New Google Analytics study

How long can it take for the audience to accumulate users after its created?

24 to 48 hours

Conversions:

A purchase is an example of a conversion for Luca.

Measurement Protocol:

A standard set of rules for collecting and sending events directly to Google Analytic servers.

Measurement Protocol:

A standard set of rules for collecting and sending events directly to Google Analytic servers. Allows developers to make HTTP requests to send events directly to Google Analytics servers.

The following audiences are automatically created and predefined:

All users: Users who launched your app or visited your website. Purchasers: Users who completed an in-app or eCommerce purchase.

App-tracking Policies:

App platforms can require that developers obtain permission to certain information from the other apps and websites.

Regulations:

Around the globe impacting how data can be collected and used.

Position-based:

Attributes 40% credit to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions.

Last click:

Attribution credit only given to google search.

How is this different from data-driven attribution in Universal Analytics?

Bringing together user interactions and journeys across app and web. Allowing engaged-views on Youtube to receive credit along with other interactions.

Browser updates:

Browsers that dont allow conversions to be measured with third-party cookies have conversions modeled based on website traffic. Browsers that limit the time window for first-party cookies have conversions (beyond the window) modeled.

Model Comparison:

Compare how different attribution models impact the valuation of your marketing channels.

Benchmarking

Contribute anonymous data to an aggregate data set to enable features like benchmarking and publications that can help you understand data trends. All identifiable information about your website is removed and combined with other anonymous data before it is shared with others.

Benefits in Google Ads 1

Conversions from google Analytics for reporting and smart bidding, increasing ROI Audiences for reporting and remarketing when "Google Signals" is enabled.

The conversion paths report has two sections:

Data visualization and data table

Examples of Last Click:

Display>Social>PaidSearch>Organicsearch-> 100% to Organic Search Display>Social>PaidSearch>Email-> 100% to Email Display>Social>PaidSearch>Direct-> 100% to Paid Search

Data-driven attribution

Distributes credit for the conversion based on observed data for each conversion type. It's difficult from the other models because your account's data is used to calculate the actual contribution of each click interaction.

Linear:

Distributes the credit for the conversion equally across all the channels a customer clicked ( or engaged view through Youtube) before converting

User data:

Enhance user segmentation and remarketing audiences by importing user meta data stored outside of analytics, such as loyalty rating, date of last purchase, or customer lifetime value from CRM system.

Core reports:

Events, conversions, and Attribution reports.

Data-Driven attribution:

Every ad interaction before the conversion occurs received credit.

Reporting in Analytics:

Filter analytics reports by audiences you create

Jasmeet for a mobile gaming app:

For Jasmeet, this could be completing a game level on his mobile gaming app.

Luca for a Ecommerce site:

For Luca, this could be making a purchase on his Ecommerce site.

Meryl for a marking or lead generation site:

For Meryl, this could be submitting a contact information form on her lead generation site.

Event or user property level:

For further control, you can ajust ads personalization for a specific event type or user property in Google Analytics 4 property.

Benefit of Data-Driven attribution:

Free and easy to implement models enable consistent and deduplicated conversion measurement across platforms. Calibrated with incrementality signals to give credit to ads most contribution to advertiser goals. When cross-channel export is available, seamless integration with smart bidding strategies in Google ads for real-time optimization,

Account Specialists:

Give Google marketing and sales specialists access to your Google Analytics data and account so they can find ways to improve your configuration and analysis and share optimization tips with you.

First Click:

Gives all the credit for the conversion to the first channel that a customer clicked( or engaged view through Youtube) before converting.

Time Decay:

Gives more credit to the touch points that happened closer in time to the conversion. Credit is distributed using a 7-day half life.In other words, a click 8 days before a conversion gets half as much credit as a click 1 day before a conversion.

IP Addresses

Google Analytics 4 does not log or store individual IP addresses, no need to change any settings.

Enable personalized advertising:

Google Analytics audience lists and remarketing events/parameters are published to the linked Google Ads account.

Don't identify individual users:

Google doesn't allow fingerprint IDs or other attempts to identify individual users.

Modeled conversions:

Google uses modeling tp predict online conversions that can"t be observed directly. Modeling allows for accurate conversion attribution without identifying users for example, due to user privacy, technical limitations ow when users move between devices. Including modeled conversions lets Google offer more accurate reporting, optimize advertising campaigns, and improve automated bidding.

Customize for your business:

Googles more general modeling algorithm is separately applied to reflect your unique business and customer behavior.

Platform changes:

Heightened controls are impacting traditional data collection- for example, usage of third-party cookies and device identifiers.

Delete a property:

If you have edit permissions you can delete a property will be permanently deleted 35 days after being moved to the trash can. Once deleted, you cant retrieve any historical data or reinstate reports.

Request data deletion:

If you need to delete data from the Analytic servers, You can submit a request for its removal. There is a seven-day grace period starting from the time you make the request before Analytics will begin the deletion process. All administrators and users with edit permissions for your account will be informed of your request and have the ability to cancel the request during the grace period.

Country Level:

If you need to set the ads personalization setting for your property at the geographic level, you can enable or disable this setting by country. In the United States, you can adjust the setting at the state level.

Shopping Ads:

If you're a retailer, reach people on Google and the web where potential customers can see what you're selling.

Last Click:

Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through the ( or engaged view through for youtube) before converting.

Offline events:

Import offline events from sources that don't have an internet connection or don't otherwise support real-time event collection. Once you upload events, they're processed like they were collected via Analytics SDKs and use the timestamp you provide or the time stomp of the upload if you don't provide one.

Collection/processing time:

Imported data is joined with Analytics data as the Analytics data is collected and processed (as if it were collected with the event), and joined data is written to the Analytics aggregate tables. User data and offline data are joined at collection/processing time.

Reporting/query time:

Imported data is joined with Analytics when you open a report and Analytics issues a query for the report data. This type of join is temporary:If you delete the imported data file, no further joins take place and the joined data won't be accessible in Analytics. Cost data and item data are joined at reporting/query time. Note: Reporting/query time data isn't available when creating audiences in Analytics or when creating segments in Explorations

Google Analytics

In Google Ads, that same Google account needs administrative access. If your account doesn't have these permissions, ask your Analytics or Google Ads administrator for help.

Technical support:

Let Google trained support representatives access your Google Analytics and account when necessary to provide service and find solutions to technical issues.

Audiences in Analytics:

Let you segment users in ways that are important to your business and explore your data based on those user sets.

GA4 reports and explore:

Linking your GA4 property and Google Ads account will import your Google Ads data into your GA4 property. This data automatically generates Campaign-related metrics(like clicks and cost) and dimensions(like campaign name) in Google Analytics. These metrics and dimensions are available throughout the reports and explore workspaces.

Advertising workspace in GA4:

Linking your GA4 property and your Google Ads account unlocks features in the advertising workspace in Analytics. The reports in this workspace can provide a strong understanding of the return on investment of your media spend across all channels, help you evaluate attribution models, and make informed decisions about budget allocation in Google Ads.

Holdback Validation:

Maintains the accuracy of Googles models.

Maintain rigorous reporting:

Modeled conversions are only included when there is a high confidence of quality.

Consent mode:

Once implemented, Google's tags will dynamically adapt based on the consent status of your users, only using measurement tools for the specified purposes when consents been giving by the user.

Events:

Page views, add to cart, or view cart are examples of events for Luca.

Search Ads

Reach people actively searching online for your products and services.

Video Ads:

Reach people while they watch videos on YouTube, and on partner websites and apps running on Google video partners.

Display Ads:

Reach people while they're browsing their favorite website, or using mobile devices and apps.

Change existing events:

Rename an event so that the same event name is used across various properties and data streams.

Explorations:

Select event- scoped dimensions.

Sequences:

Sequences let you specify the order in which conditions must be met: indirectly follow by( immediately after the previous step), or within a specific time frame. Sequences also let you specify scope for the entire sequence.

Scope:

Set conditions to get the scope of when conditions must be met: across all sessions, in a single session, or in a single event.

Data retention period:

Set the amount of time before user-level and event-level data stores by Google Analytics is automatically deleted from Analytics servers. Note: the setting does not affect reports that rely on aggregated data.

How to create a audience:

Setting conditions based on the dimensions metric, and event data you collect from a property.

Google products and services:

Share your Google analytics data to help improve Googles product and services. Turning on this setting lets Google Analytics provide the best in class Intelligence and Insight services and maintain critical spam detection services.

Global and regional regulations:

Some countries require consent to use cookies for advertising activities. When advertisers use consent mode, conversions are modeled for unconsented users.

Time-Windowed metrics:

Specify that a metric condition can be true during any point in the lifetime of a user or that it must be true during a specific number of days.( for example, less than five during any seven-day period.

When creating a new audience you can,

Start from scratch: which lets you create a new audience by defining all the parameters yourself. Use Suggested audiences: Which are additional attendance suggestions for you to consider. Use it as is, or modify to suit your needs.

Static vs. Dynamic evaluation:

Static evaluation includes users if the condition was ever true for them. Dynamic evaluation includes.

When does Google Ads conversion tracking start importing data from your Analytics account?

The day you click import

Developers can use the Measurement Protocol to

Tie online to offline behavior Measure interactions both client-side and server-side Send events that happen outside web and app(e.g. offline conversions, order refund, in-store purchases.)

Data Import:

Upload data from external sources and join it with your Analytics data.

Cost data:

Use cost-data import to import data generated by non-Google campaigns, such as email marketing campaigns and social-media advertising.

Modify event:

Use it to overwrite an existing event.

Create an event:

Use it to trigger a new event based on conditions that you set.

Conversion Paths:

Use the conversion paths reports to understand customers paths to conversion and how different attribution models distribute credit on those paths.

User Privacy:

User expects greater control and transparency around how their data is collected and used for things like personalized ads.

Create new events:

Website visions already trigger the page view event when they view any page, but you may want to use page views of a specific page as a separate event.

Cross device:

When the ad interaction and conversion happen on different devices, conversions may be modeled.

Disable data Collection

When you use Analytics to collect date from your digital properties, like your website or mobile app, you have the ability to partially or completely disable data collection.

Enable Auto-Tagging:

With Auto-tagging enabled, the ad URLs in your Google Ads campaign automatically contain information that Analytics will use for your reports, like campaign names.

Delete user data:

You can also delete a single user's data from your Analytics account. If you have edit permission for the account, Use the user exploration technique found in the explore section. Data associated with this user will be removed from the report within 72 hours and deleted from the Analytics servers in the next deletion process.

Property-level:

You can customize how your analytics data is used for ads personalization. In the property settings of your account, You can disable ads personalization for an entire property, which causes all incoming events for that.

Individual event or session:

You can manage whether an individual event or session is used for ads personalization. For example, obtain consent before enabling the setting, you can dynamically disable ada personalization at the beginning of a session on each subsequent event until consent is obtained

Modify and create events:

You can use the Analytics interface to change existing events and create new events.

Smartbidding:

a set of automated bid strategies in Google Ads that use machine learning to optimize for conversions or conversion value in every auction.

Conversions:

are user activities that contribute to the success of a business.

Item data import:

can be used by Ecommerce business to bring an entire product catalogue into Analytics, letting you measure human behavior, site traffic, Ecommerce revenue, and conversions with item,-specific data such as size, color, style or whatever item dimensions make sense for your business.

Segment by

dimensions, metrics, and events to include nearly any subset of users

Admin attribution settings

don't impact attribution models selected in the attribution models

If you are using google ads,

export audiences to use for ad targeting and auto bidding.

Youtube EVC event:

indicates that a user watched a YouTube video for a least 10 seconds, then converted on your website within three days of Viewing the video.

Conversion modeling:

is the use of machine learning to measure the impact of marketing efforts when a subset of conversions cant connect to ad interactions.

Audience triggers:

let you create and trigger events based on criteria that exist within the audience builder tool,

Audiences:

let you segment users in ways that are important to your business.

The model comparison report:

lets advisors compare how different attribution models attribute credit across channels, source, medium, and campaigns.

Data Import:

lets you upload your external data and combine it with or override existing Google Analytics data. Joins the offline data you upload with the event data that Analytics collects.

When looking at Google Analytics reports:

remember that attributed conversion data for each channel can still be updated for up to seven days after the conversion is recorded.

If you have a Universal Analytics property, you use "goals"

to measure similar activities as "conversion events" in a Google Analytics 4 property.

Existing audiences:

to see existing audiences and create new ones, go to Configure>Audiences

Conversions:

user activities that contribute to the success of a business.

Trigger Events

when users match the definition of a audience and become members.