MRA Ch 12

If a researcher wants to select 50 customers from a sampling frame of 250 customers who have purchased at least $10,000 worth of products from his company within the past six months using a systematic sampling technique, after a random start, the researcher should select every ______ name on the list. 1. 5th 2. 20th 3. 50th 4. 10th

1. 5th

All of the following are stages in the selection of a sample EXCEPT _____. 1. analyze data 2. select a sampling frame 3. determine sample size 4. conduct fieldwork

1. analyze data

If a researcher for Procter & Gamble selects five states randomly, and then selects 10 supermarket chains within each of these states to call for a phone survey for research regarding a new shampoo, what type of sampling procedure is being used? 1. cluster sample 2. systematic sample 3. simple random sample 4. nonprobability sample

1. cluster sample

A list of elements from which the sample may be drawn is called a _____. 1. sampling frame 2. population parameter 3. parameter list 4. probability sample

1. sampling frame

When a researcher puts the name of each person on a sampling frame list on a 3" x 5" card, shuffles the cards thoroughly, and then selects 35 names from the top of the pile of cards for a phone interview study, this is an example of what type of sampling procedure? 1. simple random sample 2. area sample 3. stratified sample 4. judgment sample

1. simple random sample

A marketing researcher wants to put together four focus groups of 18-24 year-old males who are "heavy downloaders of music" (defined as downloading 50 songs per month). He finds one person in the target market who qualifies and then asks that person to suggest the names of two other males between the ages of 18-24 who download music so that he can invite them to participate in the focus group. These people, in turn, are each asked to suggest two others similar to themselves to participate in the focus group study. This procedure represents what type of sampling procedure? 1. snowball sample 2. area sample 3. stepwise sample 4. judgment sample

1. snowball sample

Which type of sampling error is primarily due to the nature of a study's design and the correctness of execution? 1. systematic sampling error 2. secondary sampling error 3. primary sampling error 4. random sampling error

1. systematic sampling error

As sample size ______ , random sampling error ______. 1. increase; remains unchanged 2. increases; decreases 3. decreases; decreases 4. increases; increases

2. increases; decreases

Which of the following refers to any complete group whose members share some common set of characteristics? 1. stratum 2. population 3. cluster 4. sample

2. population

1. systematic sampling list 2. sampling frame 3. reverse directory 4. census

2. sampling frame

If Delta Airlines selects randomly a set of 40 flights on a given day, and then selects randomly a group of ten passengers on each of these flights to participate in an in-flight survey, the passengers are _____. 1. census 2. secondary sampling units 3. PSU 4. systematic samples

2. secondary sampling units

All of the following are common sampling criteria EXCEPT _____. 1. degree of accuracy required 2. size of the population 3. resources available 4. time available to conduct the research

2. size of the population

When a company decides to send an Internet survey to all of its 127-member sales force to determine their morale, this is an example of a _____ 1. cluster sample 2. multistage area sample 3. census 4. sample

3. census

When a marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is "typical" of the composition of the target market for a new product nationally, this is an example of what type of sample? 1. convenience sample 2. area sample 3. judgment sample 4. cluster sample

3. judgment sample

An investigation of all the individual elements that make up a population is called a(n)_____. 1. enumeration 2. stratum 3. sample 4. census

4. census

Which sampling technique is an economically efficient sampling technique in which the primary sampling unit is not the individual element in the population but a large cluster of elements? 1. stratified sampling 2. grouped sampling 3. homogeneous sampling 4. cluster sampling

4. cluster sampling

In which type of sampling does every element in the population have a known, nonzero probability of selection? 1. relative sampling 2. absolute sampling 3. nonprobability sampling 4. probability sampling

4. probability sampling

All of the following are reasons for using a sample EXCEPT _____. 1. pragmatic reasons 2. destruction of test units 3. accurate and reliable results 4. complete enumeration

4. complete enumeration

When a local television station sends a crew to interview joggers in the city park on a beautiful spring day, this represents what type of sample? 1. multistage area sample 2. cluster sample 3. systematic sample 4. convenience sample

4. convenience sample

Lists of respondents who have agreed to participate in marketing research along with the e-mail contact information for these individuals are called _____. 1. perpetual samples 2. interactive samples 3. e-samples 4. online panels

4. online panels

Which type of sampling procedure selects initial respondents using probability methods and selects subsequent respondents from information provided by those initial respondents? 1. judgment sample 2. stepwise sample 3. secondary sampling 4. snowball sample

4. snowball sample

A sampling procedure in which a starting point is selected by a random process and then every nth number on the list is selected is called a(n) _____. 1. analytic sampling 2. cluster sampling 3. stratified sampling 4. systematic sampling

4. systematic sampling

A(n) _____ is a subset, or some part, of a larger population. a. Slice b. Sample c. Census d. Element

b. Sample

A telephone directory that lists the people in the phone book by their street address instead of by their last name is called a _____. a. Sampling Frame Directory b. Snowball Directory c. Reverse Directory d. Inverse Directory

c. Reverse Directory

Janet has agreed to participate in online research studies. She signed up to receive emails inviting her to participate in various applied research studies, such as the one that asked her questions about dinner preparation. Janet is part of a(n) _____. a. Cluster b. Scanner Panel c. Stratum d. Online Panel

d. Online Panel

When the head of the marketing research department instructs field interviewers to interview parents at a soccer tournament such that they each interview 10 truck owners, 10 SUV owners, 8 sedan owners, and 4 owners of sports cars, this represents what type of sampling procedure? a. Area Sample b. Multistage Sample c. Systematic Sample d. Quota Sample

d. Quota Sample

The difference between the sample result and the result of an accurate census is called _____. a. Primary Sampling Error b. Secondary Sampling Error c. Systematic Sampling Error d. Random Sampling Error

d. Random Sampling Error