mktg-retail and omnichannel
What is the definition of omnichannel retailing?
A multichannel retailing approach that allows the customer to have an integrated customer experience across all of a retailer's distribution platforms
Which of the following describes vending machines
A non-store retail method
Which of the following best defines a department store?
A retailer that offers a wide range of products, such as cosmetics, clothing, and home goods, organized into smaller sections within the store
Which of the following is a non-store retail method that provides merchandise to customers via an automated device?
A vending machine
What is the correct definition of retailers?
Companies that buy products that they then resell to customers for personal or family use
Which of these are among the 10 major types of retailers?
Department stores Service retailers Supercenters E-tailers
Which of these processes ensures a seamless experience in omnichannel retailing?
Making sure product prices are the same across all channels
What is a retailing approach that allows customers to have an integrated experience across all of a retailer's distribution platforms?
Omnichannel retailing
Which of the following entities do wholesalers typically sell products to?
Other wholesalers Large retailers
Drugstores are known primarily for selling which of the following?
Pharmaceuticals
What are non-store methods of retailing?
Television home shopping Direct selling Kiosks Vending machines
by analyzing data received from retailers, firms can learn about which of the following?
The cost of stockouts Trends in consumer purchasing behavior Ways to improve marketing strategies
Which of the following statements are true about service retailers?
They mainly perform tasks instead of selling merchandise. Their employees are often highly trained and knowledgeable. They often require an appointment.
What differentiates vending machines from other forms of non-store retailing?
Vending machines require very little overhead and inventory.
Which of the following types of retailers usually offers limited service to customers and focuses on offering general merchandise and food in large quantities and at discounted prices?
Warehouse retailers
Which of these are among the 10 major types of retailers?
Warehouse retailers Convenience retailers Off-price retailers Drugstores Specialty retailers Supermarkets
Convenience retailers generally offer ______
a limited assortment and variety of products
If a marketer decides to sell a firm's goods through ______, that marketer is choosing the intensive level of distribution.
as many outlets as possible
Drugstores typically compete on ______ as they are easy to access and usually have an efficient checkout process.
convenience
Walgreens, Rite-Aid, and CVS are brick-and-mortar stores that sell pharmaceuticals, over-the-counter medication, and health and beauty products. What type of retailer are they?
drugstores
Successful omnichannel retailing enables customers to ______.
enjoy a seamless, integrated experience across all of a retailer's distribution platforms
To make sure customers have a seamless experience, omnichannel retailers must invest in technology like ______, which helps speed up distribution processes to facilitate delivery.
enterprise resource planning (ERP) systems
when a company wants to capture economies of scale in production but wants to sell through fewer channels, it should use ______ distribution.
selective
Belinda sees a product being demonstrated on QVC, and she purchases it by making a phone call. Which type of non-store retailing is she using?
tv home shopping
Which of the following is a non-store retailing method that allows customers to see a product demonstrated on a screen and then purchase the product by calling a number or purchasing online?
tv home shopping
Retailers provide value to customers by offering products ______.
when and where they are wanted
What is the term for a company that sells goods to someone other than the final consumer?
wholesaler
Companies that engage in wholesaling typically ______.
buy in large quantities and then sell smaller amounts at higher prices
Which key area of investment for successful omnichannel retailing is most concerned with the role of employees?
people
What are the benefits of selective distribution?
It allows marketers to capture production economies of scale. It enables brands to maintain some control over how their merchandise is sold.
Which of the following statements are true about supercenters?
Supercenters try to provide a one-stop shopping format. Supercenters are often very competitive on price.
Marketers often choose exclusive distribution when their products ______.
are high involvement and they want to provide the best customer experience
Successful omnichannel retailing depends in part on the retailer ______
being able to deliver goods across all channels quickly
Which of the following products are convenience retailers likely to offer?
candy bars, chips, toothpaste
To demonstrate the features of a product and boost brand awareness, television stations often partner with ______ to sell merchandise.
celebs
Retailers that offer a wide range of products, such as shoes, kitchen goods, and children's clothing, which they organize into a collection of smaller sections are referred to as ______
department stores
By tracking consumers through a retail environment via an app, product developers can get a better understanding of how to ______
design products to look more attractive on shelves
Non-store retail salespeople who focus on interacting with customers personally, often at work, home, or during an organized event, are engaging in ______.
direct selling
joshua works as a marketer for a company that manufactures novelty items. He is trying to decide whether to sell the products at as many stores as possible or at gift shops only. In other words, Joshua is trying to decide which ______ to use
distribution intensity level
Because they have lower overhead costs than traditional brick-and-mortar stores, ______ are often able to offer merchandise at lower prices
e-tailer
Retailers that enable customers to purchase products online for home delivery are referred to as ______.
e-tailer
What is the most important factor in the success of omnichannel retailing
employees
When a company decides to sell its products only at low volumes and through very limited channels, it is using ______ distribution, which is is best for products that ______.
exclusive; require salesperson-consumer interaction
Items that benefit from more exposure and do not need much explanation, such as mints or gum, are best suited to a(n) ______ distribution strategy.
intensive
Miri sells postcards of original photos and other trinkets from a mobile shop that she can easily move from one location to another. It is far less expensive than maintaining a traditional storefront. Miri's mobile shop is best classified as a(n) ______.
kiosk
Which type of non-store retailing method is relatively inexpensive and involves setting up a movable cart or stand in a temporary location?
kiosk
Distribution intensity refers to how many ______.
outlets a marketer chooses to sell through
In traditional non-store retailing, services and goods are sold ______.
outside the limitations of a retail facility
in addition to selling products, ______ are a key source of essential marketing data, such as data that show purchasing behavior trends.
retailers
Chelsea is a marketer for a company that makes high-quality handbags. She wants to benefit from economies of scale but does not want to sell the bags at just any clothing or accessory shop. Chelsea plans to use ______ distribution
selective
Tor wants to distribute his products through a fairly limited number of retailers but wants to take advantage of economies of scale in production. Which distribution intensity level should he use?
selective
Retailers that mostly sell services instead of merchandise are known as _____ retailers.
service
Businesses such as hair salons, tire and lube shops, and tax preparers are examples of ______
service retailers
Because they concentrate on a specific product category, ______ typically offer a limited variety of products.
specialty retailer
Being competitive on pricing and being a one-stop place to get needed items are key characteristics of ______.
supercenter
Large self-service retailers that focus on offering a wide variety of beverage, food, and kitchen products are referred to as ______.
supermarket
What is the difference between direct selling and television home shopping?
television home shopping involves product demonstrations on television, whereas direct selling involves product demonstrations at a party.
Wholesaling is best defined as ______.
the sale of items to retailers, other wholesalers, or industrial, commercial, institutional, or other business users
Marco's company buys fabric in bulk from manufacturers and then sells it by the bolt to fabric stores and small clothing designers. Marco's company is a(n) ______
wholesaler
Karissa buys huge rolls of copper wire and rewinds the wire onto smaller spools. Then she sells it to hardware stores and craft shops. Karissa is engaged in ______.
wholesaling
To make the most of their store layout and design, retailers are increasingly gathering data by ______.
tracking consumers
If an omnichannel retailing strategy is to succeed, a company must ______.
train employees across all channel
Which key area of investment for successful omnichannel retailing is most concerned with relationships with suppliers and vendors?
Infrastructure
In order for omnichannel retailing to be successful, the retailer must invest additional time, money, and effort in which three of the following?
Infrastructure People Processes
direct sellers, kiosks, television home shopping, and vending machines are all examples of ______.
non-store retailing
Retailers that resell products another retailer failed to sell, and therefore offer an inconsistent variety and assortment of branded products, are referred to as ______ retailers.
off price
Every retail space is designed to maximize ______ per square foot.
profitability
Who purchases and resells products to consumers for their personal or family use?
retailers
What are the three levels of distribution intensity
Exclusive Selective Intensive
Shari is trying to determine how she should distribute her gourmet chocolates. Which three intensity levels can she choose from
Exclusive, intensive, and selective
By using data to improve their products and services, retailers are able to do which of the following?
Figure out how much profit per square foot is needed for each store Discover which locations are likely to be the most profitable Design stores so that certain areas are more productive
Kara visits a local warehouse retailer for the first time and has trouble finding what she needs. She planned to buy avocados to make guacamole for a party, but the store has sold out of them. She also has a question about a Fitbit, but she cannot find a salesperson to help her. What are the two main disadvantages of shopping at a warehouse retailer as illustrated by Kara's experience?
Inventory is inconsistent and sales staff is limited.
Direct salespeople are known for doing which of the following?
Providing a high level of service Demonstrating products for customers
Which of the following are typical characteristics of kiosks?
Relatively inexpensive Movable Temporary
Which of the following statements best describes retailers' role in the supply chain?
Retailers sell goods to consumers, which ends the supply chain.
Which of the following statements is true about omnichannel retailing and infrastructure
Successful omnichannel retailing depends on retailers having seamless channel operations.
Which of the following statements are true about non-store retailing?
Television home shopping, vending machines, kiosks, and direct selling are all forms of non-store retailing. E-commerce was once considered a type of non-store retailing, but the line is no longer clear.
Which of the following statements is true regarding supermarkets?
The main focus of supermarkets is on food, beverage, and kitchen products
which of the following statements is true regarding supermarkets?
The main focus of supermarkets is on food, beverage, and kitchen products.
Which of the following statements are true about department stores?
They provide a high level of service to customers. They have struggled to compete with online stores
Which of the following are disadvantages of specialty retailers?
They usually charge higher prices than other retail outlets. The inventory and variety are typically limited
Retailers' primary role in the supply chain begins when they ______ and ends when they ______.
buy products; sell those products to consumers
Francois's motorcycles are distributed through only one distributorship in each major country. He feels this will result in his brand name being associated with high quality. What type of distribution intensity is Francois using?
exclusive
Gari wants to sell his products in a very limited number of facilities. He wants to ensure the dealers will maintain the top-rate image and customer service associated with his products. Which distribution strategy should he use?
exclusive
Rogert's Mini Mart has locations all over the West Coast. The company has made it a goal to have at least one location in every town with more than 20,000 people, and for larger cities, its goal is to have enough locations so that nobody within the city limits is more than a mile away from one of its stores. This exemplifies how a retailer provides value to consumers by ______.
making products available where consumers want them
When a store fails to sell products, it often returns them to the manufacturer, who then sells them at a lower price to a(n) ______ retailer for resale.
off price
Which key area of investment for successful omnichannel retailing is most likely to involve an enterprise resource planning (ERP) system?
process
