Post Midterm Intro to Social Media Study guide

The title of a blog post should be

Catchy

Companies are allowed to exceed the 140 character limit on Twitter. True or false?

False

Companies should be sure to follow everyone on Twitter who is following them. True or False?

False

Formal academic prose should be used when writing a company blog post. True or False?

False

The +1 button on Google+ functions exactly like the Facebook "like" button. True or False?

False

Using promoted tweets is a good way to market a new product. True or False?

False

What made social media the most transformative development in marketing thus far?

Its ability to connect customers with the company in real-time

Social media marketing primarily seeks to enhance what aspect of a product?

Its popularity

n order to access discounts and promotions from a company's Facebook Timeline, you must first ...

Like the page

Businesses leveraging LinkedIn can establish themselves as thought leaders by...

Participating in LinkedIn groups

Print media experienced a revival in 1981 as a result of what device?

Personal computer

Up until fairly recently, what medium dominated the advertising and marketing industries?

Print media

The length of a company's blog post should be aligned with

The attention span of the target market

When determining the tone of their tweets, marketers should consider

The target audience

Companies cannot use Google+ to reach out to prospects unless those prospects add the company to their circles. True or false?

True

Desktop publishing made print media more cost-effective. True or false?

True

Google AdWords was the first Pay-per-Click provider. True or false?

True

In order to be effective, tweets should be consistent. True or False?

True

Information you list on your Facebook profile can be used by companies to market their goods and services. True or False?

True

It is possible to build a following on Twitter with zero financial investment. True or False?

True

Short paragraphs are more suitable for a blog post. True or False?

True

When does Google AdWords charge a company?

When a web user clicks on the advertisement

Which tried and true marketing strategy does social media leverage on a mass scale?

Word of mouth

What element of Pinterest can help potential followers learn more about your product and company?

a compelling description

Initially, the people a company should follow on Twitter are those who...

are in a related industry

At a minimum, how many hashtags should marketers use in each of their tweets?

one

LinkedIn is most popular among businesses that market their products to ...

other businesses

In 2006, how many different blogs were on the Web?

over 50 million

Web users tend to read every word of a blog post. True or False?

False