Module 5

Messages in today's digital age are shorter and more frequent than in the past. True False

True

Businesses use social networking sites such as Facebook and Twitter to connect with customers and employees, share company news, and exchange ideas. True False

True

E-mail is appropriate for short, informal messages that request information and respond to inquiries. True False

True

If employees set up their company's e-mail on their smartphones, they have given their employer the right to remotely delete all personal data on that mobile device. True False

True

Instant messages and text messages can become evidence in court cases and lawsuits. True False

True

Instant messaging is more interactive and immediate than e-mail. True False

True

Privacy settings on social networking sites do not guarantee complete protection. True False

True

The cloud refers to the remote networks in which data and software applications are stored and accessed. True False

True

The major attraction of instant messaging (IM) in the workplace is that it allows real-time communication with colleagues anywhere in the world. True False

True

Which of the following statements about e-mail in the workplace is most accurate? - Most business messages today are being sent using social media platforms. - Typical businesspeople spend at least two hours a day writing and replying to e-mail messages. - E-mail will become obsolete in the next few years. - E-mail has completely replaced paper memos and letters in the workplace.

Typical businesspeople spend at least two hours a day writing and replying to e-mail messages.

________ marketing refers to the rapid spread of messages online. Influential Buzz Viral Web 2.0

Viral

Organizations use blogs to develop relationships, build brands, and create virtual ________. communities sales products competition

communities

Americans most commonly use their smartphones for _________. making phone calls writing memos sending and receiving text messages ​proofreading business messages

sending and receiving text messages

Americans most commonly use their smartphones for _________. - making phone calls - writing memos - sending and receiving text messages - ​proofreading business messages

sending and receiving text messages

Texting requires a SMS, which stands for ________. simple message synchronization short message service systems messaging synchronization ​single mobility system

short message service

Although the term podcasting has caught on, a more accurate term when it applies to video content is ________. tubecasting webcasting vcasting ​viewcasting

vcasting

One advantage of wikis is that they capitalize on ________, the practice of tapping into the combined knowledge of a large community to solve problems and complete assignments. - crowdstorming - crowdsourcing - crowdfunding - crowdwriting

​crowdsourcing

Blogs should provide fresh content regularly. True False

True

Which of the following will most likely prompt a reader to open your blog post? - An interesting opening paragraph - A catchy title or headline - A call to action - Exciting, colorful visuals

A catchy title or headline

Which of the following is an example of proper texting etiquette? - Apply the same timing guidelines to sending and receiving text messages that you would for speaking on the phone (such as not during a meeting or when in a social setting). - Since speed is the whole point of text messaging, grammar and punctuation are not important. - If notifying others of sad news, texting is preferred rather than making a personal telephone call. - It is never necessary to identify yourself via text message because the receiver will see your phone number.

Apply the same timing guidelines to sending and receiving text messages that you would for speaking on the phone (such as not during a meeting or when in a social setting).

Which of the following subject lines is most effective? Help! Free Quote Attend Our Sales Meeting on January 30 Meeting

Attend Our Sales Meeting on January 30

Which of the following is a similarity in e-mail messages and memos? - Both usually carry sensitive information. - Both are used only for internal messages. - Both generally close with action information, a summary of the message, or a closing thought. - All of these are similarities in e-mail messages and memos.

Both generally close with action information, a summary of the message, or a closing thought.

Liliana must be able to access her company's accounting records and accounting software from remote locations. What technology will allow her to store and to access data and software application in remote network clusters? E-mail Twitter Cloud computing Social networking sites

Cloud computing

What is the best advice for organizing e-mail messages? - Place the action information in the first paragraph so that it's not overlooked. - Consider using headings if the message is more than a few paragraphs. - Omit a salutation or greeting; these are used only in business letters. - All of these choices

Consider using headings if the message is more than a few paragraphs.

Down-editing is not recommended when responding to e-mails because it adds to reading time and can seem rude. True False

False

E-mail is an effective communication channel for critical work situations such as human resources annual reviews, discipline, and promotions. True False

False

Greetings such as Hi, Joe are unnecessary in e-mail messages because it is already clear that the receiver is the intended recipient. True False

False

Presence functionality requires face-to-face interaction. True False

False

Texts and instant messages are not effective tools for digital marketing because they are too personalized. True False

False

Annette wants to start a blog for her small business. What should she do first? - Start writing blog entries about topics that showcase her expertise and insights. - Post lots of photos to give her blog visual interest. - Identify her audience. - Choose the right keywords so that search engines will find her blog.

Identify her audience

Chatham Industries would like to provide live tech support to its customers. What is the best communication channel for doing this? E-mail Blog Podcast Instant messaging

Instant messaging

Which of the following statements about the digital era is most accurate? - Twitter, podcasts, and wikis are part of the new user-centered virtual environment called Web 1.0. - Internet users have the power to create Web content. - Businesses are in complete control of their marketing. - Everything posted online is fact checked.

Internet users have the power to create Web conten

Which of the following statements about the digital era is most accurate? - Twitter, podcasts, and wikis are part of the new user-centered virtual environment called Web 1.0. - Internet users have the power to create Web content. - Businesses are in complete control of their marketing. - Everything posted online is fact checked.

Internet users have the power to create Web content.

What is the best advice for writing e-mail messages? - Use first names only in opening greetings. - Because your name will appear in your e-mail address, you don't have to type it at the bottom of your message. - Always include a complimentary closing such as Sincerely. - Make your e-mail messages easier to read and to comprehend by using bulleted and numbered lists and headings.

Make your e-mail messages easier to read and to comprehend by using bulleted and numbered lists and headings.

How do organizations use podcasts? - Major news organizations and media outlets podcast radio and TV shows. - Colleges and universities use podcasts to allow students to access instructors' lectures, interviews, sporting events, and other content. - Businesses use podcasts to send audio and video messages to customers and to provide training to employees. - Organizations use podcasts for all of these purposes.

Organizations use podcasts for all of these purposes.

What is the most accurate statement about podcasts? - Podcasts are the most popular and widely used segment of Web 2.0. - Audio and video files must be played on Apple's iPod. - Podcasts are featured on media websites and company portals or shared on blogs and social networking sites. - All podcasts are prerecorded and then streamed over the Web.

Podcasts are featured on media websites and company portals or shared on blogs and social networking sites.

Which of the following situations is most appropriate for sending an e-mail message? - Caitlin must deliver a negative performance review to one of her employees. - Drew must send salary information to the company's accountant. - Sabrina wants to know whether her supervisor is available for a meeting next week. - Martin must put one of his employees on probation for a workplace violation.

Sabrina wants to know whether her supervisor is available for a meeting next week.

Ashley has just been hired for her first full-time position and has been told that she can use social media on the job. What should she do to appear professional and to ensure that she keeps her job? - Immediately send a friend request to her boss to show that she's a team player. - Accept friend requests only from her favorite colleagues. - Share only information, images, and media online that she would be comfortable sharing opening in the office. - Ashley should do all of these.

Share only information, images, and media online that she would be comfortable sharing opening in the office.

Which of the following is not a common business use of blogs? - To allow remote team members to share information and to access and edit their documents online - To provide up-to-date company information to the press and the public - To invite opinions and feedback from customers and industry experts - To recruit potential employees

To allow remote team members to share information and to access and edit their documents online

Blogs can be especially useful for crisis communication. True False

True

Because Maya knows that the most important part of an e-mail message is the subject line, she ________. - avoids verbs in subject lines - uses ALL CAPS in subject lines to grab the attention of the reader - uses one-word subject lines to make her messages more concise - adjusts the subject line if the topic changes after repeated replies

adjusts the subject line if the topic changes after repeated replies

Potential risks for businesses that use social media include productivity loss, embarrassment if employees make damaging posts, and ________. weakened recruiting efforts higher technical support costs attracting the wrath of a huge Internet audience losing older employees

attracting the wrath of a huge Internet audience

Today, ________ of hiring managers use social media as part of their screening processes. ​about 25 percent about 50 percent about 75 percent over 90 percent

over 90 percent

An advantage of business blogs is that they ________. potentially reach a far-flung, vast audience are exempt from possible legal litigation are easy to maintain All are advantages of business blogs.

potentially reach a far-flung, vast audience