ketchup in tubes in the United States, consumers might have a more difficult time recognizing the ketchup product due to the change in the _____. innovative packaging selective packaging multiple-category packaging category-specific packaging category-consistent packaging
category-consistent packaging
Taco Bell has a line of tacos called Doritos Locos Tacos. This is an example of _____. individual branding manufacturer branding co-branding family branding a brand extension
co-branding
Carter is the product manager for Flintstones Children's Vitamins. They are in development of a new type of vitamin and have begun advertising the new vitamins on children's television shows and on the product's website. Based on this information, the vitamin is most likely in the _____ stage of the new-product development cycle. product development screening commercialization business analysis concept testing
commercialization
Dylan is working on a team to finalize the budget and the marketing plan for a new dishwasher he has been developing at Whirlpool. He is in the _____ phase of the new-product development process. screening product development business analysis test marketing commercialization
commercialization
Sarah is analyzing the results of a test market for a new line of workout clothing. Since she is trying to determine if any changes need to be made to the marketing mix, she is in the _____ phase of the new-product development process. business analysis product development test marketing commercialization screening
commercialization
One disadvantage of test marketing is that it is more expensive to run a test market than to engage in full commercialization. the results often hold little validity in estimating future sales volume. weaknesses found during the test marketing phase cannot be corrected. competitors may rush to introduce a similar product to the market. the marketing mix selected for the test market must be used for commercialization.
competitors may rush to introduce a similar product to the market.
In the process of manufacturing its vehicles, Ford needs to purchase tires from tire manufacturers such as Goodyear. These tires are best described as installations MRO supplies process materials accessory equipment component parts
component parts
During which phase of new-product development process does a company select a small sample of potential buyers and present them with a product idea to have them answer questions regarding their attitudes and purchase intentions? concept testing customer screening market testing marketing research customer feedback
concept testing
Ideally, test marketing would precede which stage in the new-product development process? commercialization concept testing screening business analysis test marketing
concept testing
Marketers at Starbucks have generated several ideas for new food products. Management has assessed whether these ideas are consistent with Starbucks' objectives and resources. Several product ideas were dropped after this analysis. The next stage of development for the remaining product ideas is ______________. business analysis idea screening concept testing product development test marketing
concept testing
Ron has been asked to take part in some marketing research. He has been shown a few drawings and been given a written description of a potential product. He has been asked questions such as "Do you find this product attractive?" and "How does this product compare to what you currently use?" Ron is most likely participating in which stage of the new-product development process? test marketing concept testing business analysis screening idea generation
concept testing
The new product team at a clothing manufacturer has generated many ideas for styles of new clothes and assessed whether the new clothes are consistent with the manufacturer's objectives and resources. During the assessment, several new ideas were rejected. The next step in the new-product development process is test marketing concept testing business analysis screening idea generation
concept testing
During the new-product development process, two of the stages designed to reject possible product ideas that are likely to fail are _____, which involves asking potential buyers about their attitudes and initial buying intentions regarding the product, and _____, which evaluates the potential impact of the product idea on the firm's sales, costs, and profits. screening; business analysis business analysis; screening business analysis; concept testing screening; test marketing concept testing; business analysis
concept testing; business analysis
The degree to which a product has the same level of quality over time is called consistency. even quality. reliability. standard quality. brand equity.
consistency
Packaging is most important, as a strategic tool, for _________________. industrial products services consumer specialty products consumer shopping products consumer convenience products
consumer convenience products
Lindsay stops by the Safeway grocery, her preferred store, on the way home from work. She picks up her usual brand of laundry detergent and orange juice, but she sees that there are no more free-range eggs available. Lindsay is very concerned about the ethical treatment of animals and so she leaves Safeway and goes to another grocery to purchase the free-range eggs. Lindsay's purchase of the laundry detergent and orange juice would most likely be classified as _____ products. Her purchase of the eggs would most likely be classified as ______ products. convenience; specialty shopping; shopping shopping; specialty convenience; shopping convenience; brand loyal
convenience; shopping
In product modifications, three conditions must be met to improve a firm's product mix: the product must be modifiable, the modification should make the product more consistent with customers' desires, and other companies have made similar modifications to competing products. the new product must be priced higher than the original product. the modified product should meet the needs of a new target market. similar modifications have been made by competing manufacturers. customers must be able to perceive that a modification has been made.
customers must be able to perceive that a modification has been made.
Which of the following statements about test marketing is true? a. Test marketing is an inexpensive way for companies to gather customer purchase information. b. Test marketing is simply an extension of the development stage to determine whether the product is technically feasible. c. When test marketing, it is necessary to maintain consistency in all test markets so that all consumers are exposed to the same advertising, pricing, and packaging. d. Test marketing allows marketers to expose a product in a natural marketing environment to measure sales performance. e. An appropriate location for a test market is one that the company believes will be most likely to purchase the product being test marketed.
d. Test marketing allows marketers to expose a product in a natural marketing environment to measure sales performance.
During which stage of the product life cycle do sales decrease because the product has possibly lost its distinctiveness due to the introduction of either similar or superior products? expansion decline maturity growth introduction
decline
Old Spice recognized that it needed to revitalize its brand and attract new segments for its deodorant, leading to a new advertising campaign. This is an indication that Old Spice's products were primarily in the _____ stage of the product life cycle. introduction decline recession growth maturity
decline
The stage of the product life cycle when marketers consider a significant reduction of promotional efforts and the elimination of outlets or marketing channels that are not contributing adequately to profits is the _____ stage. introduction maturity reevaluation decline growth
decline
Pete, a product manager, thinks that his company's WonderBurn exercise program has reached the maturity stage of the product life cycle. If so, profits for the program are ______ and the amount of competition in the market is ______. increasing; intense negative; minimal increasing; minimal decreasing; minimal decreasing; intense
decreasing; intense
Quality modifications are changes that relate to a product's effectiveness and value. brand and image. dependability and durability. convenience and safety. dependability and effectiveness.
dependability and durability
Packaging can provide all of the following functions, except deter shoplifting and prevent product tampering promote a product by communicating its features, uses, benefits, and image determine the price to be charged for the product offer convenience to customers protecting the product and maintaining its functional form
determine the price to be charged for the product
The members of a venture team come from the research and development department. members of the board of directors. external investors in the company. different functional areas of the organization. an outside consulting firm.
different functional areas of the organization.
Which of the following is not one of the main uses of labeling? encourage multiple purchases aid in promotion fulfill legal requirements provide information identification
encourage multiple purchases
Consistency among package designs is essential for an organization's product mix. True False
false
During a product's maturity stage, all sales promotion efforts are focused on consumers. True False
false
Firms marketing a quality product that generates strong sales can afford to keep expenses down by eliminating new-product development. True False
false
In the awareness stage of the product adoption process, the buyer seeks information about the product. True False
false
Quality modification of an existing product aims at changing the product's safety, convenience, or versatility. True False
false
Registration of a brand with the U.S. Patent and Trademark Office provides a firm with worldwide rights to use that brand for a specified time period. True False
false
The words "Grade A Eggs" on an egg carton fulfill a legal requirement of labeling. True False
false
To manage products effectively, the product manager must be independent of other departments. True False
false
Unfinished furniture is considered to be a convenience product because it is relatively inexpensive. True False
false
Skinnygirl sells Skinnygirl cocktails, Skinnygirl salad dressing, Skinnygirl Bella Blenders, Skinnygirl Sparklers sparkling water, and Skinnygirl Daily Nutrition Bars. This is an example of individual branding brand licensing single branding family branding shared naming
family branding
All Healthy Choice products come in green boxes with the same Healthy Choice logo. This is an example of the use of ______________. multiple packaging group labeling family branding family packaging category-consistent packaging
family packaging
All cans of Campbell's soup feature a red and white label as a major element of their design. This is an example of overall packaging selective packaging package extension family packaging family branding
family packaging
PepsiCo sometimes uses the same brand name for multiple products. For example, the brand name Quaker is used for Quaker Chewy Granola Bars, Quaker Instant Oatmeal, Quaker Soft Baked Cookies, Quaker Life Cereal, and Quaker Large Rice Cakes. In other categories, PepsiCo uses multiple brand names. Dole Sensation Juice Drinks, IZZE Sparkling Juice, Ocean Spray Juice, Naked Juice, SoBe Juice Drinks, and Tropicana Pure Premium Juices are all juice brands offered by PepsiCo. In this case, Quaker is an example of _____ branding, while the juice category is an example of _____ branding. family; individual individual; individual brand-extension; private manufacturer; private individual; family
family; individual
What is the most protectable brand type as determined by a series of court decisions? descriptive fanciful arbitrary suggestive generic
fanciful
Which of the following tactics would typically be employed when a product is in the growth stage of its life cycle? reposition a product in the marketplace reduce spending on promotional efforts expand distribution into global markets increase promotional expenditures to maintain market share fill gaps in geographic market coverage
fill gaps in geographic market coverage
A company that has made a change to a product to improve the product's versatility, effectiveness, convenience, or safety has made a(n) _____ modification. improvement customer usage planned functional quality
functional
Xavier has gone to the store to shop for a new USB drive. He finds the same brand he has bought in the past but notices that the capacity of the smallest one available in the store is more than triple the capacity of the one he currently has. The drive has undergone a(n) _____ modification. quality aesthetic quantity size functional
functional
When a smartphone manufacturer adds wireless charging so that the phone needs to be placed on a charging pad rather than having to plug it in, the manufacturer has made a(n) line extension. brand extension. aesthetic modification. quality modification. functional modification.
functional modification
Crest updating the cap of a tube of toothpaste to make it easier to get toothpaste out would be classified as a(n) _____ modification; a redesign of the logo and colors used on the tube to make them more visually stimulating would be classified as a(n) _____ modification. aesthetic; functional functional; quality quality; aesthetic aesthetic; quality functional; aesthetic
functional; aesthetic
All of the following can be used to refer to a brand initiated and owned by a reseller, except private brand dealer brand generic brand store brand private distributor brand
generic brand
When a product's profits begin to decline, it is usually in the _____ stage of the product life cycle; however, when its sales begin to decline, it is in the _____ stage. introduction; maturity maturity; decline growth; maturity introduction; growth maturity; growth
growth; maturity
Kellogg's is considering making the size of its cereal boxes smaller. The plan would keep the amount of cereal in a box the same, but eliminate some of the air trapped inside the box. This is an example of _____ packaging. category-consistent innovative handling-improved secondary-use multiple
handling-improved
Seventh Generation is developing a new type of organic body wash that is going to be higher in price than the competition, but provides superior performance characteristics compared to other organic body wash brands. They should most likely use _____ positioning for the new body wash. target market price avoid competition quality head-to-head
head-to-head
Outback Steakhouse wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to them. Outback is currently in the ____ phase of new-product development. screening product development test marketing business analysis idea generation
idea generation
Samsung wants to add features to the upcoming version of its Galaxy S smartphone. They have asked their engineers and other employees to submit possibilities for new features. Samsung is currently in the _____ phase of the new-product development process. screening test marketing product development concept testing idea generation
idea generation
When a company such as Chevrolet looks at social media and reads online reviews from customers to identify the features that customers want, they are engaging in which phase of the new-product development process? test marketing screening concept testing idea generation commercialization
idea generation
MADD (Mothers Against Drunk Driving) is a nonprofit organization that primarily markets ______________. goods features tangible products ideas services
ideas
Kristen and Patti work for a toy manufacturer and are deciding how to delete a line of unprofitable dolls. Kristen believes that the dolls have become enough of a burden that they should halt production. Patti, however, believes there is still a core market for the dolls and they should intensify advertising toward that market in hopes of some increased profits. Kristen is in favor of a(n) ____, while Patti's strategy is a(n) _____. run-out; immediate drop phase-out; immediate drop immediate drop; phase-out immediate drop; run-out run-out; phase-out
immediate drop; run-out
Among its many types of products, Unilever markets several brands of ice cream, including Ben & Jerry's, Magnum, Breyers, Klondike, and Good Humor. This is an example of what type of branding policy? co-branding individual store family brand extension
individual
When a toothpaste manufacturer has a policy of naming each of its toothpaste products differently, such as Shine, Pearl, and UltraWhite, this strategy is called _____ branding. equity private distributor individual dealer family
individual
When _____ is used, each product is given a different name. family branding manufacturer branding co-branding brand mark branding individual branding
individual branding
When Heinz introduced its ketchup in a squeezable plastic container rather than the traditional glass bottle, this was an example of _____ packaging. multiple innovative traditional convenience category-consistent
innovative
Ken is someone who likes to have the latest technology. He likes being the first of his friends to have the newest gadget and is willing to take risks with his spending. He is most likely a member of the _____ group. early majority laggard late majority early adopter innovator
innovator
The strongest form of brand loyalty is brand recognition extension preference insistence equity
insistence
An individual is motivated to learn about a product's features, uses, advantages, disadvantages, price, and/or location. In what stage of the product adoption process is that person? evaluation adoption trial interest awareness
interest
Sales of a new type of breakfast food have been increasing steadily, but profits have been negative. The breakfast food is most likely in the ______ stage of the product life cycle. growth decline maturity introduction primary
introduction
Product deletion should only be done when a product has become a financial burden. follows the same process for all products a firm decides to delete. is often a difficult decision for management to make. requires that production of a product be immediately stopped. uses a phase-out for shopping products and an immediate drop for convenience products.
is often a difficult decision for management to make.
The distinguishing feature between a brand mark and a trademark is that a trademark identifies the full and legal name of an organization is associated with only one product is registered with the U.S. Patent and Trademark office consists of a symbol or design creates customer loyalty
is registered with the U.S. Patent and Trademark office
A major advantage of family branding is that it can be a benefit when consumers have positive associations with the brand. it leads to higher gross margins for the producer. the negative issues associated with an inferior product do not influence consumers' decisions to purchase the company's other products. it helps make the brand name more easily protectable through the U.S. Patent and Trademark Office. it may help facilitate market segmentation when a firm wants to enter many segments of the same market.
it can be a benefit when consumers have positive associations with the brand.
Poppy is a brand manager for Mattel. She discovered that a competing toy brand was engaging in a product test of a new doll. Poppy decided to increase advertising and promotions of her dolls in the test market area in order to _____ the test program. jam screen mislead engage scramble
jam
Taylor is a product manager for Coleman's line of tents and recently discovered that Eureka, one of their competitors, was in the process of test marketing a new type of six-person tent in the Rocky Mountain region. He might decide to try _____ in order to reduce the validity of Eureka's results. jamming commercialization test invalidation interference scrambling
jamming
Kyleen thinks that the meal she ate at Outback Steakhouse was high in quality. However, she found a dinner she had last week at a five-star restaurant to have much higher quality. This example points out that the dimension of _____ is relative and may be difficult to describe without having a basis of comparison. type of quality consistency of quality level of quality product design support services
level of quality
Victor thinks that a Lexus coupe is a quality vehicle, yet compared to a Mercedes Benz, he feels the quality of a Lexus is not as high. This demonstrates that the dimension of ____ is relative or difficult to describe without a basis of comparison. product features level of quality differentiation consistency of quality product positioning
level of quality
When a company develops a product that is closely related to a product in its existing product line but is designed specifically to meet somewhat different customer needs, this is known as a(n) product upgrade. version update. line extension. innovation. product modification.
line extension
Whenever Apple releases a new version of its iPad, it continues to produce and market previous versions for some period of time. However, Honda stops production of the prior year's model of its Civic when they launch the new year's model. Apple's new product strategy is a _____, while Honda's strategy is an example of a(n) _____. line extension; product modification. product modification; product modification. line extension; line extension. quality modification; aesthetic modification. functional modification; line extension.
line extension; product modification.
Doritos has expanded beyond its original Nacho Cheese flavor to Cool Ranch, Jacked, Spicy Sweet Chili, and Salsa Verde, to name a few. These are examples of line extensions. functional modifications. aesthetic modifications. product modifications. quality modifications.
line extensions
Brunswick's bowling balls, bowling bags, and shoes are individual product ____ for this sporting goods manufacturer. lines ensembles life cycles mixes menus
lines
Adidas sells its shoes and clothing in various retail outlets. Adidas is a _____ brand. private distributor manufacturer store dealer generic
manufacturer
Gene works in the uniform and apparel division of Cintas. He has responsibility for managing the marketing activities for uniforms aimed at restaurants and dining facilities. Gene's title is product manager. market manager. area coordinator. brand manager. sales manager.
market manager
Josh Bowman, of U.S. Hospital Supply Corporation, has responsibility for managing the marketing activities for products aimed at nursing homes and extended care facilities. Josh's job is that of a(n) ________. market manager area manager director of operations product manager sales coordinator
market manager
An advertising campaign that recommends a new way for customers to use a company's product is best suited for a product in which stage of the product life cycle? expansion decline maturity growth introduction
maturity
Heinz changed the packaging of its ketchup, switching from a glass bottle to a plastic bottle. Since the bottle was squeezable, consumers had an easier time getting ketchup out of the bottle. This change in packaging is a strategy that can most likely help boost sales in the _____ stage of the product life cycle. introduction decline expansion growth maturity
maturity
In which stage of the product life cycle do sales reach their peak? expansion decline maturity growth introduction
maturity
The makers of Tide Detergent created "pods" of the product, characterized by a small, square, plastic-wrapped packet that was easier to use. Since it is packaged in these square pods, it requires no measuring and can be transported more easily if one is carrying clothes to a laundromat. This change in packaging is a strategy that can most likely help boost sales in the ____ stage of the product life cycle. introduction decline market reduction growth maturity
maturity
Multiple packaging is likely to increase demand because more consumers will buy the product it makes the product easier to transport after purchase customers enjoy stocking up on products more of the product is available at the point of consumption the product is easier to store
more of the product is available at the point of consumption
Gillette introduced the Mach3 in 1998. It had a powered wet shaving system and three blades. Gillette claimed that the blades of the Mach3 had the thinnest edges of all of its products. The Mach3 was just one of the many technologically advanced razor products that Gillette and its competitor Schick have released over the years. Dollar Shave Club, however, operates on a different premise. It claims that razor blades are too expensive and that all the bells-and-whistles are not necessary. Founder Michael Dubin realized that men do not change their razor blades as often as they should because of the expense and inconvenience of having to pick them up at the store. His firm offered users a subscription service where it would deliver quality razor blades to the door of members. Dollar Shave Club got so many members in such a short time that its servers crashed. Its service became so popular that Gillette began offering its own subscription based service. Gillette has also started focusing more on creating value than overpowering consumers with the latest technology. The Mach3 would be an example of a ____________________. Dollar Shave Club would be an example of a ____________________. new product; product modification new product; disruptive innovation disruptive innovation; new product new product; line extension disruptive innovation; disruptive innovation
new product; disruptive innovation
Product deletion can best be described as the process of deleting a product from the product mix when it no longer satisfies a sufficient number of customers no longer includes the latest technology has experienced a product recall is deemed to be unprofitable through a systematic review has a decrease in demand
no longer satisfies a sufficient number of customers
Katrina works for Samsung and is working on developing a new type of television set. She knows that introducing a new product is risky, but it is also risky to focus on customer needs. generate new product ideas. provide senior management with a new product idea. not introduce new products. conduct marketing research.
not introduce new products
Sally is a designer working on redesigning a bottle used to sell bottled water. She is working to make it easier for consumers to drink from. She is working on the water's licensing co-branding promotion packaging labeling
packaging
Lana works in the finance department of Unilever. She is currently part of a cross-functional group that has been put together to determine the feasibility of a new line of deodorants and antiperspirants. After the product has launched, Lana will return to her position in the finance department. Lana is currently a brand manager. member of a new product group. part of a venture team. product manager. product specialist.
part of a venture team.
Dan is a brand manager for the Ford Expedition and wanted to know how the Expedition and other competing vehicles were perceived by consumers. He used a _____, which allowed him to compare customer perceptions of each vehicle on two dimensions against customer ideal points. customer preference map perceptual map ideal product chart brand graph customer map
perceptual map
Jim is a marketing manager for Tylenol Cold and wanted to know how Tylenol Cold and other competing products were perceived by consumers. To do this, he surveyed a sample of customers about all of the different competitors on two dimensions and created a ____________ customer perception graph product identification chart perceptual map brand grid product map
perceptual map
A cereal manufacturer has decided to delete one of its brands of cereal that is not satisfying a sufficient number of customers. They will delete the cereal by letting it decline and not changing its marketing strategy in a process called immediate drop. phase-out. sell-off. run-out. cutback.
phase-out
If Duracell decides that its Quantum line of batteries is not reaching profit expectations and simply allows it to decline without any change to the marketing strategy, it would be using a(n) _____ deletion strategy. phase-out immediate drop cutback run-out slow-down
phase-out
If Splenda decides its "Splenda with Vitamins" is not reaching profit expectations and simply allows the product to decline without any change in marketing strategy, it is using a(n) ____ deletion strategy. phase-out immediate drop slow-down run-out drop-down
phase-out
Roger recently went to a grocery store looking to pick up a few items. When he looked for Jif peanut butter, he saw that it was not available in the store. He saw that Peter Pan peanut butter was available and bought a jar of that brand instead. Roger's behavior indicates that he most likely has what level of brand loyalty toward Jif peanut butter? preference no brand loyalty insistence resistance recognition
preference
Betty and Joan are both in the market for new exercise clothes. The favorite brand of athletic clothing for both of them is Lululemon. The closest store that sells Lululemon clothing is over an hour away. Betty decides that rather than make the drive, she will go to her local Target store and purchase some exercise clothing there. Rather than buy a different brand, Joan decides to make the drive to buy her favorite brand. Betty's brand loyalty can be described as ____, while Joan's brand loyalty can be described as _____. preference; insistence insistence; preference preference; recognition recognition; insistence recognition; preference
preference; insistence
Located on Harry's drive to work are both a Dunkin Donuts and a Starbucks. When he drives to work, Harry always stops at the Dunkin Donuts to buy a cup of coffee. Last week, he was on a business trip and could not find a Dunkin Donuts near his hotel. Since he still wanted a cup of coffee, he went to the nearby Starbucks and bought a cup there. Harry has brand _____ for Dunkin Donuts and brand _____ for Starbucks. insistence; preference preference; recognition preference; insistence insistence; recognition loyalty; preference
preference; recognition
On the shelves at Costco, Costco's Kirkland Bath Tissue, a _____ brand, is likely to be found next to Kimberly-Clark's Cottonelle Toilet Paper, a _____ brand. dealer; private distributer generic; manufacturer private; manufacturer manufacturer; private store; generic
private; manufacturer
If Pedigree offered you a position in which you would have total marketing responsibility for all of its canned dog food, this position would probably hold the title of ____ manager. sales area product brand marketing
product
How a product is conceived, planned, and produced, including its physical characteristics, is referred to as styling. support services. product design. product features. product differentiation.
product design
Fred works for a software company that is developing a new smartphone app. The company has developed a prototype and has asked Fred to put the prototype through rigorous testing to make sure the app works as intended. This is part of the _____ phase of the new-product development process. concept testing screening business analysis product development test marketing
product development
Jasmine is part of a team working on a new line of rugs designed for use on outdoor patios. During a meeting with the team, Jasmine asked whether they wanted to make the level of quality and durability of the new rugs higher than the quality level of their chief competitor. Based on her question, the team is most likely in which phase of the new-product development process? product development concept testing test marketing screening business analysis
product development
Kim is currently building a working model of a new motorized scooter for kids to ride. She is engaged in which phase of the new-product development cycle? concept testing screening test marketing business analysis product development
product development
Marketers make determinations as to whether a new product is technically feasible to produce and whether the cost of production will be low enough to proceed during test marketing. commercialization. product development. screening. concept testing.
product development
All of the following are major steps in developing new products except test marketing. idea generation. product differentiation. commercialization. concept testing.
product differentiation
Schwinn has developed a new bicycle that has the strongest and lightest-weight frame of any bicycle outside of those made for racing. In addition, Schwinn has added several new features to its bike that are attractive to individuals who work as "bike messengers" in large, urban cities. Since no other company makes a bike that has these specific attributes, Schwinn is creating ___________. product positioning consistency of quality level of quality a commercialization product differentiation
product differentiation
Whirlpool has developed a new washing machine that provides new technology that can sense the needs of each load of laundry and adjust the water levels and wash actions to make clothes cleaner while being gentler on the fabric. They also have added new features such as the ability to spray detergent directly and evenly on clothes and an option to steam clean. Since their competition does not make a washing machine with these features, Whirlpool is creating product positioning. product differentiation. consistency of quality. level of quality. product design.
product differentiation
Dell offers a line of computers under the Alienware brand name that is specially designed for gamers. These computers have high-end graphic cards, extra RAM, faster processors, and a larger power supply. Dell is differentiating its Alienware line based on product features. intended use. product quality. support services. durability.
product features
TerraCycle is a company that takes waste and "upcycles" it into new products. Currently, TerraCycle markets a bicycle rack to schools, parks, and cities that is made of recycled plastic. This rack does not scratch or damage the bikes as concrete and steel racks can, and is eco-friendly since it is made of waste material. TerraCycle is differentiating its product based on ___________. product features support services durability intended use product quality
product features
When Jeep Wrangler produces the new year's model vehicle, they discontinue production of last year's. However, when Apple brings out a new iPhone, they continue to produce the previous version for at least some period of time. Jeep Wrangler's new-product strategy is an example of a(an) _____ while Apple's is an example of a(an)______. functional modification; product modification product modification; line extension quality modification; product modification product modification; quality modification line extension; product modification
product modification; line extension
The decisions and activities intended to create and maintain a certain concept of the firm's product, relative to competitive brands, in customers' minds is product positioning. product modification. customer segmentation. product identification. product differentiation.
product postitioning
Unsought products include items that are expensive but are easy to purchase items that require some purchase planning and for which the buyer often will not accept substitutes products of which consumers are not aware relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort frequently purchased items for which buyers are willing to exert considerable effort frequently purchased items that are found in certain retail outlets
products of which consumers are not aware
Egg cartons that allow eggs to be transported without being cracked during shipment highlight the _____ function of packaging. convenience reusability protection cost effectiveness safety
protection
CompuSave manufactures entry-level tablet computers aimed at providing customers with a low-price option. In order to lower the price for customers, CompuSave replaced its existing tablet computer with one made with a more inexpensive touchscreen and a cheaper plastic case. This is an example of a(n) quality modification. brand extension. functional modification. line extension. aesthetic modification.
quality modification
Dwayne is downloading the latest update for an app on his phone. Before downloading the app, he was able to read about the bug fixes that make the app have fewer errors and look at images showing the new easy-to-use interface for the app. Dwayne was able to learn about the _____ modifications by looking at the bug fixes and the _____ modifications by looking at the pictures of the interface. quality; functional functional; quality quality; aesthetic aesthetic; quality functional; aesthetic
quality; functional
During the growth stage of a successful product, profits usually are negative but decreasing are approximately zero are positive and continuously increasing are negative but increasing reach a peak and then start to decline
reach a peak and then start to decline
Jeff went to his local supermarket to purchase cola, chips, dip, and salsa for the weekend's gathering to watch the football game. As far as the cola goes, Jeff thinks they all taste the same and buys either Coke or Pepsi, whichever is on sale. However, for the chips, he likes to buy Doritos White Corn when the store has them. While at the store, he picks up Coke and Santidas Corn chips because the store did not have the Doritos. When he gets to the salsa aisle he finds that his favorite brand, Pace's, is out of stock. Rather than buy a different brand, he goes to another store to find the Paces. Jeff's brand loyalty on this shopping trip can be described as ___ for the cola, ___ for the chips, and ___ for the salsa. awareness; preference; insistence awareness; insistence; preference preference; awareness; insistence recognition; preference; insistence recognition; preference; loyalty
recognition; preference; insistence
Brands provide all of the following benefits for sellers except that they do not foster brand loyalty facilitate promotional efforts reduce perceived risk of purchase help a firm introduce a new product make repeat purchase easier for customers
reduce perceived risk of purchase
In consumer markets, buyers find ____ to be important characteristics for quality, while _____ are important quality characteristics in business markets. support services and product design; technical suitability and technical support ease of maintenance and functionality; technical suitability and salesperson personality durability and ease of repair; reliability and company reputation style and function; price and company reputation reliability and durability; company reputation and ease of repair
reliability and durability; company reputation and ease of repair
Suave shampoo used a series of commercials with the slogan "Can you tell?" in an attempt to show that people could not tell if a person washed their hair with Suave or a more expensive shampoo. Using this process, Suave was able to _____ itself from a value brand to a quality brand. reposition transform adapt shift update
reposition
Lay's decided to initially launch a new flavor of potato chips in Columbus and Cleveland, Ohio. After it was successful in those two areas, the market for the flavor was expanded to the rest of Ohio before expanding to Indiana, Michigan, West Virginia, and Kentucky. After its success in those states, the flavor was introduced nationally. The chips were launched using a rollout. nationwide launch. step-by-step introduction. stepwise strategy. state-by-state launch.
rollout
Sometimes companies will decide to launch products in stages rather than all at once in a process called staggered commercialization rollout slow launch extended release staged planning
rollout
Christine and Donna work for a manufacturer of frozen pastries and are deciding how to delete a line of frozen waffles. Christine favors focusing on a core market and intensifying advertising directed at that market to try to have a temporary jump in profits. Donna, however, believes the marketing strategy should be unchanged and the product should decline without attempting to give the line new life. Christine favors a(n) ____, while Donna favors a(n) _____. immediate drop; phase-out phase-out; immediate drop run-out; phase-out run-out; immediate drop phase-out; run-out
run-out; phase-out
A label on a package of cigarettes provides a warning from the Surgeon General of the United States warning about the risks of smoking cigarettes. For what reason is this warning included on the label? identify the brand encourage proper consumption satisfy legal requirements encourage purchase provide useful information
satisfy legal requirements
"Does this new product idea meet our company's overall objectives?" is a question marketers would most likely ask during the _____ phase of the new-product development process. concept testing product development commercialization screening idea generation
screening
What step in the new-product development process may involve evaluators using a checklist of new-product requirements to reject most new product ideas? test marketing screening commercialization business analysis concept testing
screening
A(n) ______ is an intangible result of the application of human and mechanical efforts to people or objects. idea issue service good product
service
The various products carried by a retailer can also have dimensions of width and depth. For example, Target carries electronics such as computers and televisions. Best Buy also carries electronics, but has a much larger selection of computers and televisions than Target. In the case of electronics, the product mix of Target is ___ and the product mix of Best Buy is ____. wide; narrow deep; deep shallow; deep deep; shallow narrow; wide
shallow; deep
A Ferrari would be classified as which type of product? specialty process material unsought shopping convenience
specialty
Peggy is an avid collector of Coca-Cola advertisements printed in magazines during the 1950s and 1960s. She greatly desires to own a specific ad that was featured in a 1954 issue of Life Magazine. This is an example of a(n) _____ product. specialty historical unsought shopping convenience
specialty
In the growth stage of the product life cycle, a typical marketing strategy seeks to eliminate items from the product line, cut promotion efforts, eliminate marginal distributors, and phase out the product focus on advertising and dealer-oriented promotions to encourage reseller support of the product strengthen market share and position the product favorably against aggressive competitors by emphasizing its benefits develop new variations of the product that focus on new benefits that customers are seeking focus on a single market segment that is most interested in, most able to, and most willing to buy the product
strengthen market share and position the product favorably against aggressive competitors by emphasizing its benefits
William manufactures office chairs. He has studied ergonomics to develop a chair that is more comfortable than other chairs on the market. He also offers a lifetime warranty that allows people who buy his chairs to have anything repaired or replaced if broken. William is most likely differentiating through _____ with the comfort level and through _____ with his warranty. design; support services customer expectations; customer satisfaction style; quality core features; added features comfort; support services
style; quality
Chase Bank offers a credit card that it differentiates from competing cards by providing a toll-free phone number that connects directly with a customer service agent rather than an automated system. Chase is differentiating this credit card through product features. product styling product quality. support services. customer focus.
support services
In order to delete products, companies should periodically evaluate each product to determine its impact on the overall effectiveness of the firm's product mix. This process is called a profitability analysis. deletion evaluation. product performance review. systematic review. performance assessment.
systematic review
Senior management for a fast food burrito restaurant chain has developed a new pricing strategy. They have some doubt about whether the pricing strategy will be positively received by consumers. In this instance, they should probably proceed to the ____ stage of the new-product development process. commercialization business analysis test marketing product development screening
test marketing
The product development team at Burger King has been working on a new sandwich to be added to the menu. The company has developed a prototype that they feel will be successful. In order to avoid competitors coming to market with a similar menu item before they commercialize the sandwich, Burger King's management is contemplating skipping the _____ phase of the new-product development cycle. concept testing screening business analysis product development test marketing
test marketing
Jars of Peter Pan, Skippy, and Jif peanut butter could be considered category-consistent packages because the jars of all brands are similar and follow a traditional shape for peanut butter jars the jars of the three brands have unique designs that make them distinctive the lids of the jars are in different colors the peanut butter in the jars are similar across all three brands the jars can be used for other purposes once they are empty
the jars of all brands are similar and follow a traditional shape for peanut butter jars
The major characteristic of a private brand is that the manufacturer is not identified on the product they are exclusively owned and initiated by wholesalers they provide lower gross margins for the retailers and wholesalers that sell them the producer promotes the product there are no identifying terms on the product or packaging
the manufacturer is not identified on the product
Brand equity is best defined as the willingness of a customer to view a substitute brand as equal to his or her preferred brand. the degree to which a customer prefers one brand over competing offerings. the concept that all brands are equal and there is no real difference between competing brands. the marketing and financial value associated with a brand's strength in a market. a customer's favorable attitude toward a specific brand.
the marketing and financial value associated with a brand's strength in a market.
Which of the following pieces of information included on a label is not regulated in the United States? the word "Natural" the phrase "Made in USA" a garment's fabric content number of food servings per container name of clothing manufacturer
the word "Natural"
When Costco offers free samples of various food items at tables throughout the store, the store is trying to stimulate which stage of the product adoption process? evaluation adoption trial interest awareness
trial
If you buy McDonald's French fries in Fort Collins, Colorado, and later buy McDonald's French fries in College Station, Texas, you expect them to be of the same quality. This is referred to consistency of quality. True False
true
Repositioning can occur by changing a product's price or distribution. True False
true
Supporting services, such as installation and guarantees, are part of a product. True False
true
The depth of a product mix is measured by the average number of product types in a product line. True False
true
The run-out approach to product deletion generates a sales spurt just before removing the product from the market. True False
true
Bert receives a phone call from a representative from a local funeral home. The sales representative let him know that he could prepurchase funeral services, which would save his family members time and money when planning his funeral. Bert did not know such a service even existed. The prepurchase of funeral services is considered a(n) _____ product. unsought business shopping convenience specialty
unsought
Megan receives a phone call from her insurance agent. The agent informs her that although she has homeowner's insurance and car insurance, she really should consider purchasing a life insurance policy. The life insurance policy is an example of a(n) _____ product. specialty business unsought convenience shopping
unsought
To make intangible products more tangible or real to the consumer, marketers often __________. use external reference prices offer more support services with such products use multiple channels of distribution use symbols or cues to help symbolize product benefits use low prices on intangible goods
use multiple channels of distribution
Co-branding is best defined as using an existing brand to brand a new product in a different category using two or more brands on one product developing a product closely related to existing products in the line but designed to meet different customer needs an agreement in which one company permits another to use its brand on other products for a licensing fee branding all of the firm's products with the same name or part of a name
using two or more brands on one product
Carmen from research and development, Jake from finance, Abby from marketing, Chris from production, and Deidra from engineering have been put together to develop a new line of headphones. These people are a(n) ______ at their company. consulting group imagination group market development team product development team venture team
venture team
Elizabeth from marketing, Manuel from finance, Tony from production, Cynthia from engineering, and Alexandra from research and development were put together by their company to develop a new low-calorie, high-nutrition snack treat. These five people are a(n) ____ at their company. idea generation group SWOT team brand management group venture team product positioning group
venture team
Early in the commercialization phase, marketers must make decisions about customer expectations. the target market. warranties, repairs, and replacement parts. proposed price, distribution, and promotion. organizational objectives and strategy.
warranties, repairs, and replacement parts.
The major drawback to making aesthetic modifications is it is more important to make a functional modification. aesthetics are not important to consumers. that aesthetic modifications have no impact on market share. they are the most costly modifications to make to a product. whether people value the modification is subjective.
whether people value the modification is subjective
When a manufacturer is developing a product's packaging, which of the following is most important to a reseller? the colors used on the package to attract customer attention whether the packaging has any potential possibilities for reuse other than its initial function whether the packaging is viewed as environmentally friendly whether the package facilitates transportation, storage, and handling whether the packaging is similar to other packages in the product line
whether the package facilitates transportation, storage, and handling
The various products carried by a retailer can also have dimensions of width and depth. For example, Dick's Sporting Goods carries sports clothes, shoes, exercise equipment, hunting and fishing equipment, camping supplies, and other products. Bass Pro Shops carries fishing equipment, but has a larger selection of different models and brands. In this case, the product mix of Dick's Sporting Goods is ___, and the product mix of Bass Pro Shops is ____. deep and wide; deep and wide wide; long wide; deep wide and deep; wide and shallow deep; wide
wide; deep
Emma had a new pool installed in her backyard by Valley Pool. Valley Pool includes a one-year maintenance plan that provides pool cleanings for one year and allows Emma to call a toll-free phone number if there are any problems with the pool. Valley Pool is most likely differentiating itself through customer focus. product styling support services. product quality. product features.
support services
