MRK 350 Exam 3

The process of learning values from other cultures is called:

Acculturation

Lisa named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ____ her car.

Anthropomorphized

____ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment.

Archetype

According to the theories of Carl Jung, our shared memories create ____, which involve universal themes and appear frequently in myths and stories across cultures.

Archetypes

Which of the following is the most widely recognized approach to measuring personality traits that form the basis of personality?

BIG FIVE

The Pillsbury Doughboy and the Jolly Green Giant are examples of ____.

Brand Personalities

The set of traits consumers assign to a product, as if it were a person, is known as the product's ____.

Brand Personality

Which component of attitude includes what a person believes to be true about an object?

Cognition

A society learns the cultural values, beliefs, and acceptable behaviors of one's own cultures through a process called:

Enculturation

Which hierarchy of effects supports the assumption that consumers act on the basis of their emotions and feelings when making purchase decisions?

Exeriential

Which type of advertising appeal is being used when advertisers emphasize negative outcomes of not using a product or changing a behavior?

Fear

Which type of psychographic study places a large sample of respondents into homogenous groups based on similarities of their overall preferences?

General Lifestyle Segmentation

Norma Shields is a researcher investigating lifestyles of the rich and famous. This week she is examining her target audience's views on food, the media, fashion, and recreation. Which of the following AIO categories does Normal seem to be working on now?

Interests

Which commitment to an attitude requires a high degree of involvement because it is a deep-seated part of our value system, is difficult to change, and is important to us?

Internalization

How does Freud's theory apply to consumer behavior?

It highlights the importance of unconscious motives that guide purchase decisions.

A consumer's pattern of consumption that reflects his/her choices about how to spend his/her time and money (with these choices being essential to defining the consumer's identity) is an indication of one's ____.

Lifestyle

Marketers who allow consumers to "opt out" of a message, and instead focus on those who are receptive to the message, are utilizing:

Permission Marketing

The ID is also known as the ____ principle.

Pleasure

When the symbolic meaning of a product closely ties to the symbolic meaning of a different product, what has occurred?

Product Complementarity

M&M allows consumers to put names and works on their candy, this is an example of ____.

Product Personalization

Marketers use ____ to divide consumers into segments based on their attitudes, interests, and motivations for purchasing and using products.

Psychographics

____ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decision about a product, person, ideology, or otherwise hold on attitude or use a medium.

Psychographics

When marketers attempt to address reporting bias concerns by presenting both positive and negative information, which type of persuasive technique is being used?

Refutational Arguments

____ is the social value recipients attribute to a communicator.

Source Attractiveness

Milton Rokeach identified a set of _____ values:

Terminal

T/F: A doppelganger brand image is when a product looks like the original but in fact is a critique of it.

True

Repetition in advertising can create familiarity and boredom at the same time, according to which concept?

Two-Factor Theory

Which attitude function relates to the basic principles of punishment and reward; that we develop attitudes towards products because they provide pleasure or pain?

Utilitarian Function

What is a long-held belief that some specific condition is preferable over another?

Value