Module 3

The economic slow down has had more of an effect on the sector when compared to the sector.

Blank 1: manufacturing Blank 2: service

When a computerized data control detects a problem, it notifies someone to make needed changes.

Blank 1: sensor

Robots have now begun to operate in the sector as well as in manufacturing.

Blank 1: service

The focus of the marketing era that makes sure everyone in the organization has the same objective - customer satisfaction - is the orientation.

Blank 1: service

The process of analyzing an organization's strengths, weaknesses, opportunities, and threats is a(n) analysis.

Blank 1: situation or SWOT

The pricing strategy that calls for a new product being priced high to make optimum profit while there is little competition is called a(n) price strategy.

Blank 1: skimming

Knowing what of the product life cycle a product is in helps marketers make intelligent and efficient marketing decisions.

Blank 1: stage or phase

The definition of ______ ______ states: the process of setting work standards and schedules necessary to implement the company's tactical objectives.

operational planning

The function of management that designs the structures and systems in which everyone works together to achieve the organization's goals and objectives is:

organizing

Ensuring that products are manufactured and delivered on time, on budget, and to specifications is the role of which manager in an organization?

Operations

The investigation of consumer thought processes at each stage in a purchase in order to determine the best way to help the buyer buy is called:

consumer behavior

Select all that apply Select outputs of the production process.

goods services

While workers in the United States are more task oriented and require information to do their jobs, workers from Korea are more motivated by strong relationships and developing trust to do the same job. That is because Korea is a ______ context culture and the U.S. is a ______ context culture.

high, low

Select all that apply Functions included in staffing an organization are

hiring retaining recruiting

Management by objectives works best:

in stable situations

Management by objectives means that managers:

include employees in setting goals so the employees are self motivated

During the growth stage of the product life cycle, sales and profits mostly

increase

The definition of ______ states: specific, short-term statements detailing how to achieve the organization's goals.

objectives

The costs of producing, distributing and promoting the product will all influence the product's:

price

In order to gather additional in-depth information needed for business decisions, marketers must do their own research by gathering:

primary data

Select all that apply Autocratic leadership is effective in situations such as

working with new, unskilled workers emergencies

Select all that apply Which of the following factors are part of the job environment, but do not motivate workers?

pay friendly supervisors job security

A(n) is a short-term statement that details how to achieve the organization's goals.

Blank 1: objective

An organization's gives it a sense of purpose and a set of values that unites workers in a common destiny.

Blank 1: vision

The emphasis in those firms with a customer orientation is to meet consumer rather than on promotion and sales.

Blank 1: wants, needs, demand, or expectations

The stages of the product life cycle are:

introduction, growth, maturity, and decline

Select all that apply The tasks of knowledge managers include

keeping information in a readily accessible place making information known to everyone in the organization finding the right information

When there is low competition, firms can use a strategy to recover research and development costs and make as much profit as possible.

lank 1: price Blank 2: skimming

Mass marketing means that products and promotions are developed in order to please:

large groups of people

Companies like Ford are using self-managed teams to improve productivity by allowing teams enough to solve problems and meet objectives.

Blank 1: autonomy, freedom, control, or authority

The value of the brand name and associated symbols is referred to as

Blank 1: brand Blank 2: equity

The definition of ______ ______ states: the process of determining the major goals of the organization and the policies and strategies for obtaining and using resources to achieve those goals.

strategic planning

A manager responsible for producing products, and delivering them on time, on budget, and to specifications is likely a(n) manager.

Blank 1: operations

Recognizing what stage of its life cycle a product is in has a direct impact on marketers' decisions about:

the marketing mix

An assumption made by a Theory X manager about people is:

the primary motivator is fear

The "P" of marketing, which includes shipping, transportation, storage, logistics, and supply-chain management, is known as:

place or distribution

Grouping two or more products together and pricing them as a unit is called

Blank 1: bundling

The -to- market includes manufacturers, intermediaries, hospitals, schools, charities, and the government

Blank 1: business or B Blank 2: business or B

According to Maslow, needs that have already been satisfied no longer provide

Blank 1: motivation

Herzberg studied job-related factors as they relate to

Blank 1: motivation

Converting and transforming resources into goods and services in business is referred to as

Blank 1: operations Blank 2: management

Global competition grows stronger each year making the future of robust with career opportunities.

Blank 1: operations Blank 2: management

Students who can see trends and have the skills to work in highly automated factories and modern service facilities have a future in

Blank 1: operations Blank 2: management

When providing a service the goal of is to create a good experience for the customer.

Blank 1: operations Blank 2: management

In setting a product's , a business needs to take into account the costs of producing, distributing, and promoting the product as well as a profit margin

Blank 1: price

ISO is a worldwide nongovernmental federation of national bodies.

Blank 1: standards

Using less human effort, less manufacturing space, less investment in tools, and less engineering time is the basic premise of

Blank 1: lean Blank 2: manufacturing

Catering to a large number of individuals through product design that meets specific customer needs is the goal of

Blank 1: mass Blank 2: customization

According to Herzberg, interest in the work itself is a(n)

Blank 1: motivator

A , symbol, or design that identifies the goods or services of one seller or group of sellers is called a brand.

Blank 1: name

The process of finding small but profitable market segments and designing or finding products for them is called marketing.

Blank 1: niche

Selling goods and services to ultimate consumers over the Internet is known as retailing.

Blank 1: online or electronic

Due to competition and demand in the marketplace, and are not always related.

Blank 1: price Blank 2: cost

Select all that apply Which of the following are resulting outputs in the production process?

Services Goods

During the production era it was believed that one should produce as much as you can, because:

there is a limitless market for the product

Studies about which tasks must be performed to complete a job and the time needed to do each task are referred to as ______ studies.

time-motion

Putting together components is the process.

Blank 1: assembly

Marketing intermediaries such as transport companies add to products, but they are usually outweighed by the they create for consumers.

Blank 1: costs or cost Blank 2: value or utility

The goal of operations management in service industries is satisfaction

Blank 1: customer or consumer

Using machines designed to do multiple tasks in order to produce a variety of products is called

Blank 1: flexible Blank 2: manufacturing

The value added to inputs during the creation of a product is called

Blank 1: form Blank 2: utility

In a global market, marketers must be sure to dialogue with customers to ensure they understand about the and they want.

Blank 1: goods or products Blank 2: services

According to Herzberg's theory, good working conditions are a(n)

Blank 1: hygiene or maintenance Blank 2: factor

Because of , more flexibility in choice of business location has increased while allowing firms to remain competitive.

Blank 1: information Blank 2: technology

Choosing facility location has become more flexible for both companies and employees through the use of such as texting, teleconferencing, cell phones, and email.

Blank 1: information or communication Blank 2: technology

Databases, blogs, and social networking help companies gather to meet consumer needs through the development of products and services.

Blank 1: information or data

The distribution strategy that puts the product into as many outlets as possible is a(n) distribution strategy.

Blank 1: intensive

When marketers place a product in as many retail outlets as possible they are using a(n) distribution strategy.

Blank 1: intensive

When a company finds a small but profitable market segment and designs products just for them, the company is engaged in:

niche marketing

Select all that apply What does the production process add to materials?

Form utility Value

Taylor's method of studying workers to find the most efficient ways of doing things and then teaching people those techniques is called

Blank 1: scientific Blank 2: management

Information that has already been compiled by others and published in journals and books or made available online is data.

Blank 1: secondary

One of the four P's of marketing encompasses all the techniques sellers use to motivate people to buy their products and it is referred to as

Blank 1: promotion

The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities is known as sales

Blank 1: promotion

Finding the highest quality material resources, the best suppliers, and then negotiating the best prices are all responsibilities of someone in a role.

Blank 1: purchasing or procurement

Marketing helps to identify what products customers have purchased in the past, current purchasing patterns, and future wants.

Blank 1: research

Select all that apply Which is true of wholesalers versus retailers

Selling products to customers who will ultimately use them for themselves is a retail transaction Selling products to a school or hospital to run their business is considered a wholesale transaction

Changes in an individual's behavior resulting from previous experiences and information is

Blank 1: learning

The plan is the department manager's tool for setting daily and weekly standards and schedules to meet the company's tactical objectives.

Blank 1: operational

Often secondary data does not provide all the information managers need for decision making, and they must gather data.

Blank 1: primary

Taylor's goal was to increase worker efficiency and in order to benefit both the firm and workers.

Blank 1: productivity

A marketer trying to stimulate consumer purchasing and dealer interest by means of short-term activities is likely to use as an incentive.

Blank 1: sales Blank 2: promotion

Existing data is called data since you aren't the first one to gather the data.

Blank 1: secondary

Marketers should gather data first because it is already available and to avoid incurring unnecessary expense.

Blank 1: secondary

Click and drag on elements in order Select the stages of the Product LIfe Cycle in order from earliest to latest with the earliest on top.

1. introduction 2. growth 3. maturity 4. decline

An additive manufacturing process that creates a product one layer at a time using a nozzle similar to those in inkjet printers is:

3D printing

Kendra is considering opening a new business. While writing the business plan, she is answering the following questions: What external success factors affect the industry? How does her business measure up to competition? What can my bakery do to survive and prosper during a recession? What was Kendra performing?

A SWOT analysis

Overall company quality is outlined by the standards set by the Quality Award

Blank 1: Malcolm Blank 2: Baldrige Blank 3: National

Why is planning a key management function?

Accomplishing the other functions depends heavily on having a good plan.

Select all that apply Which of the following tasks are associated with the organizing function of management?

Allocating resources, assigning tasks, and establishing procedures for accomplishing goals Staffing the organization Preparing a structure showing lines of authority and responsibility

Choose the answer that refers to a production process that puts components together.

Assembly

Select all that apply What was the goal of Taylor's scientific management?

Benefit the firm Benefit the worker Increase worker productivity

One of the fastest-growing segments of the U.S. population is people over the age of

Blank 1: 65

One of the fastest-growing segments of the U.S. population is people over the age of .

Blank 1: 65

According to Ouchi's research about the effect of national culture on organizations, Type management relies on individual decision making and achievement.

Blank 1: A

leadership is a leadership style that involves making managerial decisions without consulting others.

Blank 1: Autocratic or Authoritarian

The acronym for using computers to guide and control the manufacturing process is referred to as

Blank 1: CAM

process is when long production runs turn out finished goods over time.

Blank 1: Continuous

theory states that an individual will not put forth effort without first evaluating their ability to perform the task and the value they place on the reward.

Blank 1: Expectancy or Vroom's

customers include dealers, who buy products to sell to others, and ultimate customers (or end users), who buy products for their own personal use.

Blank 1: External

Employee empowerment cannot be successful without clear and open throughout an organization.

Blank 1: communication

A person who will oversee the process of managing the movement of goods from raw materials to the ultimate consumer and any necessary returns or recycling is a

Blank 1: supply Blank 2: chain Blank 3: manager

The definition of states: the process of developing detailed, short-term statements about what is to be done, who is to do it, and how.

Blank 1: tactical Blank 2: planning

A culture that focuses on the and views relationship building as a waste of time is a low-context culture.

Blank 1: task or work

The definition of states: skills that involve the ability to perform tasks in a specific discipline or department.

Blank 1: technical Blank 2: skills

A(n) - study occurs when a manager observes workers as they shovel different types of materials with different types of shovels in order to determine the most efficient tool and method to use.

Blank 1: time Blank 2: motion

Select all that apply Those managers considered as top management in an organization would include the

Chief Financial Officer Chief Operating Officer Chief Executive Officer

Select all that apply Which of the following tasks are associated with the leading function of management?

Clarifying policies to reach objectives Guiding and motivating employees

When airlines charge higher prices for seats in the Economy section Exit rows that have more leg room, they are using which pricing strategy?

Demand-oriented

Which of the following theories of motivation is the basis for Management by Objectives?

Drucker's Goal-setting theory

Select all that apply Pick out the attributes typically used to differentiate consumer groups.

Education Age Income

______ customers include dealers, who buy products to sell to others, and ultimate customers (or end users), who buy products for their own personal use.

External

What strategy focuses on a company deciding where to locate its operations?

Facility location

_____ is a significant question because, once the decision has been made and implemented, the firm must live with it due to the high costs involved.

Facility location

Select all that apply Taylor's Scientific Method became the dominant strategy for improving productivity in the early 1900s. Other researchers who worked with him, included:

Frank and Lillian Gilbreth Henry L. Gantt

The study that asked workers to rank a list of job-related factors in order of what motivated them most was a new direction taken by:

Frederick Herzberg

______ is creating a vision for others to follow, establishing corporate values and ethics, and transforming the way an organization does business in order to improve its effectiveness and efficiency.

Leadership

Select all that apply Select assumptions made by Theory X managers about people.

People prefer to avoid work. People must be controlled and forced to work. People are motivated to avoid punishment.

______ is a management function that includes anticipating trends and determining the best strategies and tactics to achieve organizational goals and objectives.

Planning

Sara gave her employees the education and tools they need to make decisions on their own. She is now confident that her employees will be able to handle more tasks independently, without extensive managerial assistance. What can be said about Sara?

She understands that enabling leads to empowerment.

Henry L. Gantt was a follower of which management theorist?

Taylor

True or false: Culture is the set of values, attitudes, and ways of doing things that are transmitted from one generation to another in a given society.

True

True or false: Frederick Taylor's studies were the foundation to Henry Gantt's chart development.

True

A name, symbol, or design that identifies the goods or services of one seller or group of sellers is called a:

brand

Select all that apply The goal of operations management is to:

create a good experience for the customer keep operations running efficiently

After marketers know who they are going to target, the other steps in a social media campaign that follow are to:

create good images, develop hashtags, engage customers, follow-up with customers

Globalization can create more opportunities for marketers but along with that comes more pressure because they must take into account the

differing attitudes and values of various country cultures

Select all that apply An advantage of global advertising is saving money. However, global advertising can have serious disadvantages such as:

difficulties creating one message for different cultures different buying habits in many countries language and culture differences

When marketers adapt their products by offering less expensive products that are tailored to consumers with modest incomes, they are paying close attention to:

economic factors

Free-flowing communication and information throughout an organization are the key to successful:

empowerment

Changes in an individual's behavior resulting from previous experiences is:

learning

Select all that apply Lean manufacturing uses:

less time less resources

Select all that apply Tactical planning is usually done by

lower level managers teams of lower level managers

According to Herzberg, another name for hygiene factors is:

maintenance factors

When marketers target future buyers with sampling, coupons, and rebates while using publicity to target all customers in a particular region, they are exhibiting ______.

management of the promotion mix

The activities buyers and sellers perform to facilitate mutually satisfying exchanges is:

marketing

An advantage of online advertising over other forms of advertising is that it allows companies to

measure traffic on a website by keeping track of customers clicks

Select all that apply Uses of sensors to control manufacturing processes include:

measuring humidity the measurement of the thickness of material

Companies use technological changes such as consumer databases, blogs, and social networking in order to develop products that:

meet consumer needs

Select all that apply Companies usually offer a product line instead of just one product to

meet the competition appeal to similar consumer markets tailor their offerings more closely to consumer wants

The basic premise of just-in-time inventory is:

minimum inventory is kept on hand

Select all that apply Gen X managers understand that:

results are more important than hours spent in the workplace there is more to life than work flexibility and consensus building work well

Marketing intermediaries who sell to ultimate consumers are:

retailers

Select all that apply Which of these are basic elements of Taylor's Scientific Method?

rules of work method time

MRP is a computer based operations management system that uses ______ to make sure that needed parts and materials are available at the right time and place.

sales forecasts

Marketers who want to avoid incurring unnecessary expenses when researching data should first gather:

secondary data

Select all that apply Select outputs of the production process

services goods

A detailed, short-term plan about what is to be done, who is to do it, and how is a(n)______ plan.

tactical

Setting shorter-term, specific plans such as annual budgets and deciding on other activities necessary to meet strategic objectives are tasks associated with ______ planning.

tactical

Select all that apply Developing countries are providing new markets for companies that can provide them with needed:

technology goods services

Select all that apply Marketers use social media for a variety of things including

testing ads before being implemented in traditional media developing customer relationships by listening on feedback threads measuring customer interest by keeping track of "likes" and "clicks"

Marketing is the activities, sets of institutions, and processes that add ______ for customers.

value

The primary of television advertising is its high cost.

Blank 1: disadvantage, drawback, or downside

Which sector has suffered less from the economic slowdown than the manufacturing sector?

Service

True or false: When a company uses advertising to reach a large audience, followed by a targeted distribution of coupons that encourage customer feedback on social media, they are managing the marketing mix.

True

An assumption about people made by a Theory Y manager is that people:

naturally like to work

It is unusual for a company to sell:

one product

A physical good, service, or idea that satisfies a want or need is called a(n):

product

is a persuasive form of communication that informs people and motivates them to buy products and services.

Blank 1: Promotion

The -- inventory method is designed to keep a minimum of parts, supplies, and other materials on hand just in time to go on the assembly line.

Blank 1: just Blank 2: in Blank 3: time

To minimize costs many firms employ a production process in which a minimum of inventory is kept on the premises and parts, supplies, and other needs are delivered - - to go to the assembly line.

Blank 1: just Blank 2: in Blank 3: time

Finding the right information, keeping information in a readily accessible place, and making the information known to everyone in the firm is

Blank 1: knowledge Blank 2: management

The difference between leaders and managers is that establish a vision and corporate values, while carry out that vision.

Blank 1: leaders Blank 2: managers

The management function that involves creating a vision for the organization, communicating it to others, and motivating them to achieve goals is

Blank 1: leading or leadership

Auto companies truly seem to be listening to customers who are environmentally concerned by offering more fuel-efficient cars. They are adjusting the element of the marketing mix to meet customer needs.

Blank 1: product

Using factors like land, labor, and capital to create goods and services is referred to as

Blank 1: production

What process requires long production runs that turn out finished goods over time?

Continuous process

Select all that apply Some of the advantages of online advertising are:

It pushes customers to a website to learn more about products It allows companies to learn more about their customers

Which element in the work environment was found to be dissatisfying when not present, but when present did not serve as a motivator for workers?

Job security

Select all that apply Select assumptions made by a Theory Y manager about people.

People like to work. People seek responsibility.

Select all that apply Which of the following are examples of factors that contributed to increased worker productivity during the Hawthorne studies?

Worker involvement in managerial decisions. Social group membership and informality. Management respect and interaction.

Mass production focuses on producing:

a limited variety of products

Select all that apply Managers can work to improve perceptions of equity by:

communicating as clearly as possible clarifying the results they expect from an employee clarifying expected outcomes from goals that are achieved

In order to be a quality organization, a firm must:

consistently produce what the customer wants

Findings during the Hawthorne Studies that still affect management today include:

consulting employees during the decision making process and using their ideas

A ______ ______ is an outline of the fundamental purpose and basic philosophy of an organization.

mission statement

When asked in a survey their reason for changing jobs:

more participants listed lack of appreciation

Select all that apply Promotion involves:

motivating potential customers to buy informing people about products

The face-to-face presentation and promotion of goods and services is known as personal

Blank 1: selling or sales

The definition of analysis states: a planning tool used to analyze an organization's strengths, weaknesses, opportunities, and threats

Blank 1: SWOT

The term means selecting a geographic location for a firm's operations.

Blank 1: facility Blank 2: location

People over 65 have become one of the growing segments of the U.S. population.

Blank 1: fastest

Gen X managers are very able to provide employees with because they want more of it themselves.

Blank 1: feedback

In organizations, strive to produce order and stability, whereas embrace and manage change.

Blank 1: managers Blank 2: leaders

Consumer behavior is the study of people's decisions and the factors that influence those decisions.

Blank 1: buying, purchasing, or purchase

As an important first step in a social media campaign, marketers should make sure they know their

Blank 1: customer, target, or consumer Blank 2: base, market, or base

Arrangement of resources, including people, to most efficiently produce goods and services is referred to as

Blank 1: facility Blank 2: layout

When production runs are short and machines are frequently changed to make different products, which process is being used for production?

Intermittent

Select all that apply The B2B market includes:

institutions manufacturers government

Using an Internet-focused strategy, operations managers are outsourcing design, production, and shipping to other firms. This process is called a(n):

inter-firm process

Select all that apply The elements of scientific management include:

method rules of work time

Herzberg studied the relationship between:

motivation and job-related factors

Employee involvement and group membership were two of the reasons employees gave as the reason for increased during the Hawthorne studies.

Blank 1: productivity, performance, motivation, or output

The definition of states: highest level of management, consisting of the president and other key company executives who develop strategic plans.

Blank 1: top, senior, or upper Blank 2: management

Everything that consumers evaluate when deciding whether to buy something is referred to as the

Blank 1: total Blank 2: product Blank 3: offer

True or false: Frederick Gilbreth was the "Father of Scientific Management".

False

"The Principles of Scientific Management" was written by

Blank 1: Frederick Blank 2: Taylor

advertising requires the marketer to develop a single product and promotional strategy it can implement worldwide.

Blank 1: Global

are long-term accomplishments an organization wishes to attain. are short-term statements detailing how to achieve the organization's goals.

Blank 1: Goals Blank 2: Objectives

3D printing is a production process also known as manufacturing.

Blank 1: additive

A firm is at the - point when revenue is equal to all costs.

Blank 1: break Blank 2: even

The goal of operations management in service industries is satisfaction.

Blank 1: customer or consumer

Tailoring products to meet the needs of individual customers is referred to as mass

Blank 1: customization

The production era philosophy was to produce as much as possible because the was unlimited.

Blank 1: demand or market

The value producers add to materials in the creation of goods and services is the definition of utility.

Blank 1: form

Dividing a market by cities, counties, states, or regions is segmentation.

Blank 1: geographic

The broad, long-term accomplishments an organization wishes to attain are its

Blank 1: goals

A short production run with frequent adjustments to machines is considered a(n) process of production.

Blank 1: intermittent

The personal satisfaction you feel when you perform well and complete goals is an example of a(n) reward.

Blank 1: intrinsic

An assumption about people by a Theory Y manager would be that workers work.

Blank 1: like or enjoy

The birth of information technology such as texting and email is giving firms and employees increased flexibility to choose while staying competitive.

Blank 1: locations

Management by objectives is most effective in stable situations that allow managers to make - plans with few changes.

Blank 1: long Blank 2: range or term

The process used to accomplish organizational goals through planning, organizing, leading, and controlling organizational resources is

Blank 1: management

The factors that go into a marketing program: product, price, place, and promotion, are called the mix.

Blank 1: marketing

A brand manager manages all elements of a product line or the brand's

Blank 1: marketing Blank 2: mix

Developing products and promotions to please large groups of people is marketing.

Blank 1: mass

The type of production that does not concern itself with customer preferences, but instead focuses on making a large number of a few products is called production.

Blank 1: mass

The stage in a product's life cycle when it may become a "me too" product, and marketers need to communicate what makes it different from others products is called the stage.

Blank 1: maturity or mature

Social media allows marketers to customer web activity to gain valuable marketing information.

Blank 1: measure, track, or monitor

Independently owned firms that take title to the goods they handle are known as wholesalers.

Blank 1: merchant

Goods, services, and ideas are all of the production process.

Blank 1: outputs

When a person uses face-to-face presentations to promote goods and services, he is said to be using as a sales technique.

Blank 1: personal Blank 2: selling

Putting products into TV shows and movies where they will be seen is known as product

Blank 1: placement

When a firm reduces errors before and after delivery to the customer and thus delivers what the customer wants, the firm is said to exemplify the definition of

Blank 1: quality

The conversion process of inputs into a final product is what adds to a good or service.

Blank 1: utility or value

What is the acronym used for the system of production that uses computers to control the manufacturing process?

CAM

True or false: Changes in an individual's behavior resulting from previous experiences and information creates culture.

False

The generational group of managers that expect to give and get more feedback on their work are:

Gen X

Select all that apply The marketing function that provides place utility or distribution from the producer to the consumer includes which of the following activities?

Inventory management Warehousing Shipping

Which production system tailors products to meet the needs of large numbers of individual customers?

Mass customization

is a key management function because the success of the other functions depends on it.

Planning

Which term describes the act of buying of all materials needed by the organization?

Purchasing

Select all that apply According to Ouchi's Theory, which of these elements are included in Type A management?

Rapid promotion Individual decision making

Select all that apply Which of the following are uses of robots in service industries today?

Robot vacuum cleaners in office buildings A robot delivering room service to guests in hotels

Which type of management became the dominant strategy for improving productivity in the early 1900s?

Scientific

Select all that apply Which of the following are part of a situation analysis (SWOT)?

Strengths Opportunities Weaknesses

Frederick Taylor wrote:

The Principles of Scientific Management

If one manager views most employees as motivated to do work while a second manager views most employees as lazy, they are operating under which of the following management theories respectively?

Theory Y and Theory X

Studies of the tasks performed in a job and the needed for each is time-motion study.

Time

Strategic planning is done by level management.

Top

The belief that your work makes a difference and gives you satisfaction is an example of:

an intrinsic reward

The individuals or households that want goods and services for personal consumption or use, and have the resources to buy them are part of the:

consumer market

The marketing concept that states that a business must find out what consumers want and provide it for them is called the:

customer orientation

As an experienced worker, Carlos used to see his manager gather the team each morning to assign individual tasks, then closely supervise employees. Lately, his manager consults team members, leaves many decisions to them, and helps those who struggle. This example demonstrates how the roles of managers are:

evolving

Marketers competing on product attributes and image are said to be participating in:

nonprice competition

Marketers who seek to differentiate their products by promoting attributes such as safety or the brand name are using:

nonprice competition

One of the fastest-growing segments of the U.S. population is:

over 65

Technical skills are the ability to

perform tasks such as filing tax forms or assembling a keyboard

The creation of real or perceived product differences is called:

product differentiation

During the airing of a major sitcom the actors eat a popular cereal for breakfast. This type of advertising is known as:

product placement

Select all that apply When setting price, a company must consider many factors including the costs of:

production distribution promotion

All of the techniques sellers use to inform people about and motivate them to buy their products or services is called:

promotion

When businesses developed mass-production techniques and capacity exceeded immediate demand, the:

selling era began

A ______ gives the organization a sense of purpose and a set of values that unite workers in a common destiny.

vision

Select all that apply Tactical plans that are detailed and short term state

who is to do it how it will be done what is to be done

By providing needed goods and services to developing markets a company:

will experience growth

Companies can minimize the perception of unfairness in the workplace by having clear and frequent communication:

with all employees

Grouping two or more products together and pricing them as a unit is called:

bundling

Select all that apply Which of the following are considered examples of geographic segmentation?

by states by city by region

Select all that apply The management function known as organizing

creates an organization chart showing lines of responsibility and authority places employees and resources where they will be effective in achieving the organization's goals designs the structure of the organization

A type of problem that operations management planning helps to solve as it relates to manufacturing is:

facility layout

The physical arrangement of resources in the production process refers to:

facility layout

Select all that apply Examples of a problem solved by operations management planning as it relates to manufacturing include:

facility location inventory control

The control process provides that lets managers and workers adjust to deviations from plans and changes in the environment.

feedback

Compared to the 80 million or so households in the U. S. consumer market, there are:

fewer customers in the B2B market

Companies sometimes spend millions to move location:

for proximity to customers

Direct responsibility for all aspects of a product line or a brand including the marketing mix is the role of the

Blank 1: brand or product Blank 2: manager

Tremendous career opportunities exist in operations management as manufacturing and service companies attempt to remain in the global market.

Blank 1: competitive

The market consists of all the individuals and households that want goods and services for personal consumption.

Blank 1: consumer

There are relatively few customers in the B2B market because there are just a few construction or mining companies compared to 80 million households in the U.S. market.

Blank 1: consumer or B2C

A production process like that of a chemical plant where the process is long during production is called a(n) process.

Blank 1: continuous

The function measures performance relative to the planned objectives and standards, rewards people for work well done, and takes corrective action when needed.

Blank 1: control

What is the acronym used for the system of production that uses computers to control the manufacturing process

CAM

Achieving increased productivity to benefit the worker and the firm was the goal of:

Frederick Taylor

Which step is the final step of an effective social media campaign.

Measuring the effectiveness of the campaign

True or false: Price and cost are not always related.

True

Select all that apply When using MBO, a manager must

formulate goals cooperatively with employees develop commitment to goals

A promotional tool that involves people telling other people about products they've purchased is known as a(n) ______.

word-of-mouth promotion

planning helps to solve issues related to facility layout, facility location, and inventory control.

Blank 1: Operations Blank 2: Management

The function of distribution is represented in the 4 P's of the marketing mix as utility.

Blank 1: Place

is the creation of finished goods and services using land, labor, capital, entrepreneurship, and knowledge.

Blank 1: Production

is one of the four Ps of marketing; it consists of all the techniques sellers use to motivate people to buy their products.

Blank 1: Promotion

refers to consistently producing what the customer wants while reducing errors before and after delivery to the customer.

Blank 1: Quality

Paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message is known as

Blank 1: advertising

The first era in marketing was a focus on producing as much as possible because of high demand. This was termed the era which was followed by the selling era, the marketing concept era and finally the customer relationship era..

Blank 1: production

Who performs tactical planning in an organization?

Managers or teams of managers at lower levels

Studying workers as they shovel different types of materials with different types of shovels in order to determine the most efficient tool and method to use is an example of:

a time-motion study

Select all that apply Taylor's method was to:

determine the one "best" way study the most efficient way to do a task teach people the one best way to do their jobs

The marketing concept that relates to the idea that the entire organization must be focused on customer satisfaction is called the:

service orientation

Select all that apply The responsibilities of a manager implementing MBO include:

setting goals with the employee rewarding employee accomplishments

is one of the most difficult of the four Ps for a manager to control, since it is such a critical ingredient in consumer perceptions of the value of a product.

Blank 1: Price or Pricing

Sometimes a company is willing to spend millions to move their facility from one location to another in order to increase buyer traffic, drawing more potential

Blank 1: customers, clients, or consumers

Choosing between buying more inventory for her bike shop or hiring another employee requires Gail to make a(n)

Blank 1: decision or choice

Sociocultural, competitive, technological, global, and economic are the major influences in the marketing

Blank 1: environment

Brand is the value of the brand name and associated symbols.

Blank 1: equity

Economies of scale, being closer to customers to reduce distribution costs, or being nearer to resources, are reasons why companies may spend millions of dollars to move their

Blank 1: facilities or operations

Moving a worker from one job to another to increase variety and motivation is

Blank 1: job Blank 2: rotation

Using sales forecasts to make sure needed parts and materials are available at the right time and place using a computer--based operations management system is the definition of

Blank 1: materials Blank 2: requirement Blank 3: planning

Production adds , or utility, to materials or processes.

Blank 1: value or form

True or false: CAM is the computer aided process used to design products.

False

True or false: ISO is a governmental body.

False

True or false: Sales promotions stimulate consumer purchasing and dealer interest by means of long-term activities.

False

Which is not an element of scientific management?

Human factors

______ is creating a vision for the organization and guiding, training, coaching, and motivating others to work effectively to achieve the organization's goals and objectives.

Leading

Select all that apply Which of the following is about a manager's attitudes and assumptions about workers?

McGregor's Theory X McGregor's Theory Y

Which of the following tasks are associated with the leading function of management?

Motivating employees to accomplish organization goals

Which of the four Ps below is the most difficult for a manager to control due to the impact it has on consumer evaluation of an offering?

Price

______ consists of all the techniques sellers use to motivate people to buy their products.

Promotion

Select all that apply Which of the following is an example of word-of-mouth promotion?

Telling people through the Internet about a product you've purchased People sharing a clever commercial with other people

Select all that apply Companies usually offer a product line instead of just one product to:

appeal to similar consumer markets tailor their offerings more closely to consumer wants meet the competition

Workers in a high context culture find it important to

develop relationships before starting tasks

Marketing started with companies selling whatever they produced without considering customer needs. This was called the ______ era of marketing

production

Marketing started with companies selling whatever they produced without considering customer needs. This was called the ______ era of marketing.

production

Marketers must pay attention to the dynamic competitive environment mainly because of competition from:

the internet

Sociocultural, competitive, economic, global, and technological influences are all factors influencing:

the marketing environment

Select all that apply A product includes anything that would enhance it in the eyes of consumers, such as the:

warranty package brand

theory, the basis for Management by Objectives developed by Peter Drucker in the 1960s, proposes that setting ambitious, but attainable goals can motivate workers and improve performance.

Blank 1: Goal Blank 2: Setting

tend to add value that is greater than the cost to incorporate them into the supply chain.

Blank 1: Intermediaries or Middlemen

Many rapidly growing firms are outsourcing areas like engineering, design, and manufacturing with the use of the , thus, developing an inter-firm approach to operations management.

Blank 1: Internet

manufacturing refers to the production of goods using less of everything.

Blank 1: Lean

competition does not use price as a major promotional appeal, but instead stresses consumer benefits and product style.

Blank 1: Non Blank 2: price

A computer-based operations management system that uses sales forecasts to make sure that needed parts and materials are available at the right time and place is referred to as requirement planning.

Blank 1: materials

The definition of a(n) states: an outline of the fundamental purposes of an organization.

Blank 1: mission Blank 2: statement

The should address the organization's self-concept, its philosophy, long-term survival needs, customer needs, social responsibility, and the nature of the product or service.

Blank 1: mission Blank 2: statement

Globalization has created a need for managers to understand cultural differences in order to employees around the world.

Blank 1: motivate, manage, or reward

According to Maslow's Hierarchy of Needs, after you have eaten, you are no longer to find food.

Blank 1: motivated

A(n) is a specific, short-term statement of how to achieve the organization's long-term

Blank 1: objective Blank 2: goals

A specialized area in management that converts or transforms resources, including human resources, into goods and services is management.

Blank 1: operations

Good quality at a fair price is the definition of

Blank 1: value

A company's is a broad explanation of why the organization exists and where it is trying to go.

Blank 1: vision

A gives an organization a sense of purpose and a set of values that unite workers.

Blank 1: vision

Staples acts both as a in the B2B environment and as a in the B2C environment is

Blank 1: wholesaler Blank 2: retailer

When people talk to each other about positive and negative experiences with products this is called -- promotion.

Blank 1: word Blank 2: of Blank 3: mouth

These people perform many of the activities required to move products efficiently from producers to consumers or industrial buyers and are often wholesalers or retailers.

Intermediaries

Select all that apply What is the purpose of Management by Objectives?

To reward the accomplishment of organization goals To motivate all levels of the organization through goal setting and implementation To monitor the results of implementing goals

Who performs strategic planning?

Top management

Select all that apply To use self-managed teams to improve productivity, management must reinvent work by:

allowing autonomy developing workers' skills respecting workers

Vroom's expectancy theory states that the:

amount of effort an employee exerts on a specific task depends on expectations of the outcome

Select all that apply Marketers must pay attention to the dynamic competitive environment because:

change is occurring more rapidly the Internet gives consumers information instantly

The set of values, attitudes, and ways of doing things transmitted from one generation to another is:

culture

The definition of ______ ______ states: choosing among two or more alternatives.

decision making

A specialized area of management that converts or transforms resources, including human resources, into goods and services is the definition of:

operations management

When a firm prices a new product very high to make optimum profit while there is little competition, it is said to be using:

skimming price strategy

The definition of ______ states: a management function that includes hiring, motivating, and retaining the best people available to accomplish the company's objectives.

staffing

The type of production that puts components together is referred to as a(n) process.

Blank 1: assembly

Self-managed teams improve productivity because the members appreciate having the to control their own work.

Blank 1: autonomy, authority, or freedom

Demand-based pricing is based on what customers are willing to pay for a product due to its perceived value, not the of producing it.

Blank 1: costs or cost

Allocating resources, preparing a structure, recruiting, selecting, and placing employees where they will be most effective are tasks associated with the function of management.

Blank 1: organizing, organizational , or organization

SWOT Analysis is a tool used to analyze an organization's strengths, weaknesses, opportunities, and threats.

Blank 1: planning

is creating a vision for the organization and guiding, training, coaching, and motivating others to work effectively to achieve the organization's goals and objectives.

Blank 1: planning

Changes in the economy force marketers to adjust and adapt their products to take into account consumers' income.

Blank 1: pricing or prices

When a firm establishes a single and promotional strategy that it can implement worldwide, it is creating a global advertising campaign.

Blank 1: product

The task of involves the buying of all materials needed by the organization; also called procurement.

Blank 1: purchasing or procurement

The value of a product is defined as good at a fair

Blank 1: quality Blank 2: price

Instead of selling your product throughout the United States, you might concentrate on one or two regions. This is an example of which type of segmentation?

Geographic

Many customers value "green cars" because of the positive environmental aspects and the savings from better gas mileage. The marketing mix factor that represents the value of the product is ______.

Price

True or false: The Malcolm Baldrige National Quality Award is to honor companies that show quality in seven key areas and have customer satisfaction ratings higher than competitors.

True

True or false: There is a wider variety of careers in marketing than in most business disciplines.

True

True or false: Value means that customers perceive a product as a good quality at a fair price

True

A reason why marketing intermediaries such as transport companies and wholesalers have survived is that they:

add enough value to products to outweigh the added costs

Select all that apply Television advertising is:

desirable but expensive to buy time desirable but costly to produce the ads

Everything that consumers evaluate when deciding whether to buy something is referred to as the:

total product offer

Select all that apply Enabling employees so they can be empowered successfully means

training them to do the job assuring that they have the correct education giving them needed coaching

Frederick Taylor was nicknamed the ______ of scientific management:

father

A car salesman interacting with a client is an example of selling.

Blank 1: personal

When a company pays to put products into TV shows and movies where they will be seen by consumers, they are using a strategy called product

Blank 1: placement

A firm that purchases goods from a manufacturer and then sells those goods or products to final consumers is considered a(n)

Blank 1: retailer

The break-even point is the point where revenues from equal all . (Enter one word in each blank.)

Blank 1: sales Blank 2: costs, expenditures, or expenses

Marketers use age, education level, income, and taste to markets.

Blank 1: segment or target

When production capacity exceeded the immediate market demand, the business philosophy changed from the production era to the era.

Blank 1: selling or sales

The purpose of the Malcolm Baldrige National Quality Award is that it sets a(n) for overall company quality using several key areas for measurement.

Blank 1: standard or benchmark

Kirby was an experienced manager who gathered his team each morning and assigned tasks. Lucy supervised a second team; she did not tell them what to do but what needs to be done overall. Lucy's team constantly showed higher productivity. What does this example demonstrate?

How managers are changing to progressive team leadership

______ ______ is finding the right information, keeping information in a readily accessible place, and making the information known to everyone in the firm.

Knowledge management

______ is the process used to accomplish organizational goals through planning, organizing, leading, and controlling people and other organizational resources

Management

Select all that apply A mission statement outlines the organization's fundamental purposes. It should address which of the following?

Nature of the product or service Organization's self concept Customer needs

Select all that apply Which of the following are characteristics of advertising?

Non-personal communication Uses various media

True or false: Intermediaries are the middle links in a series of organizations that distribute goods from producers to consumers.

True

The pricing strategy in use when a firm prices products based on consumer demand is called:

demand-oriented

With marketing research, marketers analyze markets to determine:

opportunities and challenges

Which of the following tasks are associated with the organizing function of management?

Preparing an organizational chart

Job involves moving workers from one task to the next to make work more interesting and motivating.

Blank 1: rotation

Select all that apply Which of the following functions are included in supply-chain management?

Management of information throughout the supply chain Control of parts, work in progress, and finished goods Movement of raw materials

There is a wider variety of careers in than in most business disciplines

Blank 1: marketing

A firm using paid, non-personal communication through various media has chosen to use to promote its products.

Blank 1: advertising

Firms can gain market share by creatively establishing product that is either real or perceived by consumers.

Blank 1: differentiation

As the slowed, marketers had to adapt by offering products that were less expensive and more tailored to consumers with modest incomes.

Blank 1: economy

When marketers use the internet to sell goods and services, they are participating in retailing.

Blank 1: electronic or online

An example of utility is when a butcher produces a specific cut of beef.

Blank 1: form

Product, price, place, and promotion are the four elements in the

Blank 1: marketing Blank 2: mix

A key to company growth is providing goods and services to developing

Blank 1: markets

When a firm is independently owned and takes title of the goods they handle, they are said to be wholesalers.

Blank 1: merchant

The process of determining the major goals of the organization and the policies and strategies for obtaining and using resources to achieve those goals is called

Blank 1: strategic Blank 2: planning

Select all that apply According to Herzberg's study, which of the following were listed by workers as among the top 5 factors that create motivation instead of being dissatisfiers on the job?

Sense of achievement Earned recognition for a job

The main idea behind mass production is to produce a large number of a limited variety of products at a very low

Blank 1: cost

A system of goal setting and implementation designed by Peter Drucker is called

management by objectives

According to a survey of recent college graduates, opportunities for are important in attracting and retaining employees.

Blank 1: advancement, promotion, or growth

True or false: Designing machines to do multiple tasks so they can produce a variety of products is called computer-aided design.

False

True or false: Grouping two or more products together and pricing them as a unit is called stacking.

False

A culture that focuses on building personal relationships and before focusing on tasks is a high-context culture.

Blank 1: trust