quiz 3

Key corporate social responsibility (CSR) stakeholders typically include all of the following: the firm's employees and their families customer groups members of the community the environment the firm's partners and competitors a. true b. false

true

The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of A. Internal, controllable marketing issues B. Issues that don't even need to be C.discussed in ethical firms D. Marketing issues but not ethical issues E. Marketing ethical issues F. Ethical issues but not marketing issues

D. Marketing issues but not ethical issues

When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming a. Ethical human beings b. Conscious marketing c. Profitable d. Successful e. Recognized

b. Conscious marketing

According to one definition, CSR can be described as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line. The triple bottom line includes _________________________ performance. a. economic, social, and environmental b. economic, social, and political c. financial, economic, and social d. social, environmental, and political e. financial, social, and environmental

a. economic, social, and environmental

Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for children with disabilities. The letter writer is critical of a banner displayed at the event with the logos of alcoholic beverages and Hisaoki's company name. Hisaoki never considered that this problem might arise. Hisaoki's company failed to a. identify issues. b. promote the firm's corporate social responsibility efforts. c. analyze the needs of the industry. d. brainstorm and evaluate alternatives. e. choose a course of action.

a. identify issues.

Most big box retailers regularly move products from one aisle to another. They also put personal care products in the pharmacy area, many aisles away from the grocery products. They do this because consumers who spend more time walking through the store are likely to buy things they hadn't planned to buy, or make a. impulse purchases. b. limited problem-solving decisions. c. extended problem-solving decisions. d. ritual consumption purchases. e. affective alternative decisions

a. impulse purchases.

The ________ for natural skin care company Burt's Bees is to "create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you." a. mission statement. b. market analysis c. company description d. financial plan e. executive summary

a. mission statement.

When Walmart issued new standards for livestock products that were raised on food without antibiotics or artificial growth hormones, it considered multiple ________, including the ranchers that supply the food, its customers, and animal welfare groups. a. stakeholders b. investors c. marketing executives d. bankers e. corporate shareholders

a. stakeholders

The Golden Rule test asks the question, "Would I like to be on the receiving end of this action and all its potential consequences?" a. true b. false

a. true

________ entails a sense of purpose for the firm that is higher than simply making a profit by selling products and services. a. Corporate social responsibility b. Conscious marketing c. Triple bottom line d. Marketing analytics e. The four Ps

b. Conscious marketing

Consumers use and process different aspects of advertising or messages. ________ yields greater attention and deeper processing, and leads to strong attitudes and purchase intentions. a. An external locus of control b. High involvement c. Low involvement d. Differential content e. Internet advertising

b. High involvement

Conscious marketing encompasses all of the following overriding principles except a. Recognition of marketings greater purpose b. Recognition of the companys bottom line c. Consideration of stakeholders and their interdependence d. The presence of corporate leadership, creating a corporate culture e. The understanding that decisions are ethically based

b. Recognition of the companys bottom line

What is the most basic corporate social responsibility to employees? a. To ensure the highest pay for b. the work performed b. To ensure a safe working environment c. To ensure all potential conscious marketing issues are raised d. To assess each employee's level of confidence e. To ensure the firm primarily serves the community In surrounding neighborhoods

b. To ensure a safe working environment

All of the following are questions posed in the ethical decision-making metric except a. Would I want to see this action described on the front page of the local paper? b. Will this action help advance my career? c. Would the person I admire most engage in this activity? d. Can I give a clear explanation for my action? e. Will I be able to look at myself in the mirror and respect what I see?

b. Will this action help advance my career?

All of the following statements regarding corporate social responsibility are true except a. firms believe that they have legal and economic duties in addition to responsibilities to society. b. a firm's responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders. c. CSR can be defined as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line. d. today, virtually all large and well-known companies engage in some form of CSR. e. CSR actions are not mandated by law.

b. a firm's responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders.

In the ethical decision-making metric, the question that asks "Would I want the person I admire most to see me doing this?" applies to the a. publicity test. b. admired observer test. c. moral mentor test. d. transparency test. e. person in the mirror test.

b. admired observer test.

Kia has to decide which college to attend. This is the most important, riskiest, and most expensive decision she has ever made. She will be engaged in a. low-involvement decision making. b. extended problem solving. c. habitual decision making. d. prepurchase dissonance. e. limited problem solving

b. extended problem solving.

Setting high customer expectations is a good strategy that will help avoid customer dissatisfaction in the long run. a. true b. false

b. false

Before flying, Jorden researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and follows the pilot and crew as they come through the airport. He has no experience as a pilot or airplane mechanic. Jorden probably has a misguided sense of his a. postpurchase dissonance. b. locus of control. c. reference group identification. d. attribute sets. e. social risk.

b. locus of control.

A(n) ________ is a need or want strong enough to cause a person to seek satisfaction. a. locus of control b. motive c. attitude d. perception e. learning curve

b. motive

Generally, people buy one product or service instead of another because they a. want to get the lowest price possible. b. perceive it to be the better value for them. c. prefer to avoid doing extended problem solving. d. have conducted a thorough internal search for information. e. are unaware of key determinant attributes.

b. perceive it to be the better value for them.

The ethical decision-making framework includes all of the following steps except a. identify issues. b. promote the firm's corporate social responsibility efforts. c. gather information and identify stakeholders. d. brainstorm alternatives. e. choose a course of action.

b. promote the firm's corporate social responsibility efforts.

All of the following are included in the decision-making metric except a. the publicity test. b. the likability test. c. the moral mentor test. d. the transparency test. e. the admired observer test.

b. the likability test.

Before going on his first business trip to China, Bradley asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Bradley is trying to avoid ________ business blunders. a. reference group b. situational c. cultural d. cognitive e. evoked

c. cultural

The Harvest County School Board is concerned about deteriorating school facilities, combined with a shrinking budget. The board began by studying the issue, and then identified parents, children, teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board has listened to each group's concerns. In the ethical decision-making framework, its next action should be to a. identify issues of concern to lawmakers. b. assess impact of its actions beyond the classroom. c. engage in brainstorming alternatives. d. choose a course of action. e. evaluate the legal ramifications.

c. engage in brainstorming alternatives.

In the ________ stage, a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its a. various stakeholders. b. brainstorming c. implementation d. planning e. control f. evaluation

c. implementation

The greater the discrepancy between a consumer's needy state and the desired state, the greater a. time needed to satisfy the need. b. the effort consumers will invest in searching for alternatives. c. the consumer's need recognition will be. d. the size of the universal set will be. e. the amount of external information search will be needed

c. the consumer's need recognition will be.

The consumer decision process model represents a. the concept of habitual decision making. b. the retrieval of an evoked set based on physiological needs. c. the steps that consumers go through before, during, and after making purchases. d. the shift from an internal to an external locus of control. e. the types of decisions all consumers must make.

c. the steps that consumers go through before, during, and after making purchases.

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, ________ should engage in brainstorming and evaluating alternatives. a. the senior managers most involved b. key customers c. elected officials d. all parties relevant to the decision e. any individuals with competing interests

d. all parties relevant to the decision

Marketers are particularly interested in postpurchase behavior because it a. involves both compensatory and noncompensatory consumers. b. offers insights into information search methods. c. avoids situational conflicts. d. involves actual rather than potential customers. e. involves both actual and potential customers.

d. involves actual rather than potential customers.

Tomas, a bank employee, doesn't feel that his coworkers accept him. He decides to dress more casually, as they do, hoping to be accepted. Which level of Maslow's hierarchy of needs is Tomas trying to work on? a. esteem b. physiological c. safety d. love e. self-actualization

d. love

Katy has naturally curly hair and has often been disappointed with the haircuts she has received. When she moved to a new town, she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut. She chose to spend considerable effort finding a new hair stylist based on the ________ associated with her a. purchase decision. b. evoked set c. reference group d. physiological risk e.performance risk f. financial risk

d. physiological risk

Pauline is about to open a new hardware store. She is making decisions regarding lighting, colors, and layout of merchandise. Pauline knows these ________ factors will influence consumers' purchase decisions. a. interpersonal b. extended habitual c. postpurchase dissonance d. sensory e. social

d. sensory

Postpurchase cognitive dissonance is especially likely for products that are a. cheap, poorly made, and made of plastic. b. personally valuable, antique, or foreign-made. c. simple, easily copied, and new. d. psychologically soothing, purchased impulsively, and part of a consumer's evoked set. e. expensive, infrequently purchased, or associated with high levels of risk.

e. expensive, infrequently purchased, or associated with high levels of risk.

By producing motorcycles that do more than get riders to their destinations and back, Harley-Davidson is addressing consumers' ________ needs. a. functional and social b. postpurchase and prepurchase c. safety and situational d. psychological and physiological e. functional and psychological

e. functional and psychological

Marketers love consumers who engage in ________, buying their company's product with little thought or consideration of alternatives. a. compensatory decisions b. personal problem solving c. extended problem solving d. reference group consumption e. habitual decision making

e. habitual decision making

When Kyle began searching for a new car to replace her old, rusty one, she probably relied on ________ sources of information. a. interpersonal and sensual b. compensatory and noncompensatory c. ritual and spiritual d. psychological and functional e. internal and external

e. internal and external

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property. Previously, they were expected only to answer buyers' questions. The new regulation addressed the marketing ethics problem of a. high-pressure sales techniques. b. deceptive pricing tactics. c. misrepresentation of company data. d. misleading advertising. e. withholding information.

e. withholding information.

There is a saying "Never go to the grocery store hungry." This saying suggests that a consumer's ________ state may adversely affect a. purchasing decisions. b. shopping c. social d. theoretical e. external f. temporal

f. temporal

Limited problem solving usually relies on a. past experience more than on external information. b. situational stimuli and attitudes. c. external searches for information. d. financial analysis of performance risk. e. evaluation of the universal set

past experience more than on external information.