Professional communication

Encoding

-is the process of transferring information one wants to communicate into a form which can be sent, received and understood -putting thoughts into a symbolic form. -Examples in digital communication include; writing a blog, writing and producing a television or radio show, designing and creating a website -success depends on the ability to relate information and reduce confusion

Internal noise

Actions or thoughts within the receiver which disrupt the receivers ability to understand the message

Radial

All elements spread out from a center point

Design elements

Are the basic components used a part of any composition a publication include the following: text, graphics, headlines, color, white space.

Color

Can be used in the visuals, text and background of a publication -draws a readers attention -can have a physiological effect on the reader -add a visual stimulus to publications -should be based on the intended message an image of the publication -should not be overused, NO more than FIVE colors should be used on one page

Orange

Determination, fascination, encouragement

External noise

Distractions such as sites or sounds which distrust the message

Red

Energy, power, passion

Digital media products

Enhance communication with the use of technological devices allow for constant communication -people are continually, sending and receiving messages and gathering and interpreting information -change the way people access and share ideas and information

Green

Growth ,harmony, freshness, health

Graphic design concepts

Include the following: Balance, proximity, alignment, consistency, contrast

Media selection

Involves deciding what words and symbols will be best conveyed the message such as: spoken words, written words, color, still pictures, motion pictures.

Font

Is a specific size and shape of the typeface. -is a combination of typefaces defining the family wait and style of the text. -should be clear and easy to read. -should be limited in one publication, NO more than FOUR fonts.

Style

Is a variation of font includes the following: italics, underline, bold. -can be used to emphasize words or phrases. -however over you can be a distraction or decrease readability

White space

Is also referred to as negative space or blank space -refers to the portions of the page or publication which are unused -is the space between the graphics, text another elements including: margins line spacing, etc. -does not have to be white -it is whatever the background color is -is an important element in creating a -desirable layout because it allows for the following: -readability, -Balance, -flow

Noise

Is any unplanned static or interruption during the communication process -can cause a message to be different then the sender intended -is not just sounds-anything which interferes with receiving understanding the message is considered noise examples) shorthand which is not clear to the receiver, preconceived opinions, advertisement clutter

Photo editing

Is applying any sort of alteration to a photograph or image. Capabilities include: -altar in color, -cropping slicing in merging images, -sharpening and softening, -adding special effects (distortion, texture, etc.) is typically done using software including: adobe Photoshop, picasa, gimp.

Nonverbal communication

Is most notably body language or pictures

Digital communication

Is the ability to create and transmit a message using different technology devices, including: -Radio -television -telephone -cell phones: SMS or text messaging -computers: Internet websites, email, PowerPoint, etc. Has the background which includes the following inventions -Telegraph -teleprinter -The Internet Can be used for - business meeting environment -educational purposes -government interactions -personal uses

Size

Is the area occupied by text or image. - in digital design is defined by the following terms: Picas(pc) Milimiiters (mm) Point(pt) Centimeters(cm Inches(in)

Graphic design

Is the art process used to; announce or sell something, amuse or persuade someone, explain a complicated system. -Uses a variety of communication tools in order to Petray the message -includes the following mean tools; image, topography, -and can demonstrate process

Proximity

Is the location of items in relation to one another -can the terminal describe relationships between elements - is one of the easiest ways to get a production and organize feel and create a visual structure

Master template

Is the page design pattern used as the basis for creating other pages of production. -contains layout, background format, theme colors, fonts and effects -allows the designer to place elements once and change details such as text without having to create each page individually. -can be used in the following Microsoft office programs: -PowerPoint -Publisher - Word -Excel - access

Receiver (audience or destination )

Is the person or party receiving the message -can also be called the audience or destination -my or my not interpret the meaning of the message the same way the sender intended it to be interpreted -examples include) blog readers, television viewers and radio listeners, Internet shoppers

Sender

Is the personal party sending a message to another person or party -can also be called a source of communication -need to be sure the information is useful in accurate -examples of digital communication include; bloggers, television, radio broadcast, creators the websites

The headline

Is the phrase or sentence which attracts the readers attention to a particular product, service or IDea. -is usually distinguished by its: contrast, size, special interval. -Grab the readers attention -convinces the reader to study the publication -directs readers to illustrate an text -Attracts a specific target market -should be creative in brief -inspires emotion: curiosity, laughter, thoughtfulness, nostalgia etc.

Layout

Is the plan or design concerning the placement of design elements. Is effective when it: -is easy to read, -is pleasing to the eye, -the best specific message, -is organizing meaningful

Video editing

Is the process of altering video to create a new work. -allows for rearrangement, color changes, filters, transitions, effects in more - is typically done using software including: -cyber link power director - Corel video studio pro - Adobe Premier elements - Magix movie edit pro - roxio creator

Decoding

Is the process of assigning meaning to words and symbols to form the message back and Into thought -The direct opposite process of encoding • in digital communication is also known as an action a computer performs to convert an electronic signal or code into plain text •Examples include) reading a blog, watching television or radio show, examining the website

Feedback(response)

Is the set of reactions and acknowledgment the receiver displays after receiving a message -can also be called the response -refers the part of the receivers response which is communicated back to the sender -shows the receiver has understood the message

Message

Is the set of words and symbols the center transmits -include all information to be communicated -can be expressed verbally or nonverbally -digital form is often verbal

Balance

Is the way to production lines, shapes, colors and textures are arranged -directs the viewers eyes -should be symmetrical, asymmetrical or radial -is commonly achieved using the rule of thirds - Break an image into thirds horizontally and vertically so the picture has nine parts (redlines) -focal points should be at the intersection (green dots)

Manuscript

Is the writing any book, article, or document before it's printed

Text

Is used for any wording of anything written a print. -makes up the following: running text, headline, body copy

Manuscript editing

Is used to correct errors and prepare text for typesetting a printing in the publication. Includes: -editing -proofreading Should correct mistakes such as: -spelling, grammar and punctuation errors -repeated words and phrases - undefined and improperly use words

Yellow

Joy, happiness, intellect

Editing

Just performed in order to: -remove unwanted material -shorten or resize the material - create a flow - add graphics, music and Or effects

Semantic noise

Misinterpretation of the message

Symmetrical

One side matches the other

Typeface

Refers to a set of characters with the same design. -includes characters such as: letters, numbers, symbols, punctuation marks.

Media

Refers to channels through which the information moves from sender to receiver -include the following digital devices; radio, television, telephone, computers, cell phones

Contrasts

Refers to the combination of arrangement of varying and opposite design elements -is accomplished by using different sizes, colors, fonts etc.

Alignment

Refers to the lining up or arrangement of text and graphics on the page - is achieved by positioning text your graphics the following ways: -flush left, -flush right, -center, -fully justified

Consistency

Refers to the unchanging look and feel of a production across all pages -can be created through the use of colors, fonts or graphics -should make navigation easier for the reader -can be accomplished by using in accessible and effective page as a master template -navigate, and graphic design terms is the direct got a move of yours are in a particular direction

Body copy

Refers to the written material or text of a publication. -do you tells the information, explanations or purpose of the publication -is the most straightforward way to get the intended message to Readers -should be located beneath the headline in most cases -should be directed and simple -must appeal to the senses -should explain the who, what, where, when, why and how of the publication - should flow to increase readability and be easy to follow

Media selection

Requires consideration of the following factors; The medias availability, the opportunities in media present for feedback, how much noise associated with the media

The intended audience

Should be identified and considered by the center before attempting to send a message including factors such as; -size of the audience, existing attitude of the audience, amount of knowledge and experience the audience has with the topic. Should affect the message, including factors such as: words and symbols used in the message, media used to transmit message, accessibility a message.

Asymmetrical

Sides do not match: balance is achieved through tricks of the eye

Layout design

Tips include: -consider the relationship between size in proximity of each item, -balance the way of pictures and text, -divide the page into thirds, -use repetition in similar design patterns -Match the layout to the publication, -allow for a wider margins and reports, -use master template when needed

Blue

Trust, loyalty, faith

The color wheel

is a useful tool in determining which colors to use in a production - it's in creating a variety of colors schemes - each color scheme can give the message a different style, -color schemes are used to make the message more appealing to the reader

Verbal communication

is expressed in language, spoken or written