MKTG

BedJet manufactures and sells a heating and cooling system that can be attached to any bed, allowing those sleeping on the mattress to maintain a comfortable temperature, avoiding being too hot or too cold. The company developed its products based on insights from customers who were tired of night sweats or being too cold. BedJet products have been designed based on customer needs, such as its Dual Zone product that accommodates couples who may desire different sleeping temperatures. Which marketing management philosophy best describes BedJet? Societal marketing orientation Market orientation Production orientation Sales orientation

Market

Alberto is a sales representative with Blackburn Health Corporation (Blackburn) who works with independent and chain drug stores to provide branded and private-label over-the-counter medications, as well as a host of other health-related products. Alberto can match his customers' requirements to his broad product mix, and he also provides insights regarding what is selling in the marketplace so that store managers can make decisions about the proper allocation of shelf space. The approach is working, and Alberto has been able to achieve his sales goals while also earning high customer satisfaction scores from his customer accounts. Which marketing management philosophy best applies to Alberto and Blackburn? Societal marketing orientation Sales orientation Production orientation Market orientation

Market orientation

Antea is a marketing professional who majored in marketing in college. Antea is a demanding customer when she visits a restaurant, retail outlet, or other business. She critiques the service she receives and hopes to be treated in such a way as to be satisfied and to feel valued as a customer. Which of the following reasons to study marketing best describes Fernanda's customer expectations? Marketing plays an important role in society. Marketing can be used in everyday life. Marketing is important to business. Marketing offers outstanding career opportunities.

Marketing can be used in everyday life.

There are many reasons why someone could benefit from studying marketing. Which one of the following statements relates to the activities of marketing and how marketing enables businesses to contribute to the objectives of growth, profitability, and survival? Marketing plays an important role in society. Marketing can be used in everyday life. Marketing offers outstanding career opportunities. Marketing is important to business

Marketing is important to business

Fiona is a first-semester student majoring in business. Fiona has enrolled in a Principles of Marketing class because it is a required course in the program of study, but she is skeptical regarding whether the subject matter of the course will be a valuable learning experience. The reasons for Fiona to study marketing include all but which of the following? Marketing is the most ethical business practice. Marketing plays a major role in a person's everyday life. Marketing is important to businesses. Marketing plays an important role in society.

Marketing is the most ethical business practice.

The total population of the United States exceeds 334 million people. To say that it is a challenge to feed, clothe, and shelter this many people each day would be an understatement; however, the U.S. economic system works reasonably well in doing so because it efficiently distributes the output of farms and factories. Which of the following reasons to study marketing best illustrates the ability of the U.S. economic system to satisfy the basic needs of so many people? Marketing plays an important role in society. Marketing is important to business. Marketing offers outstanding career opportunities. Marketing can be used in everyday life

Marketing plays an important role in society.

BP has many different divisions and departments in its global operations, including public relations, publicity, pricing, supply chain, sales, and research and development. These groups work to ensure that all stakeholders are receiving the desired value and benefits from their relationship with the company. What facet of marketing does this example demonstrate that BP has embraced? A management orientation Marketing as a philosophy A profit maximization orientation Organizational functions and processes

Organizational functions and processes

Counter Fit is a locally owned fitness facility featuring cross-training classes incorporating boxing drills. The company offers group classes twice daily at 7 a.m. and 6 p.m. because those are the preferred times for their instructors, who also work full-time in professional jobs. Based on this information, which marketing management philosophy best describes Counter Fit? Sales orientation Production orientation Market orientation Societal marketing orientation

Production orientation

Henry Ford, the founder of Ford Motor Company, once reportedly said that a customer could have any color of Model T Ford they wanted "so long as it is black," meaning that the automobile would be offered in only one color regardless of consumer choice. This policy began in 1914, the first year Ford implemented a new moving assembly line in the company's production facilities. Black paint was the least expensive paint color, and using only one color made the assembly line process more efficient. Which marketing management philosophy best applies to Ford's automobile assembly line technique and "one color only" approach to production? Sales orientation Production orientation Market orientation Societal marketing orientation

Production orientation

Valhalla Pharmaceutical, Inc. (Valhalla) manufactures a prescription antibiotic and has been accused of using aggressive marketing tactics to increase sales. Valhalla has employed sales representatives who meet individually with a variety of physicians and pharmacists to encourage the prescribing of the brand, which is priced higher than similar medications. Based on this information, Valhalla has embraced which type of orientation as a marketing management philosophy? Societal marketing Production Sales Market

Sales

Nzinga recently did a Google search for recommendations on a fuel-efficient, electric, or hybrid automobile, and Nzinga noticed when he checked his Instagram and Pinterest accounts, there were now "pop-up" advertisements for various brands of vehicles like those the Google search revealed. The information about Nzinga that Google, Instagram, and Pinterest are utilizing to show him these advertisements is known as what? Privacy intrusion Consumer-mediated data Big data Information overload

Big Data

Carlos is the owner of a new Chili's Grill & Bar franchise opening in Eugene, Oregon. This will be the first Chili's Grill & Bar in the entire state of Oregon, so area residents are largely unfamiliar with the restaurant and its offerings. One week before the restaurant officially opens, Carlos plans to invite 50 Eugene residents to eat a meal of their choosing from the menu, free of charge. Carlos hopes that by doing this, the restaurant will be able to quickly establish a customer base and goodwill in the community. In offering the free meals, Carlos' focus is predominantly on which of the following? Relationship marketing Employee empowerment Building relationships Customer value

Building Relationships

Many businesses today offer loyalty programs to customers because gaining customers for life is a goal that enables firms to be more profitable. The Marriott hotel chain's loyalty programs are popular because customers can accumulate points that can be redeemed for upgrades or free room stays. Marriott also encourages members to complete their profiles by indicating preferences, such as bed size (double or king) and pillow type (foam or feather), and needs, such as those for accessibility. The profile information enables each hotel to utilize this information and provide the right type of room amenities for each guest. The loyalty program is an example of which concept? Customer relationship management Teamwork Empowerment Customer partnership

Customer relationship management

Dana is vice president of marketing for a major beverage company and is reviewing the contracts of several film, media, and television personalities who work with the company. Recently, two of them were involved in controversial activities concerning their political beliefs and have been quite vocal regarding several issues. Dana is considering canceling their contracts because it is difficult to establish that their personal views are not the views of the company. Which exchange condition most directly relates to Dana's cancellation of these sponsorships? There must be at least two parties. Each party has something that might be of value to the other party. Each party is free to accept or reject the exchange offer. Each party believes it is appropriate or desirable to deal with the other party.

Each party believes it is appropriate or desirable to deal with the other party

Amrita has a dresser and desk that she'd like to sell for $200 each, so she posts a photo and description of both items on her Facebook page. She is contacted by Murat, who is willing to pay $175 each for the dresser and desk if Amrita can deliver them. Amrita cannot accept Murat's offer because she does not own a truck and, therefore, is unable to deliver the items. Which condition of exchange most directly relates to Amrita's inability to deliver the items? There must be at least two parties. Each party believes it is appropriate or desirable to deal with the other party. Each party has something that might be of value to the other party. Each party is capable of communication and delivery

Each party is capable of communication and delivery

Fade 2 Blue is a clothing retail chain with stores located in major indoor shopping centers and outlet malls. Fade 2 Blue's products appeal to customers who enjoy dressing in the latest denim and casual fashion. Its sales associates are trained to deliver a high level of customer service, offering suggestions on sizing, selection, and putting outfits together. In addition, associates assist with after-the-sale service and can handle returns and provide money back or store credit if a customer does not have their sales receipt. Fade 2 Blues' sales associates are demonstrating their ability to do what is necessary to assure customer satisfaction and loyalty because they have the authority to personally and immediately solve customer problems. This is known as what? Mandate License Empowerment Motivation

Empowerment

Many individuals and businesses use social media platforms such as Facebook, Instagram, and Pinterest to facilitate the opportunity to satisfy a person's desire for a good or service through bartering, trade, or financial compensation. This is also known as which of the following? Customer satisfaction Minimalism Materialism Exchange

Exchange

Alena is a landscape architect who manages a team of 12 employees. The team works primarily on commercial landscaping projects. As manager, Alena is responsible for purchasing equipment and landscaping materials, and she recently bought a new Bobcat skid-steer loader. Alena prefers Bobcats even though they are more expensive because the company provides a variety of add-on products that extend the usefulness of the skid steer, a great warranty, and a competitive price. Alena purchased the Bobcat skid-steer loader due to what? Its customer value Its low price Its sales orientation Its brand equity

Its customer value

Conrad Margolis is the owner of Conrad's Rad Rides, a used-car dealership. Conrad employs five sales associates, and he expects them to be aggressive in their sales tactics. Conrad requires sales associates to approach the customer as soon as the customer arrives at the dealership, overcome any objections the customer has to purchasing the vehicle, and ask for an immediate sale. Conrad also demands that if a sales associate is having difficulty closing the sale, they must turn the customer over to him for further "encouragement." Which marketing management philosophy best applies to Conrad Margolis and Conrad's Rad Rides? Sales orientation Market orientation Societal marketing orientation Production orientation

Sales orientation

Beverage producers such as Coca-Cola have recently come under scrutiny for the amount of sugar in their products and how this contributes to the high numbers of people in the United States who are obese. As a response to this negative attention, and because of its desire to promote good nutrition and well-being, Coca-Cola has changed its packaging and now offers smaller bottles and cans. In addition, Coca-Cola is committed to zero-waste initiatives and is using plant-based products and recyclable materials in its packaging. Which marketing management philosophy best applies to Coca-Cola? Societal marketing Marketing Production Sales

Societal marketing

Kai recently interviewed with a business machine company for a sales position marketing copiers and printers to businesses. Kai was surprised to find that the company's emphasis was exclusively on sales and the use of aggressive sales tactics to convince buyers to purchase its line of photocopiers and printers. Which of the following is true about this company and its marketing management philosophy? The company values its customers and seeks to create customer value by offering high-quality products at a fair price. The company uses a targeted marketing strategy to ensure that its products are best suited to the needs of the market. The company has an inward-looking focus on selling what the organization offers. The company is focused on its customers' needs rather than its goods, services, or profit generation.

The company has an inward-looking focus on selling what the organization offers.

Kimberly-Clark is a leading manufacturer and marketer of global consumer brands, with annual sales of approximately $13.6 billion. One of the brands that the company offers is Huggies, a popular brand of diapers that comes in a variety of sizes and styles to fit babies based on their weight, gender, and activity (e.g., diapers for swimming). Kimberly-Clark devotes significant resources to conduct market research to understand customer needs and to ensure that its Huggies diaper products meet the needs of the customer. This example demonstrates which key aspect of marketing-oriented firms that differentiates them from sales-oriented firms? An internal, sales-oriented focus A primary goal of achieving profitability through sales volume A mission to produce the highest volume of products in a cost-efficient manner The organization's approach to marketing its products to specific customer segments rather than to "everyon

The organization's approach to marketing its products to specific customer segments rather than to "everyone" or to the "average" customer

Gold Medallion promotes its term life insurance products through commissioned sales representatives. The company directs its "army" of sales representatives to use aggressive sales tactics to acquire new customers who will make monthly premium payments. Gold Medallion is driven to earn profits and instructs its sales representatives to "sell, sell, sell" because "everyone needs life insurance." This example demonstrates which key aspect of sales-oriented firms that differentiates them from marketing-oriented firms? An external, market-oriented focus The mission of satisfying customers by providing products with many benefits to meet their needs The use of targeted marketing to sell its products to those with actual needs The primary goal of achieving profitability through sales volume

The primary goal of achieving profitability through sales volume

Beatrix recently purchased a new Ford F-150 pickup truck and is now trying to sell her used truck with 180,000 miles on the odometer on eBay. She created a listing including photos and decided to use eBay's "Buy It Now" feature rather than an auction. The truck has been listed for several weeks, but so far, no one has contacted her about it. Which condition of exchange most directly relates to Beatrix's eBay listing for her truck? Each party is free to accept or reject the exchange offer. Each party has something that might be of value to the other party. There must be at least two parties. Each party believes it is appropriate or desirable to deal with the other party.

There must be at least two parties.

Isabela wishes to sell an heirloom diamond ring she recently inherited from her aunt, Floriana. She lists the necklace for sale on eBay, with a reserve (minimum bid) price of $7,900. Isabela is unsuccessful in selling the necklace on eBay because no bidder meets or exceeds the reserve price. Has Isabela marketed the necklace? Yes, because Isabela listed a reserve price in the auction. No, because Isabela listed a reserve price in the auction. Yes, because marketing can occur even if an exchange does not occur. No, because marketing cannot occur unless an exchange occurs.

Yes, because marketing can occur even if an exchange does not occur.