PSU-CH.19

As new technologies have emerged, the variety of available channels of communication has grown dramatically. Discuss the new technology-enhanced channels for public relations and how they have affected the discipline.

- the new technology-enhanced channels for public relations include internet related vehicles like, blogs, moblogs, vlogs, e-mails, social networking, podcasts, cell phones, personal digital assistants etc. -They have affected the discipline by benefitting smaller businesses because they can reach as many people as the larger business by using the internet -large businesses use the media to bolster its tarnished public image and all businesses are using the internet to promote their products, image, and various social issues.

How is the public protected through government regulations?

-Controlling businesses use of media (advertising used to promote the organization must meet ethical expectations) -The FTC is entrusted with ensuring that honesty and fairness are found in company advertising -FCC manages interstate/international communications (checks ads, profanity, etc) -SEC monitors the release of info to stockholders -Other things that are monitored by the gov are: consumer product info (fuel milage, safety, etc) and environmental issues

Define the general public. How do firms and the public affect one another?

-General public: an organizational stakeholder composed of individuals and groups found in society. -public not share same views as firm -Firm can affect public's values, attitudes and actions through various communication channels (tv, billboards, internet, blogs). The firm's responsible actions can enhance the quality of life for members of the public, so too can its hazardous behavior place the public at risk.

Why do firms create public relations departments? Outline the structure and activities of a typical department.

-To manage the firm's public image and its relationship with the public -Media relations, crisis management, employee communications, online communications, reputation management, public affairs/governmental relations, issues advertising, monitoring blogs, writing blogs

What steps must an effective crisis management plan include?

GCUDF -Get ready before the crisis hits -Communicate quickly, but accurately -Use the internet to convey public affairs message to minimize public's fears -Do the right thing -Follow up and make amends to those affected

What new challenges emerge when public relations strategies take on a global perspective?

SLRDNM -Sensitivity to cultural disparities Language barriers Religion barriers Differences in the ideas of ethics Need sufficient funding Must ensure that sufficient funding is allocated