MKTG FINAL

Which of the following is NOT one of the three distinct stages of gift giving rituals?

Convention

In the cultural production process, the people who control the flow of information between producers and consumers are

cultural gatekeepers

power that is granted by virtue or a social agreement, such as the authority we give to police officers, is called ________.

legitimate power

Political candidate who get the most media coverage are more likely to win elections because of the effect of _____ in determining one's set of referents

mere exposure

A story containing symbolic elements that express the shared emotions and ideals of a culture is called a

myth

According to the consumer behavior model, the _________ includes the shopping experience, point of purchase stimuli, and sales interaction.

purchase environment

if a consumer admires the qualities of another person and copies his or her behaviors , the person that is copied is said to have ______ power

referent

______ argues that each of us has several selves that relate to groups

social identity theory

A _____ is a marketing intermediary retained by a consumer to guide what that consumer buys

surrogate consumer

the psychological dimension of time or how it is experienced is an important factor in what mathematical study?

Queuing Theory