Principles of Marketing ch. 5, 6, 7

Which type of consumer products are frequently purchased with little planning, little comparison or shopping effort, and low customer involvement?

Convenience products

In recent decades, there has been a shift in healthy eating, which affects the buyer decision process. The shift is most likely related to which of the following buyer influences?

Cultural

Which type of market segmentation has long been used in​ clothing, cosmetics,​ toiletries, and​ magazines?

Gender

When a consumer becomes aware of a new smartphone model and seeks out information about the product, the consumer is in which stage of the adoption process?

Interest

Which of the following statements regarding the business market is correct?

Many sets of business purchases are made for one set of consumer purchases

_________ involves dividing a market into smaller segments of buyers with distinct needs or behaviors that might require separate marketing strategies.

Market segmenting

A large manufacturing company needs to upgrade its computer system to include more up-to-date software for its production line scheduling. Which type of buying situation would the manufacturing company most likely be involved in?

Modified rebuy

When manufacturers launch products using their own brand names, which sponsorship option are they using?

National branding

What is the first step of the buyer decision process?

Need recognition

Which of the following statements is true regarding packaging?

Packaging can be an important part of a brand's identity

___________ show consumer perceptions of their brands versus those of competing products on important buying dimensions.

Perceptual positioning maps

A buyer's belief and attitudes toward a particular product will influence the buyer's purchases. This motivation is most related to which of the following buyer influences?

Psychological

Which brand dimensions defined as how consumers feel a brand meets their needs?

Relevance

The local university often purchases copy paper for the student computer labs. This type of purchase would most likely be considered a _________.

Straight rebuy

Which of the following statements is true regarding managing service quality?

Unlike product quality, service quality will always vary

The quality of services on who provides them as well as when, where, and how they are provided. Which characteristics of services does this subscribe?

Variability

Which of the following is considered part of an augmented product rather than that of an actual product or core customer value?

Warranty

Marketers market competitive ATV's differently than to those who use ATV's for other purposes, such as farming. On which type of market segmentation is this based?

benefit segmentation

Characteristics that are relatively unknown to marketers are unique to buyers are considered which of the following?

Buyer's black box

One problem with business-to-business e-procurement is that it __________.

can erode long-standing customer-supplier relationships

All of the following are major factors that affect the consumer buyer decision behavior except ______________

competitive

Which of the five characteristics identified in the text has an inverse relationship with an innovation's rate of adoption? As this characteristics increases, the rate of adoption is slower.

complexity

The website leftyslefthand.com markets products to left-handed consumers only. Which targeting strategy does this represent?

concentrated marketing

Dividing a market into different age and life-cycle groups segments is known as ___________ segmentation.

demographic

H2Coast, an automobile​ manufacturer, produces​ fuel-efficient hybrid vehicles that are targeted toward​ middle-income consumer groups. H2Coast most likely segments the consumer market based on​ ________ variables.

demographic

Heeltoe a boutique that caters to the footwear needs of​ women, manufactures two different lines of footwear based on the purchasing power of its customers. One product line caters to the needs of​ affluent, middle-aged​ women, and the other line targets younger professionals and homemakers. Heeltoe most likely segments the consumer market based on​ ________ variables.

demographic

The consumer demand for leather shoes directly affects the demand for leather from a shoe manufacturer. This type of demand is known as _____________.

derived demand

When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ____________.

generating person-to-person brand conversations

___________ segmentation calls for dividing the market into different nations, regions, states, counties, cities, or even neighborhoods.

geographic

Marketers who choose to segment consumers with similar needs buy who are located in different countries have chosen ____________ segmentation

intermarket segmentation

Grocers in neighborhoods with a large Hispanic population typically carry more brands that Hispanic consumers prefer than grocers in other neighborhoods. This is an example of​ ________.

local marketing

After marketers divide a market into distinct groups of buyers who have different​ needs, characteristics, or​ behaviors, they then perform​ _________________, identifying different ways to segment the market and selecting one or more markets to serve.

market targeting

Marketers of sunscreen tend to market the product more heavily in the Midwest during summer months. This group of buyers is most likely being segmented by _____________.

occasion segmentation

In business buying situations, the objectives, strategies, and procedures are important factors that affect buying decisions. These are collectively known as _________ factors.

organizational

If competitors cannot easily copy the benefit a company chooses to​ promote, that benefit is said to be​ _________.

preemptive

If a company adds a new product line to its existing portfolio, it has increased its ________________.

product mix width

The local university needs to replace all of its computers in the classrooms. Not confident it wants to stay with its current supplier, the university invites qualified suppliers to submit proposals. This stage of the buying decision process is known as ____________.

proposal solicitation

Dividing buyers into groups on social class, lifestyle, or personality characteristics is called ________ segmentation.

psychographic

A purse company's ads feature the members of a popular housewives reality show. Product sales increase significantly among the fans. From the fans' viewpoint, the housewives reality show is a(n) ______________?

reference group

________ refers to the degree to which innovation appears superior to existing products.

relative advantage

All the people involved in the buying decision in an organization are collectively known as __________.

the buying center

What determines if a buyer is satisfied or dissatisfied with a purchase?

the relationship between the consumer's expectations and the product's perceived performance

Kroger sponsors such brands as Private​ Selection, Heritage​ Farm, and Simple Truth. Kroger does not manufacture any of these products. Which type of brand sponsorship is Kroger​ using?

A private brand

Which of the following defines a product?

A product is anything offered to a market that might satisfy a need or want

____________ refers to the practice of including ethnic themes and cross-cultural practices within a company's mainstream.

A total market strategy