Public speaking ch 12
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To make your speech clear and understandable, use words with which the audience will be
Familiar
Which of the following is the most likely to weaken the credibility of a speaker?
Using language inaccurately
a word's literal meaning
denotative meaning
Why is it important for speakers to use clear language?
-Because you can't assume that a word familiar to the speaker is familiar to the audience -because audiences must be able to understand ideas immediately -because audiences can't take the time to look up an unfamiliar word
words that refer to tangible objects are blank words, while blank words are used to refer to concepts or ideas
Concrete; abstract
