Module Assessment - E-Commerce
Michelle runs a shop on Etsy. One month, she spends $2,800 to promote her shop on Etsy and other social media sites. In that month, she gains 50 new customers. What is her customer acquisition cost for that month?
$56
Which of the following scenarios represents a customer acquisition cost of $100?
A company spends $100,000 on advertising and marketing in one month. They gain 1,000 new customers in that month.
Of the companies listed below, which three are the most influential global e-commerce organization(s) in 2019, according to a graphic provided by Statista?
Amazon Alibaba JD.com
According to eMarketer, what are among the most popular B2C sites in the United States? More than one answer may be correct.
Amazon Walmart
Which of the following statements about the revenues of global e-commerce companies are correct?
Amazon has had revenues of over $280 billion. Alibaba has had revenues of over $56 billion. JD.com's revenues have eclipsed $70 billion.
What is a key difference between business-to-government (B2G) transactions and other types of e-commerce?
B2G transactions involve prenegotiated contracts.
Describe how business-to-business (B2B) e-commerce transactions work. More than one answer may be correct.
Business-to-business (B2B) e-commerce is the selling of good and services between businesses. B2B transactions often involve orders placed on a recurring basis. B2B purchases often occur in large quantities and are directly shipped from one business to another.
Describe how business-to-government (B2G) e-commerce transactions work. More than one answer may be correct.
Business-to-government (B2G) is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms. B2G often includes prenegotiated contracts between a business and governmental organization. In B2G transactions, governmental organizations often issue a request for proposal (RFP) that outlines the goods or services needed.
What can you do through m-commerce? More than one answer may be correct.
Check your bank balance on your smartphone. Purchase a drink from a vending machine with Apple Pay.
Choose the true statement from the following selections. More than one answer may be correct.
China had the world's most e-commerce sales in 2019 with almost $2 trillion. The global e-commerce economy will continue to rise well into the future.
From the following list, select all the statements that correctly describe the re-commerce segment of the e-commerce market.
Re-commerce is the practice of selling used, old, or obsolete products via the internet in exchange for a new product or a cash payout. According to Yerdle Re-commerce, re-commerce is expected to grow from $21 billion to over $52 billion over the next five years. The growing practice of re-commerce is led by companies such as thredUp, Yerdle Re-commerce, and The RealReal.
The term m-commerce was first coined in 1997 by Kevin Duffy. Since that time, a variety of organizations have taken advantage of the model, allowing m-commerce to grow tremendously. Which of the following statements about m-commerce are true?
The term refers to e-commerce transactions (buying and selling goods and services) completed through wireless mobile devices such as smartphones and tablets. It allows users to access online shopping platforms. M-commerce activities include mobile banking and mobile application of e-commerce sites such as Amazon and eBay.
Accelerated mobile pages (AMPs) support m-commerce by utilizing a scaled-down version of hypertext markup language (HTML) to create web pages that load quickly on mobile devices.
True
According to We Are Social, 90 percent of adult internet users (aged 16-64) around the world have visited an online retail store on the web.
True
Customer acquisition cost (CAC) is a metric that is used by e-commerce companies and other sales related organizations to assess the costs associated with convincing a potential customer to purchase a service or product.
True
Customer acquisition costs (CAC) associated with e-commerce activities include all the sales and marketing expenses associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase.
True
In e-commerce, the term "information density" refers to both the total amount of information available to all individuals in a market (including customers and stakeholders) and the quality of this information.
True
JD.com is China's largest online retailer and the country's largest internet company by revenue. Its revenue eclipsed $70 billion in 2019.
True
From the following list, select the companies that are leaders in the re-commerce market.
Yerdle Re-commerce thredUp The RealReal
From the following list, select all the actions that contribute to information density in e-commerce.
businesses publishing the current prices for their goods or services online businesses collecting information about consumers who visit their websites consumers posting online reviews for the goods or services they purchased
The organizations likely to benefit the most from the global reach of e-commerce are those that
previously depended on foot traffic into one physical store to sell their products.
Online content that has been created and posted by unpaid contributors such as customers or fans of a product or service is referred to as
user-generated.
To remain relevant in today's e-commerce landscape, many businesses use progressive ________ applications to undertake m-commerce.
web
Michelle runs an Etsy shop. In one month, she spends $2,800 promoting her shop on Etsy and other social media sites, gaining 50 new customers. Customers purchase products that cost $100, and the cost of her buying materials is 50% of the selling price. What is the actual profit (or loss) per customer, taking into account materials and promotional costs?
−$6.00
Of the following statements, choose the ones that correctly apply to issues in m-commerce.
Ethical issues include keeping product listings accurate, following online selling laws, and maintaining web accessibility. Due to similarities between organizations that sell goods and services online, competitor analysis is challenging. Customer loyalty is highly important, as it can cost five times more to acquire a new customer than it costs to retain one.
A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that would be achieved if the money was instead returned to the investors.
False
According to eMarketer, the e-commerce company that ranks first in market share as a percentage of sales is eBay.
False
An organization is said to have "e-commerce universality" if it has a strong online presence that enables it to quickly sell its products and/or services to almost anyone, regardless of the time or their location.
False
Business-to-government (B2G) is also commonly referred to as requisition-and-procurement.
False
E-commerce individualization is the adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior.
False
IKEA offers an artificial intelligence application that allows customers to superimpose images of the store's furniture and fixtures onto photos of their own rooms and spaces. This m-commerce strategy enables IKEA to increase customer engagement and sales conversion.
False
Information about geographic locations that is stored in a geographic information system (GIS) is referred to as geoadvertising.
False
Phase 4 of the development of an e-commerce strategy is social media implementation. In this phase, organizations conduct research about which social media platforms best reach their target audience.
False
The type of e-commerce transaction that allows consumers to interact with government or authoritative bodies for activities such as paying taxes, securing building permits, or paying tuition at a university, is referred to as a consumer-to-governance transaction.
False
The type of e-commerce transactions that involve the selling of goods and services between businesses is vendor-to-vendor (V2V) e-commerce.
False
Which of the following statements are correct?
Global retail e-commerce sales in 2020 are expected to be over $4.2 trillion. E-commerce sales are expected to reach $600 billion in the United States in 2020. The United Kingdom saw e-commerce sales totaling over $142 billion in 2019.
Which of the following would be considered a benefit in a cost-benefit analysis? More than one answer may be correct.
Spending money to update the CRM database in order to generate more customer leads, resulting in an $50,000 increase in sales to new customers. A weekly blog that generates engagement among users who have never heard of your product before. Updating shipping tracking software so that it is easy to confirm orders have successfully reached customers.
Which of the following is an example of e-commerce personalization? More than one answer may be correct.
an email notifying a consumer that an item they had looked at online is now on sale an ad on a consumer's social media feed that features products they had researched online
What does business-to-consumer (B2C) e-commerce replace?
brick-and-mortar store locations
A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered costs when conducting a cost-benefit analysis? More than one answer may be selected.
capital outlay time commitment costs
What are the names of some forms of e-commerce that involve the consumer providing a product or service? More than one answer may be correct.
consumer-to-consumer consumer-to-business consumer-to-administration
Online marketplaces where one consumer sells to another consumer are called
consumer-to-consumer (C2C).
As e-commerce continues to develop, many retailers are likely to maintain some type of "brick-and-mortar" store or physical location primarily because
consumers expect integrated shopping experiences that include face-to-face options.
Saraiya runs a small café. She would like to start placing small ad buys on social media and hires an analytics firm to determine which platforms she should advertise on. What type of cost would this be considered?
customer acquisition cost
Which of the following are common issues experienced by e-commerce-oriented businesses?
data theft unethical practices challenges with competitor analysis
On which of the following business sectors has m-commerce had notably large impacts?
financial services health care retail sales
Vector and raster files are
geographic data.
A sales associate has been hired to write blog posts that will be regularly published on a blog about new beauty products. The blog posts are designed to include the SEO terms that relate to the company's newest skin care product, using the keywords that will also be used in their advertising campaigns. What part of the e-commerce timeline would this be a part of?
implementation
Built on real-time geodata and information provided from wireless mobile devices, ________ are widely used in m-commerce.
location-based services (LBS)
Roughly one of every three re-commerce customers today belong to which market segment or category of consumers? More than one answer may be correct.
millennials Gen Z
It is especially important for startup companies to create and follow a well-designed e-commerce strategy. Which of the following is the last phase in a well-designed strategy?
mobile platform planning and implementation
E-commerce ________ includes creating marketing messages that contain the individual's name, appeal to his/her interests, and take their purchase behavior into account.
personalization
Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered sales and marketing customer acquisition costs (CAC)? More than one answer may be selected.
spending $5,000 on a Facebook ad campaign hiring a sales assistant to reply to incoming inquiries related to a social media ad campaign at a rate of $20 per hour the cost of renting a meeting room for a three-day marketing retreat
What do customers gain by offering user-generated content (UGC) to e-commerce sites? More than one answer may be correct.
the ability to interact with others a sense of empowerment
M-commerce is a subset of
traditional e-commerce
Which of the following are areas that are covered on an e-commerce presence map? More than one answer may be selected.
type of presence the platform the activity
E-commerce ________ is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell them products and services.
ubiquity
