Quiz 13 MTSM

In which way did travel agent Contiki use social media infleuncers to increase awareness among 18-35 year olds?

Invited them on a trip around the world and had them document the trip.

Which of the following is NOT a benefit of influencer marketing with social media?

Less credibility

Influencer marketing is the fastest growing method to attract new customers.

True

The majority of Teenage YouTube subscribers trust influencers opinions over traditional celebrities.

True

On average, brands earn _____ for every $1 spend on influencer marketing.

$6.50

Which of the following are characteristics of a good influencer?

All of these options

Which of the following are influencer personas types?

All of these options

Which of the following are ways brands can use influencers?

All of these options

What is the first step in creating a social media influencer marketing strategy?

Establish your goals.

A social media influencer is ______

someone who exerts his or her influence through social media