Quiz 10 Chapter 14 "Marketing and the Customer Relationship"

If we segment a market geographically, which of the following measures will NOT apply?

Value

Which of the following is the goal of using CRM software?

All of these answers: *Entice former customers back Correct! *Reduce the costs of marketing *Retain the customers the company already has

Which of the following is NOT included in the value a firm delivers to its customers?

All of these are part of value: *Product benefits *Reputation of the organization *Technological characteristics

If we segment a market by demographics, which of the following measures will be used?

Average income

Which of the following eras was NOT part of the evolution of marketing?

Buying era

Which of the following functions must be performed to implement the marketing strategy?

Form a target market

The four P's of marketing are:

Price, Product, Place, Promotion

The following attributes describe which type of segmentation: personality, values, and lifestyle?

Psychographic

Which one of the three forms of marketing has been most changed due to technology?

Relationship marketing

Which one of the following best explains the relationship between the marketing concept and market concept?

The market concept is used to fulfill the goals of the marketing concept