PAR's & ICQ's for Test 3

what is the length of the critical path?

17

What term is used to describe the marketing analysis where two versions of a web page are compared to see which one gives a better conversion rate for similar visitors at the same time?

A-B (or split) testing

one of the origins of the internet was the result of a project by us government agency

ARPA- advanced research project agency

The advantage of ________________ is they can be read over greater distances.

Active RFID tags

Which of the following topics related to your ABP-3B project would be a focused way to ensure a search engine lists your website?

Adwords

what was a major consideration when selecting the paths (routes) for the physical media used for guided media?

All of the above ( right-of way, geographical, political boundaries)

which of the following wireless technologies was associated with Harald Blaatand 11?

AlohaNet

The human voice is a (an)

Analog signal

what is the importance of the triple constraints / the scope triangle?

Any changes to one constraint will likely affect another constraint.

Computer data is what type of data signal?

Binary signal

what organization employed Sir Tim Berners-lee when he developed the "vague but exciting" concept for the world wide web?

CERN- European Organization for nuclear research

Social computing has vastly altered both the expectations of customers and the capabilities of corporations

CRM

Xerox PARC's Unicomp was a precursor to which of the following topics also discussed in class?

Collaboration

The expansion of telecommunications infrastructure occurred primarily during while era of globalization, as described by Thomas Friedman?

Companies

What term did Don Norman define as story that puts the operation of the system into context, weaving together all of the essential components providing a framework a context and a reason for understanding?

Conceptual Model

______moderns use the digital portion of a voice telephone to offer broadband access

DSL

Most of the Google Analytics reports we've discussed are examples of what type of visualization?

Dashboards

According to IT's about business 6/1 Eritreans who have access to the internet typically use______________

Dial-Up

google analytics reports comparing PPC vs. SEO or old vs new visitors are examples of what type of informational visualization?

Digital dashboards

According to It's About business 6.1_____ is the worlds most islolated country when it comes to telecommunications access

Eritrea

Which of the following types of guided media has the highest level of physical security from eavesdropping?

Fiber optic cable

when we discussed data communication networks, what city did we indicate was partnering with the UA MIS department to implement Smart City technology?

Forltaleza, Brazil

Operational CRM systems support ________ -office business processes that _______.

Front, directly interact with customers

Which of the project management documents includes all three of the triple constraints?

Ganntt Chart

What type of project management documentation includes information about all of the Triple Constraints?

Gantt chart

In terms of SEO panda is what?

Google's Filter to promote high quality web pages

______ is a page-description language for specifying how text, graphics, video and sound are placed on a web page document

HTML

what term is used to measure the signaling rate of analog signals and means cycles-per-second?

Hertz

______ conists of 32 bits and is the most commonly used IP addressing scheme

IPv4

Social ____ is the monitoring collection and analytics of socially generated data to make strategic decisions.

Intelligence

from lowest to highest, what is the correct order to these satellite types with respect to the altitude of their orbit (LEO,MEO,GEO)

Irridum, GPS,DishTV

According to It's about Business 6.2 Google Fiber was first deployed in____________

Kansas City

What term is used to describe the percentage value of the number of times a keyword or key phrase appears on a webpage as compared to the total amount of words on the page?

Keyword Density

in general, what you think of as the quality of your network connection speed when you are using your PC, Ipad, or smartphone is most influenced by which of the following?

Local tier-3 ISPs

Cat-3, Cat-5, coaxial and fiber optic cable are all examples of what?

Medium

_____ is a small, portable wireless device that provides users with a permanent Wi-Fi hotspot wherever you go.

MiFi

__________ are exchange points for internet traffic.

NAPs

which if the following is the technology that enables most mobile wallet applications?

NFC

_____ is designed to be embedded in mobile devices and can be used with mobile wallets. It is a _____ -range wireless network technology.

NFC,short

______ advertising is a sales pitch that fits into the flow of information being shown.

Native

What term does Google use to describe how important a website is based upon counting the number and quality of links to a page, using the underlying assumption is that more important websites are likely to receive more links from other websites?

Page rank

What is an affordance?

Physical property of an object that shows functionality

the transmission control protocol (TCP) addresses all of the following issues related to the transmission of data using packets switched networks, EXCEPT:

Privacy for user's message content

____________ allows manufactures to attach tags with antennas and computer chips on goods and then track their movement through radio signals

RFID

Google Analytics tracks the browser used to access a website. What term was used to describe a website that manages content based on the browser or device accessing the content?

Responsive Web Design

Which of the following is NOT true?

SEO is almost complete

What is the purpose of a PERT chart?

Schedule and organize tasks

the guidelines for provided ABP3 would be an example of which of the triple constraints?

Scope

which of the following "laws" we've discussed determines the maximum bandwidth (signaling rate) of a given type of communication media (e.g. copper cable, fiber optic,ect)?

Shannons Law

Which of these is NOT enumerated as a Motivation to Create Accessible Web Content?

To improve the reliability of technology functionality ( technology centered motivations)

The internet is a ___________

WAN

the four guiding principles of accessibility (perceivable, operable, understandable,and robust) are included in what document?

Web content accessibility guide, Version 2.0

with respect to maximum operating range, what is the correct order of the following technologies from Max to Min range?

WiFi, Bluetooth, RFID< NFC

Many experts believe_____ is the solution to the challenge of making money from social networking sites and social commerce sites.

advertising

why are there so many different physical connector types?

all of the above (the functions (serial, parallel, video ) often defines the number of signals required; different symbols, shapes and sizes improves reliability when connecting devices,; connector designs as technology demands faster communication speed)

preventing a user from entering an invalid value using excel's data validation rules is an example of what type of error prevention?

avoidance

_____________ is the most recent evolution of the modern IT infastructure

cloud computing

according to the speaker from Accenture, project management is not about lists and linear relationships, but rather involves managing what?

complex interrelationships

you were instructed not to include any personally identifiable information such as your name on your BP-3 WEBSITE to aviod validation of Ferpa

confidentiality

A____________________ system tracks all communications between the company and the customer, the purpose of each communication and any necessary follow-up.

contact management

when printing from your phone or computer to a CatPrints station, you are printing to a:

content service

What term is used to describe the percentage value of the number of times a keyword or key phrase appears on a webpage as compared to the total amount of words on the page? Keyword density What term is used to compare the number of closed sales to the the total number of website visitors? For example, if an ecommerce site receives 200 visitors in a month and has 50 sales, this term would be calcuated as 50 (sales) divided by 200 (visits), or 25%.

conversion rate

what is the domain for the following ABP3 Website?

edu

______ offer limited accessibility to the ______ of participating companies.

extranets, intranets

_____________flows involve money transfers,payments, credit card information, and authorization,payment schedules, e-payments,and credit-related data.

financial

which of the following would not be considered a "perceived affordance" from the perspective of the user?

hidden affordance

how would you describe the stakeholder role of eller's dean and the Mar/Comm Team in the project to transform the Eller College's Website into a Marketing Hub

high interest/importance,high influence

Amazon uses ____ -end CRM systems because it ______

high, recommends products to returning customers

the EcoReps dashboard installed in the residence halls are an example of what layer in the IOT model?

integrated application

what transportation infrastructure was discussed in class that guided the decision the placement of the long haul fiber optic cable infrastructure

intercontinental railroads

The web_____ the same thing as the internet.

is not

with the _______ model, cloud computing providers offer remotely accessible servers, networks, and storage capacity

laaS

eller's dean, dr. paulo goes, routinelt sends an email newsletter called "dean's Update" with information about the college to alumni and donors. Which web marketing strategy does this use?

law of push and pull

how a system works from a user's point of view is known as what type of model?

mental model

What term is used to describe the the action (i.e., location time place ect) as opposed to the data itself?

metadata

the concept of _________ is also known as utility computing or _______.

on-demand, SaaS

which of the following techniques would not commonly be used by a SMB as part of their a search engine optimization strategy?

pay-per-click

the transmission control protocal (TCP) address all the following issues related to the transmission of data using packets, EXCEPT

privacy for user's message content

what term did we use to describe customer sale generated from website lead (potential customer)?

sales conversion

_______ transmission systems can have large coverage area but their signals experience propaganda delay.

satellite

In project development, the "iron triangle" or "triple constraint" includes a project's time, resources and other dimensions of the planning process?

scope

what did the NASA project manager indicate was the greatest risk he faced in managing projects for NASA?

social and political risk

which of the following multiplexing approaches increases the total bandwidth available to users?

space division multiplexing

which of the following is NOT a listed technique to make websites mobile friendly?

structured data available on both desktop and mobile platforms

A disadvantage of a microwave transmission system is _______

susceptible to environmental interference

this website uses what type of balance?

symmetrical

which of the following is an example of using Facebook for market research?

test-market your messages. giving people 2-3 options and asking fans which one they prefer

From Don Norman's perspective, what fatal flaw does the BMW iDrive (which he descibed as a well thought out, very logical, and sensible device) have with respect its human interface?

the iDrive destroyed spatiality

Developed by the US Navy, a PERT (Program Evaluation Review Technique) chart would help a project manager understand what aspect of a project?

the project milestones and the order they are scheduled to be completed

google analytics reports include everything except what?

total monthly visits from YouTube referrals

According to the textbook,_________ is the most commonly used and widely available cable medium.

twisted-pair

Packets sent over which route will arrive first (shortest transmission time)?

unknown- can't be determined from information shown

what is the most common mistake that increases page loading times?

using huge images