Propaganda Section D
Newspaper ad: "One million more TV's were sold this year than last."
0 No Technique
Please do not withdraw from Korea. With those big, powerful nations around us threatening, our small ill-prepared military doesn't stand a chance.
1 Appeal to Pity
Prestige? The Christian Missions provide food, shelter, and clothing for homeless children all over the world. During this Christmas season, don't forget those less fortunate than you. Give to the Christian Mission Fund.
1 Appeal to Pity
Tenant to landlord: "I cannot pay my rent because I was laid off last week. Now I find out that I need a $10,000 operation. I want to live another year. Please give me an extension of my loan."
1 Appeal to Pity
Fred: "Want to go to Sarah's party tonight?" Nerd: "Of course. Does Sarah want me to bring anything?" Fred: "No, I told her I'd bring some dip."
3 Appeal to Ridicule
You have been told many times to enter this classroom quietly. Surely, after this much time has passed, you can learn to master this mundane skill that even a less intelligent vertebrate could master in a short period of time. After all, intelligence is the main characteristic that makes mankind superior in the animal kingdom.
3 Appeal to Ridicule
Join the elite. Invest in Audubon Resort Hotels.
4 Appeal to Prestige
A recent automobile advertising campaign states that Americans deserve a car of their own and encourages them to buy their car - "made in America, by and for Americans."
5 Appeal to Prejudice
Did you see Bush in his Vice-Presidential debate with Geraldine Ferraro? He gushed out emotions more than she did, and she's a woman! There's no way I'll vote for Bush for President.
5 Appeal to Prejudice
Telephone company ad: "Reach out and touch someone."
7 Folksy Appeal
If you value freedom, you'll help fight Communism.
9 Appeal to Practical Consequences
Your government will either meet our demands or meet our guns.
9 Appeal to Practical Consequences
Pity for other human beings is a trait of human character that should be cultivated. Have you investigated the occurrence of pity among lower animals?
0 No Technique
Seven out of ten Americans do not get enough calcium. New Super Citrus contains more of this nutrient than milk. If you aren't giving your children Super Citrus, you may be depriving them of the calcium they need for their growth.
0 No Technique - Not Appeal to Practical Consequences
Biafrans are starving! Send your dollars to Harry's Help Ship, P.O. Box 3271, Grand Central Station, New York, New York."
1 Appeal to Pity
Boy who wants to play baseball: "Mother, I've been studying awfully hard. Can I go out and get some relaxation now?"
1 Appeal to Pity
Could you look into the sad, proud eye of this poor girl and say, "No, child, I will not help you?"
1 Appeal to Pity
Did you see the pathetic picture of all those starving children on TV last night? Let's all join the movement to collect money to fight hunger in Africa.
1 Appeal to Pity
I'm sorry I didn't pay my bill on time, but I was in the hospital with a serious heart ailment.
1 Appeal to Pity
Mother, I can't clean my room. I've got to study for that algebra test. If I get a poor grade, I'll just die.
1 Appeal to Pity
Mr. Scrooge, my husband certainly deserves a raise in pay. I can hardly manage to feed the children on what you have been paying him. And our youngest child needs an operation if he is ever to walk without crutches.
1 Appeal to Pity
My cat had kittens and I was up all night helping her. That's why I didn't do my homework and why I don't deserve an F for the day.
1 Appeal to Pity
Ad: "An aircraft carrier may be a very big ship but it's also a very small airport. Over the past few years, the Navy's planes have grown more and more complex. A lot more maintenance checks had to be made and a lot more men and equipment were needed to make them. All this took more time and more space. The trouble is - on an aircraft carrier you never have enough of either. The advantage of Wheelright computer systems is that they save on both."
10 Passing from Acceptable to Dubious
Ad: "Boys, you all know girls love sentimental favors. They enjoy such trinkets as charms, letters, cards, perfume, and candy. Valentine's has the best candy in the world to offer to your girlfriend at any time."
10 Passing from the Acceptable to the Dubious
Athletes generally use more energy than non-athletes. The more energy one uses, the more calories he is likely to use. It is important that everyone have a balanced diet, regardless of the amount of energy he uses. Therefore, you and yours will benefit from the balanced menu provided at the Greasy Spoon Restaurant.
10 Passing from the Acceptable to the Dubious
Clothing for your baby should be roomy and loose, not tight and binding. It should have snaps rather than buttons to make it easier to dress your infant. It should be machine washable and non-shrinking. Mervyn's has a whole department of excellent baby clothes.
10 Passing from the Acceptable to the Dubious
Computers are everywhere! Many colleges are requiring their students to have their own computers. Buy your preschooler a Training Computer today so that the best colleges will accept him tomorrow.
10 Passing from the Acceptable to the Dubious
Everyone gets older everyday, and most people celebrate their birthdays. Shop at Neal's Novelties for your party favors.
10 Passing from the Acceptable to the Dubious
Everyone likes to be warm on those cold, winter days. Everyone likes to look stylish when he arrives at the office. Shop at Luther's for your new London Fog jacket.
10 Passing from the Acceptable to the Dubious
How will your kids measure up against the kids next door? Uncomfortable as the idea is, this is the time to face it. Everyone wants more for his children. And your children will have to compete as you're competing now in the adult world. That's one of the biggest single reasons why so many families have Encyclopedia Brittanica in their home.
10 Passing from the Acceptable to the Dubious
It is important to the free world that the number of nuclear weapons be drastically reduced, that conventional forces reflect defensive, and not offensive, needs, that political stability be established in as many nations as possible. It is essential, therefore, that the U.S. be willing to scrap Star Wars in order to achieve these aims.
10 Passing from the Acceptable to the Dubious
Johnny wants to know what's beyond the moon. He wants your help. He's groping towards his future. His mind is reaching out; he's hungry for knowledge. For every question answered, he has dozens more waiting to be asked. And so much depends on your answers, parents. You can assist him by buying the Hamilton Children's Encyclopedia.
10 Passing from the Acceptable to the Dubious
Our children's education is very important. Our nation deserves only superior adults running its government and businesses. So with the future of our country in mind, send your child to Noseinaire Academy.
10 Passing from the Acceptable to the Dubious
A politician seeking to raise money from a group of community people: "It is my pleasure to be here today with such a distinguished group of professionals who are so clearly the keystones to the success of this community."
2 Appeal to Flattery
Based on our good relations with you as a preferred customer, it gives us great pleasure to inform you that our bank has approved an unsecured line of credit through our Automatic Check-Credit Plan, in the amount of $500, available to you upon signing the enclosed application and loan agreement form and returning it to us.
2 Appeal to Flattery
Do you want to feel and look like a million for only $9.99? Hanes has created the perfect pantyhose, designed to accent all those graceful bumps and curves.
2 Appeal to Flattery
Plastic surgeon to patient: "Your nose bob operation was so successful that you could be a magazine model. Don't you want to schedule your face lift next?"
2 Appeal to Flattery
Saleslady to customer: "The fake pearl earrings are lovely but the genuine pearl ones give your face a radiant glow."
2 Appeal to Flattery
This special New Book offer is being made only to those of our customers who have indicated quality taste in previous New Book selections. You are one of these choice customers.
2 Appeal to Flattery
As a Vice-President Hubert Humphrey makes a good drugstore clerk, as he was as a young man.
3 Appeal to Ridicule
If you're tired of following that dull crowd and living in those sardine cans they call apartments and condominiums, then leave those senseless traffic jams behind and come to delightful Walden Gardens.
3 Appeal to Ridicule
Miss Jones, upon being asked a difficult question by a rather unintelligent student in the class and not knowing the answer, replied, "Susan, I'm surprised at you. I always suspected you were stupid, but to show it off in class is really too much." She then went on to the next question.
3 Appeal to Ridicule
Oh, her! I wouldn't vote for her if you paid me. She completely monopolizes a conversation. It's not that her vocabulary is so large; it's just the rapid turnover in her mouth. What she needs is a yappendectomy.
3 Appeal to Ridicule
Please don't waste my time asking such a silly and useless question.
3 Appeal to Ridicule
Republican ad: "Vote for Democrat Hubert Humphrey, one-time druggist. Tranquilizers and headache pills for every domestic ailment."
3 Appeal to Ridicule
Unfair? Unjust? Untrue? Yes, in part you are right about my article. Apologies are due the tables at Sergeants Restaurants. I thought they were plastic but in all honesty and embarrassment, after checking them out, the tables at Sergeants are wood. Real wood. First rate wood. The deep layer of polyurethane fooled me.
3 Appeal to Ridicule
Ad: "Switch to Satinsmoke, the thoroughbred of pipe tobaccos, used by the owners of all winners of the New York Derby."
4 Appeal to Prestige
Among the graduates of Harvard are a Supreme Court Justice, several presidents of large corporations, and 22 presidents of major universities. We think your son would do well to enroll here at Harvard.
4 Appeal to Prestige
Be the first kid on your block to own a code ring! Send $3 and ten cereal box tops immediately.
4 Appeal to Prestige
Be the first one in your neighborhood to have a Watchman pocket television. Buy quickly.
4 Appeal to Prestige
Cologne ad: "British Sterling: It will make you a legend in your own time."
4 Appeal to Prestige
Magazine ad for Botany Men's Suits: "George Cabot Latham is a leading collector of objects of art. His collection includes antique silver sculptures, like the one he is holding. He also takes pride in his collection of Botany suits. They have been created specifically for men of superior tastes."
4 Appeal to Prestige
Number One is Ford Pickups. First in sales. First with Hi-Tech features. First in value. Best-built American trucks seven years running.
4 Appeal to Prestige
One word distinguishes the American Express card from all others - membership! And membership has its privileges.
4 Appeal to Prestige
Yes, I know that the Dell and Gateway computers seem to offer better quality at a cheaper price. But I just wouldn't feel right about not picking the top of the line. We have to buy IBM.
4 Appeal to Prestige
You'll be looked up to when you look your best. That means a Stetson hat, Hickey-Freeman suit, and Florsheim shoes. We have them all.
4 Appeal to Prestige
I cannot see how you can enjoy that piece of music. Why, it was a favorite of Hitler's.
5 Appeal to Prejudice
Men, this proposal comes from the management of this factory. I think this is reason enough for you to be suspicious of it.
5 Appeal to Prejudice
Taxes must never be used to support parochial schools. Should you and I support Catholicism? Never!
5 Appeal to Prejudice
The amendment may sound acceptable, but look at who's presenting it. Senator Fullbite is the most notorious left-winger in Congress. He must have some plot that's not immediately apparent. We conservatives have to block him.
5 Appeal to Prejudice
Ad for a car dealership: "We're overloaded, and more cars are coming in. They've got to go. Make us an offer."
6 Bargain Appeal
Ad: "Why pay $50 for a Cabbage Patch Kid when you can get an exact copy, made in Korea, from our warehouse?"
6 Bargain Appeal
All Texaccon stations in the area give a discount for paying cash. You won't find this deal anywhere else.
6 Bargain Appeal
Buy Zoom-Zoom gas and play the exciting new game "Pic-a-Win" for free. Win valuable free prizes!
6 Bargain Appeal
Former President Bush says, "Hamburger is 66 cents a pound. Stop-n-Shop's price is 17 cents per pound less."
6 Bargain Appeal
The TRA Fund Raiser Loan from First Federal Bank lets you use our money to open or fund your I.R.A. You get a refund or reduction on your Federal taxes right away, and come out dollars ahead - usually hundreds of dollars ahead.
6 Bargain Appeal
You will have no more need to hire high-cost professionals for those around-the-home repair jobs. With this amazing 106-piece Socket Wrench and Tool Set you will save year after year by doing it yourself.
6 Bargain Appeal
Ad: "For over 100 years, Dillard's has catered to its special customers - you, our Gotham City neighbors. Continue the family tradition of shopping at Dillard's this Christmas."
7 Folksy Appeal
After a hard day's work in Jack Daniels country, folks unwind with checkers and lemonade. Our old-time distillery is located here in Lynchburg, Tennessee, in a county where folks know how to relax and enjoy life.
7 Folksy Appeal
Bring your gal and come on down to Bob's Drive In for carry outs and cokes. We pride ourselves on having the coziest and chattiest place in town.
7 Folksy Appeal
Card sent through the mail: "There's been a change. Jim Martin, your old Buick Wrangler, has joined the Curt Sole Wagon Train. Would be obliged if you'd stop by and buy your next car from an old friend, the Old Wrangler!"
7 Folksy Appeal
Elect Roemer Governor and he'll be your "Buddy" in the state capital.
7 Folksy Appeal
Harry Jones is 70, but he's still full of vim and vigor. You see, Harry is the president of the Tendermoor Mattress Company, makers of the world's best mattresses. So he sleeps good nights. Every mattress made in our factory is made just like Harry's. Exactly. We figure if it's good enough for Harry, it's good enough for you.
7 Folksy Appeal
If you want home-style food and a friendly atmosphere at real, down-to-earth prices, then you're Wendy's kind of people.
7 Folksy Appeal
Ad: "Cut your work in half as millions of others do. Ease cleans and waxes at the same time."
8 Join the Bandwagon Appeal
Ad: "My cat even purrs when she's eating CalKlan. More cats are eating CalKlan cat food than ever."
8 Join the Bandwagon Appeal
But, Mom! I've simply got to have those Sassoon jeans! Nobody's wearing those creepy plain pockets any more. Everyone will laugh at me. I know they are $20 more, but you've got to give in.
8 Join the Bandwagon Appeal
Dear Santa, Please bring me a Teddy Ruxpin Talking Teddy Bear just like the ones all my friends are getting. Love, Betty
8 Join the Bandwagon Appeal
Everybody else in the dorm is on strike against the food! What's the matter with you?
8 Join the Bandwagon Appeal
Mom, may I have $50 for a pair of those freaky bellbottoms? I want to be different - just like everybody else.
8 Join the Bandwagon Appeal
More people watched CBS News with Dan Rather on election night than any other station. Watch CBS too and find out why.
8 Join the Bandwagon Appeal
The rush is on for tickets to the Steelers-Tampa Bay game. When are you going to get yours?
8 Join the Bandwagon Appeal
The tide of teachers is moving swiftly from the Classroom Teachers Association to the United Teaching Profession. Don't be the last one in your department to make the switch.
8 Join the Bandwagon Appeal
"Displays of clothing, shoes, and other merchandise on Main Street sidewalks have given the downtown strip the look of a 'Turkish market,'" stated the city council President. "We on the council must address the problem of sidewalk selling on Main Street or we can kiss the quality of life in our city goodbye."
9 Appeal to Practical Consequences
Ad: "The Flame-Gun snow remover is the fastest way we know to clear away ice and snow. It saves work. It may save your heart. It is lightweight and easy to handle!"
9 Appeal to Practical Consequences
Don't smoke. The Surgeon General has determined that cigarette smoke is dangerous to your health.
9 Appeal to Practical Consequences
I'm afraid to attend any meetings of the Sandinistas. Too many innocent citizens have been shot or arrested by the police for simply associating with a Sandinista.
9 Appeal to Practical Consequences
In the state of Indiana, the penalty for first offense possession of marijuana is a minimum of six months and a maximum of five years in the state penitentiary. Is it worth it?
9 Appeal to Practical Consequences
Israel to the United States: "You cannot withdraw your military support to us. If you do, the powerful Russian forces will take us over, and you will lose your control over the Middle East and all its oil forever."
9 Appeal to Practical Consequences
It is imperative that the earnings tax be approved. Without it, there will have to be massive cuts in essential city services. The poor and the elderly, the two classes of people who can least afford further deprivation, will be most affected by these cuts.
9 Appeal to Practical Consequences
Mercury Morris, the football player, received a minimum 15-year prison sentence for dealing in cocaine. John DeLorean lost his entire automobile business partly because of cocaine. Tell me, is it really worth that much to you?
9 Appeal to Practical Consequences
Note in workers' pay envelope: "The property tax bill is to be voted on next Tuesday. If passed, it means that wages will not be increased for one year."
9 Appeal to Practical Consequences
President Clinton must clear up this Whitewater mess as soon as possible. Otherwise the Democratic Party will be soundly defeated in the next election.
9 Appeal to Practical Consequences
President of the company: "Just how would you suggest improving the performance of our sales force?" Sales manager: "That shouldn't be very hard. All our men have families; they all need their jobs. I'll simply tell them that the returns for next month will have to be up by 14% and that any man failing to show such improvement will be dismissed at once."
9 Appeal to Practical Consequences
The key issue in the balloting of the rank and file on the labor contract was to reach a settlement, and the union representatives were working hard to bring it about. They warned of a long and bitter strike if it were turned down.
9 Appeal to Practical Consequences
Vote for the Republicans! A Republican vote means lower taxes, more jobs, less inflation, and a higher standard of living.
9 Appeal to Practical Consequences
We're talking about Communists, Joe. You know, given the chance, Communists would destroy everything we believe in. We must confront them at every opportunity.
9 Appeal to Practical Consequences
You must vote for David Seed for tax appraiser. His opponent Michael Mush promises that he will raise property values to about 1 1/2 of their present value. You will owe much more in taxes.
9 Appeal to Practical Consequences
Your community will save thousands of dollars per year for ambulances. Your sick will be cared for quickly. It will be convenient to visit your loved ones. Contribute your share to the new St. Luke's Community Hospital Fund.
9 Appeal to Practical Consequences