Principles of Marketing - Chapter 5 Video Assignment: Goodwill Understanding Consumer and Business Buyer Behavior

3) The video suggests that a key challenge for Goodwill's marketers is to change the view of many consumers that secondhand stores are musty, low-class operations with poor-quality merchandise. This exemplifies the psychological concept of __________, which is the process by which people select, organize, and interpret information to form a meaningful picture of the world. a.motivation b. personality c. perception d. beliefs e. attitudes

Perception

2) According to the video, Goodwill has often had to cut prices due to poor ______ conditions. a. social b. technological c. political d. cultural e. economic

Economic

1) Goodwill adapts its store formats and merchandise plans to match the innovativeness and disposable income of shoppers in nearby neighborhoods. For instance, customers of its boutique store in the Haight-Ashbury neighborhood of San Francisco are more likely to demonstrate greater __________ for trendy fashions. a. extensive information search b. motivation c. cognitive dissonance d. greate rate of adoption e. an evaluation of alternatives

Greate Rate of Adoption

5) According to the video, Goodwill adjusts its merchandising and store formats in Northern California to better match the __________ of individuals living within those neighborhoods, as expressed by their respective daily activities, interests, and opinions. a. personality b. lifestyle c. reference group d. social class e. culture

Lifestyle

4) According to the video, some individuals living in trendy neighborhoods choose to shop at Goodwill boutiques in order to find fashionable clothing and "shabby chic" furniture. According to Maslow's theory of __________, such shoppers are likely seeking to satisfy social or esteem needs. a. personality b. attitude change c. perception d. motivation e. learning

Motivation