practice for practice google ads test
These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
search
These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.
video
The likelihood that the ad will be clicked
Expected clickthrough rate
Up to how many characters can each description field have?
90
How are optimization score suggestions ordered on your Google Ads Recommendations page
by most impactful optimization
You're focused on driving phone calls to your business.
call extension
Which are the three required parts of a text ad
headline, description, and url
Which of the following can be customized with audience signals to make Search campaigns more efficient
keywords
You operate many retail stores and want potential customers to see the distance from their location to your stores.
local extension
A new suitcase company wants to attract customers to their website. In their situation, what are the benefits of using broad match?
reach customers that havent yet heard of thier brand
looking to advertise online and measure the volume of sales coming from your digital campaigns. what benefit of Google Ads could help you accomplish your goal?
results use google ads measurements tools to understand how your campaigns are preforming
If Hiroko wants to increase sales of kids' bikes by creating an end-of-the-year sale, what's the best way for her to do this?
she can create a new ad group for the end of year sale
These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results.
shopping
What is the key value proposition of Google Search campaigns
show your ads when a customer is searching for your product or service
You're interested in directing people to specific pages on your website
sitelink extension
Which ad extensions can serve automatically
sitelink, callout, and structured snippets
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
someone searching for the term black button shirt someone searching for the term i want to buy a black shirt
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
somone searching for the term black button shirt someone searching for the term i want to buy a black shirt
You want to describe the features of a specific product your business offers before customers click on the ad
structured snippets
Why do search ad extensions matter?
they increase engagement and influence and ad quality
How many ads should be implemented per ad group
three to five
How many ads should you be implementing per ad group
three to five
How closely the ad matches the intent behind a user's search
Ad relevance
How relevant, transparent, and easy-to-navigate the page is for users
Landing page experience
what is the hierchy of advertising
account campaign ad group ad
These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube
app
Which of the following is a core benefit of Google Ads automated bidding
auction time bidding
If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them
customer march relies on your own data instead of a remarketing tag
Which part of a Search ad isn't automatically generated by Dynamic Search Ads?
distription line
What are the three main factors that determine ad quality
expected clickthrough rate, landing page experiecne, and ad relevance
How does Google Ads generate responsive search ads
google ads creates them based on existing high performing ad copy
Which of the following factors is not considered by Ad Rank in its calculation?
increase the conversion rate of your landing pages
What are some of the benefits of leveraging Google Ads automated bidding strategies?
machine learing, auction - time bidding
Hiroko has reviewed all of the available automated bidding strategies,. Which one should she choose, if she's focused on conversions to increase online bicycle sales within her budget
maximize conversions
How often should you repeat the budget planning process? Select t
monthly
Which of the following factors wouldn't change an account's optimization score
renaming campaigns
Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.
true
It's best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives
true
Optimization Score is made up of over 50 recommendations to optimize Search campaigns
true
