quiz 1 chapter 4

Ride-sharing firm Uber made $12.97 billion in revenue in 2020 and posted a $6.6 billion loss. However, the firm settled a lawsuit with autonomous driving firm Waymo by paying $251 million after it was discovered Uber jumpstarted its self-driving car program using trade secrets belonging to Waymo. What percentage of Uber's revenues does the lawsuit represent?

1.94%

Refer to the scenario below to answer the following question(s). Beth Williams works for a marketing research company in Chicago. Her current research involves finding the market potential for a client's new line of sports apparel. Given her objective, which of the following types of research is the most suitable for Beth?

descriptive research

Behavioral segmentation involves measuring brain activity to learn how consumers feel and respond.

false

Today's dynamic customers and markets call for marketing information approaches that are all of the following EXCEPT

just gather a lot of information

when reporting the findings, researchers should do all EXCEPT ___

present a faulty interpretation of the findings

Which of the following refers to a sample in which every member of the population has an equal chance of selection?

simple random sample

The marketing department of a reputable firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats. Which of the following would help the firm achieve its objectives?

strategic planning

Big data refers to the huge and complex data sets generated by today's sophisticated data generation, collection, storage, and analysis technologies.

true

Data ages quickly

true