PERDEV- SMART & SWOT Analysis

set challenging yet achievable goals Is it in your power to accomplish it?

Achievable

Benefits of SWOT

Knowing the competition Decision making tool Forecasting

the ability to track your progress How will you know you've reached it?

Measurable

Chances to make greater profits in the environment - External attractive factors that represent the reason for an organization to exist & develop.

Opportunities

set goals that are relevant to your overall life plan Can you realistically achieve it?

Relevant and Realistic

a planning tool used to analyze an organization's strengths, weaknesses, opportunities, and threats

SWOT analysis

write out clear, concise goals What do you want to do?

Specific

Beneficial aspects of the organization or the capabilities of an organization, which includes human competencies, process capabilities, financial resources, products and services, customer goodwill and brand loyalty.

Strength

SWOT stands for

Strength Weakness Opportunities Threats

External elements in the environment that could cause trouble for the business - External factors, beyond an organization's control, which could place the organization's mission or operation at risk.

Threats

goal has a target finish time attached

Time Bound

Characteristics that place the firm at a disadvantage relative to others.

Weakness