Power of Social Media - Nissan

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My Facebook account has my position listed in my bio so anyone can see I work at a Nissan dealership. I can share or comment anything I want without it harming the dealership's reputation.

False

When posting a comment regarding your dealership, Nissan or its products on social media, we recommend you:

Identify yourself as a dealership employee (for example, #DisserNissanEmployee)

A customer posted this question to a dealership employee and the employee replied.

Inappropriate

This dealership employee posted this on their own Facebook page.

Inappropriate

A dealership employee is eager to help by letting others know of his availability and what he is up to.

NO

Posting written by a Nissan dealership employee. "I work at Disser Nissan and we have a guy, Steve, in the shop that must be well..., let's just say he's a few cards short of a full deck. You won't believe what he did..."Why is this posting inappropriate?

This employee is not respecting the rights and dignity of a coworker.

What fundamental values should you follow when posting online?

Transparency, Confidentiality, Respect

As a dealership employee, I can build my personal brand and help the dealership by retweeting their posts or sharing NNA's social content.

True

What percentage of users in 2019 accessed social media on mobile devices?

99%

What percentage report that friends' social media comments influence their opinion about cars?

87%

What percentage of digital consumers have used social media in the past month?

97%

Transparency

Disclose material connections to the company

Confidentiality

Protect information that is owned by Nissan

Respect

Recognize personal and property rights of others


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