New Pardot Specialist Set

Réussis tes devoirs et examens dès maintenant avec Quizwiz!

What does the Email Preference Center variable tag look like?

%%emailpreferencecenter%%

What statistics are available for the Drip Program report?

- # of prospects started drip - # of prospects completed drip - # of emails sent - completed %

What requires IP activation?

- Accessing Pardot through the web application - Accessing Pardot via the API - Single sign-on from CRM - Accessing the Pardot activity iframe through your CRM

The gear icon on the prospect table gives you the options to do what?

- Assign a prospect - Delete a prospect - Edit a prospect

What are the 4 types of marketing automations that Pardot performs?

- Automation Rules - Segmentation Rules - Dynamic Lists - Completion Actions

What is the main driver or motivation for personalized marketing?

- Improved business performance - Improved customer service (Over 66% of marketers cite these as reasons.)

What does not require IP activation?

- LeadDeck (Pardot Desktop) - iPhone App (Pardot Mobile)

What are some landing page best practices?

- Use limited amounts of links - Always serve up relevant content (no bait and switch)

How can you personalize email?

- Variable Tags - Dynamic Content

What Salesforce actions are available in the completion action section of Segmentation Rules?

- add to Salesforce campaign

What Salesforce actions are available in the completion action section of Automation Rules?

- add to Salesforce campaign - assign prospect to queue - assign prospect via Salesforce active assignment rule - create a Salesforce task

What Salesforce actions are available in the completion action section of Forms?

- add to Salesforce campaign - assign prospect via Salesforce active assignment rule - create a Salesforce task

In what ways can a prospects score be changed?

- automation rules - scoring model changes - completion action - activities (page actions, form submissions)

When should custom redirects be used?

- banner ads - social sharing - links to files that you don't host

How can Dynamic Content be used in a landing page?

- certain html content displayed based on score, grade, default field

Automation Rules

- define criteria - only take action on matched prospects once - good for initial processes - are retroactive - constantly running (will continue until paused/deleted) - match prospect 1 time only - will never unmatch prospects - most flexible

What are the tenants of the CAN-SPAM agreement?

- don't use false or misleading header - no deceptive subject lines - identify as ad - identify physical location - tell recipients how to opt out of receiving future emails - honour opt out requests -monitor what others are doing on your behalf

What can be done to ensure that your email doesn't get stuck in spam?

- ensure there is a text version - avoid spammy words in the email - check the image to text ratio - add domain keys and SPF

What prospect activities will sync with your CRM?

- form submission - form handler submission - landing page submission - unsubscribing from emails

What activities are completion actions available for?

- forms - form handlers - files - custom redirects - emails - page actions

What will undelete a prospect?

- if the same re-converts by filling out form, clicks custom redirect, downloads non image file, if they are imported to Pardot, has an associated record in the CRM

Completion Actions

- not rule-based - added as part of other marketing elements - will fire each and every time a prospect takes the chosen action (i.e. internal notification every time someone submits a contact us form)

Pardot's Permission Based Marketing Policy

- only allowed to send email to prospects who have explicit agreed to receive email - done to protect Pardot's reputation as an email sending provider, ensuring best possible deliverability for all clients

What does a marketing user have access to within Pardot?

- prospect management - creating new lists, forms, landing pages and send list emails - can only import prospects - can see users and groups

How does a Visitor become a Prospect?

- provides email address by submitting a form or landing page

What can the GoToWebinar connector do?

- register prospects for GoToWebinar events - display registrations and attendance as activities - report on registrations and attendance - automatically pull in prospects who exist in GoToWebinar but not Pardot

Segmentation Rules

- snapshot in time - when rule is executed, will look at existing database ONCE - focus on building lists

What elements of an email can be changed/tested when using A/B testing?

- subject lines - calls to action - headlines - images - layout - body text - customer testimonials

What information about Visitors is available on the Visitor Table?

- the number of times a visitor has come to your site - the number of page views - the visitor's hostname/referrer - the visitor's first pageview - the visitor's last page view

Permission-based emails

-Requested -Anticipated -Personal -Relevant

Deliverability factors

-Sender policy framework -Sender ID -Domain keys -Domain Keys identified mail

What are the 3 steps to setting up a tracker subdomain?

1) Add subdomain in Pardot, Settings >> Edit Account >> Enter Tracker Domain >> Click Save

How can the Pardot plugin for WordPress be installed?

1) Download Pardot's WordPress Plugin 2) Upload Pardot-for-WordPress within Plugins >> Add New (within the WordPress Admin area) 3) Search for Pardot. 4) Activate the plugin via the plugin menu in WordPress 5) Navigate to Settings >> Pardot Settings 6) Enter your email, password and user key (API USER KEY) 7) Select your campaign (which tracking code will be added to WordPress site) 8) Click Save

How do you merge 2 prospects?

1) Find the two prospects you'd like to merge 2) Search for name 3) Select multiple records using checkbox 4) Click drop-down > Merge >> Go 5) Select which email address will be used as master record

What items do you need to have ready before building a Drip Program?

1) List + any suppression lists 2) Email templates

Best practice of email A/B testing includes:

1) Only changing 1 element at a time 2) Sending both versions at the same time

What are the 2 main differences between automation rules and completion actions?

1) The ability to apply criteria. 2) The number of times the defined actions will affect prospects.

What are the 2 ways to prevent links from being tracked within a Pardot email?

1) remove http from the beginning of your link before sending your email 2) edit the html source code of the email template and surround your link with a blog quote

How can prospects be assigned to Pardot campaigns?

1) via Tracking Code 2) manually during import 3) by 3rd party (webinar)

A user has added a completion action to a custom redirect that adds TAGS to prospect's record when they click on it. a VISITOR clicks on the custom redirect and then fills out the form as BOB. A prospect clicks on the custom redirect and fills out the form as Kate. Which of the following option apply (choose 3) 1. Bob will have tags applied to his prospect record 2. Bob's prospect record will show that he clicked a link and submitted a form. 3. Kate will have tags applied to her prospect record. 4. Kate's prospect record will show that she clicked a link a submitted a form. 5. Bob's visitor profile will have tags applied.

2. Bob's prospect record will show that he clicked a link and submitted a form. 3. Kate will have tags applied to her prospect record. 4. Kate's prospect record will show that she clicked a link a submitted a form.

When do custom redirects occur?

30 minutes after the prospect has clicked on the custom redirect.

For every field over 4, the percentage of decrease in form completion is:

Automation is under the ________ tab in the navigation menu. A) Marketing B) Prospects C) Reports D) Admin

Completion actions will not execute for filtered activities - True, or false? A) True B) False

For server-side posts, enable ___________ on the form handler to prevent Pardot from tracking your server as the prospect. A) Kiosk/Data Entry Mode B) Cookie Tracking Mode C) Auto Form Fill Mode

How many Pardot campaigns can a prospect belong to at one time? A) 1 B) 2 C) 4 D) 8

How often can prospects be added to a drip program? A) Continually. They will start at the beginning of the drip. B) Continually. They will start at the end of the drip. C) Only while the drip is paused. D) Only before the drip is started.

In order for an unidentified visitor to your website to become a prospect in Pardot, they must: A) Provide their email address in a form that's connected to Pardot. B) Like your company's social media page, or follow your company's social media account. C) Be cookied by the Pardot tracking code after visitng your website. D) Provide their IP address.

Once a filter is set up it immediately goes into effect. True or False? A) True, However it's important to remember that the filter will only work on new visitors. B) True, it will work on both new visitors and retroactively C) False, the filter won't go into effect until the next business day. D) False, the filter will only work on previous visitors and will not be applied to new visitors.

One benefit of using the drag-and-drop landing page builder in Pardot is: A) Creating your Pardot forms right from inside the landing page builder. B) Boosting your SEO and landing page traffic dramatically. C) Converting all visitors to prospects immediately upon visiting your landing page. D) Hosting your company's full website in Pardot.

One best practice is to not create multiple new dynamic lists at the same time. A) True B) False

Pardot Navigation is divided into four main sections: A) marketing, prospects, reports, and admin B) accounts, prospects, reports, and admin C) marketing, prospects, contacts, and admin D) marketing, contacts, reports, and admin

Pardot offers four default user roles. They are: A) Admin, Marketing User, Sales Manager, Sales User B) System Administrator, Developer, Sales Manager, Sales User C) Admin, Marketing User, Partner User, Sales User D) Developer, Marketing User, Sales Manager, Sales User

Prospects have what kind of relationship with Pardot campaigns? A) One to One B) One to Many C) Many to One D) Many to Many

Segmentation rules allow you to pull a one-time list of prospects based on specific criteria. A) True B) False

Select a benefit of hosting a landing page in Pardot. A) You can use landing page views and submissions in automations. B) You can develop your landing page with the help of a graphic designer. C) You can maintain existing site navigation. D) You can control the SEO results for the landing page.

The Prospects Created chart shows prospects who have: A) Converted through any means, including being imported or manually created. B) Interacted with a Pardot Asset in the last 24 hours. C) Been exported from Pardot via the Export Wizard. D) Visited any website that has Pardot tracking code enabled.

These allow you to perform certain ongoing marketing and sales actions based on criteria that you specify. A) Automation Rules B) Segmentation Rules C) Dynamic Lists D) Completion Actions

What is the Opt In Cookie for Pardot named? A) pi_opt_in B) pie_opt_in C) pardot_opt_in D) opt_in_pi E) opt_in_pardot

What type of data can you use as the basis of progressive profiling in Pardot? A) Any existing data in fields B) Only blank field values C) Only the prospect score D) Only the prospect grade

When prospects are grouped together for tracking and reporting purposes, that is considered a: A) Pardot campaign B) Pardot list

Why use dependent fields? A) It keeps forms short, increasing conversion rates. B) It keeps forms topical by only asking relevant questions C) It increases conversion rates, because it is a feature that's interesting to visitors. D) Both A and C

Why would a company choose to use form handlers over a form within Pardot? A) To maintain an existing lead generation strategy B) To protect against bot submissions C) To access form views and error data in Pardot D) To use form submissions as criteria for automation rules.

You can see the score, grade, assigned user, and recent interaction within the Insight section of the Prospect record. A) True B) False

You can set up scheduled emails underneath which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin

You'll find tracking code inside what object in Pardot? A) Campaigns B) Forms C) Landing Pages D) Hosted Files

Your company has a field in Salesforce that captures product preferences, and you'd like to use that information in Pardot. You should: A) Create a custom field in Pardot and map it to the corresponding field in Salesforce. B) Export the field information from Salesforce and import it into Pardot. C) Select a default field in Pardot to map to the desired field in Salesforce. D) Manually update prospect records to reflect their product preferences.

What happens if a prospect is removed from a drip and later added back?

A "pause" is required between drip emails. If you remove a prospect from a drip and later add them back to the list, they will resume the drip where they left off (instead of starting over again).

WANT A PROSPECT TO RECEIVE THE SAME EMAIL TEMPLATE TWICE ACROSS MULTIPLE DRIP PROGRAMS?

A Pardot administrator can enable your account to allow email templates to be sent more than once to the same prospect from multiple drip programs by clicking their email address in the top right of the application > Click "Settings" > "Edit Account" > Check the box for "Drip Programs: Allow email templates to be sent more than once to the same prospect" > Save account settings. Regardless of if the prospect already received the email template from another drip program, autoresponder or automation rule, the prospect will receive the email again. Likewise, this setting can be disabled if you only want an email template to be sent once to the prospect via drip programs, autoresponders or automation rules.

A client is looking for a way to increase the quality of leads that are being passed form marketing to sales. What advice do you offer?

A blended lead scoring/grading model.

What are bounce codes?

A bounce code is the reply from the receiving mail server that describes why the email was not delivered.

D. A Salesforce field name

A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce? A. A drop down list B. A text type field C. A field ID D. A Salesforce field name

A. Kate's prospect record will show her clicking on the link and filling out the form. B. Bob's prospect record will show him clicking on the link and filling out the form. C. Kate's prospect record will have a tag of "clicked" applied to it.

A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate. What happens to the prospect records based on these activities? Choose 3 answers A. Kate's prospect record will show her clicking on the link and filling out the form. B. Bob's prospect record will show him clicking on the link and filling out the form. C. Kate's prospect record will have a tag of "clicked" applied to it. D. Bob's prospect record will have a tag of "clicked" applied to it. E. Bob's visitor record will have a tag of "clicked" applied to it.

A. Kate's prospect record will show her clicking on the link and filling out the form. C. Bob's prospect record will show him clicking on the link and filling out the form. E. Kate's prospect record will have a tag of "clicked" applied to it.

A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills the form as Bob. A prospect also clicks on the link and fills out a form as Kate. What happens to the prospect records based on these activities? Choose 3 answers A. Kate's prospect record will show her clicking on the link and filling out the form. B. Bob's prospect record will have a tag of "clicked" applied to it. C. Bob's prospect record will show him clicking on the link and filling out the form. D. Bob's visitor record will have a tag of "clicked" applied to it. E. Kate's prospect record will have a tag of "clicked" applied to it.

A. The prospect will continue on the drip campaign to Step 4.

A drip program is using a dynamic list. A prospect was matching the rules of the list and completed Steps 1 through 3 of the drip program. The prospect then was removed from the dynamic list because they no longer matched the rules. If the prospect is added back to the dynamic list, what can an Administrator expect to happen? A. The prospect will continue on the drip campaign to Step 4. B. The prospect will continue on the drip campaign to Step 3. C. The prospect will begin the drip program again on Step 1. D. The prospect will be added to a suppression list used by the drip program.

What are form handlers?

A form handler allows clients to keep their existing forms/systems but also post data to Pardot.

A. "Contact Us"

A new visitor lands on a page with a Pardot campaign that is set to "Website Tracking." The visitor then fills out a form with a Pardot campaign set to "Contact Us." which Pardot campaign will be associated with the visitor once they convert by submitting the form? A. "Contact Us" B. There will be no campaign assigned since the visitor is unknown. C. Both "website Tracking" and "Contact Us" D. "Website Tracking"

What is a visitor?

A person that has been tracked using the Pardot tracking code but doesn't have an email address.

C. Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent. D. Check the Overview tab to determine whether the prospect is unmailable. E. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.

A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email? Choose 3 answers A. Check the Profile tab to make sure the prospect has the right drip program profile. B. Check the Audits tab to see if the prospect was on the correct lists when the email was sent. C. Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent. D. Check the Overview tab to determine whether the prospect is unmailable. E. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.

C. Yes, but the prospect's "New Prospects" campaign will be recorded in the Source field.

A prospect was created in Pardot 3 months ago with the Pardot campaign "New Prospects." The same prospect then matches an automation rule to change the Pardot campaign to "Demo Request Form. Will the prospect's campaign change? A. No, the prospect's campaign will not change. B. No, but "Demo Request Form" campaign will be added to the Notes field. C. Yes, but the prospect's "New Prospects" campaign will be recorded in the Source field. D. Yes, the prospect's campaign will change to "Demo Request Form."

What is a soft bounce?

A soft bounce is an email that was not delivered to the recipient because of a full inbox, or if the mail server was temporarily unavailable.

A. The prospect will be tagged. C. The prospect will be added to the list. D. The prospect activities will show that the form was

A visitor clicks on a custom redirect with an action of adding a tag. The visitor then fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list. What happens to the prospect? Choose 3 answers A. The prospect will be tagged. B. The prospect activities will show that the custom redirect was clicked. C. The prospect will be added to the list. D. The prospect activities will show that the form was successfully completed. E. Nothing will happen to the newly converted prospect because it was their first submission.

Prospect

A visitor who has provided an email address

Multivariate Testing

A way to measure the effectiveness of different landing pages over a period of time to determine the top performer.

What information can you access on the Prospect List? Choose 3. A) Name B) Grade C) Email D) Company E) Date of Conversion

A,B,D

Which of the below are Default roles available in all Pardot editions? Choose 3. A) Administrator B) Marketing User C) Sales Administrator D) Sales User E) Manager

A,B,D

What three fields are required when creating a new Pardot user? A) First Name B) Last Name C) Phone D) URL E) Email

A,B,E

Which fields are required, in order to create a new Pardot custom field? (Choose 3) A) Name B) Custom Field ID C) Tags D) Salesforce Field Name E) Type

A,B,E

A page view will cause a prospect record to sync between Pardot and your CRM - Choose all that apply. A) True, if that action is set to adjust the prospect score. B) True, if that action is NOT set to adjust the prospect score. C) False, if that action is NOT set to adjust the prospect score. D) False, if that action is set to adjust the prospect score.

A,C

Which two kinds of cookies does Pardot set? (Choose 2) A) Opt In Cookie B) First Party Cookie C) Visitor Cookie D) Third party cookie E) Session Cookie

A,C

What information can you access on the Prospect List? Choose 3. A) Date of Last Activity B) Title C) Score D) Grade E) Email Address

A,C,D

What three fields are required when creating a new Pardot user? A) First Name B) Job Title C) Role D) Email E) Phone

A,C,D

What three types of visitors can be viewed from the visitor table page? (Choose three.) A) Identified Visitors B) Inactive Visitors C) Active Visitors D) All Visitors E) Known Visitors

A,C,D

Which of the below are Default roles available in all Pardot editions? Choose 3. A) Administrator B) Manager C) Sales Manager D) Sales Administrator E) Marketing User

A,C,E

User Role Security limits are used to limit (Choose 3) A) Max number of emails the person can send B) Max number of images someone can put in an email C) Max number of custom redirects someone can use on a page D) Max number of prospects the person can export E) Max number of records someone can import

A,D,E

Completion Action

Actions that are triggered when a prospect takes an action

Where can you view Email Usage?

Admin > Overview

Where can the Administrator add a Whitelist IP Range?

Admin > Security > Add Whitelist New Range +

How to create a customer user role?

Admin >> User Management >> Roles >> Copy corresponding rule, rename, uncheck all relevant options in Marketing, Prospect and Admin Tab....save custom role

Default user roles

Administrator (most), Marketing, Sales Manager, Sales (least)

Warming up your sending IP

All IPs start out cold. Gradually increase sending volume over the course of 2-6 weeks. Allow you to avoid issues that come with a new IP address.

All Visitors

All visitor sessions.

Identified Visitors

All visitors that had their organizations identified by Pardot and are not ISPs.

Active Visitors

All visitors who visited two or more pages, regardless of whether or not their organizations could be identified.

Dynamic List

Allow you to choose criteria to choose lists. Continually check records to see if prospects match criteria. Automatically removed if no longer match criteria

Visitor filters

Allow you to exclude certain types of visits, clicks, or other actions from campaign results and email notifications. Autoresponder, notifications, and email completion actions will not fire. Can only be applied to new visitors.

Automation rules

Allow you to perform certain marketing and sales actions based on criteria that you specify.

Automation Rule

Allow you to perform ongoing actions based on specified criteria

Segmentation rules

Allow you to pull a one-time list of prospects based on specific criteria.

Custom redirect

Allow you to track links posted on your site as well as third party sites.

C. Run a segmentation rule based on the Pardot campaign

An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few 60. months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished? A. Run a dynamic list based on the Pardot campaign B. Run an automation rule based on the Pardot campaign C. Run a segmentation rule based on the Pardot campaign D. Look for the original list based on the Pardot campaign

C. Forms report for the "Request a Demo" form D. Landing page report for the "Request a Demo" landing page

An Administrator needs to export a list of all of the prospects who completed the form on the "Request a Demo landing page. Where can this list be exported? Choose 2 answers A. "Request a Demo" form overview page B. "Request a Demo" landing page overview page C. Forms report for the "Request a Demo" form D. Landing page report for the "Request a Demo" landing page

D. A page action on the landing page

An Administrator wants to adjust the score of any prospect whose first touchpoint was a Google Adwords campaign and who also converted through a pricing page form. What automation tool should be used? A. An automation rule matching both criteria B. A completion action on the form C. A dynamic list so that table actions can be used D. A page action on the landing page

D. Dynamic List

An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. What automation tool should the Administrator use to create this list? A. Static List B. Completion Action C. Automation Rule D. Dynamic List

A. Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.

An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted. Where can this be configured to ensure that every time the landing page is completed, the email is sent? A. Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted. B. Configure an autoresponder email to send as a completion action when the "Request a Demo" landing page has been submitted. C. Configure an automation rule to send the email when "Request a Demo" form has been successfully completed. D. Configure an automation rule to send the email when "Request a Demo" landing page has been successfully completed.

D. Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.

An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted. Where can this be configured to ensure that every time the landing page is completed, the email is sent? A. Configure an automation rule to send the email when "Request a Demo" landing page has been successfully ' completed. B. Configure an automation rule to send the email when "Request a Demo" form has been successfully completed. C. Configure an autoresponder email to send as a completion action when the "Request a Demo" landing page has been submitted. D. Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.

B. Use a dynamic list that matches prospects as they complete the form.

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it. What is the best way to create this type of list? A. Use completion action on the form to automatically add anyone who completes it to the list. B. Use a dynamic list that matches prospects as they complete the form. C. Use an automation rule where prospects who complete the form will match the rule once and be added to the list. D. Use table actions to add prospects who have completed the form to the list.

What is a hard bounce?

An email that has permanently bounced back to the sender because of an invalid email address. This may also occur because the server suspects that the email is SPAM.

C. Company's DNS

An error is noticed under the Email Sending Domains. Where should an Administrator go to change the SPF entries? A. Dashboard B. Account Settings C. Company's DNS D. CRM

What is an express export?

An express export includes all default prospect fields, scores and grades, but DOES NOT INCLUDE CUSTOM FIELDS.

What is a good bounce rate?

Anything under 10% in B2B is considered good!

Changing a prospect profile can only be done using which rule type?

Automation Rule

In what areas will you see the action criteria "Add to Salesforce Campaign"?

Automation rule, drip campaign, completion action.

A best practice is to unpause multiple Automation rules at the same time. A) True B) False

Allows you to perform one time sales or marketing actions for prospects based on criteria that you specify. A) Automation Rules B) Segmentation Rules C) Dynamic Lists D) Completion Actions

An email in Pardot is sent to: A) Visitor B) Prospect C) Contact D) Lead

Choose the field which is NOT required when creating a manual Pardot Prospect. A) Email B) Last Name C) Campaign D) Profile

Dependent fields in Pardot are: A) Fields that have the same value as a field earlier in the form. B) Fields are hidden by default, that appear based on a value entered in another field on the form. C) Fields are visible by default, that disappear based on a value entered in another field on the form. D) Always text fields.

Filters allow you to _________ certain types of visits, clicks, or other actions from your campaign results and email notifications. A) Include B) Exclude C) Sort D) Describe

Pardot tracking code respects the Do Not Track feature in browsers. Of the below list, which on is STILL tracked, even when Do Not Track is turned on? A) Custom redirect links B) Email sends, opens, and clicks C) Form and landing page views D) File downloads E) Page views

Prospects have what kind of relationship with Salesforce campaigns? A) One to One B) One to Many C) Many to One D) Many to Many

The designated point of contact in your pardot account will receive: A) A discount on Pardot Services B) Product and Services notifications C) Emails from other Pardot users to collaborate D) Special offers from the Pardot marketing team

True or false: You can send a prospect email by using Completion Actions. A) True B) False

What character separates a list of terms when creating an automation rule? A) , B) ; C) | D) -

When prospects are grouped together to make it easier to email marketing materials to them, it is called a: A) Pardot campaign B) Pardot list

Which of the below Automations are automatically created in Paused mode? A) Automation Rules B) Segmentation Rules

Which of the following is NOT a page element which can be dragged on to the editable areas in Landing Page Builder? A) Button B) Dropdown C) Video D) Line E) Background

Why would you create a custom layout template for a landing page? A) You need to use the drag-and-drop builder to style your landing page. B) You have pre-existing HTML you want to use to style your landing page. C) You need the custom layout template to be able to track landing page views. D) The custom layout template contains the landing page's copyright information and must be included.

You can access records for your prospects under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin

You can send one-to-one emails under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin

You can view page views under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin

Opening an email will cause a prospect record to sync between Pardot and your CRM - Choose all that apply. A) True, if that action is NOT set to adjust the prospect score. B) True, if that action is set to adjust the prospect score. C) False, if that action is NOT set to adjust the prospect score. D) False, if that action is set to adjust the prospect score.

B,C

What three fields are required when creating a new Pardot Prospect manually? Choose three. A) Last Name B) Score C) Email D) Campaign E) Company

B,C,D

Which of the below are Default roles available in all Pardot editions? Choose 3. A) Manager B) Marketing User C) Sales Manager D) Sales User E) Sales Administrator

B,C,D

What three fields are required when creating a new Pardot Prospect manually? Choose three. A) Last Name B) Email C) Company D) Campaign E) Profile

B,D,E

Which two kinds of cookies does Pardot set? (Choose 2) A) Third party cookie B) Visitor Cookie C) First Party Cookie D) Session Cookie E) Opt In Cookie

B,E

Grading

Based on inherent prospect characteristics

Form

Built directly in Pardot and embedded in website.

A. Contact records D. Lead records E. Account records

By default, what record type does Pardot sync with in Salesforce. Choose 3 answers A. Contact records B. People records C. Case records D. Lead records E. Account records

A hidden field that is visible to bots but not humans, used to prevent bots from posting to your forms, is called a: A) Hidden Field B) Anti-Spam Field C) Honeypot Field D) Bot Blocker Field

Allows you to choose criteria to build lists. These lists continually check prospects for matching criteria and add them if they are found, or remove them if they stop matching the criteria. A) Automation Rules B) Segmentation Rules C) Dynamic Lists D) Completion Actions

Gathering more information over time based on a submitter's previous responses is also known as: A) Additional Profiling B) Progressive Personalization C) Progressive Profiling D) Profile Update

How long does it take a drip program to start after unpausing it? A) Immediately B) Within 5 minutes C) Within one hour D) Within one business day

Pardot Navigation is divided into four main sections: A) accounts, prospects, reports, and admin B) marketing, prospects, contacts, and admin C) marketing, prospects, reports, and admin D) marketing, contacts, reports, and admin

Pardot can track visitors interactions and activities, even when they're pre-conversion, with: A) Snippets B) Elves C) Tracking cookies D) Email addresses

Pardot tracking code respects the Do Not Track feature in browsers. Of the below list, which on is STILL tracked, even when Do Not Track is turned on? A) File downloads B) Form and landing page views C) Form and landing page submissions D) Custom redirect links E) Page views

Prospects have what kind of relationship with Pardot campaigns? A) Many to Many B) Many to One C) One to One D) One to Many

What is the Opt In Cookie for Pardot named? A) pardot_opt_in B) opt_in_pardot C) pi_opt_in D) opt_in_pi E) pie_opt_in

Where should the campaign tracking code be pasted in your web page HTML? A) After the </head> tag. B) Before the </head> tag. C) Before the </body> tag. D) After the <body> tag. E) Before the </html> tag.

Which of the following is NOT a page element which can be dragged on to the editable areas in Landing Page Builder? A) Text B) Image C) Social D) Table E) Box

Which one of the below is NOT a valid reason to use a form handler, instead of a form? A) You are under strict instructions not to change your company's web site. B) You manage an existing complex form structure. C) It's easier to paste in one line of code than to design a new form. D) You want to post a form submission to more than one database. E) You use a third party form tool. F) You already use Salesforce Web2Lead forms.

You can access conversion rates under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin

CAN-SPAM

CAN-SPAM provisions include: Don't use false or misleading header information. Don't use deceptive subject lines. Identify the message as an ad. Tell recipients where you're located. Tell recipients how to opt out of receiving future email from you. Honor opt-out requests promptly. Monitor what others are doing on your behalf.

If a prospect has a high score, what type of content should they be exposed to?

Call-to-Action

What is the difference between a campaign and a lead source?

Campaigns are thematic touchpoints - signify a visitor/prospect's first touch with marketing materials tied to a specific campaign. A lead source refers to the referring URL.

What report allows you to view a link performance visually?

Click through rate report

Setting a prospect's first touch campaign can be done using which rule types?

Completion Actions and Automation Rules

Autoresponder emails can only be triggered/created in association with which rule types?

Completion Actions and Drip Programs

What report allows you to see how many net new prospects your site is generating and how many visitors are turning into prospects?

Conversion report

Marketing and sales actions triggered when a prospect successfully submits a form or form handler, downloads a file, clicks on a custom redirect, visits a landing page or opens an email. A) Automation Rules B) Segmentation Rules C) Dynamic Lists D) Completion Actions

Prospects have what kind of relationship with Salesforce campaigns? A) Many to Many B) Many to One C) One to One D) One to Many

Which of the following is a benefit of building your forms in Pardot? A) Pardot forms let you maintain your existing lead generation structure B) Pardot forms integrate directly with third party tools. C) Pardot forms allow you to send data to 3rd party applications. D) Pardot forms allow you to use progressive profiling and dependent fields to collect data.

You can create/sync custom objects from which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin

You can import users under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin

You can set up email authentication protocols under which tab in the navigation menu? A) Marketing B) Prospects C) Reports D) Admin

What information is available in the Email Usage Table?

Date, Drip Emails Sent, List Emails Sent, Automated Emails, One-to-One Emails Sent, Engage Emails Sent, All Emails

What does the cloud icon beside a prospect's name mean?

Direct link to prospect's Salesforce.com record.

If a prospect has a low score, what type of content should they be exposed to?

Education

What report allows you to capture and track email client usage for emails opened across your mailing lists in Pardot?

Email Client Reporting

Sender Policy Framework (SPF)

Email validation system design to prevent email spam. Prevents spoofing by verifying sender IP address.

Which report will offer you insight into how your recipients read your emails or what devices or browsers they use to view them?

Engagement Reporting and Email Client Reporting

What report allows you to view data on how your recipients engage with your email?

Engagement and activity reporting

What are the event and webinar connects available within Pardot?

Eventbrite (able to view registrations and attendance as prospect activities, automatically SCORES in prospect record) Webex, GoToWebinar, ReadyTalk

How often does Pardot check for changes in Salesforce?

Every 2-4 minutes.

True or False: The option to Change Profile Criteria is available in Segmentation Rules, Drip Campaigns and Table actions.

FALSE. Changing Profile Criteria is only available for Automation Rules and Completion Actions.

True or False: Can a Pardot Administrator manually reset a user's password?

False

True or False: You must manually link a Pardot prospect to an opportunity.

False

True or False: Prospects can be assigned to more than one Pardot campaign at the same.

False - they can only be assigned to one campaign at a time!

True or False: Customers are more likely to opt out of emails when given the opportunity to manage their own email preferences.

False.

True or False: Sales users can edit emails within Pardot.

False.

True or False: Pardot will track all links, including those that end with .gif, .jpg, peg (and alike).

False. Pardot will only track links that contain http: and https:

True or False: A marketing user can export data lists.

False. A marketing user can create lists but are unable to export them.

True or False: Opportunities in the recycle bin will appear in your opportunity report.

False. Opportunities in the recycle bin won't appear in your opportunity report.

True or False: Pardot can't integrate with Person Account record types.

False. This can be set up by contacting Pardot Support

What are filters?

Filters allow you to exclude certain types of visits, clicks, or other actions from your campaign results and email notifications.

HOW DO PAUSES WORK WHEN I STOP A DRIP?

For any prospects that are currently in a pause step, pause logic is not stopped if a drip program is paused. If a prospect has started a pause step, they will continue to progress through the pause until they hit the end — even if the entire drip program has been paused. Once the drip program is resumed, if it has been beyond the length of the pause logic, the prospect will immediately move on to the next step.

B. Revenue

For non-archived prospects associated with each Pardot campaign, what Pardot Campaign Report metric shows you the total value of opportunities marked as closed won? A. Value B. Revenue C. ROI D. Cost per Opportunity

What report allows you to see how successful or active a form has been on your site?

Form reports

Why would a form be pre-populated?

Forwarded email from prospect A to prospect B

What social media connectors are available within Pardot?

Full Contact - check prospects for linkedin, twitter and facebook based on email If publicly available, may bring location data -- if any social profiles are found, they are shown via icon on prospect record Data.com - allows you to access crowd-sourced data for your prospcets + company Linkedin - based on email address AddThis -- Twitter, Facebook

What is a full export?

Full export includes all default prospect fields, scores, grades AND CUSTOM FIELDS.

What is a tracker subdomain used for?

Gives visitors a seamless transition when navigating between pages, forms and landing pages. It is also used for any individually tracked links sent out in emails. It will appear as if they have never left your website, even when they are actually visiting content/a page hosted by Pardot.

B. Pardot and Salesforce are separate databases synced via shared email addresses between prospects and contacts or leads.

How are Pardot and Salesforce databases shared? A. Pardot and Salesforce share their database through a shared API. B. Pardot and Salesforce are separate databases synced via shared email addresses between prospects and contacts or leads. C. Pardot and Salesforce share their database through .csv imports. D. Pardot and Salesforce share their database through the lead or contact ID.

B. Use a dynamic list to create a frequency suppression list.

How can a Marketer avoid emailing prospects more than once in a 10-day Span? A. Pardot automatically suppresses prospects who have been emailed too frequently B. Use a dynamic list to create a frequency suppression list. C. Use a segmentation rule to create a frequency suppression list. D. Use an automation rule to create a frequency suppression list

B. Use pre-existing HTML to create a layout template C. Create a landing page from scratch using one of the Pardot stock templates

How can a new landing page be created? Choose 2 answers A. Cl Create a landing page from scratch using the Pardot Point and ClickEditor B. Use pre-existing HTML to create a layout template C. Create a landing page from scratch using one of the Pardot stock templates D. Use pre-existing HTML to create a stock template

B. Manually undeleting them D. Importing a list and selecting to un-delete matching prospects

How can a prospect be removed from the recycle bin? Choose 2 answers A. Creating a segmentation rule to un-delete prospects who match B. Manually undeleting them C. Creating an automation rule to un-delete prospects who match D. Importing a list and selecting to un-delete matching prospects

C. Submitting a form on a landing page

How can a visitor convert to a prospect? A. Visiting a tracked website B. Receiving a marketing email C. Submitting a form on a landing page D. Viewing an embedded form

B. Submitting a form on a landing page C. Clicking on a tracked link in an email

How can an anonymous visitor convert into an identified prospect? Choose 2 answers A. Matching an automation rule B. Submitting a form on a landing page C. Clicking on a tracked link in an email D. Viewing more than one web page

C. Send using an automation rule

How can an interested lead that comes to your company's website and fills out your Contact Us form receive a follow-up email each time he or she submits? A. Send using a segmentation rule B. Send using the form's completion actions C. Send using an automation rule D. Use a dynamic list to use as a recipient list on an email send

B. Send using the form's completion actions

How can an interested lead that comes to your company's website and fills out your Contact Us form receive a follow-up email each time he or she submits? A. Use a dynamic list to use as a recipient list on an email send B. Send using the form's completion actions C. Send using a segmentation rule D. Send using an automation rule

B. Admin > Automation Settings > Scoring Rules

How can scoring rules be edited? A. Marketing > Segmentation > Rules B. Admin > Automation Settings > Scoring Rules C. Marketing > Automation > Scoring Rules D. Admin > Scoring > Rules

A. Create a page action

How can you add a prospect who visits a pricing page to a list? A. Create a page action B. Create an automation rule C. Use a Tag D. Create a segmentation rule

B. Create an automation rule to change Pardot campaign for prospects meeting certain criteria C. Manually change the prospect's Pardot campaign when editing the prospect record

How can you change a prospect's Pardot campaign? Choose 2 answers A. Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria B. Create an automation rule to change Pardot campaign for prospects meeting certain criteria C. Manually change the prospect's Pardot campaign when editing the prospect record D. Add the prospect to a static list

B. Through a WHOIS lookup

How does Pardot retrieve a visitor's company name and state? A. From a visitor list B. Through a WHOIS lookup C. With a check of the browser's cookies D. Through a form submission

C. By hovering over email to edit settings

How does an Administrator grant a Pardot employee access to their account? A. By emailing Pardot Support B. By contacting the Pardot Client Advocate C. By hovering over email to edit settings D. By calling Pardot Support

C. An active visitor visited two or more pages regardless of identification.

How is an active visitor different from an identified visitor? A. An active visitor visited two or more pages and have been identified. B. An active visitor is identified by Pardot after visiting a web page and are not ISPs. C. An active visitor visited two or more pages regardless of identification. D. An active visitor is identified by Pardot after visiting a web page.

B. 5 minutes

How long should it take for changes to records in Pardot and Salesforce to be synced? A. 10 minutes B. 5 minutes C. 20 minutes D. 15 minutes

A. 1

How many CRM connectors can a Pardot instance have verified at one time? A. 1 B. 2 C. 5 D. Unlimited

D. Actions can be used an unlimited amount of times in a drip program.

How many times can each action be added to the logic of the same drip program? A. Email actions and pauses can be used an unlimited amount of times, but the other actions can only be used once per drip program. B. Email actions can be used an unlimited amount of times, but the other actions can only be used once per drip program. C. Actions can each be used only once per drip program. D. Actions can be used an unlimited amount of times in a drip program.

C. 1

How many times can one automation rule match an individual prospect? A. 2 B. 3 C. 1 D. 4

D. Allow bi-directional syncing.

How would an Administrator make sure a field that is updated in Salesforce changes the value in Pardot? A. Unmap the field. B. Uncheck "Overwrite value in CRM" when editing the field ln Pardot. C. Change the the field type to "Text" in Pardot. D. Allow bi-directional syncing.

D. Pause periods will include weekends, but emails will not be sent outside of business hours.

If a drip program is set to only send during business hours, how do pauses work? A. Pause periods will include weekends, and emails could be sent outside of business hours. B. Pause periods will exclude weekends, and emails could be sent outside of business hours. C. Pause periods will exclude weekends, but emails will not be sent outside of business hours D. Pause periods will include weekends, but emails will not be sent outside of business hours.

C. On the form

If a form is added to a landing page, where will the submissions be reported? A. On the form's layout template B. On the landing page's layout template C. On the form D. On the landing page

What happens if a prospect opts out of the list for a drip program?

If a prospect in a drip goes to your email preference center and opts out of the list used for the drip program, they will stop moving through the drip completely. They will not receive drip emails, and any other actions in the drip (user notifications, tagging, and so on) will not be triggered.

C. Activities and Audits

If a prospect ln a Pardot account is unmailable, what tabs can an Administrator view on the prospect record to help determine the cause? A. Lifecycle and Profile B. Activities and Lifecycle C. Activities and Audits D. Profile and Audits

Define 'Unique Clicks' as related to Landing Pages

If a prospect or visitor has clicked on the links on your thank you page more than once, these are deducted from the "total clicks" number.

Priority Page

If a prospect visits a page, it will be designated in a report with an (i) icon. Helps Sales team spot significant buying actions more clearly.

IF A DRIP IS SET TO ONLY SEND DURING BUSINESS HOURS, HOW DO THE PAUSES WORK?

If you have enabled the option to "Only send emails during business hours (10am-4pm M-F)", pause periods will still include weekends, but emails will not be sent outside of business hours. Your pauses are based off of the last email sent. For example, imagine your drip program looked like this:

Why might you adjust a prospect's score during an import?

If you have existing scores and are transitioning from a different email marketing automation platform.

WHAT HAPPENS IF A PROSPECT IS REMOVED FROM A DRIP AND LATER ADDED BACK?

If you remove a prospect from a drip and later add them back to the list, they will resume the drip where they left off (instead of starting over again).

WHAT IF I WANT TO SWITCH OUT A TEMPLATE I'M USING IN A DRIP?

If you would like to update an existing email in your drip to a new email template, you can simply edit this email template in Step 3 Logic of the Drip Program Wizard. You can click on the blue, hyperlinked name of the email, which will bring up a drop down box for you to select the desired email. Editing an email (as opposed to adding a new email) that is at the end of your drip program will not send this email to prospects who have already completed this drip phase.

What if I want to switch out a template I'm using in a drip?

If you would like to update and existing email in your drip to a new email template, you can simply edit this email in Step 3 - Logic of the Drip Program Wizard. EDITING an email (rather than adding a new email) that is at the end of your drip campaign will not send this email to prospects who have already completed this drip phase.

Where can the Pardot API user key for the WordPress plugin be found?

In Pardot >> Settings

A. The contact record has to have an email address. C. The Pardot prospect must be assigned.

In order for Pardot to sync with a contact record in Salesforce, what needs to be in place? Choose 2 answers A. The contact record has to have an email address. B. The Salesforce connector must be verified. C. The Pardot prospect must be assigned. D. The contact record has to have a first name.

A. Click the 'Sync With CRM' link on a prospect's record. D. Add the Field Name to the Lead or Contact layout in Salesforce. E. Create the Field Name in Salesforce.

In order for a custom prospect field to appear on a Lead or Contact record in Salesforce. what must an Administrator do? Choose 3 answers A. Click the 'Sync With CRM' link on a prospect's record. B. Import the prospect records into Salesforce. C. Map the custom prospect field in Pardot to the Salesforce Field Name. D. Add the Field Name to the Lead or Contact layout in Salesforce. E. Create the Field Name in Salesforce.

B. The connector user's Salesforce credential

In order for the Salesforce connector to verify, what does the connector user need to put in? A. The Administrator's Pardot credential B. The connector user's Salesforce credential C. The Administrator's Salesforce credential D. The connector user's Pardot credential

Form handler

Integrate with existing forms. Mesh well with intricate workflows. Let's you map existing forms into Pardot.

When personalizing a website with dynamic content, where do you copy and paste the script/code?

Into the website's html source code *Be sure to test/check that the dynamic content works with the site's existing CSS style sheets*

What is a closed-source model and what is it used for?

It allows for closed-loop ROI reporting, linking to opportunity revenue directly to the campaign.

What does the Pardot WordPress plugin do?

It is design specifically for companies using the WordPress.org for their website. It lets you easily and securely track visitors to your WordPress site in Pardot. It also allows you to drop forms and dynamic content into your pages and posts. *ONLY AVAILABLE FOR WORDPRESS.ORG NOT .COM*

What are the 4 types of criteria that can be used to helped personalize marketing messages?

Job Title Location (Geography) Interest (Industry Specific) Lifecycle Criteria (Prospects vs. Customers)

For a drip campaign: If email 1 is sent on Wednesday, the 3 day pause between email 1 and 2 would be complete on a Saturday. If the client has 'only send emails during business hours' enabled, email 2 would sent on _________.

Monday.

What information is displayed in the List Email Report?

Name of Email, # of emails sent, # of bounces, delivery rate as %, # of opens, # of unique clicks, click through rate, date sent on, # of spam complaints, # of hard bounces, # of soft bounces, #queued, # of opt outs, downloadable full report, campaign

What information is visible on the Prospect table?

Name, Company, Score, Grade, Date of Last Activity

Do hard bounces need to be removed from lists?

No, they will not longer receive emails even if they are physically part of a list!

Will completion actions execute for filtered activities?

No, they will not.

Will an automation rule change a prospect's owner?

No.

What percentage of increase in sales are businesses that are currently personalizing web experiences currently seeing?

On average, 19%.

How do you manually add a prospect to Pardot?

On prospect list, click 'Add Prospect'

A. Pardot domains B. Tracker domains

On what type of Domain does Pardot set cookies? Choose 2 answers A. Pardot domains B. Tracker domains C. Social media domains D. Mobile domains

How long does it take a drip program to start after unpausing it?

Once unpaused, it should start sending emails within an hour.

What percentage of surveyed marketers stated that personalization is critical to current and future success?

Over 90% --> 94%

How does Pardot define SPAM?

Pardot defines SPAM as unsolicited bulk email.

What happens if someones cookies are disabled?

Pardot's cookies may not be set properly and a visitor or prospect's activities may not be tracked.

What is a custom redirect?

Pardot's custom redirects allow you to track any link on your website or a third party site (like a banner ad on a third part site, etc.)

How is Pardot's tracking code configured?

Pardot's tracking code can be configured to last between 180 days and 10 years. It does not collect 3rd party cookies, nor does it use 3rd page cookie information while visitors are on your website.

How does Pardot's tracking code work?

Pardot's tracking code works by setting cookies on a visitor's browser. A cookie is a small piece of data sent from a website and stored in a users web browser while the user is browsing the site. Cookies are set to remember user preferences when they return to your site (i.e. form fields).

What is the 'recipe' or formula for determining the proper score for a marketing element?

Percentage of Sales Readiness x Sales Ready Score = Score (0.75) x 100 = 75

What is progressive profiling?

Progressive profiling is a system where a prospect is shown a dynamic form that uses conditional fields that only appear when previous fields have been filled. A prospect will see different fields each time he/she completes a form, preventing them from having to re-enter information.

What report gives you insight into a prospect's score at each stage of their lifecycle?

Prospect lifecycle reoprt

How often can prospects be added to a drip?

Prospects can be continually added to a drip program, regardless of what step the other prospects have reached.

Identified Companies (Dashboard)

Recent companies that have had interaction with the website.

With the Data.com connector, what fields are NOT pre-checked?

Revenue or Employees

What are the two most commonly accepted standards for Email Authentication?

SPF (Sender Policy Framework) DomainKeys Identified Mail (DKIM)

What is the difference between a Pardot campaign and a Salesforce campaign?

Salesforce - do not have 1:1 with Pardot campaigns All prospects in SF campaign are not added to Pardot campaigns and vice versa. Pardot - thematic touchpoints, function simliar to source, tracks first touch, once established, has 1:1 relationship between campaign and prospect Salesforce - standard object in CRM associating leads/contacts, 1:many relationships

What are user role security limits?

Security limits are used to limit the: - max number of emails the person can send - max number of prospects the person can export - max number of records someone can import

What rule type can be used to add prospects to a list?

Segmentation Rule ONLY

Email Authenticators

Sender Policy Framework Sender ID Domain Keys Domain Keys identified mail

What is an example of Thank You Code that can be added as a post-submission action on a form?

Something like a piece of Javascript that allows a piece of content to be downloaded once the form is submitted.

How many automation rules can you have in an account?

Standard - 50 active Pro - 100 active Ultimate - 150 active

What information can be used for Variable Tags?

Standard Information - %%first_name%%, last name, company

Which email elements have the most significant impact on your open rates or click through rates?

Subject lines and calls to action

B. The prospect will get none of the emails.

The "New Customers" drip program has the "Customer's" recipient list and the "Partners" suppression list added in the program's setup. If a prospect is on both lists, what should an Administrator expect to happen? A. The prospect will get all of the emails twice. B. The prospect will get none of the emails. C. The prospect will get all of the emails once. D. The prospect will get none of the emails but the actions will still trigger.

C. The prospect will get none of the emails but the actions will still trigger.

The "New Customers" drip program has the "Customers" recipient list and the "Partners" suppression list added in the program's setup. If a prospect is on both lists, what should an Administrator expect to happen? A. The prospect will get all of the emails twice. B. The prospect will get all of the emails once. C. The prospect will get none of the emails but the actions will still trigger. D. The prospect will get none of the emails.

A. Personal Pages D. Company Pages

The Facebook connector allows you to post to what type of Facebook account? Choose 2 answers A. Personal Pages B. Linked Instagram Pages C. Video Pages D. Company Pages

Where does Pardot tracking code site on a website?

The Javascript code needs to be right before the close </body> body tag on HTML pages.

A sales manager has just converted a lead to a contact in Salesforce, but none of the lead's Pardot information transferred over. How should this issue be addressed?

The administrator needs to make sure that he has mapped his lead fields to the contact fields IN SALESFORCE.

Define 'Conversion At'

The date and time of the form, form handler or landing page submission when they converted.

A. The prospect will receive the email Monday.

The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below: Start Step 1: Send email "Welcome." Step 2: Pause 3 days. Step 3: Send email "Getting Started." Step 4: Pause 7 days. Step 5: Send email "Tech Setup." Step 6: Pause 7 days. Step 7: Send email "Complete Configuration." End If a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect? A. The prospect will receive the email Monday. B. The prospect will receive the email Friday. C. The prospect will receive the email Tuesday. D. The prospect will receive the email Saturday.

What happens if a user edits a bounced email address to the correct email address (whilst in the middle of a drip campaign)?

The drip program will not go back and send the email in the drip once the email address has been updated.

WHAT HAPPENS IF I EDIT A BOUNCED EMAIL ADDRESS TO THE CORRECT EMAIL ADDRESS?

The drip program will not go back and send the email in the drip once the email address has been updated. To do this, you can click the email address within the prospect record and then select the email template that you would like to re-send to them. Each prospect is associated with a prospect ID so even if their email has been changed in their record, this does not consider them a "new prospect"

Conversion point

The form, form handler, or landing page that was completed

Define 'Conversion Point'

The form, form handler, or landing page that was completed (how they converted from visitor to prospect).

Lead Source

The location a visitor was at before landing on a Pardot tracking code for the first time. More flexibility in populating the field automatically.

D. Create a test list of approved users to use in the testing tab of the email flow.

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email flow can be used to run these tests? A. Create a dynamic list of approved users to use as the recipient list in the sending tab. B. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab C. Create a static list of approved users to use as the recipient list in the sending tab. D. Create a test list of approved users to use in the testing tab of the email flow.

Define "Total Clicks" as related to Landing Pages

The number of clicks on the links that you have on the thank you page, which appears after a form on the landing page has been submitted successfully.

What happens to the opportunity in Pardot if its deleted from your CRM?

The opportunity is moved to the recycling bin.

Opt In Cookie

The persistent cookie named "pi_opt_in" is what we use to stay in compliance with the "Do Not Track" initiative.

What is lead qualification?

The process of making sure that your lead is interested in you and you are interested in your lead.

How can Variable Tags be used in forms?

The variable tag pulls in prospect information from the form fields into the thank you content.

What is a UTM parameter?

These are simply tags that you can add to a URL - so when your link is clicked, the tags are sent backed to Google Analytics (or Pardot) and tracked.

What are dependent fields in a form?

These fields a conditionally displayed when certain values for other fields are selected (i.e. Once Company has been entered, Job Title field may appear).

What are default mail merge values?

These will display in lieu of variable tags, provided a prospect does not have a value in the specified field.

What does the Paste from Word option in the email builder do?

This ensures that the text/copy is safely imported, stripping any proprietary styles that interfere with html formatting.

What does light grey text and (c) indicate in the Form Wizard?

This indicates a conditional field.

What does (a) indicate in the Form Wizard?

This indicates that this field is set to 'Always Display'

What is a referring URL?

This is the URL of the page the visitor/prospect was on before landing on a page with Pardot tracking code for the first time.

What does a red envelope icon on the prospect record mean?

This prospect has been removed from all email communication.

What does a red prospect icon indicate?

This prospect has never been active.

What does a light green prospect icon indicate?

This prospect is active.

What does a dark green prospect icon indicate?

This prospect was recently active (within the last 20 minutes)

Why should a user whitelist IPs?

To avoid having Pardot emails and test email end up in your company spam filter, it is recommended that Pardot's IP address and your own company's IP addresses are added to your spam filter whitelist.

Under what circumstances would you need to edit Tracking Opt-in Preferences?

To comply with privacy directives like the EU (users have to enable cookies)

What is a Pardot campaign?

Track first touch that a prospect has with online materials.

True or False: A prospect is a visitor who has submitted an email address through a form or landing page on your site?

True

True or False: On the Visitor Table, you are able to manually create/associate a prospect with a visitor.

True

True or False: Pardot forms can be added to existing websites and/or Pardot landing pages.

True

True or False: The "Standard Layout Template" is available for all Pardot users as an out-of-the-box functionality?

True

True or False: Tracking code allows you to assign a campaign to a VISITOR for up to 6 months after their first touch.

True

True or False: By tying your Google Adwords account into your CRM opportunities, the connector can calculate marketing ROI, cost per sale, cost per opportunity, cost per vetted prospect.

True.

True or False: Completion actions will not execute for image files.

True.

True or False: For any prospects that are currently in a pause step, pause logic is stopped if a drip campaign is paused.

True.

True or False: If you add an email to the VERY END of a drip program, all prospects (even those who have already completed the program) will receive the new email.

True.

True or False: In the email preference center, cookied prospects will see a check mark next to each list they are part of.

True.

True or False: The email preference center displays any static lists visible on the page, as well as any dynamic they are currently on.

True.

True or False: The out-of-the-box scoring model does not take into account custom fields.

True.

True or False: The unsubscribe page acts as a one-click unsubscribe option.

True.

True or False: Wistia offers the ability to track and monitor the success of your video marketing efforts. This video hosting platforms is geared towards businesses, and the connect allows you to see the prospects who are interacting with your videos.

True.

True or False: Importing prospects into Pardot will cause them to sync with Salesforce after import.

True. Even unassigned prospects will sync, but will not create new records in Salesfroce if none already exists with the same email address.

True or False: If a prospect exists in Pardot with an assigned user, but a record with a matching email address can't be found in your CRM, Pardot will create a new record in your CRM.

True. Unless you're using Active Assignment Rules in Salesforce, the prospect must be assigned to a user in Pardot in order to create a new record in Salesforce.

When A/B testing, the 'winner' of the test will be determined based on:

Unique opens or unique clicks

How long does it take for a DNS to propagate?

Up to 24 hours after it is entered into the site host.

How long can it take for custom fields created in Salesforce to sync down to Pardot?

Up to 4 hours

What causes a sync from the CRM to Pardot?

Updating the assigned user (owner) for the lead or contact record.

What is another name for a tracker subdomain?

Vanity Alias OR cName

C. Create a Page Action set to Tag prospects as having viewed it and add them to a list

Viewing your pricing page is considered a valuable buying signal. You would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this? A. Create a special campaign to track pricing pageviews B. Create a Form with a Completion Action to send a pricing sheet C. Create a Page Action set to Tag prospects as having viewed it and add them to a list D. Create a Dynamic List based on page view to segment automatically

B. Create a Page Action set to Tag prospects as having viewed it and add them to a list

Viewing your pricing page is considered a valuable buying signal. You would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this? A. Create a special campaign to track pricing pageviews B. Create a Page Action set to Tag prospects as having viewed it and add them to a list C. Create a Form with a Completion Action to send a pricing sheet D. Create a Dynamic List based on page view to segment automatically

What are the 3 webinar connectors?

Webex, ready talk, gotowebinar

A. Drip program with product launch details

What Pardot asset 'rigid an Administrator create in order to collect the information from prospects who are interested in being notified for an upcoming product launch? A. Drip program with product launch details B. Landing page without a form C. Landing page with a form D. Email template with a form embedded into the HTML

B. Drip program with product launch details

What Pardot asset would an Administrator create in order to collect the information from prospects who are interested in being notified for an upcoming product launch? A. Email template with a form embedded into the HTML B. Drip program with product launch details C. Landing page without a form D. Landing page with a form

C. Custom redirect

What Pardot function should you use to track prospect engagement on a banner ad on a third party site? A. Page action B. Campaign tracking code C. Custom redirect D. Landing page

A. Actions and Rules

What are the key components of a segmentation rule? A. Actions and Rules B. Actions and Objects C. Actions and Reactions D. Actions and Criteria

C. Segmentation rule

What automation tool would an Administrator use to pull a one-time list for prospects with a grade greater than C and a score of greater than 120? A. Automation rule B. Segmentation list C. Segmentation rule D. Automation list

A. Access Salesforce with a Pardot username and password. D. Log in to Pardot from within Salesforce without needing to enter a Pardot username and password

What can a Pardot user with single sign-on access do? Choose 2 answers A. Access Salesforce with a Pardot username and password. B. Access all Administrator options within Salesforce. C. Log in to Pardot with the Pardot username and password. D. Log in to Pardot from within Salesforce without needing to enter a Pardot username and password

C. Form or submission date/time

What can a form report be filtered by? A. Campaign or date range B. Campaign or form C. Form or submission date/time D. Submission date/time or score

D. Updating the record's assigned owner

What causes a sync from the CRM to Pardot? A. Adding an email address to a record after the record had already been created B. Updating a formula field in the CRM C. Tracked email open sent from the CRM D. Updating the record's assigned owner

A. Updating the record's assigned owner

What causes a sync from the CRM to Pardot? A. Updating the record's assigned owner B. Updating a formula field in the CRM C. Adding an email address to a record after the record had already been created D. Tracked email open sent from the CRM

A. Prospect Email Status C. Email Open for Individual Send

What criteria can be used to add and remove a prospect from a dynamic list? Choose 2 answers A. Prospect Email Status B. Prospect Score C. Email Open for Individual Send D. Webpage visit

A. Send one-to-one emails

What do Administrator, Marketing, and Sales Manager users all have the ability to do? A. Send one-to-one emails B. Edit users C. Import prospects D. Create email templates

A. A tracking pixel loads on HTM mails when images are downloaded.

What does Pardot use to track HTML email opens? A. A tracking pixel loads on HTM mails when images are downloaded. B. Opens are only tracked if a link is clicked; otherwise they are not tracked. C. A tracking link is used as soon as a prospect clicks to open the email. D. A tracking pixel loads on text emails when images are downloaded.

D. Activities performed by a prospect

What does scoring measure? A. Time spent on a website by a prospect and explicit information about the prospect B. Time spent on website by a prospect C. Information about a prospect D. Activities performed by a prospect

D. Append UTM parameters to a prospect record.

What does the Google Analytics connector allow Pardot to do? A. Update the conversion field in Google Analytics. B. Sync prospects with Google AdWords. C. Send emails to prospects from Gmail. D. Append UTM parameters to a prospect record.

C. The number of unidentified visitors and identified prospects who click the link. when a person clicks the link multiple times, only the first click is counted in this number.

What does the unique clicks metric on a custom redirect report measure? A. Each time unidentified visitors and identified prospects click the link. When a person clicks the link multiple times, each click is counted in this number. B. The number of identified prospects who click the link. when a person clicks the link multiple times, only the first click is counted in this number. This does not include unidentified visitors. C. The number of unidentified visitors and identified prospects who click the link. when a person clicks the link multiple times, only the first click is counted in this number. D. Each time identified prospects click the link. When a person clicks the link multiple times, each click is counted in this number. This does not include unidentified visitors.

B. This action will adjust the prospect's entire score to a specified number.

What happens when you positively or negatively adjust a score in a completion action? A. This action will add or subtract a specified number of points from the prospect's score and replace the default score value for that asset type. B. This action will adjust the prospect's entire score to a specified number. C. This action will add or subtract a specified number of points from the prospect's score beyond the default score value for that asset. D. This action will adjust the prospect's entire score to zero.

B. Campaign, Email, Profile, Score

What information is required when creating a prospect manually? A. Account, Email, Profile, Score B. Campaign, Email, Profile, Score C. Campaign, Company, Email, Score D. Campaign, Email, Full Name, Profile

A. Campaign, Email, Profile, Score

What information is required when creating a prospect manually? A. Campaign, Email, Profile, Score B. Account, Email, Profile, Score C. Campaign, Company, Email, Score D. Campaign, Email, Full Name, Profile

C. Run an action on a prospect the first time the criteria is met

What is a capability of an automation rule? A. Run an action on a prospect or visitor the first time the criteria is met B. Run an action on a prospect every time the criteria is met C. Run an action on a prospect the first time the criteria is met D. Run an action on a prospect or visitor every time the criteria is met

B. You cannot manually update list membership of a dynamic list but you can manually update list

What is a difference between a dynamic list and a static list? A. You cannot manually update list membership of a static list but you can manually update list membership of a dynamic list B. You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list C. You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added D. Dynamic lists are retroactive while a static list cannot be retroactive

C. The Pardot URL field is not empty

What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot? A. The Pardot sync checkbox is checked B. The first and last name fields are not empty C. The Pardot URL field is not empty D. The lead/contact URL in Salesforce contains "Pardot"

B. It can be split into multiple static lists D. It automatically updates list membership based on criteria

What is a main component of a dynamic list? Choose 2 answers A. It only adds prospects to the list the first time you run it B. It can be split into multiple static lists C. It can add an action to the dynamic list that triggers when a new prospect is added D. It automatically updates list membership based on criteria

A. Apply tags D. Add prospect to list

What is an action you can take with an automation rule? Choose 2 answers A. Apply tags B. Notify group C. Assign prospect to user in a group D. Add prospect to list

A. Spam analysis B. Subject line preview

What is included when you run a render test on an email template? Choose 2 answers A. Spam analysis B. Subject line preview C. Engagement report D. Click-through rate report

C. Adding a page action and Pardot tracking code on the page

What is needed for a page action to trigger for a prospect visiting a high value web page? A. Create an automation rule based on the specific webpage B. Adding a page action on the form C. Adding a page action and Pardot tracking code on the page D. Add a completion action on the landing page

B. Pardot tracking code embedded In the web page's HTML

What is needed in order to track visitor and prospect activity on a web page? A. A layout template B. Pardot tracking code embedded In the web page's HTML C. A visitor ID and prospect ID D. A form

A. Pardot tracking code on the Facebook page

What is the best way to track how many people clicked on a link to a Facebook page? A. Pardot tracking code on the Facebook page B. A custom redirect C. A dynamic list D. An automation rule

B. Use a segmentation rule.

What is the fastest way for an Administrator to create a one-time list of prospects who match specific Criteria? A. Use an automation rule. B. Use a segmentation rule. C. Use a dynamic list. D. Use a completion action.

A. Use a segmentation rule.

What is the fastest way for an Administrator to create a one-time list of prospects who match specific criteria? A. Use a segmentation rule. B. Use a dynamic list. C. Use a completion action. D. Use an automation rule.

A. To show graphically all prospects and opportunities created within the time period designated

What is the function of the Monthly Cohort Report? A. To show graphically all prospects and opportunities created within the time period designated B. To show how many opportunities are linked with prospects C. To show how many prospects have been sent to Salesforce within the time period designated D. To show how many prospects have been created based on the most popular campaigns

C. There is no limit of accounts per platform

What is the limit of social posting connectors you can create in your Pardot account? A. Five accounts per platform B. One account per user role, per platform C. There is no limit of accounts per platform D. One account per platform

A. Email template

What must be created in order to send an autoresponder? A. Email template B. Test email C. One-to-one email D. List email

A. Adjust the lead settings in Salesforce. C. Add a new custom contact field in Salesforce.

What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field? Choose 2 answers A. Adjust the lead settings in Salesforce. B. Add a new lead record type in Salesforce. C. Add a new custom contact field in Salesforce. D. Add a new custom lead field in Salesforce.

B. Logic behind the drip program D. Recipient list(s) for the drip program

What needs to be created in Pardot prior to setting up a drip program? Choose 2 answers A. Email templates to be included in the drip program B. Logic behind the drip program C. Email drafts to be included in the drip program D. Recipient list(s) for the drip program

A. Edit the email template and update the content of the template to contain the desired content.

What process is used to switch out an email template in a drip program after the drip has been paused? A. Edit the email template and update the content of the template to contain the desired content. B. Edit the drip, and then click on the blue, hyperlinked name of the email and select the desired email template C. You cannot switch out an email template once a drip program has started. D. Delete the drip and create a new one with the new email template, using the same lists and drip logic.

C. Kiosk/Data Entry Mode

What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at 60. a trade show booth? A. Progressive Profiling B. "Not you?" Link C. Kiosk/Data Entry Mode D. ReCAPTCHA

B. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

What should you do when multiple users are editing an email template at the same time? A. Multiple users cannot edit the same email template at the same time B. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it C. Update the same draft at the same time since the system will recognize updates made by both users D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

A. Twitter B. Facebook D. Linkedln

What social platform does Pardot provide a connector for? Choose 3 answers A. Twitter B. Facebook C. Instagram D. Linkedln E. Skype

D. Scoring rules

What tool can be used to customize the number of points a specific page visit is worth? A. Page actions B. Dynamic content C. Automation rules D. Scoring rules

B. Mapping new custom fields C. Form submission

What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers A. Landing page submission B. Mapping new custom fields C. Form submission D. Opening an email

A. Account, Opportunity, Prospect

What type of custom field can be created within Pardot? A. Account, Opportunity, Prospect B. Account, Prospect, User C. Campaign, Opportunity, Prospect D. Case, Contact, Lead

A. IP address B. Hostname D. Referring URL

What type of data is collected when a visitor views a tracked website? Choose 3 answers A. IP address B. Hostname C. Location D. Referring URL E. Click path

A. Dynamic list B. Static list

What type of list can be used as a suppression list on an email send? Choose 2 answers A. Dynamic list B. Static list C. Public list D. Test list

B. Dynamic list D. Static list

What type of list can be used as a suppression list on an email send? Choose 2 answers A. Test list B. Dynamic list C. Public list D. Static list

C. Administrator

What user role must a Pardot user have in order to verify the Salesforce connector? A. Sales Manager B. Sales C. Administrator D. Marketing

B. Max number of prospects the user can export D. Max number of records a user can import E. Max number of emails the user can send

What user role security limit can you add to an individual user account? Choose 3 answers A. Max number of prospects the user can manually delete B. Max number of prospects the user can export C. Max number of prospects the user can manually create D. Max number of records a user can import E. Max number of emails the user can send

D. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

What would an Administrator set up to have a document automatically download after a successful form completion? A. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content." B. Include a link to the content in the Thank You Content of the form. C. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document. D. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

B. The Pardot account has reached the limit of the number of prospect records that could be created

What would make the Salesforce connector become unverified? A. The Salesforce account has reached the limit of the number of lead or contact records that could be created B. The Pardot account has reached the limit of the number of prospect records that could be created C. The connector user's Pardot password was changed D. The connector user's Salesforce password was changed

Submission

When a form or landing page has been successfully completed by an existing prospect or an anonymous visitor (who will then "convert" to a prospect upon completion).

Conversion

When an anonymous visitor successfully fills out the form or completes the landing page and thus "converts" into a prospect, in other words a visitor with a known email address.

A. When the Google Analytics connector is enabled within Pardot, which will associate prospects with your third-' party campaigns C. When new prospects are imported into Pardot via a .csv file

When can a prospect's Pardot campaign be set? Choose 2 answers A. When the Google Analytics connector is enabled within Pardot, which will associate prospects with your third-' party campaigns B. When you add prospects to a static list C. When new prospects are imported into Pardot via a .csv file D. When you associate a profile with the prospects

A. The number of individual prospects who submitted the form at least once.

When looking at a landing page report, what does unique submissions represent? A. The number of individual prospects who submitted the form at least once. B. The number of individual prospects who viewed your landing page at least once. C. The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect. D. The total number of times a form on the landing page has been successfully completed.

D. A sync triggers with Salesforce, and the Assigned User in Salesforce will be changed to match the Assigned User in Pardot.

When re-assigning a prospect from within Pardot, what happens? A. The Assigned User in both Pardot and Salesforce changes. B. A sync triggers with Salesforce, and the Assigned User in Pardot will revert back to whomever is assigned to the contact in Salesforce. C. A sync triggers, but the Assigned User will not change. D. A sync triggers with Salesforce, and the Assigned User in Salesforce will be changed to match the Assigned User in Pardot.

Testing your Multivariate Test

When testing your multivariate test you will want to use multiple browsers or ensure you clear your cookies after each test page view. Once cookied, you will continue to be driven to the same landing page version within the multivariate test. This is done for consistency from a user's perspective. While cookied, if the same person keeps coming back to the page they will only see one version of the multivariate test rather than seeing a new version each time.

C. Link begins with https:// or http://

When will Pardot rewrite a link in an email to be trackable? A. Link ends with .jpg B. Link is inside C. Link begins with https:// or http:// D. Link begins with ww3 or go

B. To add or remove prospects from a suppression list based on a field value changing

When would you use a dynamic list? A. To allow prospects to easily add themselves to a list within the Email Preference Center B. To add or remove prospects from a suppression list based on a field value changing C. To add or remove prospects from a list during an import D. To add prospects to a drip nurturing campaign based on an email open

B. When you want the action to trigger continuously for new prospects that match the rule

When would you use an automation rule instead of a segmentation rule? A. When you want the action to be based on criteria B. When you want the action to trigger continuously for new prospects that match the rule C. When you want the action to only trigger once for new prospects that match the rule D. When you want to have the action retroactively trigger for new prospects that match the rule

C. Account Settings

Where can you find the Email Usage for your account? A. Admin Overview B. User Settings C. Account Settings D. Dashboard

D. The Admin Overview Page

Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS? A. The Dashboard B. The Sent Emails Page C. The System Preferences Page D. The Admin Overview Page

D. Lookup

Which Salesforce field type is unsupported for syncing with Pardot? A. Formula B. Number C. Picklist D. Lookup

A. Landing page error B. Webinar attended E. Form submission

Which activities can increase or decrease a score in the baseline scoring system? Choose 3 answers A. Landing page error B. Webinar attended C. Assigned to a user D. Unsubscribed from email E. Form submission

C. Unsubscribing from an email D. Clicking a link in an email E. Opening an email

Which activity can be used to trigger an increase or decrease in a prospect's score? Choose 3 answers A. Forwarding an email B. Printing an email C. Unsubscribing from an email D. Clicking a link in an email E. Opening an email

A. WebEx

Which connector pulls in prospect information from a webinar? A. WebEx B. GoodData C. Eventbrite D. Google Analytics

D. Wistia

Which connector tracks video views? A. Olark B. YouTube C. Eventbrite D. Wistia

A. Content files

Which type of asset is permanently deleted and not saved in the recycle bin? A. Content files B. Landing pages C. Automation rules D. Site searches

A. %%title%% C. %%description%% E. %%content%%

Which variable tag can be used on your layout template for landing pages? Choose 3 answers A. %%title%% B. %%name%% C. %%description%% D. %%form%% E. %%content%%

What business enhancement and integration connectors are available within Pardot?

Wistia - track and monitor the success of video marketing, geared towards business, allows you to see prospects who are interacting with video Olark - online chat support, you are able to create prospects from chat, view prospect chat in the activity record Twilio - allows you to instantly follow up with prospects by phone, when a prospect submits a phone, the user will be contacted via phone User Voice - integrate customer service info with prospect record, capture product feedback or contacting support, can use these as signals for scoring Good Data - pardot integrates to help customize reporting capabilities, long term trends and marketing efforts... creation of report Google Analytics - pass keyword tags into prospect record Google Adwords - cost per op, prospect, per sale, marketing ROI Bitly - URL redirection service, short link will be created for landing pages

Will inactive Salesforce campaigns sync with Pardot?

Yes, but they won't be available to automation rules, segmentation rules, completion actions and drip programs.

Will a prospect receive the same email template twice?

Yes. If the prospect has already received the email template from another drip program, autoresponder, or automation rule, they WILL receive the same email template again.

When a filter is set up, does it go into effect immediately?

Yes; however visitors filters will only work with NEW visitors and will not be applied retroactively.

If you add a new email to drip campaign/program, what happens to prospects who are already in the program?

WHAT DO I DO IF I WANT TO ADD NEW EMAILS TO A DRIP CAMPAIGN?

You can add new emails to a drip campaign at any time by editing the drip. A prospect will only receive emails that you add after their current drip phase. The system will not retroactively send new emails to prospects who are already farther along in the drip. However, it is very important to note that if you add an email to the very end (including deleting the last email in the drip and inserting a new one), than all prospects will receive this email, including those who have completed all drip phases.

Where can you change Tracking Opt-in Preferences? What options are provided?

You can write a message and edit the style of the message that will appear when tracking is being requested. You are able to customize who sees this message based on geographic region or specific country.

A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

You look at your database and notice there are a number of unassigned prospects that have not been active in more than 60 days. You have an automation rule set to assign prospects once they reach a score of 100. What automatic workflow can you create to prevent them from getting assigned? A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days. B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days. C. 0 Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days. D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

What causes a prospect record to sync from Pardot to the CRM?

You must either have an existing CRM record that has a matching email address or the prospect must be assigned in Pardot.

C. Creating an automation rule to register prospects based on the form submission

You've created a form to automatically register prospects to a webinar upon submission. What automation tool would you use to accomplish this? A. Adding a form completion action as criteria for a dynamic list to be used as a recipient list B. Adding a completion action to register prospects on the form C. Creating an automation rule to register prospects based on the form submission D. Creating a segmentation rule to register prospects based on the form submission

Blacklisting

a (generally) publicly available real-time database that receiving servers can query in order to obtain information on the reputation of an IP address or domain used to send email

Landing Page

a specific web page that a visitor typically reaches after clicking a link or advertisement.

Whitelist

add an IP address for safe, pre-approved Pardot use

Connectors

allow Pardot accounts to sync with third party applications such as a CRM system or Google AdWords. Data can be passed back and forth between the two applications allowing a user to manage many formerly disparate marketing channels from within Pardot interface.

Page Actions

allow you to trigger completion actions off of specific web page views.

Kiosk/Data Entry Mode

allows you to enter information without cookieing the browser

Conversions Report

allows you to see how many net new prospects your site is generating and how many visitors are turning into prospects

Competitor Monitoring

allows you to track how well your site stacks up against your competitors in general SEO terms (indexed pages, inbound links, alexa rating)

Keyword monitoring

allows you to track how your site ranks in google and bing. Allows you to see competitvness, average cost per click, and the average search volume in google.

tracker subdomain

also known as a vanity Alias. The Alias is also used for any individually tracked links sent out in emails to your prospects. gives visitors a seamless transition when traveling between pages and forms that you host and Pardot-hosted campaign elements such as landing pages and search results

Scoring

automatically assigned to prospects when they convert. constantly change based on activities and interactions and show how engaged your prospects are with your marketing materials.

DNS (Domain Keys)

controls your domain name's website and email settings.

What is the unique identifier in Pardot?

email address

Removing prospects from a list can be done using which rule types or actions? a) Automation Rules b) Segmentation Rules c) Completion Actions d) Drip Programs e) Table (Actions) f) All of the above

f) All of the above

Campaign Reports Summary

gives statistical information for each Pardot campaign

Campaign Cohort Report

gives statistical information for each Pardot campaign beyond the basic campaign report data. Monthly Cohort graph gives you a look over a selected period of time to see how many prospects and opportunities were created.

Visitor

has visited site but not provided information about who they are

What links get tracked in a Pardot email?

http, https, or any variable tag like %%unsub%%

Where can you view screenshots of your email creative as it looks across all major email clients, browsers and mobile devices?

in the Email Rendering Preview (Marketing >> Emails >> Email Tests)

Visitor Cookie

includes the name "visitor_id" plus the unique identifier for your account, which is derived from the tracking code placed on your site. Set by Pardot tracking code on visitors and prospects.

What information is available on a landing page report?

name of landing page, total views, total submissions, submission rate, total errors, error rate, actions

Pardot App Session Cookie

only set if you're logged into Pardot as a user (i.e. prospects will not have this cookie set).

Hard Bounce

returned to sender because recipient's address is invalid. Pardot removes prospect from email circulation. Do not email field will be checked.

What is the difference between a submission and conversion?

see conversion and submission definitions

Referring URL

the Url of a page a visitor was on before landing on a pardot tracking code for the first time

Progressive Profiling

the ability to conditionally display a form field based on previous field completion on other forms. This allows you to show fewer fields on each form to help drive a higher conversion rate. the ability to capture additional information over subsequent visits

IP Security

the option for location activation when you access the application from a different computer and from an unrecognized location for the first time.

Campaign

thematic touchpoints (similar to "source" in other systems) and are used to track the first touch you have with a prospect.

Soft Bounce

undelivered before it gets to intended recipients (full inbox). 5 of these = hard bounce

SPAM

unsolicited bulk email

remember me

will allow you to access Pardot without logging in for 90 days, however, if you access Pardot from an unrecognized IP address within this period, you will be prompted to activate your location again.

New Pardot Specialist Set

Ensembles d'études connexes

ACG Ch. 2

Gen Psych Final

Chapter 2

Wk 6 Problems

Chapter 34

Marketing Chapter 4

More Comm 1

chapter 62 ~ management of pts w cerebrovascular disorders

LEJA Final Exam

Chapter 2

psych

CCNA 1 Chapter 1: Exploring the Network Questions

Geology #2

ap psych unit 7

MICRO EXAM 1

Med Sug Success final set

Chap 2: quantitative research

General Insurance

Business Math BUSN 1033

APES Unit 8 MCQ