nilly final 1

Juliana wants to measure her business's actual sales against its goals for the quarter. She needs to conduct a __________ analysis.

sales volume

Product/Service management should be approached from the angle of the

customer's point of view.

Marketing is described as creating

exchanges.

Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to

market opportunities.

A calculation of the estimated profit the business will earn from a customer

Customer lifetime value

Which of the following is the most important impact on your credit

All are true

Which of the following is not one of the 5 management functions

All of these are

The following are all benefits that are pull from a paycheck except:

COBRA

Which of the following is a marketing activity:

Communicating with customers

Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper:

Competition

The process of organizing data from multiple sources into usable information

Convergence Analytics

Which function of a marketing-information management system involves collecting facts and figures from internal and external sources on an ongoing basis?

Data gathering

____ involves motivating, communicating, guiding, and encouraging. It requires the manager to coach, assist, and problem solve with employees.

Leading

What can help product/service managers predict whether a new product will be successful before a business makes a major investment?

Market research

A researcher who poses as a customer

Mystery Shopper

Costs and available resources are especially important factors for product/service managers to examine during which phase of product/service management?

New-product development

After a plan is in place, a manager needs to organize her team and materials according to her plan. This falls under what management function

Organizing

Which of the following is a method used to communicate with customers:

Personal selling

A research technique that combines natural observation with personal interviews to get people to explain buying behavior

Point of Sale Research

What distribution channel is used for high-priced industrial goods when the producer does not have its own sales force?

Producer to agent to user

Type of research that forecasts future sales for a firm

Sales Forecasting

Which of the following is an example of communicating with customers:

Sponsoring a charity event

Which of the following services would be distributed by a producer-to-agent-to-consumer channel:

Travel planning